The document provides an overview of digital marketing and its various components, including SEO (Search Engine Optimization), PPC (Pay Per Click), SMM (Social Media Marketing), and CM (Content Marketing). Each type is briefly explained, detailing its purpose and function in enhancing online visibility and engaging with customers. It also promotes Webmastery Academy for professional web development and digital marketing services.

1. What is Digital
Marketing ?

2. • Digital marketing is the
marketing of products and
services via digital technologies
like Internet, mobile phones,
social media and electronic
billboards

3. Medium of Digital Marketing
Websites
Social
Media
Search
Engines
Mobile
Apps
Email
Billboards

4. Different types of Digital
Marketing

5. • SEO stands for Search Engine
Optimisation . It is a type of
marketing in which the primary
goal is to get your website rank
higher in Google searchers .
1. SEO

6. • PPC stands for Pay Per
Click and also known as a
CPC i.e. Cost Per Click. In
which an advertiser pays
the publisher when the ad is
clicked. PPC is an internet
advertising model used to
get traffic to the website.
2. PPC

7. 3. SMM
• SMM stands for Social
Media Marketing . It is a type
of marketing which uses the
benefits of social networking
sites such as LinkedIn,
Google+, Snap chat, Twitter
and many more. SMM is a
fastest way to get exposure
and get connect with
customers.

8. 4.CM
• CM stands for Content
Marketing . It is a strategic
marketing approach that
involves creating and
distributing relevant and
valuable content such as
videos, blogs and social
media posts to attract and
encourage the audience.

9. Learning with guidance can be easy
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10. Looking for Professional Web Development
and Digital marketing services