The glorious summer of 2012 is over and we have all taken a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence & EcoEthic shoppers among many other topics are weighing on our minds... but what on earth does it all mean?
In the next few slides we cut through the jumble of ideas and reveal what will really affect shoppers in the UK and Europe in the coming year and how we, as Shopper Marketers, can make the most of the future.
Read on and enjoy!
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
1) The document discusses various shopper trends for 2015 that will impact retailers and brands. It notes that 2015 will be a major year for NFC payment adoption and will push incentives and loyalty programs to higher levels.
2) It also discusses how shopper verification and reviews will continue to influence decisions, requiring brands to better manage influencers.
3) Grocery shopping trends are changing, with more promiscuous store switching for bigger trips, requiring retailers to improve experiences.
This document discusses shopper marketing and outlines various disciplines and trends in the field. It discusses how up to 87% of purchase decisions take place at the point of sale and more than half of purchases are unplanned. It also outlines trends like the use of augmented reality and touch technologies in shop windows, the growing roles of social media and mobile, the need for consistency across omnichannel experiences, and the shift in loyalty programs away from points towards personalized rewards and engagement. The document emphasizes understanding shoppers, influencing them at key touchpoints along their journey, and improving their overall in-store experience.
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
Radius shopper marketing - the full storyJohn Storey
1. What is shopper marketing all about?
2. The retailer
3. Shopper Vs. Consumer
4.1. Shopper ergonomics
4.2. Shopper behaviour
5. Great shopper marketing
6. Shopper research
1) The document discusses various shopper trends for 2015 that will impact retailers and brands. It notes that 2015 will be a major year for NFC payment adoption and will push incentives and loyalty programs to higher levels.
2) It also discusses how shopper verification and reviews will continue to influence decisions, requiring brands to better manage influencers.
3) Grocery shopping trends are changing, with more promiscuous store switching for bigger trips, requiring retailers to improve experiences.
This document discusses shopper marketing and outlines various disciplines and trends in the field. It discusses how up to 87% of purchase decisions take place at the point of sale and more than half of purchases are unplanned. It also outlines trends like the use of augmented reality and touch technologies in shop windows, the growing roles of social media and mobile, the need for consistency across omnichannel experiences, and the shift in loyalty programs away from points towards personalized rewards and engagement. The document emphasizes understanding shoppers, influencing them at key touchpoints along their journey, and improving their overall in-store experience.
“Shopper Marketing” has become jargon: everyone talks about it, but no one can quite agree what it means. Instead of worrying about definitions, our newest white paper shifts the conversation to the broader context: designing better shopper experiences.
Simple? Yes, but with endless adaptive possibilities and implications, we think this take on shopper marketing has got a shelf-life to last.
The document discusses the need for marketing to integrate a "shopper-centric" approach. It notes that retailers have gained more influence as trade spend has increased, and most promotions lose money. By focusing on influencing shopper behavior through availability, communication, and offers tailored to specific channels, brands can better drive sales and increase profits. The document advocates for revising brand strategy, prioritizing high-impact channels, and investing in an integrated in-store marketing mix centered around shopper behavior.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
2016 Shopper Marketing Trends from The MARS AgencyDarren Keen
The document discusses various trends in shopper marketing for 2016. It covers 10 topics:
1. Discounters like Lidl and Aldi are moving from being seen as simply low-cost alternatives to becoming primary players among mainstream shoppers.
2. The rise of mobile payment technologies like contactless and mobile wallet apps will influence shopper purchases through personalized experiences before and after transactions.
3. After several years of thrift due to economic uncertainty, shoppers may take more risks in 2016 and be open to premium and luxury purchases.
4. Shoppers increasingly want specialized retailers and want solutions tailored to their needs rather than one-stop shopping. They are seeking out optimized retail experiences.
This document provides an overview of Metroland Media Group's multi-platform marketing solutions. It describes their capabilities across print newspapers, digital properties, consumer shows, magazines and more. Specific offerings highlighted include flyer distribution, targeted advertising, digital content strategies, email marketing, social media and more. Metrics are provided on their large digital audience and subscribers. The document aims to demonstrate Metroland Media Group's ability to help companies effectively reach millions of consumers through an integrated marketing approach.
Shopper marketing for retail net group feb 17, 2011Jim Holbrook
The document discusses how digital technology is revolutionizing shopper marketing. Some key points:
- Shoppers now do extensive online research before shopping and make purchase decisions before entering stores.
- Brand loyalty has declined as shoppers focus more on deals, offers, and price. Collaboration between marketers and retailers is challenging in this new environment.
