SlideShare a Scribd company logo
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing plan to Sell 500 Units of
Edukart Digital Marketing Course in 1
Month
Digital Marketing Plan by  Vicky Deshmukh
 Target Customer
 Competitions
 Market Size
 Business Environment
 SWOT Analysis
 TARGET CUSTOMER
Age: 18 yrs +
For LinkedIn: 18 yrs - 35 yrs
For Job Portal: 18yrs – 35yrs
Gender: Male and Female
Profession: Marketing professional,
MBA students
Employee working in DOT.COM sectors
Graduates & Prospects Interested in a Digital Marketing Career
Working Employees
Small Business Owners/Entrepreneurs
Web Marketers
Ad Agencies
Web Analysts
Website Owners
People who live in India
 COMPETITION
• NIIT Imperia (http://www.niitimperia.com/program-in-digital-marketing)
• Digital Vidya ( http://www.digitalvidya.com/)
• IAMAI (http://www.iamai.in/mktcourses.aspx)
• Delhi School of internet marketing (http://dsim.in/)
• Digital Academy (http://www.digitalacademyindia.com/)
• Internet & Mobile Research Institute (IMRI) (http://www.imri.in/academics/ )
• Web Next Solution (http://www.webnextsolutions.com/)
• Learning Catalyst (http://learningcatalyst.in/)
• Digital Success (http://www.digitalsuccess.in/)
• Web Marketing Academy (http://www.webmarketingacademy.in/)
• Web Sense Training (http://www.websensetraining.com/)
• Operating Media (http://www.operatingmedia.com/)
• Local institutes providing certification courses
 MARKET SIZE
Digital Marketing Plan by  Vicky Deshmukh
• About 1.5 lakh jobs are expected to be created in the digital marketing space within a
couple of years as more companies tap the internet and the social media platforms to
bolster business.
• While all other industries are struggling with a growth rate of 5 to 10 %, digital media
industry is booming high with 30% growth rate.
• But the most remarkable point is that this growth rate is not going to be stagnant in
the coming years. Scope for digital marketers in India will only get bigger and better in
the years to come.
• As per a recent study, although internet penetration in India is yet to cross 16% of
the population.
• India has 110 million mobile internet users of which 25 million are in rural India. Of
this 5 million internet users in rural India 70% access the web via mobile phones.
• Not just that India with more than 82 million monthly active Facebook users spots
the third position in the world after the US and Canada and it is expected that that the
country will have the world’s largest Facebook population by 2016.
 BUSINESS ENVIRONMENT
•The country has 900 million mobile accounts, with 600 million unique mobile subscribers
•It has more than 30 million PCs
• It has more than 205 million Internet users at present and by 2015 there will be 300 million
to 400 million Internet users
•There are more than 50 million mobile data subscribers of which 5 million access Internet
only on the phone
• The country has 15 million 3G mobile subscribers
• It has more than 23 million unique users on YouTube
•Average time an Indian net user spends on social media is 3 hours a day
•70% of Indian internet users watch online videos
Strengths:
 Simple , Easy & Understandable
 Innovative Products
 Strong Marketing Experience
 Cost Advantage
 Positive Brand Recognition
 Variety of payment mode
Weakness:
 No live chat option for interaction
 No Class Room Training
 Hard Copy of Course Not Provided
 No current affairs & updates provided
 No mail or Newsletter
Opportunities:
 Faster growth rate of internet users
 New Course in the Market
 Cross Selling
 Shifting of marketing strategy
Treats:
 Lot of options are available in market
 Price
 New Competitive Course Products
 Limited Funding
 SWOT ANALYSIS
Digital Marketing Plan by  Vicky Deshmukh
LONG TERM GOAL –
To Generate Revenue And Increase Sales
SHORT TERM GOAL –
To Sell 500 Units of Digital Marketing Courses In a month
Need –
To Generate Maximum Number of Leads Through Online Marketing
Which Can Be Converted Into Customers
LAST TWO MONTHS REPORT –
Based on marketing done on different aspects
These leads generated by -
 Creating Website
Relevance Keywords to site
Google Ads
Created Account on Face book, Twitter, LinkedIn and other site
MONTH LEAD GENERATION CUSTOMERS CONVERSION RATE
%
1st MONTH 3500 100 2.8
2nd MONTH 5000 250 5
NEXT MONTH GOAL / OBJECTIVE -
Time Frame - 1 Month
Target - 500 Units of Digital Marketing Course
Conversion rate - 8% to 9% ( based on marketing plan )
Lead Be Generated - Appox 7000+
MONTH LEAD GENERATION CUSTOMER COVERSION RATION
%
3rd MONTH 6500 to 7500 500+ 7% to 8%
These leads will be
generated on the
basis of planned
strategic marketing .
Forward steps will
be taken to explore
and penetrate the
huge market
Leads will be
converted into
potential customer
by providing proper
guidance, feed back.
The Key Lessons
taken from the past
experience
Digital Marketing Plan by  Vicky Deshmukh
 TARGETING
 POSITIONING
 PROPOSITION & MARKETING MIX
 BRAND STRATEGY
 ONLINE PRESENTATION & PRESENCE
 CONTENT & ENGAGEMENT STRATEGY
 AQUITISION & COMMUNICATION STRATEGY
 CONVERSION STRATEGY
 RETENTION COMMUNICATION STRATEGY
