Digipak research
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The document discusses the album cover art for a futuristic dance music artist. The heavy use of green and inconsistent fonts are meant to emphasize the bold and unique nature of the artist's genre by merging different musical elements. An extreme close-up shot of the artist is used to take up most of the cover so that she is recognizable, showing her extravagant makeup in line with her extravagant music. The artist looks toward the camera on both the cover and CD to involve the audience and give her appeal by making the audience more likely to appreciate her. She looks over her shoulder on the cover, a stance associated with power that emphasizes both her power over the audience and how powerful her music is, as suggested by the
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Foofighters
The music video for Foo Fighters' "Learn to Fly" pays homage to the 1970s comedy film "Airplane" by depicting scenes on an airplane to represent the lyrics and title, with the intentions of promoting the band and their song. While there is not a strong relationship between the music and visuals, the video appeals to its target audience of 14-25 year olds through its rock genre inspiration from the popular film, at a time when rock music was widely enjoyed by younger people.
Assignment 2
The document provides summaries and analyses of four music videos:
1) Krewella - Broken Record uses imagery that corresponds to the lyrics and changes with the beat. Shots include friends to represent different sides and blurred motion to create suspense.
2) Lucas Graham - 7 Years Old uses symbolism to represent events from the artist's life and growing up. Shots include friends and a book representing years passing.
3) The video for Lucas Graham's song is filmed in black and white to create a dramatic look and has been viewed over 500 million times, helping people recognize the artist.
4) Sia - Chandelier features a girl dancing in mysterious movements in a run-down, abandoned
Initial Music Video Research
Initial research into music videos found they serve three main purposes: to promote artists and albums, create star images, and add meaning to songs. Andrew Goodwin's theory identified three types of music videos: illustrative videos that give meaning to lyrics through narrative and images, amplification videos that exaggerate lyrics and are repetitive, and disjunctive videos that ignore the song's meaning. Goodwin's theory also examines the relationship between lyrics and visuals, music and visuals, and how music videos reference other media and emphasize artists through close-ups.
Band images
This document analyzes and summarizes images of different musical artists to convey information about their music genres and target demographics. It discusses how the black and white image of The Smiths reflects their indie rock style and 1980s-era clothing appeals to older fans. Lorde is shown in minimal black clothing and lighting to highlight her youth and popularity among younger audiences. Fall Out Boy features dark, edgy clothing and tattoos to portray their rock/alternative genre and younger hipster-style lead singer. Jake Bugg smokes casually in dark clothes against a light background to depict his indie rock/alternative music as not heavy while his expression appeals to both men and women. The Naked and Famous uses high key lighting on
Andrew goodwin theory
1. Andrew Goodwin's theory of music videos states that videos demonstrate the genre's characteristics, such as dance routines for pop bands and aspirations for hip hop artists.
2. There is a relationship between the lyrics and visuals, where the lyrics are represented through images that can illustrate, amplify, or contradict the words.
3. The tone and atmosphere of the visuals reflect the music, either illustrating, amplifying or contradicting the music's tone.
Analysis of music videos
The document analyzes and compares three music videos in terms of their visual elements and how they relate to the songs. It notes that the Miley Cyrus video uses various camera angles and close-ups to convey emotions during her performance of "Wrecking Ball." For the song "Sonnentanz," the Klangkarussell video features costumes and imagery that reflect the warm, sunny feeling of the song and target a female audience. Finally, the Ellie Goulding video for "Burn" uses silhouettes at the start, increases movement as the song speeds up, and keeps the focus on the artist to appeal to her core younger female fans.
P.p question 1..
The document discusses evaluation questions about a music video by Andrew Goodwin. It summarizes that the music video tells the story expressed in the song through visuals that synchronize with the beats and scenes. Narrative and performance work together to keep the audience interested by not getting bored. The music video for the song depicts a girl's downward spiral through drug use and rape, with contrasts shown between the artists in the rapping and chorus sections. The "star image" of the choir girl who sings the chorus is meant to look plain and simple to focus on her facial expressions, as her sound is the main selling point. Technical aspects like natural lighting and color palette changes at certain points are used to symbolize the lyrics and represent the artist
Poster analysis
This document analyzes posters for three artists: Jessie J, Wretch 32, and Ed Sheeran. The summaries highlight key design elements for each poster that help grab audience attention and promote the artists' albums, such as using bold colors for the artists' names, centering important information, featuring recognizable songs, and including details about where fans can purchase the albums. Connecting to other artists is also discussed as a way to attract more fans.
Recommended
Foofighters
The music video for Foo Fighters' "Learn to Fly" pays homage to the 1970s comedy film "Airplane" by depicting scenes on an airplane to represent the lyrics and title, with the intentions of promoting the band and their song. While there is not a strong relationship between the music and visuals, the video appeals to its target audience of 14-25 year olds through its rock genre inspiration from the popular film, at a time when rock music was widely enjoyed by younger people.
Assignment 2
The document provides summaries and analyses of four music videos:
1) Krewella - Broken Record uses imagery that corresponds to the lyrics and changes with the beat. Shots include friends to represent different sides and blurred motion to create suspense.
2) Lucas Graham - 7 Years Old uses symbolism to represent events from the artist's life and growing up. Shots include friends and a book representing years passing.