- Localized and personalized marketing that engages shoppers through experiences and online communities across multiple touchpoints is more effective than traditional campaigns. Digital tools allow reaching shoppers throughout the entire decision journey.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
This document summarizes 11 shopper marketing trends that will shape 2018. Key trends include: 1) Traditional advertising is becoming less effective due to noise and people ignoring ads; 2) Voice assistants like Alexa will become common and further reduce product choices; 3) Retailers like Amazon are becoming major media companies; 4) Shoppers now control relationships with brands and have more information; 5) Shopping behavior is shifting from stores to products coming to consumers through various channels. Content will remain important to engage shoppers.
1. Global retail concentration will continue as large retailers like Walmart and Tesco account for a significant portion of grocery sales in their markets.
2. Private label brands will remain a threat to branded packaged goods as their market share grows, particularly in developed nations.
3. Shoppers are increasingly researching products online before purchasing offline (ROPO behavior), influenced by growing smartphone and internet access. Many final purchase decisions are also now made at the point of sale in stores.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
This document provides information about Heritage Foods, an Indian supermarket chain. It summarizes Heritage's store presence in Hyderabad, Bengaluru, and Chennai, customer demographics including most customers being ages 25-55 with monthly incomes over 30,000 rupees, and store formats ranging from 2500-6000 square feet. It also outlines Heritage's branding and marketing partnership opportunities available to other companies, including various in-store media placements and promotional campaigns.
This report highlights the increasingly competitive nature
of the retail market, identifying changing consumer
behaviour as a key driver behind this. Consumers today
own much more ‘stuff’ than previous generations, making
it more difficult to persuade them to purchase additional
products. Consumers are also time-pressured, so convenience
and speed has taken priority.
All these factors, combined with supply side considerations - more intense focus on price, a deflationary retail environment and even greater choice - means retail growth will be much harder to achieve over the next ten years. For this reason, it is vital that retailers secure customer loyalty.
Understanding consumers’ behaviour, wants and needs is essential to build this loyalty. This isn’t just about knowing what customers want to buy, but truly understanding how and where they want to buy, their motivations and what they expect from their overall shopping experience.
This also means that retailers need to re-evaluate how to reach customers and reappraise traditional marketing techniques – many of which are still relevant, but are less impactful and influential in today’s environment. This deeper understanding will ultimately help retailers secure loyalty in the era of the unfaithful consumer.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
This document summarizes key issues and trends from the 2017 National Retail Federation conference. The main topics discussed include authenticity and consistency in branding, the importance of social media and analytics, focusing on local communities, improving the associate experience, creating an omnichannel shopping experience, personalization, and making retail more personality-driven. Authenticity, transparency, and building trust with customers are emphasized as important strategies for retailers.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The document discusses trends in the retail industry in 2017, including retailers needing to reshape their businesses to focus on providing excellent customer experiences through convenience, choice, personalization, and profit. It highlights how retailers are blurring online and offline channels through initiatives like click-and-collect in order to better meet customer demands. The document also examines how pure e-commerce retailers are opening physical stores to enhance the customer experience, and how retailers are transforming physical spaces into destinations to attract customers.
Evolution of luxury retailers in disruptive Omni-channel worldesiml
1) The document discusses the evolution of luxury retailers in an omni-channel world. It explores strategies and implications of this trend for customer-centric retailers.
2) Luxury retailers have been slow to adopt omni-channel strategies compared to mass retailers. However, they are recognizing the need to engage with new generations of luxury customers who are digital natives and conduct significant online research.
3) True omni-channel integration across online and offline channels is needed to provide a seamless customer experience and maximize opportunities to build relationships at each touchpoint of the consumer decision journey.
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
This document discusses shopper marketing and provides an overview of key concepts. It begins with definitions of shopper marketing and explains that the goal is to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers. Several reasons are then given for why shopper marketing is important, including the abundance of choices for consumers and marketing messages. The presentation outlines differences between consumer and shopper marketing, discusses overcoming shopping barriers, and provides steps for an effective shopper marketing strategy including understanding the market, defining the strategy, and measuring results. Finally, it covers important trends in shopper marketing such as consumers seeking more relevant information and the increasing role of digital and multi-channel approaches.
The document discusses the need for marketing to integrate a "shopper-centric" approach. It notes that retailers have gained more influence as trade spend has increased, and most promotions lose money. By focusing on influencing shopper behavior through availability, communication, and offers tailored to specific channels, brands can better drive sales and increase profits. The document advocates for revising brand strategy, prioritizing high-impact channels, and investing in an integrated in-store marketing mix centered around shopper behavior.