 DATA STRATEGY
TARGET
Marketin
g
professio
nal MBA
students
Employee
working in
DOT.COM
sectors
Graduates &
Prospects
Interested in
a Digital
Marketing
Career
Working
EmployeesSmall
Business
Owners/E
ntreprene
urs
Web
Marketers
Ad
Agencies
Web
Analysts
Website
Owners
 TARGET
Gender – Male & Female
Ways of Targeting –
Targeted More Through Social Media site (Face book , Twitter),
Mailing, YouTube
MBA
STUDENT
GRADUATE
EMPLOYEES
Targeted More Through Social Media site ( LinkedIn, Twitter, FB ) ,
Mailing, Mobile marketing
Working
professionals
SME /
Businessman
Website
developer
 POSITIONING
People:
Visitor / Audiences will get broad description regarding course and its benefits.
For any query support will be provided with help of FAQs, Live chat tool, Toll
Free Number (ex.1800--), Post query.
Place:
Create pages / account in Face book, LinkedIn, Twitter, a Blog
Google analytics account
Banner & Display Advertising
Price:
Price of the course offered is Rs. 5599/-
Promotion:
Social Media – Face book, LinkedIn
E-mail marketing campaign
Google Ads
Display ads
Blogs, with back links to landing page
 PROPOSITION & MARKETING MIX
 BRAND STRATEGY
Research audience –
Age: 18yrs to 35yrs
Gender : Male & Female
Professionals, Graduates, MBA student, SME, Web developer,
Give your brand a voice –
consistent in your messaging that audience wants to hear
ex. Digital Marketing Certification
From Expert ! Book your Seat Today
Short Term / Long Term - Call on 1800...
Balance online media mix –
Search Engine Optimization
Pay Per Click
E-Mail Marketing
Social Media Marketing
Mobile Marketing
Banner & Display Advertising
Content Marketing
Plan social media integration –
Interaction with audience through various medium
Treat social media as conversion
Face Book
Twitter
LinkedIn
Blog
Build up reputation online –
be sure to leverage any existing offline partnerships you have in order to grow
reputation online
 ONLINE PRESENTATION & PRESENCE
Ads on other media site should give descent knowledge about course type
ex. Digital Marketing Certification
From Expert ! Book your Seat Today
Short Term / Long Term - Call on 1800...
www.edukart.com
Link address should be landed on the respective page
ex. Home page
Site will be determine as
Main Site
Referral Site ( Registered on other portal B2B , B2C portal )
ex. www.____.com/edukart
Every site or link objective is to get visitor on the main site (page) which can be
useful and helpful to convert visitor into lead by providing proper content and
various ways of contact us option.
Understand online audience
EX . Student, Employee, professional,
SME
Create a content that values to each group
EX. Digital Marketing Certification – Student /
Employee/
Digital marketing to grow your Business - SME /
Businessman
Understand their online
engagement behaviour
and provide them
platform for
conversation
Create online personas
to target
Ex . Prioritise influence
Test & Refine
Ex. Sent mail to those
provided mail id,
Analyse the visitor
traffic way &
engagement page
 CONTENT & ENGAGEMENT STRATEGY
 AQUITISION & COMMUNICATION STRATEGY
Last Two Month Strategy -
Column1
PPC
SEO
SOCIAL
Mobile
Email
offline
Content
Column1
PPC
SEO
Social
Mobile
Content
Email
offline Media
Next Month Strategy
 CONVERSION STRATEGY
From the last two month responses and feedback of the visitors and customers
Visitors
Bounces
30 % to 70 %
Early Walkers
10% to 20%
Late Walkers
5% to 10%
Leads
Customer
Bonuses -
Due to Content irrelevancy as per visitor
Time Consuming for opening landing Page
Heavy & Complex Web page design
Irrelevant Visitor
Early Walker –
Content less informative
Not proper conversation
Improper contact us
Action Taken-
Content information is to the point
Light images and display
Increase in contact us by FAQ, Post, Toll Free, Feedback
Increase in Social Media Interactions
Post and updates
Release and posting of Newsletter
 RETENTION COMMUNICATION STRATEGY
Online Strategy –
Feedback Form will be sent to customers
Reward points for the reference
New updates & newsletter will be sent
Group discount
Seasonal offers
Link up courses to the previous courses done by candidate
Life time Membership
Forum Discussion
Offline Strategy –
Post to the candidate Home address
Newsletter Membership
Magazine Registration
Wishing Cards
 DATA STRATEGY
Permission Marketing –
Promote to existing customers through email
Face book contest tab encourages like
Engage through contest tabs to create, share and win
Inspire through blog which acts as a campaign hub
Offering Discount by logging through any social media account or email account
Digital Marketing Plan by  Vicky Deshmukh
Channel Allocated Money
Pay Per Click Management Rs 1.8LK
Search Engine Optimization Rs 50k
Content Marketing Rs 28k
Face book Ads Rs 55k
LinkedIn Ads Rs 35k
Banner Ads Rs 50k
Blog Marketing Rs 30k
Video Advertising Rs 20k
E-Mail Marketing Rs 19k
Mobile Advertising Rs 14k
SMS Rs 8k
Phone Calls Rs 4k
Total Budget 4.93LK
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Catchy Ads
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh
Digital Marketing Plan by  Vicky Deshmukh

