Utilize Digital Marketing techniques to improve the visibility and success of your educational institutes.

2. EDUCATION SOCIOLOGY
• Education is the process by which society
deliberately transmits its accumulated knowledge,
skills, and values from generation to generation
through institutions.
• Institutions and individual experiences affect
education and it’s outcomes.

3. PRESENT CONDITION OF
INDIAN EDUCATION
As per Population Census of India 2011, the Literacy rate
of India has shown improvement of almost 9 percent. It
has gone up to 74.04% in 2011 from 65.38% in 2001, thus
showing an increase of 9 percent in the last 10 years. It
consists of male literacy rate 82.14% and female literacy
rate is 65.46%.
Current literacy rate in India stands at 74.04% percent in
2014.

4. NEED OF MARKETING FOR
EDUCATION SERVICES
• Marketing for Educational Institutes has so far not
been felt by the education sector.
• But in recent years , there is a shift in trends.
• Large number of institutions for specialized fields
have been set up in the recent years which has led
to increase in competition.

5. HOW IMPORTANT IS ONLINE
MARKETING FOR EDUCATIONAL
INSTITUTES?
Various reasons that make Digital Marketing the best means of reaching
out to the majority of the student population are as below:
• Prospective Students are already searching online for educational &
training courses.
• Guardians have started to judge an educational institute based on its
website, the qualitative web presence and its online reputation.
• The internet has today become the most favoured channel for applying
and making admission queries.
• Expatriates and outstation students rely heavily on the web for college
admissions.
• Admission processes through web has made admission into
Educational institutions very easy.

6. Brief Study On Educational
Institutes
• Preschool
• Secondary –Higher secondary
• Universities and Colleges

7. Preschool Market Overview
• Preschool industry is in nascent stage in India with around 1.1%
enrolment in comparison with France or Scotland where
preschool enrolment is 100 percent.
• There is a mushrooming growth of preschools in India over last
decade but only 17% of Indian preschool market belongs to the
organised sector.
• According to a research report published in 2011 “Indian
Preschool Market has been witnessing rapid growth for the past
few years”.
• Moreover, it is expected that, the preschool market will reach to
USD 1,833 Million by 2014, growing at a CAGR of around 13%
during 2011-2014.

8. Market Overview

9. Rapid Growth of Preschools

10. Case in Point: Shemrock-Chain
of Prescools
Creating the first successful franchise model in India with over
285 branches across India and Abroad, Shemrock Preschools
has managed to make its digital presence on Facebook having
more than 33,000 fans.

11. Case In Point
KiddiWinkie a premium preschool and childcare centre in
Singapore.
Following is as social media marketing case study , highlighting
how a well executed campaign can bring in real orders and
sales through Facebook Marketing

12. Preschool Marketing Ideas
Referral Schemes
Advertisements
– Newspaper
– Magazines
Direct mail
Email Marketing
Word of Mouth
Exceptional Customer Service
Community Exposure ad building
Advertise Online
Blogs and Websites
Social media Interactions
Note that Online Marketing Techniques form an important part of how we
can drive promotional activities for a Preschool.
Various ways in which a Pre-School can be marketed are
as below.

13. High Schools
• High school students form a unique marketing
segment that has the potential to boost sales.
• With the current digital revolution, virtually all
high school students are connected to the web, and
the internet offers the best platform to target this
group with your brand messaging.

14. Marketing Strategy

15. Top Two Ways
1. WORD-OF-MOUTH
– Consistently ranks as the number one way that
families hear for schools.
2. WEB
– Web is the first place parents looks when they hear
from word-of-mouth referral.

16. What’s different today ?
• The world wide web
• The desire of authenticity
• The power of referral in an online world
• The world of social media
• The need to be in conversation
• The importance of creating remarkable content

18. High School Marketing Ideas
Referral Schemes
Advertisements
– Newspaper
– Magazines
Direct mail
Email Marketing
Word of Mouth
Exceptional Customer Service
Community Exposure ad building
Advertise Online
Blogs and Websites
Social media Interactions
Note that Online Marketing Techniques form an important part of how we can
drive promotional activities for a High School.
Various ways in which a High School can be marketed are as
below.

19. Case in point
Stan Winston School in Los Angeles , California has more than 1.2
million likes on their facebook page.
A school that offers video training , using facebook to give lessons via
YouTube. They are also active on Pinterest posting regular boards.

20. Colleges, Universities & B-schools
Universities and Colleges are expanding their use of social
media.

21. Mind Boggling Numbers !!

22. Universities are going online to
recruit students

23. Why Are the Target Audiences
Responding
• The choice of any university depends a lot on the Online Research
in this Digital age.
• College visits are very expensive and hence, reliant online
platforms like Facebook, Twitter and Blogs are a better option for
prospective students.

24. 7 Aspects of Digital Marketing
Strategies
• SEARCH ENGINE OPTIMIZATION
• SEARCH ENGINE MARKETING ( SEM, PPC ,
GOOGLE ADWORDS)
• SOCIAL MEDIA MARKETING (FACEBOOK, TWITTER
,LINKEDIN, PINTEREST )
• EMAIL MARKETING
• BLOGGING
• ONLINE PR (PRESS RELEASE)
• ONLINE VIDEOS

25. Case in Point
University of Notre Dame

26. Case in Point
University of Notre Dame
• The Social Media for the university is separated by departments and they
manage it separately.
• The Facebook Account posts about news relating to athletics, school
band, college polls etc.
• An AdMap study reveals that less than 0.5% of Facebook fans actually
engage with the brands they are fond of but for Notre Dame, this number
shoots upto 0.68%.
• Notre Dame Twitter account tweets, retweets and responds several times
a day using a friendly and welcoming tone without sacrificing
professionalism/dignified reputation.
• Notre Dame also puts a great deal of effort into customizing its YouTube
channel and adding informational and engaging videos about different
academic departments, campus events, faith and service, and many
more.
All these activities give prospective or incoming students engaging and
useful posts and videos about the campus and campus life.

27. “As the Web becomes a more
social and porous medium,
remember that interaction and
community are going to happen
with or without your involvement.
You can watch the conversation
take place, or you can own and
guide it”

28. If you are an educational institute
looking for state-of-the-art Digital
Marketing services, get in touch
with us at info@wilddreams.in