This document discusses product systems and mixes for LG Electronics. It provides details on LG's 13 product lines which include refrigerators, televisions, washing machines, air conditioners, computers, and more. The total number of products across all lines is 1579. On average, each product line has around 121 items. The document also examines the depth, or number of variants, for some product lines like air conditioners. It notes that LG products have high consistency since they are closely related and can be obtained from the same outlets.

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2. INTRODUCTION Founded at 1958 as GOLD STAR Name changed at 1995 as LG Electronics PRODUCT SYSTEMS & MIXES Product system - Group of diverse but related items that function in a compatible manner. Product mix – Product assortment- Set of all product and items a particular seller offers for sale. 2

4. LG ELECTRONICS Product Line of LGE Refrigerator Television Washing machine Video Side by Side – 10 Single door – 19 Double door - 41 LCD – 12 LED – 31 Plasma - 9 DVD player – 106 DVD Recorder – 40 Blue Ray DVD – 8 Others - 35 Front load – 8 Top load – 26 Automatic – 25 Dryer - 3 Microwave oven Water purifier Air Purifier 2 Models 2 models 33 Models 4

5. Air Conditioner Audio Computers Split AC – 42 Multizone AC- 26 SingleZone – 7 Standing – 4 Ceiling – 8 Window – 166 Room – 92 Multi .v - 89 LCD – 12 LED – 13 Projector – 10 Optical - 2 3 models Ref compressor Vacuum cleaner 3 Models 45 Models 5

6. WIDTH– Different product lines the company carries. LGE– 13 lines. Ref compressor Refrigerator Television Vacuum cleaner Water purifier Video Mobiles Washing machine Audio Air Purifier Air Conditioner Microwave oven Computers 6

7. LENGTH– Total number of items in the mix. Length of LGE – 1579 Total Length AVERAGE LENGTHT No of Lines = 1579 / 13 Average Length = 121. 5 7

8. DEPTH - Variants offered in each product line. Example: LGE AC has 434 models in 3 sizes like 1, 1.5, 2 tons. Depth = Models * Sizes = 434*3 Depth = 1302 8

9. Average Depth ( X + Y + Z ) Average Depth ( Xn + Yn + Zn ) X – Depth of AC Y - Depth of Mobile Z - Depth of TV Xn – No of models in AC Yn - No of models in mobiles Zn - No of models in TV This formula is for only make you to understand, it is not given in the book. 9

10. CONSISTENCY - How closely related the various products lines are in end use, production requirement, distribution channels. LG - Products are highly related and can obtained from the same outlet. So it has high consistency. 10

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