Goodwin’s theory
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Goodwin's Theory states that music videos should demonstrate genre characteristics, have relationships between lyrics/visuals and music/visuals, and include frequent close-ups of the artist. The video for Avicii's "Wake Me Up" follows some of these principles: it includes shots of a festival performance relating to electronic dance music genre; has a clear relationship between editing/visuals and the beat/music; and references popular culture with festival footage. However, it lacks direct connections between lyrics and visuals, and only includes a few shots of Avicii as the record label demands seemed less important than the music/narrative.
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Goodwins theory
The document outlines Goodwin's theory for analyzing music videos, which identifies 6 key elements: genre characteristics, visuals and lyrics, visuals and music, demands of the record label, notions of looking, and intertextuality. It then applies the theory to analyze 3 music videos: Girls Aloud's "Sound of the Underground," focusing on genre characteristics, lyrics/visuals, and music/visuals; Bon Jovi's "Livin' on a Prayer," focusing on lyrics/visuals and music/visuals; and Dr. Dre's "Still D.R.E.," focusing on notions of looking and music/visuals. The conclusion is that while the videos differ in artist/genre,
Andrew Goodwin's Theory
Andrew Goodwin's theory identifies several key features of music videos:
1) Links between lyrics and visuals - the images in a music video usually illustrate, amplify, or contradict the song's lyrics.
2) Voyeurism - music videos often depict notions of looking through mirrors, screens, cameras to engage the viewer.
3) Objectification of women - women are particularly subjected to voyeuristic objectification to appeal to male viewers.
4) Demands of record labels - record labels exert control over artists and shape their image to maximize profits, often demanding close-ups and sexualization of stars.
Andrew Goodwin Music Video Theory
Andrew Goodwin was a theorist and founder of USF's media studies department who developed a theory about analyzing music videos by examining the relationship between lyrics and visuals, music and visuals, genre stereotypes, voyeurism, intertextual references, and an artist's style. His theory looked at how visuals can illustrate, amplify, or contradict lyrics and music. Music videos often use genre stereotypes, voyeuristic portrayals of men and women, and references to other media. They also emphasize an artist's unique visual style. Katy Perry's "Last Friday Night" video illustrates her lyrics, uses voyeuristic shots, and draws attention to stereotypical party behaviors to engage viewers.
How music videos appeal to audiences...
This document summarizes different techniques used in music videos to appeal to audiences. It discusses how eye contact with the camera makes viewers feel involved. It also explains how artists showcase their talents through instrument playing, dance routines, and performance clips to promote their skills and live shows. Finally, it describes how the "male gaze" theory suggests that many music videos feature females using makeup, costumes, dancing, and close-up shots to attract male viewers, while some male artists include female dancers to engage more viewers.
Examining the appeal of music videos to audience
Multi-talented artists often use music videos as a platform to showcase diverse talents like singing, dancing, and playing instruments. This variety helps promote concerts by suggesting the artist would put on an entertaining live show. Eye contact is important for connecting artists, especially new ones, with audiences to help viewers feel involved and familiar with the performer. Visual elements in music videos, like locations and settings, can reflect the song's genre to appeal to targeted fan bases, commonly using urban settings and current fashion trends to attract younger viewers who make up most of the audience for music videos.
Goodwin's theory
Goodwin's book provides an analysis of MTV and how it influenced television and popular music. Some of the key points include:
- Music videos demonstrate characteristics of different genres through elements like dance routines, stage performances, and aspirational themes.
- The visuals in music videos typically relate to the song's lyrics, either illustrating, amplifying or contradicting the words.
- The tone and atmosphere of the visuals also usually reflect the mood and style of the music.
- Record labels influence videos to prominently feature the artist through close-ups and developing visual motifs for branding. Many videos also reference looking through screens and mirrors or treat the female body in a voyeuristic way. They may also
Examining the appeal of music videos to audience
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Goodwins theory
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Andrew Goodwin's Theory
Andrew Goodwin's theory identifies several key features of music videos:
1) Links between lyrics and visuals - the images in a music video usually illustrate, amplify, or contradict the song's lyrics.
