Download this digital marketing strategy for a mobile app startup to help guide the creation of your own strategy.
It covers all essentials of a plan including market analysis, objectives, target markets, competitors, promotions mix and more.
Visit my site http://www.mikencube.co.uk for more tools to help you with your digital marketing strategy.
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
Digital Marketing proposal for Health-N-Life magazine in Qatar. It includes campaign and marketing ideas for day to day marketing use. Social Media and other Digital Media channels
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
Marketing has evolved at a rapid pace over the past 12 months. There has been an increased emphasis on providing a great customer experience across multiple channels. Recently, we’ve noticed a clear shift toward digitalization and more automated ways for brands and customers to interact.
AI technology is another significant growth area; it has taken personalization to a more advanced level and saved marketers time in creating their email campaigns, articles, ads, and landing pages while also improving performance results.
During the past year, data privacy concerns have also increased, and this has led companies to be more transparent about the way that data is gathered and processed, including the replacement of third-party cookies with first-party cookies.
As for SEO, we’ve seen a noticeable evolution; machine learning has made the processing of data more and more advanced. For example, Google has started showing more relevant search queries that SEO marketers are looking for to drive organic traffic to their websites, based on analyzing tons of historical search results. This advancement is due to machines used by Google that humans couldn’t process because of the big amount of data analyzed. For example, Rankbrain is a machine learning AI algorithm used by Google to sort search results.
There are also a number of trends from recent years which look set to continue in popularity in 2023, including minimalist design, UGC, influencer marketing, artificial intelligence and machine learning.
However, there are a number of additional trends in AI and machine learning, advertising, SEO, social media, and ecommerce, that look set to be dominant in the coming year which we will discuss in this webinar.
We will cover:
1. 2022 in review
2. The main digital marketing trends for 2023
3. VBOUT’s resources to help you prepare for the upcoming year
Online Retailer Digital Marketing Strategy ExampleMike Ncube
This digital marketing strategy for an accessories retailer covers the main areas of marketing audit, analysis, objectives, target markets, competitors, promotions, products and more.
Use it as a guide for your own digital marketing strategy and it will help you achieve online marketing success.
Visit my site www.mikencube.co.uk for more digital marketing resources
Toshiba Laptops: An integrated digital marketing strategyArchana Nilaver
An integrated Digital Marketing strategy for Toshiba Laptops India. The objective is to create a digital presence through the social channels to promote the brand; its products, product innovation features & create engagement.
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
Developing Digital Strategy for Business / BrandKabir Ahmad
1. Strategic Consideration of building vibrant digital strategy
2. What does digital marketing mean and its scope?
3. Where does monetization scope lies ?
4.How to effectively manage online community?
5.Who is the online customer and their preference?
Looking for a company that provide solutions around content management and digital marketing? WAVU Digital is there to help bridge the gap and guide your audience.
MMSS 2015 - Mobile App Strategy and App Store Optimization (ASO)Dave Lloyd
Mobile App Strategy and App Store Optimization (ASO) – Dave Lloyd and Mark Simon, Adobe – MMSS June 2015
The next phase of your mobile app strategy requires strategic alignment, best practices, and better collaboration. Learn how to strategize, work together, and deliver app store optimization (ASO) results and beat your competitors.
#Digital_Marketing:An Enterprise Social Media Strategy ExampleHICHAM SAAF
Hicham Saaf tells us how to implement an effective enterprise strategy on social networks .2015 for any questions please contact him at:
http://hichamsaaf.blogspot.com/
Summary: 1-Introduction:Social media Marketing;Presentation of the group
2-Presence on the virtual world: Website/Google+/Facebook/Twitter/YouTube/Linkedin/Presse Release/Mainstream Media
3-Environment analyse:Ranking and popularity;SWOT Analysis 4-Strategy Formulation:Segmentation/Targeting/Definition of functional and operational objectives/Choice of means and resources allocation 5-Conclusion:Conclusion
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
The Essential Startup Marketing Playbook by Steve MannSteve Mann
These are workshop slides which take you thru all the elements of startup marketing - building the foundation with branding, personas, positioning and segmentation, getting started with sales and marketing mapping and metrics and finally determining how to execute with inbound and outbound marketing and the startup marketing technology stack
As healthcare costs rise for employers and employees, one of the trends that has been reshaping the market is that of defined contribution—specifically through a defined contribution marketplace. With an average savings per employee of 9.1%, the benefits to employers is immense. See how defined Contribution is changing the healthcare and benefits marketplace as we know it.
New Product Launch Digital Marketing Strategy ExampleMike Ncube
Download this digital marketing strategy example and use it as a guide if you are planning to launch a new product to an online audience.
