Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Strategy & Plan TemplateBidur Acharya
The template of this digital marketing is provided by NSW IT Support. NSW IT Support, is a reputed and well known IT consultant in Australia. For more detail about digital marketing strategy, please visit: http://nswits.com.au/digital-marketing-company-strategy/
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeMelissa Wilfley
I presented this deck at the Singapore SPRING DBS Ecommerce Summit for small businesses and start-ups. Topics include digital marketing best practices and case studies for three key areas:
1. Get people to your online store
2. Get them to buy
3. Get them to come back
Complete Digital Marketing Plan sample by Web Marketing Academy Bangalore. In this sample plan, we cover how do you come up with a digital marketing plan for any business
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Digital Gateway is the Digital Marketing Agency. we have mention Everything in this Slide Please have a look. for any query text us on skype : Elaborationindia
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
Team Samrat multiventure starting proving there Digital Marketing proposal to all small and big industries so don't missed this chance join with us and grow your business now.
Digital marketing strategy for B2B sectorMoses Gomes
Here is a simple DIY for B2B and entrepreneurs on how to use social media and internet marketing strategies for lead generation, engagement and branding. This presentation presents some simple key techniques to help on different social media and technology elements for engagement with customers.
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Material from the Digital Marketing Seminar conducted by Catherine Quiambao, Marketing Strategist.
Crafting a Digital Marketing Plan is a short intensive class that will walk you through the elements of an online marketing strategy. Our end goal is to equip you with practical knowledge to be able to plan, implement and measure effective campaigns.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeMelissa Wilfley
I presented this deck at the Singapore SPRING DBS Ecommerce Summit for small businesses and start-ups. Topics include digital marketing best practices and case studies for three key areas:
1. Get people to your online store
2. Get them to buy
3. Get them to come back
Key Elements of a Digital Marketing Proposal - margari.netPaolo Margari
What elements a client expect to see in a digital marketing agency proposal for a campaign aimed at promoting a certain product? Find out the essential elements in 12 slides.
You will get a better idea about wuestions should be answered by the proposal, an ideal structure to adopt and some details that you might want to outline.
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
This is s sample digital marketing plan. It's just to give an overview how I get start with my new projects, later the same plan gets complex based on the need of my client.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Download a full version of the report at:
www.psfk.com/report/future-of-retail-2016
Built on a robust study of trends and patterns in the market, the 6th edition of PSFK Labs’ Future of Retail report offers a directional playbook for brands and retailers – defining 10 pillars to build a modern and engaging shopper experience strategy and go beyond expectations to create an enhanced shopper experience and therefore, build value, drive sales, and boost loyalty.
Featured within the 80+ page report, readers can find:
- 10 actions every retailer can adapt to redefine the shopper experience
- 20 key trends driving change in the marketplace
- Future service concepts for top brands
- Perspectives from leading retail experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 6 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
Rwithu Menon's Digital Marketing portfolioRwithuMenon1
Digital Marketing Projects
1. Facebook Ad campaign
Setup and ran a Facebook Ad campaign to promote Udacity’s Digital Marketing Nanodegree program, with a marketing objective of increasing conversions—tracked through downloads of a free social media guidebook.
2. SEO audits
Used Moz and SEMrush tools to improve SEO performance of Udacity’s Digital Marketing Nanodegree program website.
Conducted onsite audits—Content audit to identify keywords for potential blog posts to boost SEO, technical audit to improve metadata of the webpage, backlink audit to identify important backlinks and SEMrush to create a link building campaign.
Conducted offsite audits—performance tests using Pingler Google Indexed Pages Checker, Google Page Speed Insights and Think with Google.
3. Adwords campaign
Setup and ran a Google Adwords campaign to promote Udacity’s free Web accessibility course, with a marketing objective of increasing conversions—tracked through course signups.
4. Display ad campaign
Evaluated and documented results of a display ad campaign which promoted Udacity’s Digital Marketing Nanodegree program.
5. Email Marketing campaign
Crafted an email marketing campaign, scheduled and sent emails to leads through Mailchimp. Also analysed and documented the results of a previous email marketing campaign conducted by Udacity for its Digital Marketing Nanodegree program.
Digital marketing for business and career growth digital vidya webinarRIJUTA GHOSH
I had recently attended a Webinar on Digital Marketing by Digital Vidya. A very fulfilling personal experience, being a novice in digital marketing I found the session very interesting. Through this PPT I have tried to portray my thoughts on the session. to know more you can visit them at www.digitalvidya.com
Building a Digital Marketing Strategy from ScratchGene Begin
To effectively manage an institution’s online presence, first you must build a comprehensive digital strategy across all platforms. Learn from the successes and challenges of one college’s roller coaster ride as they progress from no digital strategy to launching the governance model and content strategy for a redesigned, institution-wide website and online presence.
Learn Digital Marketing from Expert Trainers of Web Trainings Academy. We offer in depth theoretical and Practical sessions in digital marketing. In our presentation our trainer has explained the Fundamentals Concepts of Digital Marketing.
Digital marketing is the use of internet-connected devices such as computers, tablets, smartphones and game consoles to engage customers with online advertising.Internet marketing is becoming more popular day by day. so there is huge scope of internet marketing.
