Grow Your Business through Digital Marketing - Presentation by Maureen Storey of Virtuoso Digital Marketing and Sarah Weightman of Glow Creative. Delivered to participants at the Business Exchange North East Exhibition at The Sage, Gateshead in March 2011.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
This a a broad presentation that covers the main aspects of digital marketing the 2015
As the digital marketing landscape continues to grow at a rapid pace, businesses are faced with new challenges and opportunities within this digital age. Now more than ever, consumers are looking online for goods and services.
Discover how creating a power digital marketing strategy for your business can attract new customers and encourage revenue growth.
Learn the fundamentals of Digital Marketing:
Brand Awareness
Lead Generation
Customer Retention
Sample Topics Covered
Build your Online Marketing Plan
Lead generation
SEO (Search Engine Optimisation)
Adwords and paid advertising
Build Brand Awareness
Landing Pages
Email Marketing and Campaigns
Social Media Marketing
How to create your website and make it look good
Overview on Digital Marketing and the Social UniverseMamba Media
What is Digital Marketing and where do you start? Planning your website and Marketing Strategy. Why use social media and an overview on the main Social Media channels
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Did you know that according to the Sensis 2015 social media report, the average Australian owns three internet enabled devices (laptops, smartphones and tablets) and 79% of Australians access the internet daily?
In such a digitally connected world it has become even more important for businesses to understand and leverage digital marketing in order to connect and engage with their customers, supporters and global audience. Skilled digital marketers have become a valuable asset to any business or organisation.
This Introduction to Digital Marketing presentation will provide an overview of the skill areas that are important to becoming successful digital marketers.
You will learn:
1. The core principles of digital marketing.
2. The most popular channels for engaging with an online audience.
3. Examples of good and bad digital marketing practises.
This is intended for complete beginners, and will give you your first step towards learning more about the digital marketing world.
Workshop delivered for the Enterprise and Innovation Academy on digital marketing for SMEs and workplace teams. The workshop is divided in five parts. Introduction, Digital Disruption, Content Marketing, Social Media and Planning.
This workshop was delivered along with practical tasks in another PowerPoint presentation. Participants were also encourage to use the internet to look for answers to the some of the tasks presented.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Multi-channel Digital Marketing Success RecipeJomer Gregorio
The copy of my presentation entitled Multi-channel Digital Marketing Success Recipe. Used this material to give some real-life know-how as well as defend the case for digital marketing vs traditional marketing.
Venue: Centro Escolar University Manila
Date: January 19, 2017.
Audience: 3rd and 4th year marketing students from the said University.
Official pics: https://www.facebook.com/290468021096788/photos/?tab=album&album_id=968496463293937
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
In this presentation, an attempt has been made to simplify the significance of digital marketing in terms of how beneficial actually it is in boosting the business community. Let us proceed to understand further.
What is Digital marketing- An advance Guide By DSIMDSIM
Detailed Concepts of Digital marketing By Delhi School of Internet Marketing (DSIM).
This guide will help you to understand "How to do Digital marketing" and "What is Digital Marketing".
1. Digital marketing is doing marketing of products, services, brands or people on Internet using digital devices like laptops, tablets and mobile phones.
2. key steps in Digital Marketing:
a- Identify what customers want
b- Research and development
c- Identifying potential buyers
d- Increasing brand awareness
e- Proposing value
f- Creating utility
g- Advertising
h- Promotion
i- Sales
j- Feedback
k- Retaining
l- Measurement
3. Importance and benefits of digital marketing-
a- Wide Reach
b- Helps in increasing brand awareness
c- Cost effective
d- Performance oriented
e- You can easily target your niche
f- Generate potential business leads
g- Track and monitor your marketing campaigns to improve performance
h- Cut down on employees expenses
i- Edge your lazy competitors
j- Challenge your big fat competitors
k- Add extra outlet for sales
4. 10 step guide on how to start with Digital Marketing:
a- Book A Domain Name
b- Buy Web Hosting
c- Website Content planning
d- Conceptualize your Website
e- . Do A/B Testing
f- Get your website developed
g- Boost Social media visibility
h- Start writing blog
i- Get your website mentioned on your business card or brochure.
j- Online advertising on google Adwords, Facebook, LinkedIn
5. Digital Marketing Process :
a- Increase visibility online
b- Bring targeted traffic
c- Traffic engagement
d- Conversion
e- Measurement
f- Retention
6. How to do digital Marketing:
Search Engine marketing- Organic(SEO), Inorganic(PPC)
Social media marketing
Email marketing
Share Your reviews and feedback on Digital marketing .
