Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Digital Advertising for Small Business January 2012Collin Condray
This is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
ComfortLife Marketing Academy: Online AdvertisingOur Kids Media
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Marketing and online advertising tips for summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
Digital Marketing: The Essential ToolkitHarley Rivet
The essential toolkit for digital marketers including website best practices, seo tips, social media strategy, and a host of cheap effective tools you can start using right away.
Understanding Online Ads and Marketing 9/21/2012Collin Condray
This is the presentation that I gave on September 21, 2012 for the Arkansas Small Business Technology and Development Center at the University of Arkansas. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Digital Advertising for Small Business January 2012Collin Condray
This is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Digital Advertising for Small Business September 2011Collin Condray
This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Lunchtime seminar given to Gettysburg Chamber of Commerce on January 17, 2012 on internet advertising. Areas covered include different ways to advertise online, advertising terminology, and why each method is great to use, but not the only method a business should use to advertise.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
Digital Advertising for Small Business September 2011Collin Condray
This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
You'll generate zero demand when you fail to reach an audience. And given today's relentless content explosion, the common "publish and pray" approach simply won't cut through the noise. It's vital to understand your content distribution options and master the promotional devices capable of connecting buyers with your brand. Review this presentation for a stack full of powerful ideas for amplifying content and rocking demand.
Social Media Advertising is here for the long run, in other words it's here to stay. In this presentation I go through the ABC of social media advertising and provide a quick how-to overview on how to embrace Social Media Advertising and make it work for your brand.
This presentation is part of a panel of speeches given at the Fremantle chapter of #HospoBiz, a new Hospitality only networking organization.
For more information on #HospoBiz please visit https://www.facebook.com/hospobiz
To enquire as a speaker, please contact Federica at
federica@mjsocial.com.au
This presentation has prepared for students of DAIICT by Blow Horn Media, LLP in the association with Google Business Group - Ahmedabad. Purpose of this presentation is to educate students about digital marketing, future of it and career scope in digital marketing.
Lunchtime seminar given to Gettysburg Chamber of Commerce on January 17, 2012 on internet advertising. Areas covered include different ways to advertise online, advertising terminology, and why each method is great to use, but not the only method a business should use to advertise.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Social Media Marketing and Advertising for Summer CampsOur Kids Media
How summer camp can use social media marketing to improve communication and registrations every year. Social media stats, tips for facebook, twitter, linkedin and instagram. [Christian Camping International (CCI) Canada Mini-Conference, March 2014, Presented by Agnes Stawicki]
Recruitment Retention & Referrals | For Private Schools & Summer CampsOur Kids Media
Marketing private schools and marketing summer camps is our specialty. These tips will help you improve your sales, get new students and kids into your programs, and keep existing families happy and raving about your camp or private school. Review the top tips to help you recruit and retain students and kids for your summer camp or private school program.
Originally presented by Agnes Stawicki for Our Kids Media at the Our Kids Marketing Academy Lunch & Learn in Toronto on April 29th, 2014. Visit www.ourkidsmedia.com/marketing for more free marketing tools and resources.
Increasing Engagement in Email Marketing and Social Media | Marketing Retirem...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing retirement homes, retirement communities and senior care. Will help you market to seniors and boomers in Canada. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Travis Allison's presentation to members of the Ontario Federation of Independent Schools from April 16, 2010.
A revised version of our webinar presentation that was posted previously.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Facebook is the most valuable place to begin your private school's social media marketing campaign.
From Our Kids Media's Social Media Manager Travis Allison.
Social media tools for marketing retirement communitiesOur Kids Media
Social media has forever changed the way we communicate, and the way in which we expect to be communicated to. Agnes Stawicki of Comfort Life and comfortlife.ca discusses the multitude of social media platforms & tools available and the opportunities they offer retirement homes and senior care providers as communication and marketing tools.
This webinar includes
- stats about Canadian seniors online
- how seniors use social media
- an overview of Facebook, Twitter, Pinterest, LinkedIn and YouTube.
- Three case studies to show you how Canadian retirement homes are using social media in their marketing and communication plans
Watch and listen to the webinar recording at http://www.ourkidsmedia.com/marketing/retirement-living/webinars/social-media-for-retirement-living-industry-the-right-tools-for-the-right-impact-2015-11
Максим Спиридонов. Практика развития веб-проектов: путь от идеи к сайту с мас...Доп.Реальность
Доп. Реальность — ведущие деятели Рунета в Лофт Проекте ЭТАЖИ.
http://dopreality.ru
http://twitter.com/dopreality
Разбор механики построения успешного, посещаемого сайта на базе практических примеров, созданных автором мастер-класса веб-проектов. В фокусе внимания ресурсы, имеющие посещаемость до 100 тысяч человек в сутки – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр», подкаст-терминал «PodFM.ru». Рассказ о зарождения идеи, предпосылках возникновения и истории развития каждого из проектов.
Вместе с вопросами производства и технологий рассматриваются пути просчета бизнес-перспектив сайта, подводные камни веб-коммерции и в целом – состояние Рунета, как места для ведения бизнеса.
