1. Sub Focus Advertisement
The name of the artist is Nick Douwma but he is known for his stage name
which is Sub Focus. Sub meaning some form of chemistry and focus being a
center of interest or activity. This connotes that he makes chemistry with
music to create his music, as it is a drum and bass genre, artists have to mix a
lot of sounds and beats together to create their music. The dominant image on
the poster is of a Torus, which is the name of the geometric shape. It was
originally used on his debut album cover and the shape has played a big part
in his live shows as well as in promotion and artwork. Fans recognize Sub
Focus by this image and this could suggest why he has featured it on his tour
poster. On the advertisement poster he is in the middle of the torus which
represents him as the main subject of his whole album. The title of his album
cover is ‘Torus’ as mentioned previously this shape has been a big part in his
2. live shows. So this could connote that this album is about his journey
throughout his live shows. As this is a poster for a tour, and his fans recognize
him from the torus symbol which he is surrounded by. Dominant colours
include bright electric colours surrounding the artist, connotes that he is a god
like figure or just in general very important.
The record label is Ram Records which is a well-known record company as it
is the world’s leading drum and bass label. So any other drum and bass fans
who listen to other drum and base artists by Ram Records then they will be
likely to listen to Sub Focus. Sub focus fits into the genre of drum and bass
and this is signified by him being a part of Ram Records.
Drum and bass attitudes and values include dance, liveliness and summer
night life. The target audience for this poster is any fans of drum and bass
music and people who will recognize this shape on his album cover as it
represents him in the drum and bass music genre. The poster is appealing to
this audience because they will be able to notice him as this is promotional
representation and artwork.