More Related Content

What's hot

Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
John Quirke
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
Infidirect
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshala
Simplilearn
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy Plan
Kristin Barnes
 
Creating a digital marketing strategy
Creating a digital marketing strategyCreating a digital marketing strategy
Creating a digital marketing strategy
Invest Northern Ireland
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Rachi Dubey
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Maged Elsakka
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Digital Training Institute
 
Facebook Ads - Advertising on Facebook
Facebook Ads - Advertising on FacebookFacebook Ads - Advertising on Facebook
Facebook Ads - Advertising on Facebook
Dhiaksa Adiwyakto
 
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy SampleDigital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
Web Marketing Academy. Digital Marketing Training Bangalore
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
Gaurav Tripathi
 
Digital marketing proposal
Digital marketing proposalDigital marketing proposal
Digital marketing proposal
Team Samrat Multiventure
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Navneetkaur579
 
Facebook Ads
Facebook Ads Facebook Ads
Facebook Ads
SHUBHAMAMALE6
 
Digital Marketing Portfolio.pdf
Digital Marketing Portfolio.pdfDigital Marketing Portfolio.pdf
Digital Marketing Portfolio.pdf
pratikshet4
 
Building a Digital Marketing Plan
Building a Digital Marketing PlanBuilding a Digital Marketing Plan
Building a Digital Marketing Plan
Behrouz Jafarnezhad
 
Digital Marketing Portfolio
Digital Marketing PortfolioDigital Marketing Portfolio
Digital Marketing Portfolio
Vineeta Makhija
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
Technogics Inc
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for Businesses
JosueNgendahimana
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
VikramRathore69
 