It covers all important strategies including market analysis, objectives, target markets, competitors and promotions.
Visit my site www.mikencube.co.uk for more resources to help you plan your strategy.
Sleigh Your Affiliate Strategy: How to Strategize for Q4Tinuiti
As marketers head into the third straight anomalous Q4 holiday season, you can no longer call it “unprecedented.” With anxiety about the economy, inflation, and supply chain challenges, this Q4 promises to be yet another period that will bring unique challenges and be hard to plan for.
Our experts have been collecting data-driven insights on how to navigate these challenges in order to see a successful Q4. In our Q4 Playbook, we'll cover everything you need to know, from Retail Media planning and holistic Marketplace operations to using Influencer, Affiliate and Lifecycle Marketing to reach and activate your ideal customers.
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
With Loot! you can earn cash and other great rewards like gift cards, product, unique experience and discounts by creating and sharing awesome content for your favorite brands.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
This presentation features information on the costs associated with advertising on the internet, and more specifically on social media.
Find more on www.p2psocialmediaguide.wikifoundruy.
#branżunia #socialmedia #ecommerce - proszę o feedback do prezentacji - Reald...Dawid Pacha
Postanowiłem wykorzystać prywatne konto na Slideshare w celu zebrania feedbacku. Co Wam się nie podoba? Co jest jeszcze nieczytelne? Proszę o zostawienie komentarza lub o tweeta @dawidpacha lub maila hello@tryrealdeal.com
Tips for A Successful Shampoo Marketing Strategy · Tip 1: Understand Your Target Market · Tip 2: Leverage Co-Branding · Tip 3: Utilise Gift-With-Purchase Promos.
10 Ways To Get Clients for IT Software Development CompaniesKraftblick
In a real life the ability to deliver “world-changing” IT solutions is not persuasive enough for decision makers to open their corporate wallets. Every IT software development vendor has to promote the expertise of its team!
Kraftblick team has prepared the presentation showcasing 10 ways for IT software development companies to acquire new clients from Internet.
Google Ads How To Run Successful Ads & Increase Sales Or LeadsMike Ncube
Want to learn how to easily increase sales or leads in Google Ads? This guide will help you.
Like many advertisers in Google Ads, you're probably struggling to make it work for your products or services and need help to improve performance.
I'm confident this guide will be of great help to you. Download it now for free.
Mike Ncube
Google Ads Suspension Guide: How To Get Your Account UnsuspendedMike Ncube
Need help with a Google Ads suspension? This guide will show you how you can fix any suspensions and where you can get help if you're still struggling to get your account unsuspended.
Mike Ncube
The Ultimate Google Ads Beginners Guide.pdfMike Ncube
This guide will equip you with all you need as a beginner to setup and run effective campaigns in Google Ads. You'll run better performing ads than your competitors if you follow the ideas here and implement them.
So, whether you manage a small account with one or two search campaigns, or you manage multiple accounts and spend thousands each month, you will be able to apply the insights in this book to create outstanding campaigns.
Mike Ncube
How To Setup A Google Shopping Campaign [Infographic]Mike Ncube
This infographic by Mike Ncube shows the steps to setting up a shopping campaign in Google Merchant Centre and Google Ads.
A Google Shopping campaign is one of the primary campaign types in Google Ads. This campaign type allows you to target people searching for your products on Google and partner sites with product ads.Unlike text ads which appear with a few lines of text, product ads show an image, price, description and title and attract people who are at the later stages of the buying funnel.Your product ads appear in the Google search results when people use search queries related to your products. These appear above or to the right of the text ads and you can also see them on the Shopping page.
My Google Ads Client Process [Infographic]Mike Ncube
This is my process for how I work with clients that are looking for help with their Google Ads advertising.
I'm a Google Ads specialist and I help clients with setting up and managing of Google PPC campaigns and training and consulting.
10 Exceptional Tips To Increase Leads with Google AdwordsMike Ncube
Find out how to increase leads and sales for your business using by following this guide, which lists the most effective tips for Google Adwords PPC advertising
This is a digital marketing plan created in Word for a shopping comparison website that covers the marketinf audit, analysis, objectives, market segments, strategy, promotions, budget, control and timeline
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
2. Angry Kitty is a fun and light-hearted App designed for users
to:
Request or collect money from a group for anything
It keeps a record of who has paid and who still owes
Members who still owe are sent an ‘Angry kitty’ reminder
email
It removes the need to have awkward conversations with
friends about money
Executive Summary
3. There are several startups in the whole area of making payments as a group of people, whether it be for joint
gift purchases (weddings), or even simple things like housemates paying bills etc.