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesEneblurConsultingweb
One of the main reasons why educational institutions can make use of SEO & social media is the fact that 99% of the student use FB, Insta to a higher value.
5-day Udacity Digital Marketing Nanodegree program Facebook Campaign.
This slide includes its objective, KPI, Target Factors, Recommendation, ROI, Results, Analytics, Output
This report provides in depth knowledge of current digital scenario in India. In the report I have taken instances from my Summer Internship at Paisabazaar.com
Best Social media & digital marketing course currilculum by Digital myclass. Digital Myclass is the Flagship Institution situated in Kota (Rajasthan) to provide quality practical education for exclusive & best digital marketing courses.
Best Digital Marketing Courses for Students & Professionals and Best Digital Marketing Services for Entrepreneurs including Fundamentals of Digital Marketing, Website Designing & Development, Social Media Marketing (SMM), Search Engine Marketing (SEM or PPC Ads or Google Ads), Search Engine Optimization (SEO), Affiliate Marketing, Blogging, Content marketing, E mail Marketing, Google Analytics and many more other modules.
Digital Myclass also providing Internships as well as 100% assistance to get the best jobs in the domain of Digital Marketing.
Increase Enrollments in Your Internet Marketing Career Training ProgramsBrooke Franks
Partnering with Market Motive, ed2go has recently started offering career training programs that focus on various aspect of digital marketing. These programs prepare students to become OMCP certified digital marketing professionals, a well-respected title within the industry.
Want to learn how to market your programs to increase enrollments? Check this out!
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
9. TARGET CUSTOMER
Age: 18 yrs +
For LinkedIn: 18 yrs - 35 yrs
For Job Portal: 18yrs – 35yrs
Gender: Male and Female
Profession: Marketing professional,
MBA students
Employee working in DOT.COM sectors
Graduates & Prospects Interested in a Digital Marketing Career
Working Employees
Small Business Owners/Entrepreneurs
Web Marketers
Ad Agencies
Web Analysts
Website Owners
People who live in India
10. COMPETITION
• NIIT Imperia (http://www.niitimperia.com/program-in-digital-marketing)
• Digital Vidya ( http://www.digitalvidya.com/)
• IAMAI (http://www.iamai.in/mktcourses.aspx)
• Delhi School of internet marketing (http://dsim.in/)
• Digital Academy (http://www.digitalacademyindia.com/)
• Internet & Mobile Research Institute (IMRI) (http://www.imri.in/academics/ )
• Web Next Solution (http://www.webnextsolutions.com/)
• Learning Catalyst (http://learningcatalyst.in/)
• Digital Success (http://www.digitalsuccess.in/)
• Web Marketing Academy (http://www.webmarketingacademy.in/)
• Web Sense Training (http://www.websensetraining.com/)
• Operating Media (http://www.operatingmedia.com/)
• Local institutes providing certification courses
13. • About 1.5 lakh jobs are expected to be created in the digital marketing space within a
couple of years as more companies tap the internet and the social media platforms to
bolster business.
• While all other industries are struggling with a growth rate of 5 to 10 %, digital media
industry is booming high with 30% growth rate.
• But the most remarkable point is that this growth rate is not going to be stagnant in
the coming years. Scope for digital marketers in India will only get bigger and better in
the years to come.
• As per a recent study, although internet penetration in India is yet to cross 16% of
the population.
• India has 110 million mobile internet users of which 25 million are in rural India. Of
this 5 million internet users in rural India 70% access the web via mobile phones.
• Not just that India with more than 82 million monthly active Facebook users spots
the third position in the world after the US and Canada and it is expected that that the
country will have the world’s largest Facebook population by 2016.
14. BUSINESS ENVIRONMENT
•The country has 900 million mobile accounts, with 600 million unique mobile subscribers
•It has more than 30 million PCs
• It has more than 205 million Internet users at present and by 2015 there will be 300 million
to 400 million Internet users
•There are more than 50 million mobile data subscribers of which 5 million access Internet
only on the phone
• The country has 15 million 3G mobile subscribers
• It has more than 23 million unique users on YouTube
•Average time an Indian net user spends on social media is 3 hours a day
•70% of Indian internet users watch online videos
15. Strengths:
Simple , Easy & Understandable
Innovative Products
Strong Marketing Experience
Cost Advantage
Positive Brand Recognition
Variety of payment mode
Weakness:
No live chat option for interaction
No Class Room Training
Hard Copy of Course Not Provided
No current affairs & updates provided
No mail or Newsletter
Opportunities:
Faster growth rate of internet users
New Course in the Market
Cross Selling
Shifting of marketing strategy
Treats:
Lot of options are available in market
Price
New Competitive Course Products
Limited Funding
SWOT ANALYSIS
16.