Shopper Marketing - The Great Marketing Shiftinsight instore
Shopper marketing is evolving as the next step in marketing evolution beyond brand and category management. It focuses on deep understanding of how consumers behave as shoppers across different retail channels and formats. This shopper insight is then used to benefit brands, retailers, and shoppers through an integrated 360 degree marketing approach. Shopper marketing at retail involves using shopper behavioral insights to deliver the right marketing mix of product, price, and promotion in the appropriate retail environment. Key factors that impact shopper marketing at retail are market specific variables like retail channel and format differences, as well as shopper centric variables regarding demographic, psychographic, and cultural influences on shoppers.
2016 Shopper Marketing Trends from The MARS AgencyDarren Keen
The document discusses various trends in shopper marketing for 2016. It covers 10 topics:
1. Discounters like Lidl and Aldi are moving from being seen as simply low-cost alternatives to becoming primary players among mainstream shoppers.
2. The rise of mobile payment technologies like contactless and mobile wallet apps will influence shopper purchases through personalized experiences before and after transactions.
3. After several years of thrift due to economic uncertainty, shoppers may take more risks in 2016 and be open to premium and luxury purchases.
4. Shoppers increasingly want specialized retailers and want solutions tailored to their needs rather than one-stop shopping. They are seeking out optimized retail experiences.
This document provides an overview of Metroland Media Group's multi-platform marketing solutions. It describes their capabilities across print newspapers, digital properties, consumer shows, magazines and more. Specific offerings highlighted include flyer distribution, targeted advertising, digital content strategies, email marketing, social media and more. Metrics are provided on their large digital audience and subscribers. The document aims to demonstrate Metroland Media Group's ability to help companies effectively reach millions of consumers through an integrated marketing approach.
Shopper marketing for retail net group feb 17, 2011Jim Holbrook
The document discusses how digital technology is revolutionizing shopper marketing. Some key points:
- Shoppers now do extensive online research before shopping and make purchase decisions before entering stores.
- Brand loyalty has declined as shoppers focus more on deals, offers, and price. Collaboration between marketers and retailers is challenging in this new environment.
- Localized and personalized marketing that engages shoppers through experiences and online communities across multiple touchpoints is more effective than traditional campaigns. Digital tools allow reaching shoppers throughout the entire decision journey.
11 Trends That Will Shape Shopper Marketing In 2018John Andrews
This document summarizes 11 shopper marketing trends that will shape 2018. Key trends include: 1) Traditional advertising is becoming less effective due to noise and people ignoring ads; 2) Voice assistants like Alexa will become common and further reduce product choices; 3) Retailers like Amazon are becoming major media companies; 4) Shoppers now control relationships with brands and have more information; 5) Shopping behavior is shifting from stores to products coming to consumers through various channels. Content will remain important to engage shoppers.
1. Global retail concentration will continue as large retailers like Walmart and Tesco account for a significant portion of grocery sales in their markets.
2. Private label brands will remain a threat to branded packaged goods as their market share grows, particularly in developed nations.
3. Shoppers are increasingly researching products online before purchasing offline (ROPO behavior), influenced by growing smartphone and internet access. Many final purchase decisions are also now made at the point of sale in stores.
Omnichannel Shopper Marketing: the next levelBBDO Belgium
Today’s shoppers are in a state of flux. They use a variation of channels to learn about products and services, to connect with brands and retailers and to compare and purchase. That is why successful retailers take a holistic omnichannel approach to Shopper Marketing: they offer their consumers a series of seamlessly integrated touchpoints, both offline and online. It’s up to the consumer how, where and when to use them. But whatever the channel or moment in their path to purchase, these consumers experience a more integrated message.
When will you seize the Omnichannel Marketing opportunity?
This document provides information about Heritage Foods, an Indian supermarket chain. It summarizes Heritage's store presence in Hyderabad, Bengaluru, and Chennai, customer demographics including most customers being ages 25-55 with monthly incomes over 30,000 rupees, and store formats ranging from 2500-6000 square feet. It also outlines Heritage's branding and marketing partnership opportunities available to other companies, including various in-store media placements and promotional campaigns.
This report highlights the increasingly competitive nature
of the retail market, identifying changing consumer
behaviour as a key driver behind this. Consumers today
own much more ‘stuff’ than previous generations, making
it more difficult to persuade them to purchase additional
products. Consumers are also time-pressured, so convenience
and speed has taken priority.