What's hot (20)

Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshala
 
Digital Marketing Strategy Plan
Digital Marketing Strategy PlanDigital Marketing Strategy Plan
Digital Marketing Strategy Plan
 
Creating a digital marketing strategy
Creating a digital marketing strategyCreating a digital marketing strategy
Creating a digital marketing strategy
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Facebook Ads - Advertising on Facebook
Facebook Ads - Advertising on FacebookFacebook Ads - Advertising on Facebook
Facebook Ads - Advertising on Facebook
 
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy SampleDigital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
 
Digital marketing proposal
Digital marketing proposalDigital marketing proposal
Digital marketing proposal
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Facebook Ads
Facebook Ads Facebook Ads
Facebook Ads
 
Digital Marketing Portfolio.pdf
Digital Marketing Portfolio.pdfDigital Marketing Portfolio.pdf
Digital Marketing Portfolio.pdf
 
Building a Digital Marketing Plan
Building a Digital Marketing PlanBuilding a Digital Marketing Plan
Building a Digital Marketing Plan
 
Digital Marketing Portfolio
Digital Marketing PortfolioDigital Marketing Portfolio
Digital Marketing Portfolio
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for Businesses
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 

Viewers also liked

Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandSmart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Anthony Ragland
 
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - Singapore
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeBest Ecommerce Digital Marketing Practices for SMBs and Start-Ups - Singapore
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - Singapore
Melissa Wilfley
 
Key Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.netKey Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.net
Paolo Margari
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
Strat & Com
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategy
Archana Nilaver
 
Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- Sample
Vikas Sharma
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Duong Nguyen Hoai Duc
 
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template
unfunnel
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
PSFK
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaign
moores36
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
Vibes Communications Pvt Ltd
 

Viewers also liked (11)

Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandSmart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
Smart Digital Marketing Plan for eCommerce Website, by Anthony Ragland
 
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - Singapore
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - SingaporeBest Ecommerce Digital Marketing Practices for SMBs and Start-Ups - Singapore
Best Ecommerce Digital Marketing Practices for SMBs and Start-Ups - Singapore
 
Key Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.netKey Elements of a Digital Marketing Proposal - margari.net
Key Elements of a Digital Marketing Proposal - margari.net
 
Digital marketing-plan-template
Digital marketing-plan-templateDigital marketing-plan-template
Digital marketing-plan-template
 
Toshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategyToshiba Laptops: An integrated digital marketing strategy
Toshiba Laptops: An integrated digital marketing strategy
 
Basic digital marketing plan- Sample
Basic digital marketing plan- SampleBasic digital marketing plan- Sample
Basic digital marketing plan- Sample
 
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM CityDigital marketing plan of Hackathon Viet Nam 2015 At HCM City
Digital marketing plan of Hackathon Viet Nam 2015 At HCM City
 
2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template2018 Digital Marketing Strategy Proposal Template
2018 Digital Marketing Strategy Proposal Template
 
PSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary ReportPSFK Future of Retail 2016 Summary Report
PSFK Future of Retail 2016 Summary Report
 
Starbucks Digital Marketing Campaign
Starbucks Digital Marketing CampaignStarbucks Digital Marketing Campaign
Starbucks Digital Marketing Campaign
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
 

Similar to Digital Marketing Plan by Vicky Deshmukh

Digital marketing for education institute
Digital marketing for education instituteDigital marketing for education institute
Digital marketing for education institute
Mukesh Garg
 
Rwithu Menon's Digital Marketing portfolio
Rwithu Menon's Digital Marketing portfolioRwithu Menon's Digital Marketing portfolio
Rwithu Menon's Digital Marketing portfolio
RwithuMenon1
 
Digital marketing for business and career growth digital vidya webinar
Digital marketing for business and career growth  digital vidya webinarDigital marketing for business and career growth  digital vidya webinar
Digital marketing for business and career growth digital vidya webinar
RIJUTA GHOSH
 
