The document discusses various online advertising and marketing models. It describes push advertising as traditional interruptive ads like banners and emails. Pull marketing encourages customers to seek out products through word-of-mouth and viral content. Common online advertising types include display ads, search engine marketing, social media marketing, native ads, pay-per-click ads, remarketing, affiliate marketing, and video ads. The document also outlines guidelines for internet advertising and a six step online marketing process of product, price, place, promotion, and personalization.

1. Advertising and marketing on the
Internet

2. The new age information based
marketing
Marketing to the New Age these days has become
so successful that the label is being used with
abandon to push products and services as
disparate as holistic health care, vegetarian
groceries and astrological interpretation.

3. Advertising on the Internet Active or
push based advertising models
 Push advertising is the traditional marketing
approach, in which promotional material is presented
to large groups of people through channels including
flyers, magazines, television, radio and billboards.
Online examples of push advertising include email
campaigns ,interstitials ,pre-roll video-ads and
banner ads. Push advertising is often Interruption
Marketing, meaning that the prospective customer
has to stop what they're doing to deal with the
message in some way.

4. Passive or pull based advertising
models.
Pull marketing is any method a company uses to
generate demand for a product. This is contrasted
with “push” marketing, which is a strategy intended
to sell out an existing supply of a product . Modern
pull marketing uses various media channels to
generate interest about a product or company,
encouraging customers to seek out the product or
company on their own. This is especially popular
and effective within Internet marketing, because pull
marketing benefits greatly from independent social
behavior like word-of-mouth and the “viral” content
effect.

5. Example of Push And Pull
advertising models

6. Guidelines for Internet advertising.
There are 8 type of Guidelines for Internet
advertising.
 Display Advertising : Display advertising is a type
of online paid advertising, typically using images
and text. The most popular forms of display ads
are banners, landing pages (LP’s) and popup.
Display ads differ from other ads because they do
not show up in search results . Most commonly,
display ads are found on websites and blogs to
redirect user’s attention to the company’s
product. Working together with remarketing,
display ads can have great success. According
to Digital Information World

8.  Search Engine Marketing & Optimization (SEM) &
(SEO) : SEM and SEO are two types of online
advertising that promote content and increase
visibility through searches.
SEM: Instead of paying for the actual ad, advertising
pay each time users click on the ad to their website.
Businesses benefit by gaining specific information
about their market.
SEO: To gain a higher rank in search engine results,
advertisers use various SEO tactics, such as linking,
targeting keywords and meta descriptions and
creating high level content that other sites will link to.
While SEM is a paid strategy.

10.  Social Media Marketing (SMM): The two types of
social media online advertising are organic, an
online word-of-mouth technique, and paid. Placing
paid ads, promoted posts or sponsored stories are a
popular way to reach more of the demographic of
the company, without paying a bundle. As you can
see from the chart below, Facebook and Twitter are
the most popular social media platforms for
companies to reach potential new customers with
LinkedIn a popular avenue for B2B sales

11.  Native Advertising : Native advertising is the use of
paid ads that match the look, feel and function of the
media format in which they appear. Native ads
are often found in social media feeds, or as
recommended content on a web page. Unlike
display ads or banner ads, native ads don't really look
like ads.

12.  Pay Per Click (PPC):Pay per click (PPC) ads explain
their concept right in the name. These are ads that
advertisers only pay for when a user clicks on them,
which contributes to the strength of PPC as a tool. If
the ad was seen by 100 people and only 1 person
clicked the ad, the cost of the ad revolves solely
around the 1 who clicked. PPC ads are usually text,
with a small image if at all. Keep in mind that 64.6% of
people click on Google ads when they are looking to
buy an item online.

13.  Remarketing. Remarketing (or retargeting) is a type of
online advertising that does exactly what it says it
does. This cookie-based technology literally followers
the user around the internet, in order to remarket
him/her again. Statistics show that only 2% of web
traffic converts on the first visit, which means 98% of
users leave without converting right away. These
users are targeted once they leave the website by then
seeing subtle hints (ads), reminding them about their
previous interest. Here’s how the code works:

14.  Affiliate Marketing : Affiliate marketing is promoting a
company’s product while earning a commission for
each sale that was made. It’s essentially a 3-party
advertising agreement between the advertiser,
publisher and consumer. It’s widely adopted with
bloggers who have large numbers of followers and
are looking to gain passive income.

15.  Video Ads : Video ads are growing in popularity,
especially with the younger generation of
consumers. BI Intelligence reported that digital video
will reach nearly $5 billion in ad revenue and with the
highest average click-through rate, 1.84%, of any
digital format (2016). And the stats don’t lie. 55% of
consumers view videos in their entirety while 43%
want to see more video content from markets.

16. Online Marketing Process
There are six step process for online
marketing.
 Product
 Price
 Place
 Promotion
 Customer Personalization