ShareAGift in the UK focuses on joint gift purchases, but is more an affiliate gift sales model. In the US there
is WePay and PayDivvy, both of which err on the side of being deposit account providers. WePay has moved to
being a B2B play, trying to woo small merchants away from PayPal. In France there is Leetchi and
FriendFund in Berlin. Many have substantial backing from VCs.
And several others include Payumi, PayItSquare and Groupay
Market Analysis
4. Objectives
Market objectives for Angry Kitty are:
220 signups from Google Display network within 30
days of launch
3000 visitors from Press Release campaign launch
5. Competitors
1. http://www.payitsquare.com
Pay It Square allows users to collect funds on the go. It’s one of the leading group pay platforms. The website
has a high Alexa Rank of 146,000 and this reveals that it has high traffic volumes. It has a PageRank of 4/10
and 246 sites linking in and this also shows its high popularity.
6. Competitors
2. http://www.groupay.co.uk/
Is a UK based group pay service that offers automatic tracking, intelligent reminders and online payments. A
relatively new site with low traffic volumes and a low Alexa rank of 10 million.
8. Market Targeting
Our primary target market is stag/hen organisers looking to request money and remind group of
overdue contributions.
Secondary markets like wedding planners, landlords, trip organisers and small businesses will be
targeted in new campaigns when budget has increased.
9. Product
Angry Kitty is a desktop App that is mobile responsive and users can register at www.angrykitty.org
and create a kitty. Some improvements to be made are highlighted below:
10. Positioning
Angry Kitty should develop a unique position that is not occupied by competitors listed above
This USP will be highlighted in all communications
The brand identity which includes the name, logo, and colours should be consistent across all
promotional tools and for any banners that are created for the Display network and social media.
The name should be trademarked if available and the fee for this is £170
11. Promotional Mix
The primary promotional tool for Angry Kitty are:
Adwords
SEO – Google, Yahoo and Bing - keywords
Social Media – Facebook, Twitter, YouTube, Google+
Online PR – to target media that they regularly access –
online newspapers and magazines
12. Online PR
Write and publish a Press Releases or Feature article for the Angry Kitty Launch
Press Releases will highlight the benefits of the App and how its unique features can benefit the target
market(s) listed above
Some media to target are major national newspaper, national news outlet and glossy magazine in the UK
including Marie Claire, The Times, The Guardian, The FT, The Independent, The Daily Express, The Mail,
The Mail on Sunday, The Mirror, The Sun, Sky News, BBC News and Reuters that are read by the target
audience
13. Google AdWords
Budget for Google Adwords is £110 per month and we expect to receive 1100 visitors from an average CPC of
£0.10. Campaigns will be split between:
1. Display Campaign
Brand Awareness Campaigns: find relevant placements on the display network to place banner Ads on in the
stag party niche.
Direct Response: Create a display campaign which will include text and image ads and will include CPC or
CPM bid strategies
2. Remarketing campaign: This is to retarget people who have visited the site but did not convert. We will
avoid hounding or harassing them by using impression caps. We will build audiences in Analytics that will be
targeted in the remarketing campaign. Two primary audiences to target here are people who have registered and
visitors that haven’t registered. Cookie length will be set to 90 days.
14. Google Adwords
Some placements we can target for our banners are:
http://www.happybirthdaylondon.co.uk
http://www.hitched.co.uk/
http://www.youandyourwedding.co.uk/
15. Social Media
Social media goals will be about building relationships and providing value and not over-promoting the Angry
Kitty brand.
We will follow the 80/20 rule, which states that we will post non-promotional content 80% of the time (valuable,
helpful, or personable stuff, or related content linking to another source), and reserve the other 20% for being
more overtly promotional
Will create profiles on the major platforms Facebook, Twitter, Google+, Pinterest, LinkedIn etc and eventually
narrow it down to the platforms bringing the best returns.
Will create a profile theme on each platform with design and colours that match and enhance the brand.
Content will be repurposed across social media. So will blog about it, tweet it, make a video, share on Facebook,
turn it into an infographic or pinterest, etc.
Will measure with Google Analytics and other tools and key metrics will inform ongoing strategy.
16. SEO
Keyword targeting for keywords such as ‘collect money online’ ‘group payment’ and ‘group pay’
Link building for keywords that have been discovered at the research stage for link building purposes
These keywords will be included in title tags, meta tags, website content, alt tags
Activate webmaster tools and Google analytics tools to track and manage organic and PPC traffic and other
referrals
Continuous on-page and off-page optimisation to maintain organic rankings and discover more keywords to
rank for