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Postgraduate Diploma in Digital Marketing

The Digital Marketing Institute offers accredited education programs aimed at addressing the global shortage of digital skills by delivering practitioner-led training in digital marketing. Their postgraduate diploma and master's programs include coursework on digital strategies, consumer behavior, and marketing analysis, alongside practical projects and a research thesis. The institute emphasizes the importance of developing advanced skills and knowledge to succeed in digital marketing careers, with flexible learning options available.

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Anthony Quigley Managing Director @AnthonyQuigley @dmigroup http://ie.linkedin.com/in/anthonyquigley
Agenda • Digital Marketing Institute • Digital Marketing Context • Institute Programmes and Syllabus • Digital Marketing Programmes • Postgraduate Diploma / Masters • Structure, Aims, Application, Support • Q&A
What we do ! We are addressing the global shortage of digital skills by providing digital marketing education. We deliver industry designed practitioner led, accredited education programmes in the classroom, online and through licensed partners.
New Industry DIGITAL New Careers MARKETING Knowledge & Skills Training & Certification
New Industry New Careers Knowledge & Skills Training & Certification
New Industry New Careers Knowledge & Skills Training & Certification
New Industry New Careers Knowledge & Skills Training & Certification
Digital Marketing Manager SEO Specialist New Industry Traffic & Analytics Manager New Careers Digital Display Coordinator Social Media Manager Knowledge & Skills Mobile Marketing Director Training & Certification PPC Specialist
New Industry “Seventy percent of senior New Careers marketing executives say digital capability building is Knowledge & Skills their companies’ top priority”. Training & Certification Gartner September 2011
New Industry Respondents cited New Careers “Insufficient skills to manage internally” as their biggest Knowledge & Skills barrier to engaging in Digital Marketing Training & Certification Pew Research October 2011
New Industry “We are in the midst of a New Careers chronic Internet Marketing Skills Shortage” Knowledge & Skills Internet Advertising Bureau European Review 2011 Training & Certification
New Industry New Careers Knowledge & Skills Career & Qualification Roadmap Training & Certification
Career & Qualification Roadmap The Digital Marketing Institute provides a career and qualification roadmap through which students can progress, gaining stronger levels of skills as they move through the courses.
Syllabus Development & Validation Industry Advisory Council Subject Programme Matter Design Expert Q Validus Validation
Syllabus validated by Digital Marketing Practitioners Professional practitioners from 100+ digital agencies in Europe & USA, responsible for delivering online marketing campaigns for some of the worlds leading brands.
WE ARE INDUSTRY
Accreditation Certified by the Scottish Qualifications Authority under the European Qualifications Framework. Recognisable, transferable, international qualifications.
Postgraduate Diploma in Digital Marketing Masters in Digital Marketing
Programme Structure (PG) POSTGRADUATE DIPLOMA IN DIGITAL MARKETING Duration: 1 Year Schedule: Part-Time or Online Evenings: Tuesday & Thursday Semesters: 2, each 12 weeks Workshops: 2 per semester Starting: October 2nd 2012 Fees: €3,970 Streams Digital Consumer Behaviour Digital Marketing Channels Digital Marketing Strategy Digital Marketing Management Assignments x 2 (Approx 5,000 words each) Note: Postgraduate Diploma = Year 1 of Masters in Digital Marketing
Programme Structure (PG) Fundamentals & Buyer Behavior Channels Strategy Management The Digital Medium SEO Planning Implementation Consumer Behavior PPC Estimation Integration Digital vs Traditional Social Media eBusiness Measurement Buyer Psychology Affiliate Challenges Tracking & Analysis Competitive Analysis Email Opportunities Control Online Research Blueprint Mobile Risk Management Evaluation Planning Options Display Reputation Mangm’t Iteration Outsource vs Insouce PR Segmentation Brand Management Understanding the Customer Viral Analytics Video Empowered Consumer as King
Programme Structure (Masters) MASTERS IN DIGITAL MARKETING After completing Postgraduate Diploma …… Duration: 1 Year Schedule: Part-Time or Online Evenings: Wednesday (First Semester Only) Semester 1: Wednesday evenings Semester 2: Workshops, Lectures, Advisor Sessions Starting: October 3rd 2012 Fees: €4,800 per annum Schedule of Digital Marketing Seminars & Workshops Topics include, Brand Strategy, Buyer Behavior, Global vs Local SEO Strategies, Convergence, Marketing Integration, Analysis & Management, Mobile Marketing, Data Driven Analysis. Included Live Projects / Company Visits Output: Research Thesis (15,000 Words), with assistance from your mentor/advisor
Programme Aims • Develop an advanced knowledge of the concepts and theories that underpin digital marketing, and their relationship to conventional marketing • Develop a deep understanding of the factors that drive consumer behaviour in the digital economy • Develop advanced skills in the practices that relate to digital and data-driven marketing, including critical analysis and evaluation • Plan and manage digital marketing strategies for your organisation and target audiences, taking full account of budgetary and other constraints • Research and build deep expertise in a specific area of digital marketing through the completion of a supervised Research Thesis 24
Application Process To apply for either Postgraduate or Masters in Digital Marketing you must meet the minimum admissions requirements: Qualifying degree in any subject (minimum of a lower second class honours degree) from a recognised Irish or Overseas institution, or Equivalent industry experience Access to this qualification is at the discretion of the Digital Marketing Institute. However, applicants would normally be expected to have established levels of competence and knowledge through the workplace or as indicated by possession of a Second Honours degree (or better).
Application Application Process To apply for the Masters in Digital Marketing you must meet the minimum admissions requirements: Qualifying degree in any subject (minimum of a lower second class honours degree) from a recognised Irish or Overseas institution, or Equivalent industry experience Access to this qualification is at the discretion of the Digital Marketing Institute. However, applicants would normally be expected to have established levels of competence and knowledge through the workplace or as indicated by possession of a Second Honours degree (or better). 26 26
Support • Membership Programme • Industry Events & Conferences • Webinars • Workshops • Refresher Courses • Networking • Peer Group
We are addressing the global shortage of digital skills by providing digital marketing education. We deliver industry designed practitioner led, accredited education programmes in the classroom, online and through licensed partners.
Postgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital Marketing