3) The video for Lucas Graham's song is filmed in black and white to create a dramatic look and has been viewed over 500 million times, helping people recognize the artist.
4) Sia - Chandelier features a girl dancing in mysterious movements in a run-down, abandoned
Initial Music Video Research
Initial research into music videos found they serve three main purposes: to promote artists and albums, create star images, and add meaning to songs. Andrew Goodwin's theory identified three types of music videos: illustrative videos that give meaning to lyrics through narrative and images, amplification videos that exaggerate lyrics and are repetitive, and disjunctive videos that ignore the song's meaning. Goodwin's theory also examines the relationship between lyrics and visuals, music and visuals, and how music videos reference other media and emphasize artists through close-ups.
Band images
This document analyzes and summarizes images of different musical artists to convey information about their music genres and target demographics. It discusses how the black and white image of The Smiths reflects their indie rock style and 1980s-era clothing appeals to older fans. Lorde is shown in minimal black clothing and lighting to highlight her youth and popularity among younger audiences. Fall Out Boy features dark, edgy clothing and tattoos to portray their rock/alternative genre and younger hipster-style lead singer. Jake Bugg smokes casually in dark clothes against a light background to depict his indie rock/alternative music as not heavy while his expression appeals to both men and women. The Naked and Famous uses high key lighting on
Andrew goodwin theory
1. Andrew Goodwin's theory of music videos states that videos demonstrate the genre's characteristics, such as dance routines for pop bands and aspirations for hip hop artists.
2. There is a relationship between the lyrics and visuals, where the lyrics are represented through images that can illustrate, amplify, or contradict the words.
3. The tone and atmosphere of the visuals reflect the music, either illustrating, amplifying or contradicting the music's tone.
Analysis of music videos
The document analyzes and compares three music videos in terms of their visual elements and how they relate to the songs. It notes that the Miley Cyrus video uses various camera angles and close-ups to convey emotions during her performance of "Wrecking Ball." For the song "Sonnentanz," the Klangkarussell video features costumes and imagery that reflect the warm, sunny feeling of the song and target a female audience. Finally, the Ellie Goulding video for "Burn" uses silhouettes at the start, increases movement as the song speeds up, and keeps the focus on the artist to appeal to her core younger female fans.
P.p question 1..
The document discusses evaluation questions about a music video by Andrew Goodwin. It summarizes that the music video tells the story expressed in the song through visuals that synchronize with the beats and scenes. Narrative and performance work together to keep the audience interested by not getting bored. The music video for the song depicts a girl's downward spiral through drug use and rape, with contrasts shown between the artists in the rapping and chorus sections. The "star image" of the choir girl who sings the chorus is meant to look plain and simple to focus on her facial expressions, as her sound is the main selling point. Technical aspects like natural lighting and color palette changes at certain points are used to symbolize the lyrics and represent the artist
Poster analysis
This document analyzes posters for three artists: Jessie J, Wretch 32, and Ed Sheeran. The summaries highlight key design elements for each poster that help grab audience attention and promote the artists' albums, such as using bold colors for the artists' names, centering important information, featuring recognizable songs, and including details about where fans can purchase the albums. Connecting to other artists is also discussed as a way to attract more fans.
Video analysis l ana del rey young and beautiful
Lana Del Rey's music video for "Young and Beautiful" features symbolic imagery and a dark aesthetic to match the song's themes of aging, loneliness, and lost love. Del Rey is often shown alone through mirrors or in isolated close-ups that emphasize her character's fears. Somber lighting, color schemes, costumes, and film effects create a haunting tone. The video primarily focuses on the performance of the song rather than directly illustrating its lyrics, though some shots connect to the lyrics through symbolic use of lighting and Del Rey's expressions. Overall, the video uses cinematography, editing, and mise-en-scene to visually convey the melancholy mood of the song and reinforce its themes.
Music video analysis pp
This music video for the song "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis. It relates the lyrics about love and tidal waves to imagery of the ocean. Shots of the female singer lip syncing the lyrics and locations by the sea reflect the themes in the song. The editing and visuals are also synchronized with the tempo and beats of the music. Both artists are prominently featured, promoting themselves and their album which uses similar motifs. The video can be considered both a performance and conceptual video type.
Nirvana - sliver
The video for Nirvana's "Sliver" is filmed with a home video filter to match the low-budget, DIY sound of the grunge song. Close-ups of the guitarist convey sexual frustration through the phallic guitar symbol, while wide shots of the drummer reference other bands and politics important to the grunge genre. As the song's intensity increases, the visuals become more manic with faster cuts and aggressive performances, mirroring the music's energy.
Ancillary Task - Lauren
The document analyzes how artists use album covers and posters to appeal to audiences and promote their music careers through consistent branding elements. It studies several artists, such as Ed Sheeran, Nicki Minaj, Paloma Faith, Rita Ora, and Miley Cyrus, comparing similarities in how they use color schemes, imagery of the artist, and references to album names and tours to link the visuals. The conclusion states that keeping branding elements consistent across albums and posters helps audiences recognize the artist's synergy and further promotes both the music and concerts.
Notes for analysis of concept based music video 2
The music video features a band playing in a museum where the exhibits come to life. The visuals complement the lyrics by depicting the characters as feeling "high" on love, shown by their increased size. Shots are synced to the beat of the music to connect the audio and visual elements. While focused on its concept, the video also aims to promote the band's indie image through their fashion and appearances.