17. LONG TERM GOAL –
To Generate Revenue And Increase Sales
SHORT TERM GOAL –
To Sell 500 Units of Digital Marketing Courses In a month
Need –
To Generate Maximum Number of Leads Through Online Marketing
Which Can Be Converted Into Customers
18. LAST TWO MONTHS REPORT –
Based on marketing done on different aspects
These leads generated by -
Creating Website
Relevance Keywords to site
Google Ads
Created Account on Face book, Twitter, LinkedIn and other site
MONTH LEAD GENERATION CUSTOMERS CONVERSION RATE
%
1st MONTH 3500 100 2.8
2nd MONTH 5000 250 5
19. NEXT MONTH GOAL / OBJECTIVE -
Time Frame - 1 Month
Target - 500 Units of Digital Marketing Course
Conversion rate - 8% to 9% ( based on marketing plan )
Lead Be Generated - Appox 7000+
MONTH LEAD GENERATION CUSTOMER COVERSION RATION
%
3rd MONTH 6500 to 7500 500+ 7% to 8%
These leads will be
generated on the
basis of planned
strategic marketing .
Forward steps will
be taken to explore
and penetrate the
huge market
Leads will be
converted into
potential customer
by providing proper
guidance, feed back.
The Key Lessons
taken from the past
experience
23. Gender – Male & Female
Ways of Targeting –
Targeted More Through Social Media site (Face book , Twitter),
Mailing, YouTube
MBA
STUDENT
GRADUATE
EMPLOYEES
Targeted More Through Social Media site ( LinkedIn, Twitter, FB ) ,
Mailing, Mobile marketing
Working
professionals
SME /
Businessman
Website
developer
25. People:
Visitor / Audiences will get broad description regarding course and its benefits.
For any query support will be provided with help of FAQs, Live chat tool, Toll
Free Number (ex.1800--), Post query.
Place:
Create pages / account in Face book, LinkedIn, Twitter, a Blog
Google analytics account
Banner & Display Advertising
Price:
Price of the course offered is Rs. 5599/-
Promotion:
Social Media – Face book, LinkedIn
E-mail marketing campaign
Google Ads
Display ads
Blogs, with back links to landing page
PROPOSITION & MARKETING MIX
26. BRAND STRATEGY
Research audience –
Age: 18yrs to 35yrs
Gender : Male & Female
Professionals, Graduates, MBA student, SME, Web developer,
Give your brand a voice –
consistent in your messaging that audience wants to hear
ex. Digital Marketing Certification
From Expert ! Book your Seat Today
Short Term / Long Term - Call on 1800...
Balance online media mix –
Search Engine Optimization
Pay Per Click
E-Mail Marketing
Social Media Marketing
Mobile Marketing
Banner & Display Advertising
Content Marketing
27. Plan social media integration –
Interaction with audience through various medium
Treat social media as conversion
Face Book
Twitter
LinkedIn
Blog
Build up reputation online –
be sure to leverage any existing offline partnerships you have in order to grow
reputation online
28. ONLINE PRESENTATION & PRESENCE
Ads on other media site should give descent knowledge about course type
ex. Digital Marketing Certification
From Expert ! Book your Seat Today
Short Term / Long Term - Call on 1800...
www.edukart.com
Link address should be landed on the respective page
ex. Home page
Site will be determine as
Main Site
Referral Site ( Registered on other portal B2B , B2C portal )
ex. www.____.com/edukart
Every site or link objective is to get visitor on the main site (page) which can be
useful and helpful to convert visitor into lead by providing proper content and
various ways of contact us option.
29. Understand online audience
EX . Student, Employee, professional,
SME
Create a content that values to each group
EX. Digital Marketing Certification – Student /
Employee/
Digital marketing to grow your Business - SME /
Businessman
Understand their online
engagement behaviour
and provide them
platform for
conversation
Create online personas
to target
Ex . Prioritise influence
Test & Refine
Ex. Sent mail to those
provided mail id,
Analyse the visitor
traffic way &
engagement page
CONTENT & ENGAGEMENT STRATEGY
30. AQUITISION & COMMUNICATION STRATEGY
Last Two Month Strategy -
Column1
PPC
SEO
SOCIAL
Mobile
Email
offline
Content
32. CONVERSION STRATEGY
From the last two month responses and feedback of the visitors and customers
Visitors
Bounces
30 % to 70 %
Early Walkers
10% to 20%
Late Walkers
5% to 10%
Leads
Customer
33. Bonuses -
Due to Content irrelevancy as per visitor
Time Consuming for opening landing Page
Heavy & Complex Web page design
Irrelevant Visitor
Early Walker –
Content less informative
Not proper conversation
Improper contact us
Action Taken-
Content information is to the point
Light images and display
Increase in contact us by FAQ, Post, Toll Free, Feedback
Increase in Social Media Interactions
Post and updates
Release and posting of Newsletter
34. RETENTION COMMUNICATION STRATEGY
Online Strategy –
Feedback Form will be sent to customers
Reward points for the reference
New updates & newsletter will be sent
Group discount
Seasonal offers
Link up courses to the previous courses done by candidate
Life time Membership
Forum Discussion
Offline Strategy –
Post to the candidate Home address
Newsletter Membership
Magazine Registration
Wishing Cards
35. DATA STRATEGY
Permission Marketing –
Promote to existing customers through email
Face book contest tab encourages like
Engage through contest tabs to create, share and win
Inspire through blog which acts as a campaign hub