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Digital Marketing PPT(Presentation) - Digital Marketing StrategiesWeb Trainings Academy
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Search Engine Optimization (SEO) continues to evolve at a rapid pace. Mobile and social habits have changed how we use to the internet so much that Google rewrote their search algorithm. Tags and keyword “stuffing” are no longer easy tickets to Google’s first page; content marketing has now become the #1 marketing strategy of 2014.
In this slide show, the team at Green & Red Technologies walks you through paid search ads and paid display marketing (Both on google and with local ad networks).
A sample Digital Strategy Presentation for a hospital. Message me if you want a copy.
The presentation includes:
The Process
The Brief: Recap the discovery
Insights: Cultural, Product and Consumer Truth
The Strategy
Key Idea
Executions
Campaign Architecture
Campaign Elements
KPIs
Budget
Timing / Next Steps
Socialab is a digital-first advertising agency that delivers results, offering high quality advertising solutions, based on 360° communication.
Our mission is to lead the brands to success, with the right strategy and creative ideas.
Our 40 member team is a blend of motivated, inspirational young brains and we have already built an impressive portfolio of Greek and foreign brands.
Business Exchange Digital Marketing Presentation Glow Creative & VirtuosoGlowCreativeMarketing
Digital Marketing presentation delivered by Glow Creative Marketing & Virtuoso Digital Marketing at the Sage Gateshead as part of the Business Exchange North East show 2011.
An explanation of the many advantages to adding Web 2.0 (social media) elements into your Website. The biggest being the competitive advantage of adding fresh, SEO friendly content to your Website and meeting the demands of the Web user.
Digital Synergy was asked to speak about Social Media and Search Engine Optimization last month at Central Basin Municipal Water District. This is the slide show presentation from the event.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Business Network East Midlands - Let's start a conversationguestc58d2a
Foundations of social media. Its about understanding how to connect on line with the contacts you have off line and give you an insight in to the tools, services and platforms available to help you do that. Knowing your original location is as important as the final destination. To fix a bearing you have to know where you are to start with.
Presntation to Business Network East Midlands - 9th Feb 2010
Getting started – having a go.
Networking via the web is more than adding friends and joining groups. It’s making connections with like-minded professionals for support, advice, news updates and networking for mutual benefit. Once created, your online presence (all the platforms tool and services you sign up to) needs managing, maintaining and monitoring.
By taking control of your online assets sending them to where they can promote you and aggregating them together for maximum value to you, a current, rich and dynamic presence for all your online networking endeavours is at your finger tips.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
Grow Your Business Through Digital Marketing - Virtuoso Digital Marketing Presentation
1. Grow Your Business with Digital MarketingPresented by:Maureen Storey – Virtuoso Digital Marketing & Sarah Weightman – Glow Creative Marketing
2. Introduction Maureen Storey Virtuoso Digital Marketing Sarah Weightman Glow Creative Marketing A blend of creativity, expertise & experience
3. Overview of Seminar Digital evolution What is digital marketing? The new rules of engagement Where to start Overview of main channels Key benefits for YOUR business
4. 1989 Where it all began, Tim-Berners-Lee invents the World Wide Web. 1st Generation of the Web - Web 1.0 Digital Evolution
5. 1990s The 90s are here and the Internet really takes off! It took only 4 years for the internet to reach 50 million users. 1st Generation of the Web - Web 1.0 Digital Evolution
6. 1995 Microsoft Internet Explorer is launched and Search Engine Optimisation comes into use 1st Generation of the Web - Web 1.0 Digital Evolution
7. 1996 Nokia produce the first phone with Internet connectivity the Nokia 9000 1st Generation of the Web - Web 1.0 Digital Evolution
8. 1998 Sergey M. Brin and Lawrence E. Page suspended their Ph.D studies to start up Google in a rented garage 1st Generation of the Web - Web 1.0 Digital Evolution