Research into Album Covers
The album cover depicts the artist in black and white to represent looking back on a past relationship and resurfacing old feelings. Her eyes are closed to show relief that her feelings are now out in the open. The number "21" highlights the artist's coming of age and that the songs reflect her new perspective with age and experience. The cover continues the album's theme of embracing one's natural beauty and looking inward for strength. The consistent light blue color used throughout the digipack conveys a feeling of peace and vacation that is reflected in the peaceful genre of songs.
Audience Case Study- Fall out boy Dance, Dance
fall out boy audience compared to gameplan using comparable music videos including dance, dance and brightly coloured dream.
For media a2 coursework
Media defining a music video andrew goodwin
The document summarizes Andrew Goodwin's analysis of key aspects of music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified five aspects for analyzing music videos: 1) relating the lyrics and visuals through the "thought through beat", 2) using narrative and performance, 3) technical elements like camerawork and editing, 4) the relationship between the song and visuals, and 5) promoting the star image. He believed these elements were important for engaging audiences and promoting songs through music videos.
Goodwin’s theory
Goodwin's Theory states that music videos should demonstrate genre characteristics, have relationships between lyrics/visuals and music/visuals, and include frequent close-ups of the artist. The video for Avicii's "Wake Me Up" follows some of these principles: it includes shots of a festival performance relating to electronic dance music genre; has a clear relationship between editing/visuals and the beat/music; and references popular culture with festival footage. However, it lacks direct connections between lyrics and visuals, and only includes a few shots of Avicii as the record label demands seemed less important than the music/narrative.
Evaluation question one
This document summarizes how the student's media product uses conventions of hip hop music videos. It discusses several key elements:
1) The narrative is shown through verses and choruses with the main artist in different settings and clothing to distinguish characters.
2) The relationship between the music and visuals emphasizes lyrics at certain points to further the narrative.
3) Star image is prominently featured through close-up shots of the main artist, setting the work within the conventions of the genre.
Digipak analysis One
Lana Del Rey presents an alternative indie style through the packaging of her "Born to Die" album. The front cover depicts her in a vintage 1940s/1960s style with curled hair and makeup inspired by actress Lana Turner from that era. She takes a serious expression to portray her dedication to her music craft. The rural background contrasts with her upper-class styling and alternative pop genre. Overall, the album packaging pays homage to American culture through its color scheme and vintage aesthetic while portraying Del Rey's natural talent over manufactured pop artistry.
Music vid conventions pp new
The document outlines Andrew Goodwin's 7 conventions of music videos and provides examples of conventions for different music genres. It discusses how rock music videos typically feature concert venue settings, long shots of audiences, and editing to the beat of the music. Boy/girl bands and pop music videos commonly include dance performances, revealing costumes, and a prevalence of the lead artist. Traditional rap music videos featured urban locations and casual black costumes, while newer rap videos show multiracial casts and flashy cars. Throughout, the document emphasizes how different genres have distinct styles and iconography in their music videos.
Band images
This document contains summaries of images of various musical artists in 3 paragraphs or less:
The first summarizes an image of Ben Howard, showing him sitting and looking up towards a beam of light, which could signify his ambition to reach the top of the music industry. Low key lighting draws attention to him in what seems to be an old, rural building fitting his acoustic/indie genre.
The second summarizes an image of the group Rudimental in an urban setting, representing their drum and bass genre through graffiti-covered walls and the group's casual clothing of caps, trainers, jeans and hoodies.
The third summarizes an image of Mumford & Sons outdoors, fitting their folk music
Sub focus advertisement
Sub Focus is a drum and bass artist known for his stage name and use of a torus shape in his album artwork and live performances. The advertisement poster features Sub Focus in the center of a torus, representing how the shape has been integral to his career and albums. As he is touring to promote his album "Torus", the poster signifies his journey through live shows using imagery fans will recognize from his prior work. The bright colors surrounding Sub Focus are meant to portray him as important within the drum and bass genre, which this poster targets through its affiliation with the record label Ram Records, a leader in drum and bass music.
Disclosure
Disclosure is a popular music band known for their album featuring two boys with drawn faces sitting on a chair, representing the band's symbol. The album cover suggests the boys could be younger versions of the band members or brothers to represent their close friendship. Their song "F for You" music video accurately portrays the band singing and playing instruments under colorful lighting, using close-up shots that attract fans and show the band performing live.
Example Presentation
The document analyzes and compares the front and back covers of three different albums. Some key points:
1) The covers use consistent fonts, colors and graphic styles to create a recognizable visual identity for the artist across albums.
2) Imagery and designs on the covers represent the artist's personality, musical style and target demographics.
3) Conventions like track listings and production details are included while following the unique graphic style of each cover.
Example Presentation
The document provides an analysis of several album covers, summarizing key elements and intended meanings. For the first album cover, it notes the simple design is meant to portray the band as laid-back. Elements like the artist's facial expression and background frame suggest a sad or isolated feeling. The second cover features bright colors and multiple images of the artist in different poses, intended to show an entertaining and fun-loving personality reaching different audiences. Production details are kept in small print while important information like track lists are prominently displayed, following standard conventions.