Максим Спиридонов
Основатель и руководитель продюсерского центра «Ройбер», занимающегося созданием веб-сервисов и интернет-СМИ. Как идеолог, продюсер и руководитель участвовал в создании более чем 10 крупных веб-проектов, наиболее известные из которых, – познавательный журнал «ШколаЖизни.ру», сайт социальных закладок «Memori.ru», интернет-энциклопедия «Calend.ru», сервис «БобрДобр », подкаст-терминал «PodFM».
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a press release, contact reporters, connect via social media and build your free promotions. Presented by Carly Maga, Our Kids Media.
Travis Allison's presentation on Social Media as shown at our Mississauga, Toronto and Montreal Meeting of the Minds.
Private schools in the Vancouver area can register for our Meeting June 23, 2010 at 11:30. RSVP to agatha@ourkids.net.
At Our Kids Media's 2010 Meeting of the Minds, Travis Allison, Jim Huinink, and Agnes Stawicki speak to Toronto and Mississauga-area private and independent schools about the changing world of marketing in education. Topics covered are social media, online optimization, and how to make the most of marketing with Our Kids Media.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
Element Three and Cirrus ABS join forces to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
John Foley, Jr. had the pleasure of speaking at Rescigno’s Mailing Solutions in Chicago this past Monday. He discussed the importance of creating an online marketing plan and a strategy for social media marketing, as well as how both can be used for non-profits. He also provided information on mobile marketing and text messaging.
Digital marketing presentation - Overview, myths and factssaranshjain50
This presentation covers the overview of myths and facts about digital marketing. It covers the concept of PPC, ADWORDS, SEO, SEM, AFFILIATE MARKETING, EMAIL MARKETING ETC.
It also covers the trend of digital marketing in 2020 and 2021.
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Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
Learn how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated are specific action items for how you can enhance the effectiveness of your website.
Getting Digital Webinar 3: Tracking ImpactHannah Rudman
David Sim of Open Brolly and 4TM presentation about tracking the impact of your organisation’s activities online.
This was given as part of a webinar masterclass on 22nd April 2010. It is a look at how people can successfully track the impact of digital communication and social media, and how a social media strategy can be made manageable, and what benefits that all has for an organisation. Highlighting some good and bad practices and tools that will help you track and measure your online impact.
Integrating Digital and Traditional Marketing: Bare Knuckle DigitalBare Knuckle Digital
Contact us at info@bareknuckledigital.com for more information, or questions about how to integrate your digital marketing and traditional marketing strategies. www.bareknuckledigital.com
On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
interlinkONE's CEO John Foley, Jr. spoke at the Charlotte DMA on April 14th 2011.
During his presentation, he provided ways for companies to succeed at social media. John provided instruction on the importance of creating a successful strategy.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Email marketing for private schools, summer camps and kids programsOur Kids Media
Email marketing can produce the highest return on investment for your business. But how do you do it well. This presentation will show you how to build your email list with highly qualified leads for your camp, school or kids program, and more importantly, how to convert those leads into calls, tours and registrations.
Originally presented at the Our Kids Marketing Academy Lunch & Learn, November 2016.
Google Analytics: Overview & Key Metrics for Schools and CampsOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Google Analytics: Overview & Key Metrics for Retirement CommunitiesOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you.
Brand Management - 5 Steps to Effectively Leverage Your BrandOur Kids Media
One of 2016's top marketing trends is Brand Consistency. What is a brand and how can you leverage your school/camp's brand effectively? We unpack the power of having a consistent brand, looking at how people make purchase decisions today, and take you step-by-step through 5 ways (5 D's) to leverage your school's brand.
How to maximize senior living leads from online sources and directoriesOur Kids Media
Nearly every person buying a big ticket service (retirement living) or product will do LOTS of research online first. What areas are the most important to be a part of? How are seniors and their adult children searching online and what impacts their decision to choose one care option over another. This webinar features data pulled from industry trends along with more than 100,000+ retirement living searches completed on comfortlife.ca. Watch the webinar and learn how you can take advantage of online sources and directories to either drive new leads, or help convert existing leads.
Maximizing leads is more than what you do when you get a lead. It encompasses the entire marketing process which includes attracting leads, nurturing leads and then the long-term commitment of keeping and growing existing customers.
We dig deeper into one the main marketing trends - Relational Marketing - and unpack it's extreme importance in shaping your marketing strategy today. Building on the notion that people buy from those they "Know, Like and Trust", we explore the need to build an emotional connection with your customers - where you over-deliver on your promise and spike customer satisfaction.
Social media for retirement homes: Calculating return on investment (ROI) Our Kids Media
Social media can be one of the most challenging platforms for retirement homes to measure return on investment (ROI). But it's an area you can't afford to ignore. Agnes Stawicki of Comfort Life Guide to Retirement Homes (comfortlife.ca) provides practical advice for developing a goal-based approach to measuring your social media marketing return on investment (ROI).