2) Voyeurism - music videos often depict notions of looking through mirrors, screens, cameras to engage the viewer.
3) Objectification of women - women are particularly subjected to voyeuristic objectification to appeal to male viewers.
4) Demands of record labels - record labels exert control over artists and shape their image to maximize profits, often demanding close-ups and sexualization of stars.
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How music videos appeal to audiences...
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Multi-talented artists often use music videos as a platform to showcase diverse talents like singing, dancing, and playing instruments. This variety helps promote concerts by suggesting the artist would put on an entertaining live show. Eye contact is important for connecting artists, especially new ones, with audiences to help viewers feel involved and familiar with the performer. Visual elements in music videos, like locations and settings, can reflect the song's genre to appeal to targeted fan bases, commonly using urban settings and current fashion trends to attract younger viewers who make up most of the audience for music videos.
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- Music videos demonstrate characteristics of different genres through elements like dance routines, stage performances, and aspirational themes.
- The visuals in music videos typically relate to the song's lyrics, either illustrating, amplifying or contradicting the words.
- The tone and atmosphere of the visuals also usually reflect the mood and style of the music.
- Record labels influence videos to prominently feature the artist through close-ups and developing visual motifs for branding. Many videos also reference looking through screens and mirrors or treat the female body in a voyeuristic way. They may also
Examining the appeal of music videos to audience
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- Andrew Goodwin's theory identifies six key features of music videos, including relationships between lyrics/music and visuals, narrative/performance, technical aspects, and intertextual references.
- Sven E Carlsson proposes that music videos fall into performance and conceptual categories and are driven by binary oppositions.
- Richard Dyer's theory states that stars are constructed images, not real people, through various media for commercial purposes to attract audiences and exert cultural influence (hegemony).
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Media 7 Goodwin analysis
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- Sven E Carlsson proposes that music videos fall into performance and conceptual categories and are driven by binary oppositions.
- Richard Dyer's theory states that stars are constructed images, not real people, through various media for commercial purposes to attract audiences and exert cultural influence (hegemony).
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A1 vid analysis
The music video analyzes characteristics of the rap genre. It finds that rap videos often feature artists boasting wealth and being surrounded by women to convey power and desirability. The videos also aim to familiarize with the target audience of young, urban males. There is a strong relationship between the lyrics and visuals, which illustrate and amplify the words. The video also meets record label demands by focusing on the artist and establishing their identity. It features voyeuristic treatment of the female body through revealing costumes and shots focused on body parts.
A1 vid analysis
The music video analyzes characteristics of the rap genre. It finds that rap videos often feature artists boasting wealth and being surrounded by women to convey power and desirability. The videos also aim to familiarize with the target audience of young, urban males. There is a strong relationship between the lyrics and visuals, which illustrate and amplify the words. The video also meets record label demands by focusing on the artist and establishing their identity. It features voyeuristic treatment of the female body through revealing costumes and shots focused on body parts.
Music Video Theory
There are five key concepts to understanding music videos: through beats, narrative and performance, star image, relation of visuals to song, and technical aspects. Through beats involves interpreting the music by examining chorus, verses, and the artist's unique voice. Narrative and performance keep audiences interested by having the artist authentically mime or participate. Star image develops over time and influences video production. Relationships between lyrics, music, and visuals; close-ups; voyeurism; and references to other media are also important features. Music videos can interpret songs differently than just listening to lyrics.
Music video analysis
The document analyzes and summarizes three music videos based on common characteristics of music videos. It discusses the relationship between lyrics and visuals, music and visuals, the focus on the artist, references to female bodies, recurring motifs, and intertextual references in the videos for songs by Justin Bieber featuring Diplo and Skrillex, Red Hot Chili Peppers, and The Weeknd. Key details analyzed include the amplification of lyrics and mood through the visuals, illustrations of the lyrics, close-ups of the artists, and references to other media in the videos.
Music video analysis 4
This document analyzes the music video for "Same Jeans" by The View. It summarizes that the video displays many characteristics of an indie music video, including shots of the lead singer and sections of stage performance. While the lyrics do not directly relate to the visuals, they tell an amplified narrative story. The relationship between the music and visuals is also generally amplifying, mirroring increases in tempo. The record label likely influenced close-up shots of the band through demands. The video primarily takes a narrative approach with some performance elements.