All these factors, combined with supply side considerations - more intense focus on price, a deflationary retail environment and even greater choice - means retail growth will be much harder to achieve over the next ten years. For this reason, it is vital that retailers secure customer loyalty.
Understanding consumers’ behaviour, wants and needs is essential to build this loyalty. This isn’t just about knowing what customers want to buy, but truly understanding how and where they want to buy, their motivations and what they expect from their overall shopping experience.
This also means that retailers need to re-evaluate how to reach customers and reappraise traditional marketing techniques – many of which are still relevant, but are less impactful and influential in today’s environment. This deeper understanding will ultimately help retailers secure loyalty in the era of the unfaithful consumer.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
This document summarizes key issues and trends from the 2017 National Retail Federation conference. The main topics discussed include authenticity and consistency in branding, the importance of social media and analytics, focusing on local communities, improving the associate experience, creating an omnichannel shopping experience, personalization, and making retail more personality-driven. Authenticity, transparency, and building trust with customers are emphasized as important strategies for retailers.
Go-to browsing channels vary
*(38%) start on Amazon
* (35%) search engines
* (21%) brand or retaile web sites
* (6%) e-Commerce marketplaces, such as eBay and Etsy
I travelled to Ireland last week to speak at the Shopper Marketing Conference 2013 about some of the key themes held in “The Shopper Marketing Revolution” Here is the deck from the day and if you haven't got your copy yet, what are you waiting for? http://sqz.co/s7J2EeK
Success at retail is about creating great experiences. Just like dating.
Sources:
1. 2011 Rightnow Customer Experience Impact Report
2. Harbor Industries: Industry Trends and Insights
3. Kissmetrics - The Price of Bad Customer Service
4. Forrester / The Business Impact of Customer Experience, 2012
5. Dr4ward / What is Social Currency and How Does it Effect Social Commerce? Infographic
The document discusses trends in the retail industry in 2017, including retailers needing to reshape their businesses to focus on providing excellent customer experiences through convenience, choice, personalization, and profit. It highlights how retailers are blurring online and offline channels through initiatives like click-and-collect in order to better meet customer demands. The document also examines how pure e-commerce retailers are opening physical stores to enhance the customer experience, and how retailers are transforming physical spaces into destinations to attract customers.
Evolution of luxury retailers in disruptive Omni-channel worldesiml
1) The document discusses the evolution of luxury retailers in an omni-channel world. It explores strategies and implications of this trend for customer-centric retailers.
2) Luxury retailers have been slow to adopt omni-channel strategies compared to mass retailers. However, they are recognizing the need to engage with new generations of luxury customers who are digital natives and conduct significant online research.
3) True omni-channel integration across online and offline channels is needed to provide a seamless customer experience and maximize opportunities to build relationships at each touchpoint of the consumer decision journey.
"Though economic times and emerging technologies are prompting consumers to change their buying behaviour, and smart retailers are responding with innovative in-store offerings."
Great white paper report published by St. Joseph Communications on Omni-channel advertising focused around providing solutions to retailers and brands.
This document discusses shopper marketing and provides an overview of key concepts. It begins with definitions of shopper marketing and explains that the goal is to satisfy shoppers' needs, enhance their shopping experience, and improve brand equity for retailers and manufacturers. Several reasons are then given for why shopper marketing is important, including the abundance of choices for consumers and marketing messages. The presentation outlines differences between consumer and shopper marketing, discusses overcoming shopping barriers, and provides steps for an effective shopper marketing strategy including understanding the market, defining the strategy, and measuring results. Finally, it covers important trends in shopper marketing such as consumers seeking more relevant information and the increasing role of digital and multi-channel approaches.
This presentation dives into different Layout Strategies used right from Production to Retailing & discusses 4 wonderful examples clearing explaining these Strategies.
The most exciting one to see is that of McDonalds' Kitchen Layout which has saved millions for the firm.
It was part of my Research Internship at DMS,IIT Delhi done in 2012.
Your social kulma shopper marketing presentatieYour Social
Voor de Kulma Shopper marketing is Your social gevraagd om een presenatatie te geven om hun interpretatie te geven over "clicks-bricks-clicks". Oftewel de customer journey.
Shopper Marketing and the Path to PurchaseRobin Brown
The document discusses measuring how consumers purchase consumer packaged goods (CPG) categories. It suggests that research should focus on both "why" consumers purchase as well as "how" they purchase. It examines different trip types and buying styles, and how these may impact attitudes and behaviors toward price, brand, and category purchases for various CPGs like coffee, potato chips, frozen meals, and more. The document advocates measuring both the "how" and "why" of consumer purchase decisions and behaviors.