What you'll learn:
- Measurement tools for tracking your social media efforts
- How to set up goals
- How are Canadian retirement communities and senior care providers using social media (case studies)
- A goal-based approach to measuring ROI
Offered by Comfort Life Marketing Academy (ourkidsmedia.com/marketing/retirement-living/), a division of Comfort Life (comfortlife.ca), Canada's #1 guide and online resource to the best retirement homes and senior care options.
Creating Killer Ad Creative For Private Schools & Summer CampsOur Kids Media
How do you differentiate your private school or summer camp from all the 'others'? Regardless of if you advertise or not, parents will build a perception of your school brand.
What type of creative ads work best at connecting with your target audience and getting them to take action? This presentation features private school ad campaigns that have proven to generate excellent results. From gathering insights to determining strategy to developing compelling, unique and relevant materials, this presentation has everything you need to know about creative advertising.
Originally presented at the Our Kids Marketing Academy Lunch & Learn by Gayle Akler of SparkPlug Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
Retirement home marketing: shifts in the online advertisingOur Kids Media
Marketing and advertising to boomers and seniors is seeing a shift into digital and online channels as they being to act as powerful lead sources. Not only generating leads, marketing a retirement community in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and how that will affect your retirement homes online marketing results. Plus, it includes a list of the best digital marketing trends for retirement communities in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Comfort Life Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
2015's Biggest Digital Marketing Trends | Private School & Summer Camp MarketingOur Kids Media
Marketing and advertising private schools and summer camps has gone digital. Every parent considering a program for their kids will turn to Google to do their research, looking for reviews and trusted sources as third party referrals or testimonials. Not only can online advertising generate quality leads for your camp or private school, marketing kids programs in the right online spaces can support your brand message and move a prospect down the ‘consideration funnel’ so they feel confident they are making the right choice.
This presentation provides an overview of how Google is changing their mobile search algorithm in April 2015, and the significant impact it can have on your online visibility in google search. Plus, it includes a list of the best digital marketing trends for private schools and summer camps in 2015.
Google is the king of online marketing, and when they make changes, we need to listen or we’ll be left behind. Originally presented at the Our Kids Marketing Academy Seminar by Agnes Stawicki. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing
How to Maximize your Retirement Community Sales FunnelOur Kids Media
FOR: Retirement community owners, marketers and sales teams.
Marketing a retirement community or senior care services gets your brand in front of the right people if done well, will deliver quality leads to you. How you handle those leads or prospects will make all the difference in filling your suites and growing your community. All too often, we focus all of our marketing budget on 'advertising' and forget about the 'sales' required to fill retirement suites. This presentation gives you everything you need to know about fine tuning your retirement community sales funnel and closing more deals.
From the first phone call or email through to the retirement home tour and follow-up, we give you all of the best sales tips for retirement communities so you can improve your lead-to-move in conversion rate without increasing your advertising budget.
Presented at the Comfort Life Marketing Academy Seminar by Heather Green of Greenhouse Marketing & Communications. More presentations and on demand webinars available at http://www.ourkidsmedia.com/marketing/retirement-living/
Marketing Retirement Homes & Senior Care - Integrated Multichannel MarketingOur Kids Media
Marketing retirement communities and senior care is complex and requires multichannel marketing, the ability to interact with parents and seniors on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Comfortlife.ca
Where do retirement homes invest advertising dollars and marketing budgets? Have a look at this Marketing Retirement Homes and Senior Care presentation for the right insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing. Presented at Comfort Life Marketing Academy Seminar.
Marketing schools, camps and kids programs is complex and requires multichannel marketing, the ability to interact with parents on various platforms and during each of their consideration stages.
This presentation showcases how online search behavior has changed over the years with case studies from Google, Starbucks and Ourkids.net.
Where do schools and camps invest advertising dollars and marketing budgets? Have a look at this Marketing Private Schools & Summer Camps presentation for some insight.
Modified presetation of Our Kids Marketing Academy Seminar by Mark Morin, president of Strategies Relationship Marketing.
How to Use and Track New Media - Marketing Schools, Programs & Kids CampsOur Kids Media
How can you use new media such as blogs, facebook and twitter to engage with moms and kids and market your programs, schools or summer camps? This presentation shows you how you can engage with parents during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at private school marketing, summer camp marketing or kids program marketing and selling to moms in Canada.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the OUR KIDS Marketing Academy Lunch & Learn in Toronto on October 28th, 2014. More tools and resources available at http://www.ourkidsmedia.com/marketing
Using & Tracking New Media - Marketing Retirement Homes & Senior CareOur Kids Media
How can you use new media such as blogs, Facebook and twitter for marketing retirement homes, retirement communities or senior care. This presentation shows you how you can engage with senior during the various stages of their consideration funnel, and how to track your results with Google Analytics and social media tracking tools.
Be the best at retirement home marketing and marketing and selling to seniors.