Digital marketing as a career by pawan tripathi
Digital marketing as a career  by pawan tripathiDigital marketing as a career  by pawan tripathi
Digital marketing as a career by pawan tripathi
Pawan Tripathi
 
Building a Digital Marketing Strategy from Scratch
Building a Digital Marketing Strategy from ScratchBuilding a Digital Marketing Strategy from Scratch
Building a Digital Marketing Strategy from Scratch
Gene Begin
 
Digital Marketing Training Course in Hyderabad
Digital Marketing Training Course in HyderabadDigital Marketing Training Course in Hyderabad
Digital Marketing Training Course in Hyderabad
Web Trainings Academy
 
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By MakanthDigital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
Makanth Sathupati
 
makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdfmakanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
Girish954159
 
Career in Digital Marketing
Career in Digital MarketingCareer in Digital Marketing
Career in Digital Marketing
Divya Shah
 
Digital marketing program note 2020
Digital marketing program note 2020Digital marketing program note 2020
Digital marketing program note 2020
Sumit Kumar Diwan
 
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesDigital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
EneblurConsultingweb
 
CDMM
CDMMCDMM
Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)
Sowmiya Balakrishnan
 
Online Marketing-MBA Summer Internship Report
Online Marketing-MBA Summer Internship ReportOnline Marketing-MBA Summer Internship Report
Online Marketing-MBA Summer Internship Report
AnkitSaini183
 
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdfNEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
AjaySharma968187
 
Ifm
IfmIfm
Trinity Engineering College - DM Proposal.pptx
Trinity Engineering College - DM Proposal.pptxTrinity Engineering College - DM Proposal.pptx
Trinity Engineering College - DM Proposal.pptx
VALTANSUYOG
 
Digital Marketing project black book
Digital Marketing project black bookDigital Marketing project black book
Digital Marketing project black book
Vikas Gupta
 
Increase Enrollments in Your Internet Marketing Career Training Programs
Increase Enrollments in Your Internet Marketing Career Training ProgramsIncrease Enrollments in Your Internet Marketing Career Training Programs
Increase Enrollments in Your Internet Marketing Career Training Programs
Brooke Franks
 
Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong
 

Similar to Digital Marketing Plan by Vicky Deshmukh (20)

Digital marketing for education institute
Digital marketing for education instituteDigital marketing for education institute
Digital marketing for education institute
 
Rwithu Menon's Digital Marketing portfolio
Rwithu Menon's Digital Marketing portfolioRwithu Menon's Digital Marketing portfolio
Rwithu Menon's Digital Marketing portfolio
 
Digital marketing for business and career growth digital vidya webinar
Digital marketing for business and career growth  digital vidya webinarDigital marketing for business and career growth  digital vidya webinar
Digital marketing for business and career growth digital vidya webinar
 
Digital marketing as a career by pawan tripathi
Digital marketing as a career  by pawan tripathiDigital marketing as a career  by pawan tripathi
Digital marketing as a career by pawan tripathi
 
Building a Digital Marketing Strategy from Scratch
Building a Digital Marketing Strategy from ScratchBuilding a Digital Marketing Strategy from Scratch
Building a Digital Marketing Strategy from Scratch
 
Digital Marketing Training Course in Hyderabad
Digital Marketing Training Course in HyderabadDigital Marketing Training Course in Hyderabad
Digital Marketing Training Course in Hyderabad
 
Digital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By MakanthDigital Marketing Strategy Plan By Makanth
Digital Marketing Strategy Plan By Makanth
 
makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdfmakanthsdigitalmarketingplan-140205032903-phpapp01.pdf
makanthsdigitalmarketingplan-140205032903-phpapp01.pdf
 
Career in Digital Marketing
Career in Digital MarketingCareer in Digital Marketing
Career in Digital Marketing
 
Digital marketing program note 2020
Digital marketing program note 2020Digital marketing program note 2020
Digital marketing program note 2020
 
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | UniversitiesDigital Marketing Strategy for Educational Institutes | Colleges | Universities
Digital Marketing Strategy for Educational Institutes | Colleges | Universities
 
CDMM
CDMMCDMM
CDMM
 
Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)Udacity - Run a facebook campaign(part 2)
Udacity - Run a facebook campaign(part 2)
 