Album Cover Conventions
This album cover draws attention to the artist through her central image on the cover which takes up most of the space. The artist is posed aggressively and looks directly at the viewer, connecting with them. The use of gold and black suggests power, money, and an edgy style. The artist's name is prominently displayed across her chest like jewelry to emphasize her importance.
CD Cover Presentation - Example
The document analyzes and compares the front and back covers of 4 different albums. It discusses elements like the artist name/image placement, font styles, color schemes, and imagery used on each cover. Common elements across the covers include the consistent font for the artist's name and use of bright colors. Imagery and layouts are analyzed for how they represent the artist's brand and target audiences. Production details are uniformly placed in small text on the back covers.
Photos for ancillary texts
This document analyzes potential images for use on an album cover, magazine poster, and back cover.
For the album front cover, an image was chosen that showed the artist's facial expressions clearly through a medium close-up shot. This allowed viewers to connect with the artist and represented the album's lyrics.
For the back cover, an image was used that included space for text and maintained consistency with the front cover by featuring nature. It also conveyed emotion through the artist's closed eyes.
For the magazine poster, an image was selected where the artist is shown running, representing themes of freedom and escaping reality. It maintained consistency with other materials through clothing and nature in the background while engaging the viewer through eye
Example CD Cover Presentation
The document analyzes several CD covers for albums by the same artist. The covers use consistent design elements like font and colors to brand the artist. They feature photos of the artist posing casually in outfits tied to the album's genre. The covers also use bright colors, images and fonts that would appeal to the target audience of teenagers and young adults. Overall the covers are designed to stand out visually and connect each album to the artist's informal style and fun-loving personality.
All time Low - Digi Pack analysis
The album cover and poster for All Time Low's "Dirty Work" illustrate the title through imagery of a champagne bottle representing "dirty" and members' attire representing "work". The front cover depicts the band professionally dressed in front of a blue wall, while the back cover shows blown up doll legs and guitars in a pool, amplifying different meanings of "dirty work". Though the poster creates a mysterious mood, the CD cover lightens the tone by blacking out the band against a bright blue background. The album targets 17-18 year olds and fits the band's pop punk style and adventurous image.
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Video analysis l ana del rey young and beautiful
Lana Del Rey's music video for "Young and Beautiful" features symbolic imagery and a dark aesthetic to match the song's themes of aging, loneliness, and lost love. Del Rey is often shown alone through mirrors or in isolated close-ups that emphasize her character's fears. Somber lighting, color schemes, costumes, and film effects create a haunting tone. The video primarily focuses on the performance of the song rather than directly illustrating its lyrics, though some shots connect to the lyrics through symbolic use of lighting and Del Rey's expressions. Overall, the video uses cinematography, editing, and mise-en-scene to visually convey the melancholy mood of the song and reinforce its themes.
Music video analysis pp
This music video for the song "Tidal Wave" by Sub Focus featuring Alpines demonstrates several characteristics of music video analysis. It relates the lyrics about love and tidal waves to imagery of the ocean. Shots of the female singer lip syncing the lyrics and locations by the sea reflect the themes in the song. The editing and visuals are also synchronized with the tempo and beats of the music. Both artists are prominently featured, promoting themselves and their album which uses similar motifs. The video can be considered both a performance and conceptual video type.
Nirvana - sliver
The video for Nirvana's "Sliver" is filmed with a home video filter to match the low-budget, DIY sound of the grunge song. Close-ups of the guitarist convey sexual frustration through the phallic guitar symbol, while wide shots of the drummer reference other bands and politics important to the grunge genre. As the song's intensity increases, the visuals become more manic with faster cuts and aggressive performances, mirroring the music's energy.
Ancillary Task - Lauren
The document analyzes how artists use album covers and posters to appeal to audiences and promote their music careers through consistent branding elements. It studies several artists, such as Ed Sheeran, Nicki Minaj, Paloma Faith, Rita Ora, and Miley Cyrus, comparing similarities in how they use color schemes, imagery of the artist, and references to album names and tours to link the visuals. The conclusion states that keeping branding elements consistent across albums and posters helps audiences recognize the artist's synergy and further promotes both the music and concerts.
Notes for analysis of concept based music video 2
The music video features a band playing in a museum where the exhibits come to life. The visuals complement the lyrics by depicting the characters as feeling "high" on love, shown by their increased size. Shots are synced to the beat of the music to connect the audio and visual elements. While focused on its concept, the video also aims to promote the band's indie image through their fashion and appearances.
Research into Album Covers
The album cover depicts the artist in black and white to represent looking back on a past relationship and resurfacing old feelings. Her eyes are closed to show relief that her feelings are now out in the open. The number "21" highlights the artist's coming of age and that the songs reflect her new perspective with age and experience. The cover continues the album's theme of embracing one's natural beauty and looking inward for strength. The consistent light blue color used throughout the digipack conveys a feeling of peace and vacation that is reflected in the peaceful genre of songs.
Audience Case Study- Fall out boy Dance, Dance
fall out boy audience compared to gameplan using comparable music videos including dance, dance and brightly coloured dream.
For media a2 coursework
Media defining a music video andrew goodwin
The document summarizes Andrew Goodwin's analysis of key aspects of music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified five aspects for analyzing music videos: 1) relating the lyrics and visuals through the "thought through beat", 2) using narrative and performance, 3) technical elements like camerawork and editing, 4) the relationship between the song and visuals, and 5) promoting the star image. He believed these elements were important for engaging audiences and promoting songs through music videos.