What is SPI IQ? What is it used for, what are the applications, and what are the benefits/ROI? Advanced Analytics and Business Intelligence for the Retail space. Presented by Matthew Robinson (Director of Sales Engineering, SPI) at the 2016 SPI Conference.
AS SHOPPER MARKETING CONTINUES TO GAIN
A FOOTHOLD IN CANADA, CONFERENCES LIKE
THIS ONE ARE BECOMING MORE AND MORE
VALUABLE. AGENCIES, RETAILERS, AND
MARKETERS ALL NEED TO UNDERSTAND
NOT ONLY THE UNDERPINNINGS OF THE DISCIPLINE,
BUT PERHAPS MORE IMPORTANTLY,
HOW THE DISCIPLINE IS AFFECTED BY THE
NUANCES OF THE CANADIAN RETAIL LANDSCAPE.
THIS DECK IS AN ENCAPSULATION
OF WHAT WE HEARD OVER THE TWO DAYS OF PRESENTATIONS AND DISCUSSIONS.
Shopper marketing encompasses a wide array of delivery mechanisms and promotional tactics that can be used to reach consumers along the path to purchase, from demand generation through the entire shopping process to post-purchase relationship management.
Our Shopper Marketing Methodology is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a shopper marketing strategy that increases sales, builds shopper insights, and grows brand awareness.
Demand Metric methodologies are step-by-step guides that help you build strategic processes using "Best Practices" and other Demand Metric tools & templates. For background info on Demand Metric methodologies, read our blog post: Much Ado About Methodologies.
Stages of this methodology include:
Learn About Shopper
Analyze Opportunities
Strategic Planning
Technology Selection
Campaign Execution
Measure Results
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
Mobile technology will enhance in-store shopping experiences in 2020, allowing shoppers to browse, select, scan and pay for items without relying on physical forms or human interaction. Retailers will shift to offering regular branded items at aggressively low prices to maintain loyalty, while premium lifestyle products take a larger share of budgets. Personalization will also continue increasing, with facial recognition and predictive algorithms providing tailored shopping experiences. Delivery services will evolve to provide more efficient single deliveries of products from multiple merchants that are environmentally friendly.
This document provides an overview of consumer trends and industry developments based on insights from various research studies. Some key points:
- Consumer spending remains cautious as unemployment rises and incomes remain low. Frugality, value shopping, and curbing spending are ongoing trends.
- Online shopping and social media usage have increased, with consumers researching purchases more online. Mobile apps are also changing consumer experiences.
- In retailing, internationalization and online shopping are growing trends, while traditional retailers focus on competitive prices, selection, and service.
- Low-cost airlines have expanded rapidly, while traditional carriers cut costs. Retail banking has consolidated following the financial crisis amid low consumer trust in the industry. New ent
This document provides an overview of consumer trends and industry developments based on insights from various research studies. Some key points:
- Consumer behavior has shifted towards frugality, social nesting, ethics-conscious spending, and increased digital/online engagement. 64% of UK consumers are buying more online.
- The airline industry has seen growth of low-cost carriers at the expense of traditional airlines. Low-cost carriers have a 30% share in the US market.
- Retail banking has consolidated following the financial crisis. Lack of trust in the industry remains a challenge, with 71% of UK consumers saying they do not trust financial services. New entrants are seeking to gain market share.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
The document discusses 10 trends to watch for in 2015, including the growth of new online businesses (.coms), aggregation of apps, retailers integrating physical and digital experiences, locally-sourced foods, video commerce, wearable technology, location-based marketing using beacons, and trends being driven by changing customer wants rather than brands selling to customers. It emphasizes that customers expect honesty, integrity, entertainment and products that make their lives more magical from brands.
The document discusses several marketing trends for 2017:
1. Mainstream retailers will see more shoppers regularly trusting and committing to retailers they previously only saw as value providers.
2. Mobile payment platforms, retailers, and brands will cooperate to build exclusive mobile touchpoint strategies allowing more efficient personalized shopping journeys.
3. Delivery solutions focusing on same-day delivery will drive further retail and brand growth by bringing new shopping preferences and behaviors.
4. Social shopping will surge in 2017 through advancing technology enabling direct purchasing across social media platforms.
Advice from MMI Agency on where to focus your marketing efforts in the NEW "new normal" that is 2021. Check out our recommendations and predictions for 2021.