Online Marketing-MBA Summer Internship Report
Online Marketing-MBA Summer Internship ReportOnline Marketing-MBA Summer Internship Report
Online Marketing-MBA Summer Internship Report
 
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdfNEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
NEW COURSE CURRICULUM BY DIGITAL MYCLASS.pdf
 
Ifm
IfmIfm
Ifm
 
Trinity Engineering College - DM Proposal.pptx
Trinity Engineering College - DM Proposal.pptxTrinity Engineering College - DM Proposal.pptx
Trinity Engineering College - DM Proposal.pptx
 
Digital Marketing project black book
Digital Marketing project black bookDigital Marketing project black book
Digital Marketing project black book
 
Increase Enrollments in Your Internet Marketing Career Training Programs
Increase Enrollments in Your Internet Marketing Career Training ProgramsIncrease Enrollments in Your Internet Marketing Career Training Programs
Increase Enrollments in Your Internet Marketing Career Training Programs
 
Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)Cris Ong - Oxford College of Marketing (Expansion into India)
Cris Ong - Oxford College of Marketing (Expansion into India)
 

Recently uploaded

Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
Landge Sachin Kumar
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
Markonik
 
How Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital MarketingHow Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital Marketing
German Repair Shop Marketing
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024
Jomer Gregorio
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
Paid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin LeePaid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin Lee
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
Rajesh Math
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
Inflyx
 

Recently uploaded (20)

Digital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role JobssDigital Marketing Manager Job Role Jobss
Digital Marketing Manager Job Role Jobss
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
10 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 202410 Advantages and Disadvantages of Social Media Marketing in 2024
10 Advantages and Disadvantages of Social Media Marketing in 2024
 
How Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital MarketingHow Can German Auto Repair Shops Benefit From Digital Marketing
How Can German Auto Repair Shops Benefit From Digital Marketing
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024How to Get High-Quality Backlinks in 2024
How to Get High-Quality Backlinks in 2024
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
Paid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin LeePaid Media Targeting in a Cookieless Future - Kevin Lee
Paid Media Targeting in a Cookieless Future - Kevin Lee
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Brand Repositioning & Communication Presentation
Brand Repositioning & Communication PresentationBrand Repositioning & Communication Presentation
Brand Repositioning & Communication Presentation
 
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
The Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptxThe Power of Micro Influencers in Influencer Marketing.pptx
The Power of Micro Influencers in Influencer Marketing.pptx
 