Goodwin’s theory
Goodwin's Theory states that music videos should demonstrate genre characteristics, have relationships between lyrics/visuals and music/visuals, and include frequent close-ups of the artist. The video for Avicii's "Wake Me Up" follows some of these principles: it includes shots of a festival performance relating to electronic dance music genre; has a clear relationship between editing/visuals and the beat/music; and references popular culture with festival footage. However, it lacks direct connections between lyrics and visuals, and only includes a few shots of Avicii as the record label demands seemed less important than the music/narrative.
Evaluation question one
This document summarizes how the student's media product uses conventions of hip hop music videos. It discusses several key elements:
1) The narrative is shown through verses and choruses with the main artist in different settings and clothing to distinguish characters.
2) The relationship between the music and visuals emphasizes lyrics at certain points to further the narrative.
3) Star image is prominently featured through close-up shots of the main artist, setting the work within the conventions of the genre.
Digipak analysis One
Lana Del Rey presents an alternative indie style through the packaging of her "Born to Die" album. The front cover depicts her in a vintage 1940s/1960s style with curled hair and makeup inspired by actress Lana Turner from that era. She takes a serious expression to portray her dedication to her music craft. The rural background contrasts with her upper-class styling and alternative pop genre. Overall, the album packaging pays homage to American culture through its color scheme and vintage aesthetic while portraying Del Rey's natural talent over manufactured pop artistry.
Music vid conventions pp new
The document outlines Andrew Goodwin's 7 conventions of music videos and provides examples of conventions for different music genres. It discusses how rock music videos typically feature concert venue settings, long shots of audiences, and editing to the beat of the music. Boy/girl bands and pop music videos commonly include dance performances, revealing costumes, and a prevalence of the lead artist. Traditional rap music videos featured urban locations and casual black costumes, while newer rap videos show multiracial casts and flashy cars. Throughout, the document emphasizes how different genres have distinct styles and iconography in their music videos.
Band images
This document contains summaries of images of various musical artists in 3 paragraphs or less:
The first summarizes an image of Ben Howard, showing him sitting and looking up towards a beam of light, which could signify his ambition to reach the top of the music industry. Low key lighting draws attention to him in what seems to be an old, rural building fitting his acoustic/indie genre.
The second summarizes an image of the group Rudimental in an urban setting, representing their drum and bass genre through graffiti-covered walls and the group's casual clothing of caps, trainers, jeans and hoodies.
The third summarizes an image of Mumford & Sons outdoors, fitting their folk music
Sub focus advertisement
Sub Focus is a drum and bass artist known for his stage name and use of a torus shape in his album artwork and live performances. The advertisement poster features Sub Focus in the center of a torus, representing how the shape has been integral to his career and albums. As he is touring to promote his album "Torus", the poster signifies his journey through live shows using imagery fans will recognize from his prior work. The bright colors surrounding Sub Focus are meant to portray him as important within the drum and bass genre, which this poster targets through its affiliation with the record label Ram Records, a leader in drum and bass music.
Disclosure
Disclosure is a popular music band known for their album featuring two boys with drawn faces sitting on a chair, representing the band's symbol. The album cover suggests the boys could be younger versions of the band members or brothers to represent their close friendship. Their song "F for You" music video accurately portrays the band singing and playing instruments under colorful lighting, using close-up shots that attract fans and show the band performing live.
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Similar to Digipak research
Example Presentation
The document analyzes and compares the front and back covers of three different albums. Some key points:
1) The covers use consistent fonts, colors and graphic styles to create a recognizable visual identity for the artist across albums.
2) Imagery and designs on the covers represent the artist's personality, musical style and target demographics.
3) Conventions like track listings and production details are included while following the unique graphic style of each cover.
Example Presentation
The document provides an analysis of several album covers, summarizing key elements and intended meanings. For the first album cover, it notes the simple design is meant to portray the band as laid-back. Elements like the artist's facial expression and background frame suggest a sad or isolated feeling. The second cover features bright colors and multiple images of the artist in different poses, intended to show an entertaining and fun-loving personality reaching different audiences. Production details are kept in small print while important information like track lists are prominently displayed, following standard conventions.
Album Cover Conventions
This album cover draws attention to the artist through her central image on the cover which takes up most of the space. The artist is posed aggressively and looks directly at the viewer, connecting with them. The use of gold and black suggests power, money, and an edgy style. The artist's name is prominently displayed across her chest like jewelry to emphasize her importance.
CD Cover Presentation - Example
The document analyzes and compares the front and back covers of 4 different albums. It discusses elements like the artist name/image placement, font styles, color schemes, and imagery used on each cover. Common elements across the covers include the consistent font for the artist's name and use of bright colors. Imagery and layouts are analyzed for how they represent the artist's brand and target audiences. Production details are uniformly placed in small text on the back covers.
Photos for ancillary texts
This document analyzes potential images for use on an album cover, magazine poster, and back cover.
For the album front cover, an image was chosen that showed the artist's facial expressions clearly through a medium close-up shot. This allowed viewers to connect with the artist and represented the album's lyrics.