Originally presented by wink11 founders Nadia Duriavig and Daniela Duriavig at the Comfort Life Marketing Academy Lunch & Learn in Toronto on October 289th, 2014. More tools and resources available at www.ourkidsmedia.com/marketing/retirement-living/
Marketing Retirement Homes: What do Seniors Really Want and Search For? [SEMI...Our Kids Media
When you look at any retirement home marketing and communications material, you see the words Beautiful, Elegant, Amenities, Services... But what is it that families looking for a retirement community REALLY want? We analyzed thousands of questions and inquiries received from families using www.comfortlife.ca (Canada's guide and directory to the best retirement homes) to give you an insiders look into the needs and wants of Canadian seniors. Start marketing your retirement community and care services with this important research and insight.
Originally presented by Agnes Stawicki or Our Kids Media at the Comfort Life Marketing Academy Lunch & Learn in Toronto on April 8, 2014.
How retirement homes can use social media to aid in marketing and communicationsOur Kids Media
Not many retirement homes, nursing homes or senior care providers are using social media and communities to interact with and build their reputation online. There is a HUGE opportunity out there. This presentation outlines the value of online networks, how to build an online communications strategy and features two important case studies from top retirement homes using social media.
Originally presented by Eden Spodek for the Comfort Life Marketing Academy Lunch & Learn in Toronto, April 8, 2014.
The internet has changed how students and families search for and choose a school. Now more than ever, a strong online brand is crucial to your private school marketing plan – and that includes your web site, social media, advertising and tracking. A savvy online presence not only increases your school's exposure, it gives you more return on investment. This presentation will tell you where to start, what to include, and how to make your online marketing campaign successful. [The Association of Boarding Schools TABS Conference, December 2013, Presented by Agnes Stawicki, Our Kids Media]
Increasing Engagement in Email Marketing and Social Media | Marketing Private...Our Kids Media
Tips to Increase engagement and improve performance of your social media marketing and email marketing campaigns. Improve your open rates and click through rates.
Designed for marketing privates schools, summer camps and kids programs and how to best market to moms in Canada. [Our Kids Marketing Academy, Lunch & Learn, November 2013, Presented by Kim Fowler]
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
4. Trends in advertising
Digital shift:
The influence of Gen Y and Gen X
Access to data:
Insight based decisions
Focus on experience:
Engaging not broadcasting
Go where your
audience is
6. FIRST THINGS FIRST:
Before you start,
make sure your
website is functional
and professional.
7. Your website
Your digital home
Centre of all your marketing
efforts
Before you start advertising:
Working website
Contact information
Easy to find program info
Call to action
Search engine friendly
8. Directory profiles
Put you in front of targeted
eyeballs
Increase your online
footprint
Provide legitimacy
Work for you 24/7
Generate quality leads
Backlinks to your website
improve your organic SEO
Benefits
9. How many visitors (new vs returning)?
How do visitors use the directory?
How would my school be found in search results?
What modules are included (events, photos, videos)
and are there any extra costs?
Do you offer tracking so I know how I’m doing?
How often can I change the content? Is help available?
Directory profiles
Buying Tips
10. Increase your brand
awareness
Keeps you top of mind
Encourages action
Provides ability to promote
around timeframes and/or
programs (Open House)
Display Advertising
Benefits
11. Typically sold on a CPM (cost per thousand impressions).
If sold on a monthly basis, ask how many impressions you are
guaranteed per month and compare that CPM.
Decrease your spend by targeting content pages and/or
users by geographical area (IP address).
Determine your targeted CPM rate (audience quality).
Consider the ad size and page location (top, side, bottom).
Consider pageviews/visitor when buying impressions.
Buying Tips
Display Advertising
12. Improve your organic SEO
Engage with your audience
Increase your online
footprint
Share your brand story
Ignite emotion in readers
Motivate action
Advertorials
Benefits
13. Advertorials
Buying
Typically sold on a per article basis
Determine how long the article will stay online
Ask about how many promotional views, and total
views you can expect
Consider your target audience and compare targeted
CPM rates
Include a ‘follow’ backlink to your website (for SEO)
14. Target your most important
keywords
Supplement keywords you
do not rank well for
Drive new website visitors
Control your messaging
Give families searching for
you an easy click
Search advertising
Benefits
15. Search advertising
Buying Tips
Typically sold on a CPC (cost per click).
Decrease your spend by targeting keywords and
geographical locations (IP address).
Add negative keywords so ads are not displayed to the wrong
audience. (ex: jobs, photos, uniforms…).
Focus on quality over quantity of clicks.
Rule: Your paid search bounce rate should be lower than your
organic search bounce rate.
17. Follow your website visitors
Remind users to come back
Stay top of mind
Strengthen your brand
Remarketing
Benefits
18. Remarketing
Buying Tips
Typically sold on a CPC (cost per click).
Decrease your spend by targeting content websites and
geographical locations (IP address).
Focus on quality over quantity of clicks. Manage your website
lists and narrow based on those that produce results.
Tag your website. Set a remarketing duration. Exclude your IP
address. Set frequency caps.
You need a minimum of
100 unique visitors per list
20. The Socialites
62% of adults worldwide (80% of Canadians)
actively use social media.