9. 2001 Research In Motion launches a mobile phone email system for the BlackBerry (US) 1st Generation of the Web - Web 1.0 Digital Evolution
10. 2002 The 2nd Generation of the Web is underway and the term ‘Web 2.0’ is created USER-GENERATED CONTENT TAKES OFF 2nd Generation of the Web begins – Web 2.0 Digital Evolution
11. 2005 Three former PayPal employees create YouTube - now the second largest search engine Facebook and Google Analytics are launched 2nd Generation of the Web – Web 2.0 Digital Evolution
12. 2006 The number of Internet users in the world surpasses 1 billion! Google buys YouTube Twitter is launched 2nd Generation of the Web – Web 2.0 Digital Evolution
13. 2007 Google launches Google Checkout in the UK Microsoft buys shares in Facebook, becoming its sole advertising partner 2nd Generation of the Web – Web 2.0 Digital Evolution
14. 2008 Mobile access to the Internet exceeded desktop computer access for the first time 2nd Generation of the Web – Web 2.0 Digital Evolution
15. 2009 The Internet turns 20! 2nd Generation of the Web – Web 2.0 Digital Evolution
16. 2010 First Twitter update from space: “Launch was awesome! I am feeling great, working hard & enjoying the magnificent views, the adventure of a lifetime has begun!”. Facebook places is launchedFacebook becomes the 3rd largest web company in the US just behind Google and Amazon 2nd Generation of the Web – Web 2.0 Digital Evolution
17. 2011 Snapshot Two thirds of the world’s Internet population now visit a social network site or blog weekly 220+ million people visit the top 25 social networks each month Time spent visiting Social Media sites now exceeds time spent emailing In 2009, 23% of UK mobile web users (2M people) visited social networks through their handsets
23. Digital Marketing Benefits Measure SuccessTrack the success of digital campaigns Build Trust & confidence in your brand Search Engine Marketing Business Blogging HUB Company Website Greater FlexibilityEasy to change, update & test content Grow Client BaseSell more products and services Email Marketing Social Media InstantMore responsive Add ValueGive customers extra benefits online Engage(Get Close To Customers)Understand behaviour, create 2 way dialogue
24. The New Rules of EngagementEngage like your going to be married!
25. Integrated Marketing Consider your marketing mix Don’t use one technique in isolation Unify a range of methods to enforce your brand Link your website to social networks Enable email sign-up
27. Take old principles & apply to new channels STRATEGY What are your objectives? Who and where are your customers? Which channels are right for them? Ensure a consistent message? How will we measure success?
28. Planning Your Campaign Consistent Brand Well designed Good copywriting Creative Innovative Impactful Integrated approach
31. Where to start … Facebook(for business page) LinkedIn(personal & business) Twitter Profile Business Blog(internal to website) Mashable Small Business Social Media Use Infographic, 2011
32. Facebook ideas Have a complete profile (builds trust) Enable e-newsletter subscription Post business updates Share useful articles & links Link to your blog posts Post discounts and package deals Share survey / research data Signpost to clients & colleagues
35. Use a Business Blog to … Share passion, insight & experience Answer common customer queries Link to interesting posts/articles/web pages Share industry information Post videos/slides Show the human side of your business Publish case studies & testimonials Influence purchasing decisions Enhance your SEO
37. Use Twitter to … Build brand reputation Provide customer service that “delights” Ask questions & test new ideas Notify customers Keep an eye on competitors Share the human side of your company Connect with new people
38. Other important digital channels Email Marketing Search Engine Marketing Video Marketingand up and coming Mobile marketing
39. Email Marketing Benefits Added value (extra benefitsonline) Reduced costs (compared to post) Gets you closer to customers (tracking) Wider distribution, promotion & sales Extends brand reputation online
43. Key Benefits of Digital Marketing Easy to Share – build customer trust & confidence Adds Value – to products & services, maintain customer loyalty Grows your clients base – interaction & engagement Connects with customers – ensure customer “delight” Builds Your Reputation Online Grows Your Business!
