Digital marketing is the promotion of products or brands through internet activities to connect with customers. It has seen enormous growth in recent years as a way for new generations to explore opportunities. Digital marketing strategies typically have seven main objectives: reaching the right audience, engagement, motivating action, building relationships, information sharing, efficient spending, and maximizing return on investment through customer satisfaction.

1. M. RAJESH KUMAR
M.B.A (1st Year)

3. Digital marketing is the process of promotion of product
or brands through internet activities to reach and connect
with their customers. In the past few years, The Digital
Marketing has seen enormous for a new generation to
explore opportunities.
Digital Marketing

5. One way to make sure you are found on the web is with an
optimized digital marketing strategy. Most digital marketing
strategies and campaigns have 7 objectives :
1. Reach the right audience
2. Engage with your audience
3. Motivate your audience to take action
4. Building and maintaining good relation with customers
5. Enormouus information sharing
6. Ensure efficient spending on your campaign
7. Maximizing Return on Investment (ROI) through satisfying the
customers.
Digital Marketing Objectives

9. Traditional Marketing

11. Drawbacks of Digital Marketing

14. Affiliate marketing is the
process of earning a
commission by promoting
other people’s (or
company’s) products.
The beauty of affiliate
marketing is that you don’t
have to invest the time and
effort to create a product to
sell. You can begin selling
something as an affiliate as
soon as you have a platform
to sell it on.

15. Content marketing
is a strategic
marketing approach
focused on creating
and distributing
valuable, relevant,
and consistent
content to attract
and retain a clearly-
defined audience —
and, ultimately, to
drive profitable
customer action.

16. Search engine optimization (SEO) is the process of
getting traffic from the “free,” “organic,” or
“natural” listings on search engines.
All major search engines such as Google, Yahoo and
Bing have such results, where web pages and other
content such as videos or local listings are shown
and ranked based on what the search engine
considers most relevant to users. Payment isn’t
involved, as it is with paid search ads.
Search Engine Optimization (SEO)

18. Pay per click (PPC) is a type of sponsored online
advertising that is used on a wide range of websites,
including search engines, where the advertiser only
pays if a web user clicks on their ad. Hence the title,
'pay per click'.
Advertisers place bids on keywords or phrases that
they think their target audience would type in a search
field when they are looking for specific goods or
services.
Pay Per Click (PPC)

21. Social media marketing refers to the process of gaining website
traffic or attention through social media sites.
Social media has become a platform that is easily accessible to
anyone with internet access. Increased communication for
organizations fosters brand awareness and often, improved
customer service. Additionally, social media serves as a relatively
inexpensive platform for organizations to implement marketing
campaigns.
Social Media Marketing (SMM)

22. Return of Investment
Many tools and systems are available to calculate your ROI and to
measure the effectiveness of your digital marketing campaign.
ROI tools
 Google analytics
 Google webmasters tools
 Basic google search
 Google adwords
 Social media monitoring tools
Digital Marketing measurement

25. Shares of Various Social Medias & Online
Retailers

27. Thank You !!!