89% of moms with smartphones access
Facebook on those phones
73% of moms rely on recommendations from
parenting-related social media when buying
brands and products
22. Facebook
An engaged audience of campers, parents, and staff
Easy natural fit for the school/program/camp community
Ad Options: Sponsored stories, FB page, FB event, website
Target by:
Fans and friends of fans
Geographical location
Age
Interests, hobbies, keywords…
Benefits
24. Twitter
People are influenced by people like them and
by experts
Provides a social recommendation
Coming soon:
Promoted tweets in search and timelines
Promoted trends and hashtags
Featured accounts to increase followers
Geographical location targets
Benefits
25. LinkedIn
Professional network of target parents
Typically more expensive than Facebook and
Google AdWords
Allow for video ads
Target by:
Geographical location
Business position
Experience, associations, groups…
Benefits
26. Social Ads
Build a social voice first
Keep people within the network
Test out various ad copy and photo use
Stop or modify campaigns if they are not performing
Invest in the networks that generate results for you
Make it easy for people to share
How to
27. Overview
Type Function
Your website Digital home for your business
Directories Target audience, generate leads, good for SEO
Display Branding, awareness, focus based campaigns
Advertorials Soft sell, provide legitimacy, good for SEO
Search Target audience, quick traffic
Social Social word of mouth referral, 2-way communication
30. Money shifts
Print advertising losses outweighed digital ad
gains by 8 to 1 in the first three quarters of 2011
Google’s revenues were $4 billion greater than
those of the entire newspaper industry in 2011
YET: 67% of online searches are driven by offline
content. People search for what they know.
34. Campaign Checklist
1. Website: If someone hears about you and searches for you,
what comes up? Is what you’re marketing easily found on
my website? Do I have contact information and a
registration form easily accessible?
2. Inquiries: Does the team know about the new
program/promotion? Who is responsible for answering calls
and/or emails? Do emails go to one location?
3. Advertising: Who is my target audience and where are they
(online)? How can I get my message in front of them? What
are my goals, what do I want them to do?
4. Flow: Is my branding and message consistent? Is it easy for
consumers to understand my value proposition and take my
intended action?
35. 5 Tips to Online Advertising
1. Review your website: Is it working properly. Is it easy for
visitors to connect with me? How quickly do we
respond?
2. Make the most of your current ads: Add information to
directories. Work with partners. Check your landing
pages.
3. Analyze and test your ads: Set up ad variations and track
conversions so you know what’s working.
4. Review your advertising campaign: Is it consistent? Does
your brand & voice come through? Does it have an easy
flow?
5. Target: Are you where your audience is? Review
targeted CPM rates for each of your advertising partners.
It is about increasing quality leads.
Welcome to the Our Kids’ Marketing Academy. Today’s webinar we’ll be discussing advertising, the changes we’ve seen over the years, and specifically how it relates to promoting summer camps and programs.Daniel Starch an American psychologist and marketing researcher in the early 20th century defined advertising as this… "The simplest definition of advertising, is that advertising is selling in print.” Well wouldn’t he be surprised if he were alive today. Today, advertising is all around us in product placements, advertorials, social recommendations, mobile ads, all in addition to the traditional print media we began with.My name is Agnes Stawicki, and I’m managing editor special projects with Our Kids Media. I thank you for joining us today for the Our Kids Marketing Academy webinar. The Marketing Academy is meant to provide you with: tips, tools, insights and recommendations to help you navigate this new marketing world. You’ll be able to walk away with ideas you can implement right away. For those that may be attending their first webinar, you’ll notice your dashboard to the right has an area where you can ask questions, so at any point, please feel free to jump in with questions. You can also join us on twitter @mktgacademy or follow the hashtag: #mktgacademy.Let’s get started!(click)
In today’s webinar – Advertising, we’ll look at trends, and discuss: How advertising has changed over the years and what advertising options are available todayWe’ll then delve deeper into each of the main advertising segments of print, online, social media and mobile, and identify some ways to review your current campaigns so that you can improve your Return on investmentWe’ll have a question and answer section at the end, however if you have questions throughout the session, please type them into the box on the right. We have a great team here on the webinar and on twitter at @mktgacademy ready to answer them.(click)
When we speak of advertising, we often interchange the terms advertising, marketing… branding., each of these are unique and each should have their own strategy. For those that attended our Marketing Trends webinar, we provided an overview in that session. We do have a recording available at ourkidsmedia.com/marketing for those that may have missed it.Advertising specifically, is a sliver of your marketing strategy and campaign. Typically the paid portion. It's the part that involves getting the word out concerning your business, product, or the services you are offering. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet.In short – it’s the paid announcement or communications of your marketing message to your target audience, that drives consumers to take an action. Before we delve into advertising, let’s just look at how advertising fits in with the rest of your marketing strategy.