For the back cover, an image was used that included space for text and maintained consistency with the front cover by featuring nature. It also conveyed emotion through the artist's closed eyes.
For the magazine poster, an image was selected where the artist is shown running, representing themes of freedom and escaping reality. It maintained consistency with other materials through clothing and nature in the background while engaging the viewer through eye
Example CD Cover Presentation
The document analyzes several CD covers for albums by the same artist. The covers use consistent design elements like font and colors to brand the artist. They feature photos of the artist posing casually in outfits tied to the album's genre. The covers also use bright colors, images and fonts that would appeal to the target audience of teenagers and young adults. Overall the covers are designed to stand out visually and connect each album to the artist's informal style and fun-loving personality.
All time Low - Digi Pack analysis
The album cover and poster for All Time Low's "Dirty Work" illustrate the title through imagery of a champagne bottle representing "dirty" and members' attire representing "work". The front cover depicts the band professionally dressed in front of a blue wall, while the back cover shows blown up doll legs and guitars in a pool, amplifying different meanings of "dirty work". Though the poster creates a mysterious mood, the CD cover lightens the tone by blacking out the band against a bright blue background. The album targets 17-18 year olds and fits the band's pop punk style and adventurous image.
Florence + The Machine DigiPak Analysis
The digipak for Florence + The Machine's album "Lungs" uses imagery of lungs and a simple color scheme to portray the album's emotional themes and Florence's artistic style. Photos on the front and inside show Florence in a natural pose to appeal to fans of alternative music. Diagrams of lungs on the back and inside relate visually to song titles and show Florence's unusual ideas. Overall, the design presents Florence as a unique artist outside the mainstream through its dark tones and focus on lungs that match the album's title.
CD Cover Analysis
The document provides analyses of several album covers, summarizing key elements and intended meanings/messages:
- Bastille's "Bad Blood" cover prominently displays their name to establish identity, uses a distinctive font and features the lead singer running to signify a journey.
- Angels & Airwaves' "I-Empire" cover depicts all band members equally and uses a minimalist design/colors that contrast typical alternative rock styles.
- Passion Pit's "Gossamer" cover challenges gender norms through its use of pink and features silhouetted figures set against the sky to portray an indie image.
- Jack's Mannequin's "People and Things" cover emphasizes its visual over
Cd Covers Analysis
The document provides details and analysis of several album covers:
- It analyzes the design elements, fonts, images, and color schemes used on album covers and how they relate to the artist's brand, music genre, and target audience. Key details like the track listing, logos, and production details are also discussed.
- Specific album covers summarized include albums by Tinie Tempah, Linkin Park, and Oasis. Differences in design approaches across the covers are highlighted, like the use of realistic vs. computer generated imagery.
- Conventions of album cover design are described, along with some unconventional design choices and their purpose. The goal is to effectively represent the artist and music genre while appealing to their
Digipak
The album art and poster for the band's 2007 album "Riot!" featured a consistent orange hand-scratched font for the album name that became a trademark visual element. The album cover showed the band from above against a white background, while the poster lacked the busy background to draw more attention to the band image. Both the album and poster emphasized the band members and album name through visual elements and font choices to clearly link the two promotional items and center attention on the band.
Album cover analysis
The album cover analysis document discusses two album covers - Justin Timberlake's "The 20/20 Experience" album and Alicia Keys' "The Element of Freedom" album. For Justin Timberlake's album, the black and white color scheme highlights the gold text and draws attention to the artist's name. The title refers to "having perfect vision" and links to the image of lenses on the cover. For Alicia Keys' album, vibrant colors create a warm feel and compliment her feathered costume, which symbolizes freedom connecting to the album title. Both covers use close-up images and formal attire to focus attention on the artists and represent their genres of pop/R&B music positively to their audiences.
Tanya's Digipak
The document discusses the album art, packaging, and promotional strategies for several albums. It describes elements like the album covers, posters, fonts, and color schemes used, noting where they are consistent across materials or reference the band's style. Details like images of band members, tracklists, and phone numbers used in promotions are summarized. The minimal or intricate designs, as well as illustrations relating to song themes, are emphasized as unique identifying traits for the bands.
Cd Covers Analysis
This document discusses and analyzes the cover art and imagery used for 6 different album covers. For each cover, it describes whether the band appears on the cover and how the cover art ties into the band's overall image and style of music. It also analyzes how the band is presented or represented based on the cover art. The cover art analyzed includes albums by bands The Used, Funeral For A Friend, Aiden, Biffy Clyro, Placebo, and The Smiths.
Digipak Research (Visual Kei)
This document discusses conventions for visual kei album covers and digipaks. It explains that visual kei covers typically feature a dominant splash image relating to the music's style and content. Track lists are usually on the back. Artist names are less prominent than album titles. Conceptual art is often used to represent the band's style. Requirements include barcodes, labels, and copyright information. The document analyzes specific examples of visual kei covers, noting how artistic imagery and design choices relate to the music and brand the album.
Album arts analysed examples
This document analyzes and summarizes several album covers:
1. It discusses how one cover prominently features the artist's image over the text to emphasize that seeing her is more important than the name. The minimal outfit suggests a more personal album.
2. Another cover uses a family car in a neighborhood to represent the artist's personal background and upbringing.
3. One cover challenges conventions by not including the artist's picture, representing that the artist values music over image.