This document outlines 9 key trends that will influence future consumers and retailers: 1) Advancements in mobile phones like augmented reality and holograms, 2) Increased transparency through online reviews and comparisons, 3) "Retail-tainment" through more engaging consumer experiences, 4) Integration of online and offline shopping, 5) Individual customization of products, 6) Support for local communities and suppliers, 7) Focus on ethics and environmental sustainability, 8) Growth of self-service technologies, 9) Applications of technologies like RFID, digital displays, and social media. Retailers must adapt to these trends by providing the best consumer experience both online and in-store.
This document discusses several trends in consumer behavior and marketing in South Africa for 2013. Some of the key points covered include:
1) Shoppers will seek value and be prudent spenders. They will also be more discerning consumers with information at their fingertips.
2) The importance of mobile connectivity and apps that save time and effort will increase. Shoppers will also demand richer interactive experiences from brands.
3) Shopper marketing and gaming-type experiences will be important for brands to engage consumers. Social media will also allow brands to spread messages faster.
4) South Africa has a young population and an growing middle class, though income levels vary widely. Transportation access impacts ability to access retail outlets.
This document discusses how to leverage local marketers to exponentially increase brand value. It identifies six segments of local marketing based on how organizations engage customers locally. The segments range from those where the local marketer depends heavily on the national brand to drive traffic, to those where the local marketer's own brand is primary. Understanding which segment an organization fits helps determine the optimal engagement approach between corporate and local marketers. Doing so ensures both parties have clear roles to maximize brand impact and sales at the local level.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
The document discusses key trends that will affect shoppers and retailers in 2014. Among the trends are an increase in non-essential spending as economies improve, same-day delivery becoming more common, brands leveraging excitement around global events like the World Cup in Brazil, the erosion of trust in institutions and a rise in trust in peer reviews, blending of high-end and low-cost products, advances in social shopping, changes in family structures, the growth of mobile shopping, expanding internet-of-things technologies, and demands for more seamless digital experiences across channels. The document frames 2014 as a positive year for the retail industry as these trends take hold.
This report marks the 20th year of identifying
the 250 largest retailers around the world and
analyzing their performance across geographies,
sectors, and channels.
Over the last 20 years we have seen a seismic shift
in retail and the customers that retailers serve.
Consider that in 1997, the inaugural year of this report,
today’s average Amazon Prime customer was just
16 years old, AOL was pioneering social media, and
handheld virtual pets were the hottest-selling toys.
Today, handheld (or wearable) digital devices are
ubiquitous and a younger, social customer has come of
age. We are living in an era where customers are in the
driver’s seat more than ever before and they are craving
authenticity, newness, convenience, and creativity. We
are living in the customer-driven economy.
- The document provides an overview of 10 trends for 2014 in Asia Pacific, including the growth of image-powered social media, monthly e-retail subscription models, demand for short-form content, polarization of luxury markets, and the increasing influence of emerging markets and mobile technology.
- Key trends discussed are the changing nature of status and luxury consumption in Asia, the disruptive impact of smartphones and the emerging "Internet of Things", and how these will reshape retail and consumer expectations of brands.
- Brands are advised to provide compelling visual content, differentiate through subscription services, engage customers with bite-sized media, redefine luxury experiences, consider low-cost emerging markets, and integrate seamlessly with an intuitive mobile-
This document provides an expanded revisit of a previous guidebook titled "Exploding Brand Value at the Local Level". It discusses how brand marketing has changed in the last 3 years with the rise of social media and connectivity. The key points made are:
1) Brand value is created through both the brand itself and its local providers. Both must work together.
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2. Welcome to 2013
The glorious summer of 2012 is over and we have all taken
a collective deep breath and asked ‘so, what next?’
Post-Olympic blues, EuroZone crisis, technological convergence
& EcoEthic shoppers among many other topics are weighing on
our minds... but what on earth does it all mean? Darren Keen
Managing Director
MARS London
In the next few slides we cut through the jumble of ideas and
reveal what will really affect shoppers in the UK and Europe in
the coming year and how we, as Shopper Marketers, can make
the most of the future.
Read on and enjoy!
1
3. 10. BEHAViOURAL
ECONOMICS
7. Click & Collect 11. IT’S ALL
1. Value Resizing 4. NEW AMAZONIA
ABOUT ME
2. High Street 2.0 5. Peer Group 8. BOG’WIF 12. Sandwich
Shoppers Spread
3. LIKE BRANDS… 6. From A-List 9. There can 13. The Shopper
ONLY BETTER to C-list only be one Legacy
4. 1. Value Resizing
After three years of recession-driven In 2013 we will see shoppers become Shoppers will positively react to
aggressive discount messaging, loyal to brands and retailers that offer Value Resizing propositions ranging
shoppers have become numb to its a great value price tag AND a relevant, from genuine efficacy innovation and
affects and expectant of competitive more imaginative experience. usage format enhancements to smart,
pricing both off and online. simple rewards that make a small but
‘Low price’ now only serves as the genuine difference to their everyday
battleground baseline. lives.