DIGITALThe market is strongly influenced by the younger generations (Generation Y and the upcoming Generation Z) that are changing standardhabits. They are born digital, with a digital brain. They are creating a new language via technology.They are in search of new experiences, and they want to take action. They are not as passive as the previous generations. They don’t want to look or see, they want to share and engage.As an effect of this digital drive another trend is the need for data..DATAOne of the biggest trends in the online advertising industry is an increased focus on data and analysis. With the ability to capture information, about what your audiences is doing online and how they’re responding to your ads. At the same time, it’s not always easy to navigate with massive amounts of data, so, in order to be meaningful, that data needs to be combined with insights so you understand how to activate on the findings.EXPERIENCEWhat has really evolved over the the past 12 months, is the way people engage with brands. The channels in which we communicate with each other have multiplied lightningspeeds. We’re connecting across nearly infinite platforms and in unexpected ways, and expect brands (or schools we’re researching) to do the same.Advertising has always been a tricky task to do. You know half of it works, but you don’t know which half. And now more than ever, we are bombarded with advertising messages in every format. Online ads, keyword ads, banner ads, event posting, paid articles, product placements…. The line between “content” and advertising are being blurred, and it’s harder than ever to grab someone’s attention. So what will make your advertising message stand out?
As the need for information increases, and the consumers are more comfortable than ever in the online and digital space, online advertising, the act of sharing your advertising message on the world Wide web is a must. When it was once professional to simply just have a website, consumers are now looking for information about you beyond your website. They are looking for a digital footprint that shows you are trustworthy, credible and the best choice for their family.
Now online advertising can take many forms as you see in this pie chart. But before you even start driving visitors to your website, make sure your website is up and functional. Now, I’m not saying that you need to take you site down, rewrite and design the entire thing. But have a look to check if You have a way to capture leads (a call to action. call us, email us…)Your message is consistent to your advertising message (imagry and/or wording)For example if you’re advertising an open house, is it easily found on the webpage you’ll be directing people to?Which of these elements you choose to work with will depend on your goals and budget, Some are paid, some are free, but all will work together and your goal should be to deliver not just numbers, but qualified leads to your website and admissions team. CHECK FOR QUESTIONS. Now we’ll review a few of these in more detail to understand what benefits they have, and how to be most successful with generating the results you’re looking for. Again, if you have any questions, simply type them into your GoToWebinar Control Panel and we’ll do our best to answer them.
Directory listings come in many different formats. Our Kids is a form of a very focused paid directory site, but there are also many free or more generic options. Other than the direct leads that directory websites generate for you around the clock, well ranked directory websites can have a very strong impact on your websites organic search ranking in google yahoo or bing. I’ll refer most of the time to google because google is king and the leading search engine used by 80% of all online users. When rankign a website, google looks at how many other websites talk about that particular site. And then it looks at the strength of that particular referring website, in association with the content. So if a highly ranked car website is linking to your school website, it will give it less value than if a highly ranked education website is linking to you. Another very strong value that trusted directory websites have is the ability to increase your online footprint. Because of the accessibility to information, consumers no longer only look at the brand’s website. They want to see beyond that. So when someone hears about you, and then Google searches your school name, if your website is the only search result that comes up, it provides a bit of an uneasy feeling. But if I see you posted on a number of trusted sources, it brings legitimacy to you. It provides me with confidence.And of course, just like the goal at OUR KIDS is to deliver qualified leads to our member schools, good directory websites should do that for you with options for families to connect via phone, email or your website.
Directory listings come in many different formats. Our Kids is a form of a very focused paid directory site, but there are also many free or more generic options. Other than the direct leads that directory websites generate for you around the clock, well ranked directory websites can have a very strong impact on your websites organic search ranking in google yahoo or bing. I’ll refer most of the time to google because google is king and the leading search engine used by 80% of all online users. When rankign a website, google looks at how many other websites talk about that particular site. And then it looks at the strength of that particular referring website, in association with the content. So if a highly ranked car website is linking to your school website, it will give it less value than if a highly ranked education website is linking to you. Another very strong value that trusted directory websites have is the ability to increase your online footprint. Because of the accessibility to information, consumers no longer only look at the brand’s website. They want to see beyond that. So when someone hears about you, and then Google searches your school name, if your website is the only search result that comes up, it provides a bit of an uneasy feeling. But if I see you posted on a number of trusted sources, it brings legitimacy to you. It provides me with confidence.And of course, just like the goal at OUR KIDS is to deliver qualified leads to our member schools, good directory websites should do that for you with options for families to connect via phone, email or your website.
Directory listings are great, because they give you the ability to really expand on who and what you are. And in our situation, are the core of our resrouce tools.Similar to a google search, when families are on our websites, the listings are the ‘organic’ search results. The have come to trust the resource, and members. But banner ads are great to raise more awareness.:Specifically around peak time periods of registration, or for an upcoming event you’re hosting.Around targeted content and passion points (a particular program type for example)Or around a specific geographical area.Because they are one click away from your designated landing page, they are great at motivating action.
Advertorials are essentially stories about you. They give you the ability to share more details
Example –road trip article by Ford Explorer. But it’s nota all about “we’re so great” This is why wer are so great. It needs to reach in and connect with the passion that families and campers feel. They want their kids to be strong leaders, and you just happen to do that. It’s about how the experience they gained changed them, not about the experience alone.