Digital Marketing Plan by Vicky Deshmukh

  • 6. Digital Marketing plan to Sell 500 Units of Edukart Digital Marketing Course in 1 Month
  • 8.  Target Customer  Competitions  Market Size  Business Environment  SWOT Analysis
  • 9.  TARGET CUSTOMER Age: 18 yrs + For LinkedIn: 18 yrs - 35 yrs For Job Portal: 18yrs – 35yrs Gender: Male and Female Profession: Marketing professional, MBA students Employee working in DOT.COM sectors Graduates & Prospects Interested in a Digital Marketing Career Working Employees Small Business Owners/Entrepreneurs Web Marketers Ad Agencies Web Analysts Website Owners People who live in India
  • 10.  COMPETITION • NIIT Imperia (http://www.niitimperia.com/program-in-digital-marketing) • Digital Vidya ( http://www.digitalvidya.com/) • IAMAI (http://www.iamai.in/mktcourses.aspx) • Delhi School of internet marketing (http://dsim.in/) • Digital Academy (http://www.digitalacademyindia.com/) • Internet & Mobile Research Institute (IMRI) (http://www.imri.in/academics/ ) • Web Next Solution (http://www.webnextsolutions.com/) • Learning Catalyst (http://learningcatalyst.in/) • Digital Success (http://www.digitalsuccess.in/) • Web Marketing Academy (http://www.webmarketingacademy.in/) • Web Sense Training (http://www.websensetraining.com/) • Operating Media (http://www.operatingmedia.com/) • Local institutes providing certification courses
  • 13. • About 1.5 lakh jobs are expected to be created in the digital marketing space within a couple of years as more companies tap the internet and the social media platforms to bolster business. • While all other industries are struggling with a growth rate of 5 to 10 %, digital media industry is booming high with 30% growth rate. • But the most remarkable point is that this growth rate is not going to be stagnant in the coming years. Scope for digital marketers in India will only get bigger and better in the years to come. • As per a recent study, although internet penetration in India is yet to cross 16% of the population. • India has 110 million mobile internet users of which 25 million are in rural India. Of this 5 million internet users in rural India 70% access the web via mobile phones. • Not just that India with more than 82 million monthly active Facebook users spots the third position in the world after the US and Canada and it is expected that that the country will have the world’s largest Facebook population by 2016.
  • 14.  BUSINESS ENVIRONMENT •The country has 900 million mobile accounts, with 600 million unique mobile subscribers •It has more than 30 million PCs • It has more than 205 million Internet users at present and by 2015 there will be 300 million to 400 million Internet users •There are more than 50 million mobile data subscribers of which 5 million access Internet only on the phone • The country has 15 million 3G mobile subscribers • It has more than 23 million unique users on YouTube •Average time an Indian net user spends on social media is 3 hours a day •70% of Indian internet users watch online videos
  • 15. Strengths:  Simple , Easy & Understandable  Innovative Products  Strong Marketing Experience  Cost Advantage  Positive Brand Recognition  Variety of payment mode Weakness:  No live chat option for interaction  No Class Room Training  Hard Copy of Course Not Provided  No current affairs & updates provided  No mail or Newsletter Opportunities:  Faster growth rate of internet users  New Course in the Market  Cross Selling  Shifting of marketing strategy Treats:  Lot of options are available in market  Price  New Competitive Course Products  Limited Funding  SWOT ANALYSIS
  • 17. LONG TERM GOAL – To Generate Revenue And Increase Sales SHORT TERM GOAL – To Sell 500 Units of Digital Marketing Courses In a month Need – To Generate Maximum Number of Leads Through Online Marketing Which Can Be Converted Into Customers
  • 18. LAST TWO MONTHS REPORT – Based on marketing done on different aspects These leads generated by -  Creating Website Relevance Keywords to site Google Ads Created Account on Face book, Twitter, LinkedIn and other site MONTH LEAD GENERATION CUSTOMERS CONVERSION RATE % 1st MONTH 3500 100 2.8 2nd MONTH 5000 250 5
  • 19. NEXT MONTH GOAL / OBJECTIVE - Time Frame - 1 Month Target - 500 Units of Digital Marketing Course Conversion rate - 8% to 9% ( based on marketing plan ) Lead Be Generated - Appox 7000+ MONTH LEAD GENERATION CUSTOMER COVERSION RATION % 3rd MONTH 6500 to 7500 500+ 7% to 8% These leads will be generated on the basis of planned strategic marketing . Forward steps will be taken to explore and penetrate the huge market Leads will be converted into potential customer by providing proper guidance, feed back. The Key Lessons taken from the past experience
  • 21.  TARGETING  POSITIONING  PROPOSITION & MARKETING MIX  BRAND STRATEGY  ONLINE PRESENTATION & PRESENCE  CONTENT & ENGAGEMENT STRATEGY  AQUITISION & COMMUNICATION STRATEGY  CONVERSION STRATEGY  RETENTION COMMUNICATION STRATEGY  DATA STRATEGY