3
5. 2. HIGH STREET 2.0
Ethical shopping has been slowly The continuing high cost of fuel and Engaging shoppers with distinct local
crushed by the economic downturn food inflation (driven by increasing or regional campaigns and activations
– BUT localization has and will grow as food production raw materials) will will become more commonplace and
smaller baskets, shorter journeys and sharpen shopper’s reluctance to travel will motivate them to choose brands
local produce are all seen as the best to complete bigger, less frequent shops that contribute to a well needed close-
way to regular shopping thriftiness. and help support the ever-growing to-home feel-good factor.
awareness and management of food
wastage in the home of which the IDG
has reported currently stands at 14%.
4
6. 3. Like brands. only better.
Continuing retailer commitment to Throughout 2013 shoppers will further Brands will not only need to continue
private label will make brands reassess increase their trust – and therefore their to engage shoppers both from
their shopper marketing strategies as loyalty – in private label as retailers a quality perspective but also look
they are forced to compete even more extend their own ranges, create new to enhance cross category and occasion
aggressively in environments owned non-banner ones and undertake based offerings through new brand-
by what are now effectively #2 and #3 new own-label strategies including partnerships to reinforce the added
‘competitor’ brands. provenance messaging and celebrity experiential value of their offering.
endorsement that were, until now, the
preserve of brand leaders.
5
7. 4. NEW AMAZONIA
Since it’s launch in 1998 amazon.com In 2013 amazon will signpost some FMCG brands need to non-negotiably
has, each year, played a bigger part pivotal changes in their relationship develop shopper strategies that will
in our shopper lives – offering more with shoppers – being more connected, embrace the Amazon platform as a key
categories, greater choice, better targeted more tailored and offering a huge range channel and engage opinion formers
recommendations, easier ways to pay which includes core grocery products at who will influence millions of shoppers
for and receive goods. attractive prices and new, alternate ways over the forthcoming 12 months.
With the convergence of technologies to shop.
and the continued march into grocery
we will see a fundamental step-change
to how they effect shopper’s lives.
6
8. 5. PEER GROUP SHOPPERS
The evolution of online purchase Next year, due to exploding connectivity, Clever brands (and retailers) need
behaviour and the increasing we will see shoppers use social network to embrace this change, showing
ubiquity, penetration and capability platforms in real time, exploiting price confidence in their brand values and
of smartphones has given shoppers comparison sites, product reviews and empowering consumers with the price,
the impetus to trust themselves and peer group recommendation while in peer group opinion and provenance
their peer group more than brands and store more than ever before. information that will sway shopper
retailers. This is magnified further by purchase behaviour and be present
the parallel loss of faith in banks and with the right digital platform messages
corporate institutions throughout the at the point of buying.
recession.
7
9. 6. FROM A-LIST TO C-LIST
Driven by the inspirational brilliance of Shoppers will no longer entertain the Move over Peaches and Rooney, clever
the 2012 Olympians and Paralympians, positive notion of indulged footballers, brands, with deeper pockets will have
2013 will see a recalibration of celebrity soap stars and big brother contestants the ability to leverage Bradley Wiggins,
culture in the UK. persuading them to buy brands. The Ellie Simmonds and friends whilst
A-List will be replaced by CREDIBLE lesser budgets can succeed by focusing
role models – the new C-list – who have upon credible personification of their
striven for and spectacularly achieved brands using local achievers or up-
during 2012, earning themselves the and-coming ‘cre-lebrities’ to drive
genuine respect of a nation in the engagement and loyalty.
process.
8
10. 7. CLICK & COLLECT
Considered the broad compromise In 2013 Click and Collect will offer Brands that actively drive shoppers
solution between digital-shopping retailers ROI rationalisation on their to Click & Collect formats will benefit
convenience and retailer-delivery digital platform investment and from increased shopper spend.
complexity, Click & Collect will continue shoppers will have an enhanced, more To do this they must add value through
to grow across the continent and convenient shopper experience that instant reward and rapid post-shop
become a major new shopper trend works for them. experiences.
in the UK.