Google Adwords advertising – you can spend tons of money on this… but it can be very effective if done right.
Google Adwords advertising – you can spend tons of money on this… but it can be very effective if done right.
Ultimalty – in PPC, you want to focus on conversions, not clicks. You are paying for each one, so
Google Adwords advertising – you can spend tons of money on this… but it can be very effective if done right.
Google Adwords advertising – you can spend tons of money on this… but it can be very effective if done right.
POLL Have you done advertising via any of these social networks:Which of the following social media networks do you use? (POLL)FacebookTwitterPinterestYouTubeGoogle +(click)
Canada is one of the countries with the most avid users of social media!(click)SOURCE:http://mashable.com/2012/09/20/google-overtake-facebook-display-ad-revenue/http://www.marketingprofs.com/charts/2013/10704/moms-more-likely-to-use-social-media-and-mobile-and-to-shop-online1,480 moms and other online adults, social media diaries from 14 new and expectant moms, and behavioral and secondary analysis by comScore of e-commerce habits and social analytics.Read more: http://www.marketingprofs.com/charts/2013/10704/moms-more-likely-to-use-social-media-and-mobile-and-to-shop-online#ixzz2SZ7UaK00
Canada is one of the countries with the most avid users of social media!(click)SOURCE:http://mashable.com/2012/09/20/google-overtake-facebook-display-ad-revenue/
School Expo Ads this year – Facebok was more effective at conversions than Google for generating actual registrations… People come to trust youSimilar to search advertising, you can spend a lot of money here, with very little return. Yonger users (students) are more willing to click on ads, (you get charged) but not do any futher actions. Targeted the moms/dads will give you fewer clicks, but greater conversions.Similar to keyword search results – you can limit your daily spend on the ads.
School Expo Ads this year – Facebok was more effective at conversions than Google for generating actual registrations… People come to trust youSimilar to search advertising, you can spend a lot of money here, with very little return. Yonger users (students) are more willing to click on ads, (you get charged) but not do any futher actions. Targeted the moms/dads will give you fewer clicks, but greater conversions.Similar to keyword search results – you can limit your daily spend on the ads.
We are launching the first phase of our Promoted Tweets platform with a handful of innovative advertising partners that include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America—with more to come. Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.Partner with influencersSocial media webinar
VIDEO ADSIntegrate with youryoutube video pageVideo ads will appear in standard 300x250 ad units across the LinkedIn site and will compete for impressions similar to how traditional text and image ad formats do. When a LinkedIn member is engaged and clicks your video ad, the video will take over the entire 300x250 ad unit and play a 30 second video. After the video completes, users will still be able to click through to your landing page or visit your website, just like with current ads.
What’s really interesteding face is that Conversions typically increase when they are keptin within the networkecause they made a decision to stay in that space for now
Directory listings come in many different formats. Our Kids is a form of a very focused paid directory site, but there are also many free or more generic options. Other than the direct leads that directory websites generate for you around the clock, well ranked directory websites can have a very strong impact on your websites organic search ranking in google yahoo or bing. I’ll refer most of the time to google because google is king and the leading search engine used by 80% of all online users. When rankign a website, google looks at how many other websites talk about that particular site. And then it looks at the strength of that particular referring website, in association with the content. So if a highly ranked car website is linking to your school website, it will give it less value than if a highly ranked education website is linking to you. Another very strong value that trusted directory websites have is the ability to increase your online footprint. Because of the accessibility to information, consumers no longer only look at the brand’s website. They want to see beyond that. So when someone hears about you, and then Google searches your school name, if your website is the only search result that comes up, it provides a bit of an uneasy feeling. But if I see you posted on a number of trusted sources, it brings legitimacy to you. It provides me with confidence.And of course, just like the goal at OUR KIDS is to deliver qualified leads to our member schools, good directory websites should do that for you with options for families to connect via phone, email or your website.