Britney spears video analysis
The document analyzes 3 pop music videos using Goodwin's music video analysis theory, which proposes that music videos show genre, lyrics and visuals are related, music and visuals are related, close-ups of artists are common, artists develop motifs, female bodies are portrayed voyeuristically, and intertextuality is often present. The document then analyzes Britney Spears' "Baby One More Time" music video, noting its fashion trends, close-ups of Spears, illustrations of lyrics, and voyeuristic portrayal of Spears as a sexualized schoolgirl.
Andrew goodwin's convention of a music video
The document outlines Andrew Goodwin's conventions of music videos which include demonstrating genre characteristics through style and performance, relating lyrics and visuals, relating music and visuals through mood and atmosphere, including demands of the record label through close-ups and developing the artist's image, incorporating notions of scopophilia through ways of looking at the artist, including some narrative or performance elements, using rhythmic editing, and making intertextual references. It provides examples for each convention and analyzes how Lady Gaga and Beyonce's "Telephone" video follows many of these conventions.
Goodwin Analysis
The document analyzes Taylor Swift's "Love Story" music video based on Andrew Goodwin's six points about common elements in music videos. It finds that the video illustrates the song's lyrics through its visuals and narrative. It also synchronizes the visual cuts with the song's beat. While featuring a conventional pop artist performance, the main focus is on the Romeo and Juliet-inspired love story narrative between Swift and her co-star. Intertextual references to Romeo and Juliet and Pride and Prejudice are identified.
Media evaluation 1
The document discusses forms and conventions in media products, using music videos as an example. It defines forms as the style and layout of a media product, and conventions as the building blocks and expectations that make up a genre. The document then provides examples of how real music videos use conventions like relationships between lyrics/music and visuals, close-up shots, and developing an artist's style. It discusses how the author applied these conventions, like close-ups and syncing music/visuals, in their own music video to be more like real media texts in the R&B/pop genres.
Music video theory
This document outlines several theories about music video production and meaning. It discusses how camerawork, editing, visuals, and narrative relate to genre conventions and can influence audience interpretation. Close-ups are seen as important to focus on the artist. Music videos are also said to draw from other visual media and sometimes feature voyeurism or the sexual objectification of women. They aim to enhance the music and lyrics through visual storytelling and repetition to ensure multiple viewings.
Reflection: Questions about theory/narrative
This document discusses different types of music videos and how their structure relates to genre. It finds that narrative-based music videos are now more prominent due to advanced technology allowing for special effects and mini-film storylines. Performance-based videos showing just the artist were more common historically. Genre influences video type based on an emphasis on instruments versus lyrics. For example, rock videos often feature performances while electronic videos use concepts due to minimal meaning in the music. Goodwin's music video theory is also analyzed for the conventions it explores and how genres like pop and R&B most prominently demonstrate notions of looking and voyeurism.
Types and styles of music videos
This document discusses different types and styles of music videos. There are three main types: narrative-based videos that tell a story related to the song's lyrics, performance-based videos that primarily feature the artist(s) performing, and concept-based videos that are based on a particular theme or concept. Some common styles discussed are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
Types and styles of music videos
This document discusses different types and styles of music videos. There are three main types: narrative-based videos that tell a story related to the song's lyrics, performance-based videos that primarily feature the artist(s) performing, and concept-based videos that are based on a particular theme or concept. Some common styles discussed are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
Types and styles of music videos
This document discusses different types and styles of music videos. There are three main types: narrative videos that tell a story related to the song's lyrics, performance videos that primarily feature the artist singing and dancing, and concept videos based on a specific theme. Some common styles are animation, where the video uses cartoons, and interpretive, impressionist, intertextual, surrealist, and allusion styles that use abstract visuals open to audience interpretation. Examples are provided for each type and style.