It then summarizes that while album covers generally include the artist and album name, they differ in fonts, genres, and conveyed values or messages about the artist.
Promotion through CD Covers
This document analyzes and summarizes the key elements and intended messages communicated through the CD cover designs of four different artists: Ke$ha, Spice Girls, Sex Pistols, and Jack Penate. For each cover, it identifies visual cues that indicate the artist/album name, genre of music, and themes or qualities the artist aims to represent through the cover design. Overall, the document examines how CD cover art can clearly identify the artist and aim to promote recognition, while also conveying messages about the music through symbolic colors, imagery and design elements.
Evaluation task 1 Codes and Conventions
This document discusses the conventions used in the media product's music video, album, and website to develop forms and conventions of real country music products. Specifically, it focuses on using close-ups of the singer in the chorus, wide shots to establish the natural setting, slow paced editing to match the mellow song, natural lighting, pastel costumes and props to reflect the organic genre, outdoor locations for the artist to lip sync, and direct address from the singer to make the audience feel a close connection. The album cover includes the artist holding an acoustic guitar in black and white to represent the emotional music. Similarly, the website incorporates natural elements and links the themes to the latest release to connect the audience to the artist.
Album cover analysis
The document provides analyses of the album covers for 14 different albums. It summarizes the key visual elements of each cover, including images, colors, fonts, and how they relate to the album title and artist. Overall themes examined across the covers include visual representations of the music genre or artist, use of symbolic colors, and intentional design choices to convey meaning and attract audiences.
Magazine advert analysis- Anna Gajda
This document summarizes conventions used in different music genres for album covers and how they target different audiences. It discusses how pop album covers typically feature artists wearing fashionable clothing and makeup to emphasize femininity, showing happiness or their body. They focus on themes like love, friendship, and good times. Hip hop/rap covers often use close-ups of the artist to show power, include women and displays of wealth, and discuss topics like harsh upbringings. Indie covers tend to be more artsy with band members playing instruments and focus on themes like pain, nature, and rebellion. The document also discusses how magazines and retailers display music to different audiences.
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Question 3: What Have You Learnt From Your Audience Feedback
The document describes feedback from an audience on a music video, digital packaging, and website. It summarizes the key findings:
- The majority of the audience were female teenagers who responded positively to the products.
- Feedback highlighted unintentional elements like the sexualization of the female performer and how the video represented themes of love/loss.
- Respondents noted how editing techniques used were appropriate for the electronic music genre and helped tell the story.
- The products were seen as cohesive and professionally designed, effectively building an identity around the themes of the song.
Filming Documentation
The document outlines the necessary equipment, props, people, and locations for a film shoot, including a Canon DSLR camera, Jessop's tripod, tripod wheels, a white dress, a performer named Lizzie, St. Michael's & All Angels Church graveyard, and the Sixth Form Photography Studio.
Recce Shooting Research #2
The document discusses the locations being considered for a video shoot - a church graveyard and a school photography studio. The graveyard of St. Michael's & All Angels Church in South Normanton was chosen as it was near the actress and would be easy for her to access. Permission will be sought to use the locations and they will be treated with respect. Pre-shoot visits were made to scout the locations and help with planning.
Artist/Bands Website Analysis
The document analyzes and summarizes several electronic dance music (EDM) artist websites, including Skrillex, David Guetta, Zedd, and Daft Punk. The summaries highlight how each website prominently features the artist's latest music and tour dates, merchandise for purchase, opportunities to follow the artist on social media, and forums for fan interaction. Daft Punk's website stands out for its unique layout resembling an online shop and use of their helmet icon to reveal video content.
Record Label Research 2
- The document discusses researching potential record labels for a hypothetical new electronic dance music artist.
- It first discusses why the artist would not be a good fit for Fueled By Ramen and instead proposes the smaller label Big Beat Records.
- Big Beat Records is outlined as an American record label owned by Warner Music Group that started in 1987 and helped launch careers in underground dance music. It is known for artists like Knife Party, Martin Solveig, Icona Pop, and Skrillex.
- Product distribution methods like CDs, concerts, and social media are discussed. Specific festival appearances by Knife Party and Skrillex are also mentioned.
Focus Group Questionnaire
This focus group questionnaire asks participants to choose between two ideas, explain their preference, and provide additional ideas or suggested changes. Participants are asked to circle the preferred idea from two options and then explain their choice in the space provided. The questionnaire also asks for any other ideas the participant may have as well as potential changes to improve the proposed ideas.
New Music Video Focus Group 2
For a music video, the author envisions abstract, mysterious visuals that portray hallucinatory or psychedelic effects, seamlessly complementing the haunting melody of their song. They have been inspired by the fluid, continuous styles of music videos by Brooke Candy, Lana Del Rey, Zayn, Melanie Martinez, Gwenno, Skrillex, and Calvin Harris & Disciples, due to sharing the electronic dance music genre.
Focus Group Presentation- 1
The document discusses the planning of a music video for the eerie song "Echoes" by Silhouettes. The creator wants to reflect the haunting atmosphere of the song through locations like abandoned buildings, cellars, and graveyards to establish a ghostly and edgy atmosphere. They have also been inspired by the music videos of Kelly Clarkson's "Behind These Hazel Eyes", several In This Moment videos, Brooke Candy's "A Study in Duality".
