This Digital Marketing tutorial will help you learn why Digital Marketing is important, what is Digital Marketing, what are the different types of Digital Marketing and customer lifecycle in Digital Marketing. Digital marketing is the act of promoting products or services with the help of digital devices or technology.

2. What’s in it For You
What is Digital Marketing?
Digital Marketing vs Traditional Marketing
Types of Digital Marketing
Challenges for Digital Marketers in 2022
Top Skills Required To Become a Digital Marketer
Average Salary of a Digital Marketing Manager
Future of Digital Marketing
Business models in Digital Marketing

3. What is Digital Marketing?
Promotion of a product or a brand through a one or more forms of
electronic media such as the internet, mobile phones, Google,
search engine marketing, etc.
It is a way to reach clients on-time & retain them with interactive
marketing using digital technologies
It is the most accessible, easy to use and contemporary method
of promotion which is also known as ONLINE MARKETING.

4. Email Marketing
Types of Digital Marketing
Affiliate Marketing
Social Media Marketing
Content Marketing
SEO
Pay-per-Click Mobile Marketing
Influencer Marketing

5. Business Models in Digital Marketing
B2B
C2C
B2C

6. Digital Marketing vs Traditional Marketing
Several new and old businesses are harnessing digital marketing and rethinking their marketing funnels in the
age of digital marketing.
Global
Reach
Lower Cost Analytics Retargeting

7. 1. Learning About Your Customers
2. The generation of qualified leads in a competitive market
3. Compliance with Privacy and Data-Sharing Regulations
4. Developing an Omnichannel Marketing Strategy
5. Staying up to date with Google's algorithm
6. Developing a mobile-first strategy
Challenges for Digital Marketers in 2022

8. Top Skills Required To Become a Digital Marketer
1. Data Analysis 2. Content Creation 3. SEO & SEM
It takes a wide range of soft and hard skills for digital marketers to succeed. As a Digital Marketer, you'll need
a different set of skills depending on where you work and what you do.

9. Top Skills Required To Become a Digital Marketer
4. Basic Design Skill 5. Social Media 6. Communication Skill
It takes a wide range of soft and hard skills for digital marketers to succeed. The list of skills you'll need as a
Digital Marketer varies based on where you'll be working and what you'll be doing.

10. Let’s Look at an Example
Raj owns a bakery shop in Bangalore, but he doesn't know how to market it. He called
his best friend Rahul, and he suggested to try out Digital Marketing

11. Here are a few examples Raj can try:-
1. Create a Business Plan for bakery
2. Develop a Business Website with SEO & Include Online Ordering
3. Add a blog post for effective content marketing
Let’s Look at an Example

12. Here are a few examples Raj can try:-
4. Use Social Media Effectively
5. Get his Google My Business listing and optimize it for SEO
6. Market his shop through Facebook and Google ads
Let’s Look at an Example

14. Average Salary of a Digital Marketing Manager
India - ₹6,72,402/ year United states - $75,230 /year
Source - Glassdoor Source - Glassdoor

15. Future of Digital Marketing
1. Blockchain 2. Augmented and Virtual Reality
Grand View Research reports that the global digital marketing software market size was USD 56.52 billion in 2021
and is expected to grow at a compound annual growth rate (CAGR) of 19.1% from 2022 to 2030.

16. Here’s What You’ve Learnt So Far…
What is Digital Marketing?
Digital Marketing vs Traditional Marketing
Types of Digital Marketing
Challenges for Digital Marketers in 2022
Business models in Digital Marketing
Business models in Digital Marketing
Top Skills Required To Become a Digital Marketer
Average Salary of a Digital Marketing Manager
Future of Digital Marketing