Types and styles of music videos
This document discusses different types and styles of music videos. There are three main types: narrative-based videos that tell a story related to the song's lyrics, performance-based videos that primarily feature the artist(s) performing, and concept-based videos that are based on a particular theme or concept. Some common styles discussed are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
Andrew goodwin theory
Music videos are essentially advertisements that aim to anchor meaning for songs in viewers' minds. According to Andrew Goodwin, music videos demonstrate genre characteristics through elements like dance routines, ignore common narrative structures, and draw on intertextual references. Goodwin identifies six key features of music videos: they represent lyrics and tone of music visually, cater to record label demands like close-ups of artists, reference looking through devices, and feature recurring visual motifs for artists.
Music video analysis
The music video being analyzed is Avicii's "Waiting for Love". It tells the narrative story of an elderly man going on a journey on his mobility scooter to find his wife who disappeared. The visuals are edited to match the pace and tone of the music. However, some parts of the narrative are unclear and elements like being chased by an ostrich are unrealistic. The video aims to amplify the song's theme of love but some scenes do not closely relate to the lyrics. Technically, the video uses fast pacing, lighting, and effects to create an authentic feel matching the genre of the electronic music.
Research and planning andrew goodwin theorys
The document discusses several theories about music video genres and their characteristics. It outlines 6 features of music videos identified by Andrew Goodwin, including portraying the genre's style and relating to the song's lyrics and music. Sven Carlsson's theory states that music video narratives are driven by cultural binaries like good vs evil. Michael Shore argues that some genres feature recycled styles focusing on adolescent male fantasies of speed, power, wealth and "soft pornography." The document then analyzes examples from the "Fallback" music video relating them to the discussed theories.
Types and Styles of music videos
This document discusses different types and styles of music videos. The main types are performance-based, narrative-based, and concept-based videos. Narrative videos attempt to tell a story related to the song's lyrics through visuals. Performance videos primarily feature the artist singing and dancing. Concept videos are based on a specific theme. Styles include animation, interpretive, impressionist, intertextual, surrealist, and allusion videos, which use techniques like references to other works, abstract visuals, and dream-like elements.
The Kooks
The music video for The Kooks' song "Shine On" uses various techniques to portray the band as authentic indie musicians and appeal to their target audience. It features close-ups of the band playing instruments to emphasize their musical abilities. Retro aesthetics like flowery wallpaper reference the origins of indie music. While including voyeuristic elements, it does not objectify women. The video also stands out by not including intertextual references or focusing on visual effects, reinforcing the band's anti-mainstream image and focus on their music.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
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Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
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In the early 20
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Goodwin’s theory
- 1. Goodwin’s Theory Applied to Avicii-Wake Me Up
- 2. What is Goodwin’s Theory? • Goodwin’s Theory states that music videos should include the following: – Music videos demonstrate genre characteristics – There is a relationship between lyrics and visuals – There is a relationship between music and visuals – The demands of the record label will include lots of close ups of the artist – The artist may develop icongraphy that recurrs across their work – There is frequent reference to the notion of ‘looking’ (screens within screens, filming, cameras) and particularly voyeuristic (pleasure through looking) treatment of the female body – There are often intertextual references-mostly to film, TV and popular culture
- 3. Genre Characteristics • Wake me up includes shots of a festival style performance which is common to the electronic dance scene • This works particularly well as it is something the young target audience can relate to
- 4. Relationship between lyrics and visuals • There does not seem to be a reference between the lyrics and visuals
- 5. Relationship between music and visuals • There is a clear relationship between music and visuals, for a start, the editing matches the beat of the music. • In addition to this; during the main ‘dance’ part of the song, the shots of Avicii playing the festival are shown with the crowd and lighting effects, this suggests that there is a serious link between music and visuals
- 6. Artist close ups? • There appear to be a few shots of avicii at the festival • These are the only shots of him and so there clearly wasn’t a huge demand from the record label, suggesting that the music and narrative are more important.
- 7. Notion of looking? • There is an obvious example of this when everybody is looking at the main female character and her daughter as they walk through the street • This appears to be due to the strange clothes the main character is wearing as a pose to voyeuristic reasons
- 8. Intertextual references? • Yes-to popular culture • The festival shots are a clear reference to popular culture