  • 22. TARGET Marketin g professio nal MBA students Employee working in DOT.COM sectors Graduates & Prospects Interested in a Digital Marketing Career Working EmployeesSmall Business Owners/E ntreprene urs Web Marketers Ad Agencies Web Analysts Website Owners  TARGET
  • 23. Gender – Male & Female Ways of Targeting – Targeted More Through Social Media site (Face book , Twitter), Mailing, YouTube MBA STUDENT GRADUATE EMPLOYEES Targeted More Through Social Media site ( LinkedIn, Twitter, FB ) , Mailing, Mobile marketing Working professionals SME / Businessman Website developer
  • 25. People: Visitor / Audiences will get broad description regarding course and its benefits. For any query support will be provided with help of FAQs, Live chat tool, Toll Free Number (ex.1800--), Post query. Place: Create pages / account in Face book, LinkedIn, Twitter, a Blog Google analytics account Banner & Display Advertising Price: Price of the course offered is Rs. 5599/- Promotion: Social Media – Face book, LinkedIn E-mail marketing campaign Google Ads Display ads Blogs, with back links to landing page  PROPOSITION & MARKETING MIX
  • 26.  BRAND STRATEGY Research audience – Age: 18yrs to 35yrs Gender : Male & Female Professionals, Graduates, MBA student, SME, Web developer, Give your brand a voice – consistent in your messaging that audience wants to hear ex. Digital Marketing Certification From Expert ! Book your Seat Today Short Term / Long Term - Call on 1800... Balance online media mix – Search Engine Optimization Pay Per Click E-Mail Marketing Social Media Marketing Mobile Marketing Banner & Display Advertising Content Marketing
  • 27. Plan social media integration – Interaction with audience through various medium Treat social media as conversion Face Book Twitter LinkedIn Blog Build up reputation online – be sure to leverage any existing offline partnerships you have in order to grow reputation online
  • 28.  ONLINE PRESENTATION & PRESENCE Ads on other media site should give descent knowledge about course type ex. Digital Marketing Certification From Expert ! Book your Seat Today Short Term / Long Term - Call on 1800... www.edukart.com Link address should be landed on the respective page ex. Home page Site will be determine as Main Site Referral Site ( Registered on other portal B2B , B2C portal ) ex. www.____.com/edukart Every site or link objective is to get visitor on the main site (page) which can be useful and helpful to convert visitor into lead by providing proper content and various ways of contact us option.
  • 29. Understand online audience EX . Student, Employee, professional, SME Create a content that values to each group EX. Digital Marketing Certification – Student / Employee/ Digital marketing to grow your Business - SME / Businessman Understand their online engagement behaviour and provide them platform for conversation Create online personas to target Ex . Prioritise influence Test & Refine Ex. Sent mail to those provided mail id, Analyse the visitor traffic way & engagement page  CONTENT & ENGAGEMENT STRATEGY
  • 30.  AQUITISION & COMMUNICATION STRATEGY Last Two Month Strategy - Column1 PPC SEO SOCIAL Mobile Email offline Content
  • 32.  CONVERSION STRATEGY From the last two month responses and feedback of the visitors and customers Visitors Bounces 30 % to 70 % Early Walkers 10% to 20% Late Walkers 5% to 10% Leads Customer
  • 33. Bonuses - Due to Content irrelevancy as per visitor Time Consuming for opening landing Page Heavy & Complex Web page design Irrelevant Visitor Early Walker – Content less informative Not proper conversation Improper contact us Action Taken- Content information is to the point Light images and display Increase in contact us by FAQ, Post, Toll Free, Feedback Increase in Social Media Interactions Post and updates Release and posting of Newsletter
  • 34.  RETENTION COMMUNICATION STRATEGY Online Strategy – Feedback Form will be sent to customers Reward points for the reference New updates & newsletter will be sent Group discount Seasonal offers Link up courses to the previous courses done by candidate Life time Membership Forum Discussion Offline Strategy – Post to the candidate Home address Newsletter Membership Magazine Registration Wishing Cards
  • 35.  DATA STRATEGY Permission Marketing – Promote to existing customers through email Face book contest tab encourages like Engage through contest tabs to create, share and win Inspire through blog which acts as a campaign hub
  • 36. Offering Discount by logging through any social media account or email account
  • 38. Channel Allocated Money Pay Per Click Management Rs 1.8LK Search Engine Optimization Rs 50k Content Marketing Rs 28k Face book Ads Rs 55k LinkedIn Ads Rs 35k Banner Ads Rs 50k Blog Marketing Rs 30k Video Advertising Rs 20k E-Mail Marketing Rs 19k Mobile Advertising Rs 14k SMS Rs 8k Phone Calls Rs 4k Total Budget 4.93LK