9
11. 8. BOG’WIF
The uptake of Wi-Fi and in particular Shoppers, now expectant of fast speed 2013 will see brands and retailers alike,
broadband at home has become the access at home, will start to demand grasping the nettle and providing
norm. But, the availability of fast speed similar service levels on-the-go. Whilst Wi-Fi across retail and entertainment
connections away from home has been the uptake of 4G will gain traction venues as an instant enticement and
patchy and often non-existent at best. towards the end of 2013, an opportunity pre-purchase reward. Expect to see
Retailers and brands, until now, have exists for brands and retailers alike smart brands and retailers not blocking
been slow to see the provision of Wi-Fi to provide fast-access as a credible the practice of show-rooming but
as a simple value add for their shoppers. incentive. providing access in a bid to push instant
incentives and reasons to drive footfall.
10
12. 9. THERE CAN BE ONLY ONE
Driven by the phenomenal uptake of Laptops have become tablets and tablets Retailers and brands need to develop
tablets, and in particular, iPad sales, are shrinking to also be our phones. strategies that cover the entire shopper
purchases online via mobile devices With the uptake of devices such as the journey on one device. From providing
continue to follow unparalleled growth. Kindle Fire, Samsung’s Note and the simple shopping list generators and
As devices continue to become more newly shrunk iPad Mini, the shopper’s self scanning apps through to post
powerful, the number of devices that assistant for browsing on the sofa to purchase loyalty incentives, single
shoppers use to assist and do their shop the one checking prices in store are the device campaigns will encourage
is reducing. one and same. Coupled with the faster both frequency and long term loyal
connection speed, NFC and instant behaviours for retailers and brands.
coupons, the power of the mobile-
shopper reaches even greater heights,
from the initial trigger to search through
to purchase and sharing the experience.
11
13. 10. BEHAVIOURAL ECONOMICS
Behavioral Economics will be the latest By merging the rational nature of pure Brands need to seek a deeper
buzz ‘methodology’ to be adopted in economics with the irrational behaviour understanding of what choice, brand-
shopper marketing. It won a Noble Prize of distinct shopper groups. Behavioral ownership and rationalization mean
10 years ago and has taken a little time Economics has brought a sense of reality to a shopper and how we can use these
to filter down to the shopper marketing and humanity to the clinical world of disciplines to directly effect the way
community but will have a massive economics with the necessity of making shoppers behave across all purchase
impact on the understanding marketers engage in an additional environments.
of shoppers. process to deliver shopper focused,
insight rich campaigns... that have more
impact and appeal to shoppers and a
bigger ROI for brands and retailers.
12
14. 11. IT’S ALL ABOUT ME
For the past decade online retailers Whilst personalisation has been 2013 will see a greater use and value put
and their brick and mortar counterparts centered on email, online and couponing, upon shopper data as platform cohesion
with sophisticated shopper behavioural social media activity coupled with allow marketers to run campaigns to
insights, have been offering shoppers a combination of location-based mobile deliver instant loyalty and switching
increasingly accurate personalised services and action data now offers tactics, “live” location based promotions
offers and experiences based on click- retailers and brands the opportunity and even UK trials of individual pricing
through or regular purchase behaviour. to communicate with shoppers in-store in-store.
on a true one-to-one basis.
13
15. 12. SANDWICH SPREAD
The engine room of the UK economy 2013 will see the start of the mildest of Brands that offer light-at-the-end-of-
is feeling the squeeze like no other recoveries in confidence within this group the-tunnel solutions and incentives will
experienced in decades. Having kids as boredom and the perceptive grip of win if they can deliver activity that can
later, career focused necessity plus recession begins to loosen supported by help meet the tired need-states of the
ageing parents has, over the past five increasingly forward-looking media-led Sandwich Generation.
years, meant for 35-55 year olds the perspectives for 2014 & 2015.
good life has become the tough life...
With little prospect of salvation.
14
16. 13. THE SHOPPER LEGACY
The 2012 Olympic games was an A handful of brands - both sponsors and The exploitable shopper legacy will be
unquestionable success both in the guerrilla - exploiters - helped prompt where feel-good meets togetherness as
UK and across the world and has a unique and meaningful way for family brands create and deliver unique, new
genuinely inspired, brought together and friends to enjoy coming together for experiences for shoppers to enjoyably
and engendered national pride to all too infrequent shared experiences. connect with those they are closest too.
a level in a way that few predicted. The opportunity to be the catalyst
The challenge in 2013 is for brands to remains in 2013.
continue to engage shoppers with the
same sentiment.
15