In the end, it is the website that is the hub for all activity and the place where your brand is described as you want it, and the audience’s path is shaped to help you achieve your goals.(click)
Commonly referred to as the traditional, dying, not effective… advertising in print is harder to track and therefore more difficult to know if it’s really working. We’re all familiar with the phrase, ½ of my advertising works, I just don’t know which half… well in the past that has been true, but with new analytics programs and creative tracking methods, our experiences show that print is a very effective advertising medium, when done right.Poll – Where do you invest your dollarsclick
The Pew Research Centre puts together a report on the State of News Media, released earlier March 2012. And the numbers are clear that people are starting to move their marketing budgets around. These numbers here are specific to Newspaper advertising revenues. But it’s really no wonder. If you have a budget where nearly 100% of it was invested in print, and now you have to use that same budget and invest in five different media channels, it’s obvious that your distribution will shift.Just because digital channels are on the rise, it does not mean that print advertising is dead. It’s true that people trust traditional marketing, and also true that traditional advertising gives comfort to many of our audience members… In particular, parents are looking for legitimacy in any product or service they are purchasing for their children. Advertising is important!As more businesses & brands move their marketing efforts online, the traditional advertising space becomes more and more uncluttered. This is good news as you want to be seen & heard by your audience.What’s we’ve seen at OUR KIDS, is an actually rise in the number of families requesting a print copy of our magazines. Not because that’s how they originally found us, but because they searched on google or connected via facebook, found our website, downloaded our digital edition, and now want a print one for more comfortable reading and researching. So it’s the result of a branded and integrated advertising campaign across many channels. SOURCE:Pew Research Centre’s State of the News Media report, March 19, 2012http://www.poynter.org/latest-news/business-news/the-biz-blog/166575/6-trends-for-newspapers-in-2012/
Just before we finish off. I want to leave you with the importance of multi-channel or integrated advertising.What you see here is the proof that visitors do not connect or convert with you from only one channel. They all work together, as a user passes a number of touchpoints that all ultimately leads to your end goal (a phone call, email or registration). What you see in the large green circle is the number of people that ‘convereted’ on our website using an organic search. … continue.Gone are the days with one singular marketing strategy for each channel. Multi-channel strategies seem to be the only option; with desktop, tablet and mobile strategies becoming key focus areas for most business. There is, and always will be, a time for direct mail and trade shows and they should still form a significant part of your multi-channel marketing strategy, but there needs to be more than just traditional at play. At the same time however, the growth, reach, scalability, cost-effectiveness and adoption of digital/social media is one that simply cannot be ignored.(click)
So how can you do print advertising well?Print advertisingworks best when you focus only on one or two things. You may have a variety of programs but pick one or two items that are good sellers and have a solid appeal to your target audience for your advertising message. So often we clutter ads. You can’t be the Best at 10 things… so focus on what you are the best at. Next ask yourself, "What am I selling"? It's rarely the product or service. You are selling a benefit, something that registers at the emotional level. If you are selling an enrollment, for example, you're selling the opportunity, success, growth and experience.If you are selling cosmetics, you're selling beauty.The most successful ads use words that relate to the customer. Use You and Yours and never put the focus on Me, Mine, Our, My or We. Create several emotional words associated with the product - fun, safe, stimulating, creative, advanced - and use at least one of them in the ad.Consider the frame of mind the reader will be in. For example, an advertisement in the OUR KIDS school guide will make it pretty clear that you are an independent school. That is not something that you need to emphasis in your ad message. However an ad in a local paper, or general parenting magazine may require that you clearly identify who and what you are, because they are not thinking “SCHOOL” right at that moment.At Our Kids, we ourselves invest a significant portion of our advertising dollars into print advertising, and we see the results. When we host our School Expo’s every fall, and our Camp Expo in February every year, our advertising campaign includes print, online, radio, digital, social, partnerships, email and direct mail. It is truly integrated. And what always happens when review what is actually generating our registrations, that’s what is driving people to come to our website and sign up for the event, is online searches for the term “our kids expo” or “private school expo”. Meaning that those people searching the web for the that key phrase, heard about it somewhere. Somewhere offline. Print ads in target magazines, local papers,…Remember that stat we saw earlier, that 67% of online searches are driven by offline activity. That is why print advertising is still so important.And that is why, as a company, Our Kids continues to offer member schools an integrated marketing package that includes print, online, mobile, digital and expo advertising, plus editorial, social media blogging platforms to intensify your marketing mix and truly connect with the right audience.Digimarc – digital watermarksNFC Chips – Android phones and Galaxy S - lexus GS 2013, chip launches app automatically.
As we wrap up our Our Kids Marketing Academy webinar, we will always give you soundbites you can share, and apply immediately, in just 140 characters so they’re easy to remember, and tweet!(click)
It was great hosting you today, and I hope you can join us for our future sessions! Please visit www.ourkidsmedia.com/marketing and be sure to sign for our upcoming webinars, sessions and events.The program has been developed to meet your needs, so please let us know if you enjoyed the session, and what other topics or resources we can provide to help you better do your job.And if you’d like to learn about becoming an Our Kids Member school, to benefit from the integrated advertising package chosen by nearly 300 schools, please call, email, tweet or facebook message us today!
Welcome to the Our Kids’ Marketing Academy. Today’s webinar we’ll be discussing advertising, the changes we’ve seen over the years, and specifically how it relates to promoting summer camps and programs.Daniel Starch an American psychologist and marketing researcher in the early 20th century defined advertising as this… "The simplest definition of advertising, is that advertising is selling in print.” Well wouldn’t he be surprised if he were alive today. Today, advertising is all around us in product placements, advertorials, social recommendations, mobile ads, all in addition to the traditional print media we began with.My name is Agnes Stawicki, and I’m managing editor special projects with Our Kids Media. I thank you for joining us today for the Our Kids Marketing Academy webinar. The Marketing Academy is meant to provide you with: tips, tools, insights and recommendations to help you navigate this new marketing world. You’ll be able to walk away with ideas you can implement right away. For those that may be attending their first webinar, you’ll notice your dashboard to the right has an area where you can ask questions, so at any point, please feel free to jump in with questions. You can also join us on twitter @mktgacademy or follow the hashtag: #mktgacademy.Let’s get started!(click)