44. Thank You Sarah Weightman, Glow Creative Marketing Ltd @glow_creative Maureen Storey, Virtuoso Digital Marketing Ltd@virtuosodurham Any questions? YouTube Channel: glowcreativeuk
Editor's Notes
Hello and welcome to Business Exchange North East here at The Sage.Digital Media is transforming the way we do business today . Our presentation this morning is all about How to Grow Your Business with Digital Marketing.Before we start, we’d like to introduce ourselves.
My name is Maureen Storey, I’m a Director at Virtuoso Digital Marketing. Prior to starting Virtuoso in the year 2000, I spent 9 years at Durham Business School, setting up and managing the IT department, providing training and support to staff, students and clients of the Small Business Centre.Part of my role was to help small and medium business owners to plan their first presence on the web.I enjoyed this so much I setup Virtuoso in 200, and for the past 11 years Virtuoso has helped hundreds of North East businesses to plan their online marketing strategy. More recently with the new digital channels becoming more widely used we are working with our clients to ensure they have an effective digital marketing strategy that integrates their website, social media, email marketing and search engine optimisation.Over to you Sarah.Glow Creative Intro.
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So where did it all begin – this Digital Evolution.It all started in 1989 when the first generation of the web began with Oxford graduate Tim Berners-Lee creating the information system that the web is now based on.
By the end of 1991 Tim Berners-Lee had created HTML and a web-browser so that information could be easily retrieved from the web.It took only 4 years for the Internet to reach over 50 million users.
1995 saw the launch of Microsoft’s Internet Explorer, and with the millions of web pages coming on line every day, Search Engine Optimisation comes into use.
1996 sees the first ever phone to have Internet connectivity – the Nokia 9000.
Google is founded in 1998 by Larry Page and Sergey Brin from a friend’s rented garage.In December 1998 PC Magazine reports that Google “has an uncanny knack for returning extremely relevant results” and recognizes them as the search engine of choice in the Top 100 Web Sites for 1998. Little did they know that the term Google It would be part of our every day language only years later.
In 2001 the first every mobile phone with an email system is launched – the BlackBerry.It was also during 2001 that the sharp rise of Internet site and tech industry led to the dot.com bubble bursting.Many investors lost substantial sums of money on the dot-com bubble, helping to trigger a mild economic recession in the early 2000s.
In 2002 the second generation of the web begins.So what is Web 2.0 – what does it mean?One definition is:The second generation of the World Wide Web, especially the movement away from static web pages to dynamic and shareable content and social networkingBy 2004 Web 2.0 is sparking a fresh round of investing and speculation.
2005 sees three main players arrive on the scene:YouTube (now the second largest search engine)FacebookandGoogle Analytics
By 2006 the number of users worldwide on the Internet exceeds 1 billionGoogle buys YouTube and Twitter is launched.
In 2007 Google launches its Google Checkout online payment system in the UK to compete with PayPal.Microsoft pays £117m for a 1.6% stake in Facebook to become their sole advertising partner , valuing Facebook then at £7.3bn.
In 2008 mobile access to the Internet exceeds desktop access for the fist time.
In 2009 the Internet turns 20.
In 2010 “social media” usage continues to increase, with Facebook becoming the 3rd largest web company in the US.First Twitter update from space is sent by Nasa astronaut Mike Massimino – or @Astro_Mike as he’s known on Twitter.
The speed of change will continue and businesses will need to adopt and integrate digital channels into their marketing strategies. Those of us who embrace the new channels and effectively use the tools available can weather the economic downturn and get one step ahead of the competition.Now over to Sarah who is going to look at the benefits of Digital Marketing and the new rules of “engagement”.
