This document provides an overview of digital marketing fundamentals. It defines digital marketing as using digital platforms like websites, blogs, social media and mobile marketing to reach target audiences. Some key points made include: - Digital marketing is easier, more affordable and effective than traditional marketing. - It involves creating the right content for audiences and distributing it across appropriate digital channels and contexts. - Popular digital marketing channels include search engine marketing and social media marketing. - To get started, companies should create a digital marketing strategy by defining objectives, channels, audiences and content before optimizing their efforts.

1. Digital Marketing
Fundamentals

2. Purpose of This
Presentation
This is not complete
Digital Marketing Tutorial.
Presentation covers Digital
Marketing Basics &
Concepts

3. But What is
Marketing?

4. Marketing is
NOT
Advertising

5. Marketing is
NOT
Promotions

6. Marketing is all about
Communicating Right
Message to the Right People
using Right Channel

7. Marketing is
Changing
Very Fast

8. From
Traditional
to Digital

9. Gone are the
days when...

10. Yellow Pages
were Search
Engine

11. From
Traditional
to Digital

12. TV was
YouTube

13. Magazines
were Blog

14. Newspaper
Ads are
almost gone

15. Internet
changed
many things

16. Things are
also Changing
in India

19. Calling and OLD
Marketing is
Failing

21. It’s time to
accept Digital
Marketing

22. Digital Marketing
term was first used
in 1990

23. What is Digital
Marketing?
Digital Marketing is all
about using Digital
Platforms like Websites,
Blogs, Social Media and
Mobile Marketing to reach
Target Audience

24. Why Digital
Marketing
Digital Marketing is the
Future of Marketing. If you
are still using traditional
ways to promote your
business, then it’s time to
switch your focus on
Digital Platforms for
promotion

25. Digital Marketing & Digital Advertising
Easy
Digital Marketing is
easy to start,
manage and
monitor
Affordable
Digital Marketing is
less expensive than
traditional
marketing
Effective
Digital Marketing is
more effective than
traditional
marketing

26. Digital Marketing is
still evolving

27. Internet is the
key enabler of
Digital
Marketing
Digital Marketing can’t
exist without Internet

28. Digital Marketing is
also known as
Internet Marketing

29. Digital Marketing is
also known as
Online Marketing

30. Components of
Digital
Marketing
1. Audience
2. Content
3. Context
4. Medium

31. Audience
Those who will consume your
message. Audience is core of your
your Digital Marketing

32. Audience
Audience means real people who
will either read your content, watch
your video or listen to your audio.

34. Content
Content is what your audience will
consume

35. Context
Context will define subject or
objective of content

36. Content + Context
=
Message

37. Content + Context
Content with Context defines
message

38. Different
Types of
Content
1. Text
2. Video
3. Images
4. Audio

39. Right combination of
Text + Images + Video + Audio
Can form effective message
for your audience

40. Internet is the right
medium to reach
your target
audience

41. Digital Marketing Channels

42. Digital
Marketing
Channels

43. Digital Marketing is
mainly segmented
in 2 parts

44. Search
Engine
Marketing
Social Media
Marketing

45. Search Engine Marketing
help target audience find
what they are looking for

46. Social Media Marketing
help brands engage with
target audience

47. Companies can use
search and social to gain
visibility and engage with
audience using right
channels

48. So, How to
get started?

49. Create a Digital
Marketing Strategy
to get started

50. Objectives
Define your marketing
objective like
Branding, Lead
Generation or Sales
Channels
Identify Digital
Marketing channels
Target
Audience
Define Target
Audience and
Message
Audit
Conduct Digital
Marketing Audit
Optimize
Optimize your Digital
Marketing Channels
and Assets
Getting Started with Digital Marketing

51. SEO & Google
Adwords
Drive more organic Traffic using SEO
Bring more visitors using Google Adwords
Create Content
Create content for target audience
Use Blogs, Ebooks, Videos and Visuals
Social Media, Email &
SMS Marketing
Create Social Media Profiles
Integrate Email Marketing & SMS Marketing
Promote Content
Start promotion using social media
Use Email marketing automation
Objectives and Channels

52. Start with SEO and
Google Adwords and
create social media
assets

53. Create Content
Create content for your
audience. It can be video,
blogs, ebooks etc

54. Promote Content
Use social media to
promote your content
and engage with target
audience

55. Measure & Improve
Measure what is working
and improve what is not
working

56. What Next?

57. Before you Start...
1. Understand Key Terms of Digital Marketing
2. Learn about SEO, Adwords, PPC etc
3. Learn more about your target audience
4. Understand concepts of marketing, sales, lead
generation etc
5. Remember: You can’t be expert overnight
6. Remember: Digital Marketing will keep changing

58. Get in touch,
Follow me on
Slideshare, LinkedIn
and Twitter for More
stuff..

59. Bhavesh Gudhka
Twitter : @bhaveshg
Bhavesh is Founder of OPTRON
A Digital Marketing Agency and
Academy in Mumbai, India