Target Audience Response Analysis
To present my Audience responses, I created a Twitter account. Here is an analysis of that Twitter account, what interactions I did upon it and why I did these.
Target Audience Research
This document discusses the target audience for electronic dance music (EDM). It notes that EDM fans tend to be younger, between the ages of 16-34. EDM fans are also very active on social media, more so than other music fans, and are likely to share and discuss EDM music, concerts, and live streams online. As such, EDM fans represent a good target audience for marketing products through social media platforms, as they will help spread word about new music and provide valuable feedback.
Music Video Research #2
This document provides an analysis of two music videos from the genres of house/electronic dance music. For the song "Rhythm of the Night" by Corona, the summary notes that the quick edits and dancing fit the feel-good but agitating nature of the genre. Camera work uses various shots and computer imagery to maintain a euphoric feeling. Scenes take place in various outdoor and indoor locations. For "Clarity" by Zedd featuring Foxes, the summary states the video has a conceptual, disorienting style fitting for electronic music through its disjointed narrative and hallucinatory camera work, including computer-generated imagery and shots of the artists. Both videos aim to match the visuals and
Music video shooting schedule
This document provides details for a shoot on Sunday, January 17th 2016. It will take place at night inside a nightclub and feature Tyler Brown as Bebe Bundy and Dylan Leadered as Turn Turnon. The equipment needed includes cameras, a tripod, lighting such as strobe lights or club lighting.
Props List for my A2 Music Video
The props list for an A2 music video includes glasses, non-alcoholic drinks made to look like alcohol, make-up, and possibly some jewelry.
Intertextuality
This document discusses the concept of intertextuality in music videos. It defines intertextuality as the shaping of a text's meaning through references or allusions to other texts. The document then provides several examples of intertextuality in Lady Gaga, Katy Perry, and Beyoncé music videos. Lady Gaga's "Paparazzi" references films like Sunset Boulevard and Chicago. Her video for "Telephone" with Beyoncé imitates the style of Quentin Tarantino films like Pulp Fiction. Katy Perry's "Roar" references the Survivor song "Eye of the Tiger" and her video for "This is How We Do" references the artist Piet Mondrian
Recce shooting
A detailed look into the various venues I considered when planning the location of my A2 Music Video
Research into record labels
Record labels are companies that manage the production, distribution, and promotion of music recordings. They sign artists, organize the production and release of albums and singles, and market the music to retailers and fans. Fueled by Ramen is an American record label owned by Warner Music Group that specializes in pop punk and alternative rock genres. It promotes bands like Paramore, Fall Out Boy, and Panic! At the Disco. Record labels rely heavily on social media to connect with fans, promote their artists, and market their music. They use platforms like Twitter, Facebook, and YouTube to share content and gain feedback from audiences. Record labels are also responsible for enforcing copyright on the music recordings and videos they release to protect the
Music industry research
The document discusses where music videos can be found and viewed, the purposes of music videos, and examples of product placement in music videos. It states that the largest outlets for finding music videos are internet platforms like YouTube, which allow users to both view and upload videos. Music videos are used as marketing tools to promote artists' music and sell songs/albums. They can be performance-based, narrative-based, or a combination. Product placement in music videos is a way for companies to advertise their products by paying to feature them prominently in artists' videos. Several examples of product placement are given.
Colour scheme research
Here is a Moodboard I created looking into the dark, sultry colour scheme I intended
Focus group research #2
This document discusses an idea for a music video featuring drag queens in a nightclub setting. The creator realized their original idea of an abandoned house did not fit the upbeat tone of the song. Nightclubs are associated with dance and fun, providing inspiration. Several example music videos set in nightclubs are listed that could help shape the new idea, such as Cher's "Believe" and Zedd and Selena Gomez's "I Want You To Know".
Focus group research
The document discusses planning for a music video. While drag queens were always part of the concept, the theme and portrayal were still undecided. Originally, the performer envisioned an "American Horror Story" and "RuPaul's Drag Race" crossover, with the queens located in an abandoned house in dark surroundings. Specific music videos provided inspiration for this concept by also placing performers in abandoned house or stately home settings. The goal is for the style of the music video to mirror a Tim Burton-esque environment with drag queens.
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Digipak research
- 1. The heavy use of green helps to emphasise the futuristic, individual, dance music of the artist. The inconsistency of the font used emphasises boldness of the genre. Note how the specific words such as “POWER”, “MUSIC” and the artists name stand out. The genre is unique, merging various different musical elements into one, like the font on the cover. The image takes up the whole of the front album cover. Therefore the ratio from image to text is larger. This is because they want the artist to be recognisable. The producers perhaps want her to be identified by her target audience. The shot is an extreme close-up, where we can see aspects such as her extravagant make-up; which again further emphasises the extravagance of her music. The artist, on both the cover and CD, is looking towards the camera. This makes the audience feel involved. It gives her appeal as the audience are then more likely to appreciate her. On the front cover image, the artist is looking over her shoulder/over her collar. This is a stance normally associated with power and therefore emphasising her power towards the audience. It also links to the title of the album: “The Power of Music”- emphasising how powerful her music is. It appears she is a dominant figure on her album cover and therefore, this could emphasise her “Power of Music” as the album name suggests.