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So now that we’ve heard from Sarah about the benefits Digital Marketing can bring to business, where is the best place to start.Research shows that the most popular Digital Marketing Channels being adopted by small and medium businesses are:FacebookLinkedInTwitterSearch Engine OptimisationeMarketingAnd up and coming is Video Marketing
Facebook pages are becoming a fundamental part of the online strategy for many companies.For example, if you are a local restaurant your customers may only every visit your website is to check out the menu or find your contact details, so may only ever access it maybe once every couple of months or so.But how many times do you check your Facebook account? For some people probably more than once a day, and a lot of people also have their Facebook news feed available 24 hours a day on their mobile phones.This presents a huge opportunity for companies to stay in touch with their customers on a daily basis.When setting up Facebook, ensure you’re setting up a Facebook for Business page to promote your company, and not a personal profile.Make sure you have a complete profile for your business, with an overview of what you do, link to you website and ideally provide an email signup for those customers who want to be kept in touch via email.Some of the things you might promote via your Facebook page are:
In the Autumn of 2009 IKEA gave a brief to their Creative Marketing Provider to create a cost-effective campaign that would engage people in the opening of their new IKEA store in Malmö, Sweden. Due to budget restrictions they decided to plan a Facebook campaign.As you’ll see from the video case study we’re about to show they first of all set up a profile for the new store's manager - Gordon Gustavsson. Over a two week period 12 different pictures of showrooms from the new store were uploaded to the profile page. Facebook members who had requested Gordon as a friend could then tag themselves to a specific item in each photo and in doing so, win that particular Ikea product. As with any photo on Facebook, as soon as someone tagged themselves, news of this action also appeared on their news feed, growing the campaign across thousands of different profile pages as it was shared between friends. A neat, cost-effective method of ingratiating the brand to a new community.
Facebook pages are becoming a fundamental part of the online strategy for many companies.For example, if you are a local restaurant your customers may only every visit your website is to check out the menu or find your contact details, so may only ever access it maybe once every couple of months or so.But how many times do you check your Facebook account? For some people probably more than once a day, and a lot of people also have their Facebook news feed available 24 hours a day on their mobile phones.This presents a huge opportunity for companies to stay in touch with their customers on a daily basis.When setting up Facebook, ensure you’re setting up a Facebook for Business page to promote your company, and not a personal profile.Make sure you have a complete profile for your business, with an overview of what you do, link to you website and ideally provide an email signup for those customers who want to be kept in touch via email.Some of the things you might promote via your Facebook page are:
Business blogging develops your position and reputation as an expert in your relevant industry.By demonstrating your knowledge, experience and expertise on matters related to your industry, you are showing people that you are an expert.Blogging can also help you to educate your customers of how the services provided by you are different and far greater then your competitors. This ultimately results in bringing success to your business.Use your blog to create content that your readers can find value in. Regular content via new posts is a great way to build your blog's readership and community.User your business blog to …
A recent article in the Sunday Telegraph highlighted how blogging can enhance your status within your industry.The article talks about the newest power players in the fashion industry not being designers or models, but bloggers. A young school-girl of 13, Tavi Gevinson (The Style Rookie blog) was the surprise darling of New York fashion week. She was invited to sit on the front row of the biggest shows, was reverently asked her opinion and given free clothes by designers. This just shows the power of blogging and building a reputation.
We’ve all heard of Twitter, and we’re often asked, but how could we use that in our business?Small businesses and bigger brands are using Twitter every day to develop fresh ways of engaging and connecting with their customers.Use Twitter for Customer service, recruiting, contests, giveaways and as well as to share the human side of your company, and maybe keep an eye on competitors!
We’ve all heard of Twitter, and we’re often asked, but how could we use that in our business?Small businesses and bigger brands are using Twitter every day to develop fresh ways of engaging and connecting with their customers.Use Twitter for Customer service, recruiting, contests, giveaways and as well as to share the human side of your company, and maybe keep an eye on competitors!
Another one of the trending Digital Marketing channels is Email Marketing.If done properly, email marketing can reap huge rewards.The key is to only market to those who are happy to receive your campaign, having opted-in to your mailing list.Keep your brand in front of your customers by planning professional, creative campaigns.The types of campaigns you might consider are …
Another one of the trending Digital Marketing channels is Email Marketing.If done properly, email marketing can reap huge rewards.The key is to only market to those who are happy to receive your campaign, having opted-in to your mailing list.Keep your brand in front of your customers by planning professional, creative campaigns.The types of campaigns you might consider are …
A good example of an interactive site is Dorset Cereals – go and take a look and see how they have manage to integrate all of the elements I’ve mentioned.
To re-cap – what are the benefits of Digital Marketing.The main benefit is to enable you to grow your business by increasing your interaction with customers and hence increasing sales and re