The document analyzes several CD covers for albums by the same artist. The covers use consistent design elements like font and colors to brand the artist. They feature photos of the artist posing casually in outfits tied to the album's genre. The covers also use bright colors, images and fonts that would appeal to the target audience of teenagers and young adults. Overall the covers are designed to stand out visually and connect each album to the artist's informal style and fun-loving personality.

1. CD Cover
Analysis…
Alex Helsby, Molly Clifton and Rachel Helsby

2. Front Cover… Album 1
Lower case ‘e’ shows
that the artist is
informal and doesn’t
take himself too
seriously.
The albums name is in
capitals this catches the
audiences attention,
also the fact it is bold,
black writing on a white
background.
The dull colours of the
album cover match his
sad facial expression.
The title of the album
could be linked with the
idea that it is their first
album and ‘this is what
they’ve made’
The artist is in the
centre of the cover and
in focus, this will catch
the audiences eye.
We can see by the
lighting that the artist is
behind some sort of
frame or piece of glass,
maybe even in a bubble.
The album cover itself is
quite simple, this was
the bands first album so
it could have been them
trying to give the
audience the
impression that they
are a ‘laid-back’ band.
The Mise en scene isn’t what we would expect. We would
expect to see images and a set from the artists generation
however the Mise en scene here is old fashioned; this is
shown through the props and effect over the image, sepia?
The Mise en scene might be used to promote the
album to not only the younger generation but
also the older one too.

3. Back and side Cover…
Album 1
The production details
are shown in small print
as this isn't so important
to the fans but does say
all the necessary
information such as copy
write and record labels.
The Band’s web address
is shown for the fans to
access. A social
networking site is also
given and can be used
for marketing reasons.
The barcode is present for
selling purposes.
The spine of the cover
has the album and
artists’ name; this is
for when the album is
on the shelf people can
read what CD it is
(practical reasons)
The back cover is set
out as a sort of
recipe/menu. The track
list is under ‘contains’
and then is listed like
ingredients.
An image of a bottle is
shown relating to the
idea that it is a recipe or
ingredient list.
Small print at the
bottom, “prepared
entirely from British
ethnic alcohol” – the
relation to alcohol
confirms to us that the
CD may be aimed at the
teenage/young adult
generation.
Conventions shown on the
back of the CD cover: track
names, running order of the
tracks, amount of tracks,
image, title and production
details.
The back cover also has
the grey effect of the
image like the front cover
does.

4. Artist name, in the
signature font for the artist
used on all posters and
advertisement for the
artist.
Recognisable logo
for fans to associate
with.
Album name, to match
the font of the artist,
recognisable again to
the audience. Fits with
genre of music.
Different images
to represent the
different
genres/audience
s the artist can
reach out to.
Representation
of a female
audience.
Representation of a
male audience.
Bright, fun
colours to show
the entertaining
side of the artist.
Different poses/faces from the artist
something you’d expect to see. Not so
serious, all about having a good time. To fit
the genre of dance/hip-hop.
Lower case ‘e’ show that the artist is
informal and doesn’t take himself too
seriously.
Dressed up in a costume
shows his fun-loving
personality.
Front Cover…
Album 2

5. Back and side Cover…
Album 2The spine of the cover
has the album and
artists’ name; this is
for when the album is
on the shelf people can
read what CD it is
(practical reasons)
Bright, fun colours
to show the
entertaining side
of the artist.
Fan pages and social
networking site
addresses used for fan
purposes also as a
form of marketing.
Recognisable font used
for the title.
The dressing up
costume from the
photo shoot on the
front cover.
The artist is shown
again. The image
matches the front
cover. Its like he is
exhausted after the
photo shoot.
The production details
are shown in small
print as this isn't so
important to the fans
but does say all the
necessary information
such as copy write and
record labels.
Conventions shown on the back of the CD
cover: track names, running order of the
tracks, amount of tracks, image, title and
production details.
A recognised logo of a
well-known production
company.
Barcode for sale
purposes.

6. The artist is
passionate about his
music, headphones
represent listening to
music on your own,
this may show that the
music is easy listening
and can be enjoyed
individual. Represents
the target audience
who often are seen
wearing headphones
when listening to the
artist.
Continuous use of title
font to represent the
artist. Lower case ‘e’
again to represent the
informality of the
artist and music.
Blazer, contrast with
loud t-shirt again shows
less informality of the
artist, but can also
represent a serious side
to his music.
An explosion may
represent a ‘big’
song and how it
may have a bigger
impact than other
songs on his
audience.
Single title, in the
same font as the
artist’s name.
Represents genre
of music and iconic
to the audience.
Colours are bright
and obvious to the
audience. Makes
the cover stand
out from selling
shelf.
Flying objects may
represent how care
free you may feel
when listening to
the music.
Cartoon style image and mise en scene, holding
gun may represent how he hopes his music can
‘take over the world’.
Artist is the main image and at the centre of the
cover. To show the audience the identity of the
artist and style to match the genre of the music.

7. Again, recognisable
font for the artist’s
fans. Font fits with
overall lively mise en
scene.
Central image
represents the song
and what the lyrics are
about. ‘Kickstarts’ is
about love and people
being in love so the
heart image links to
this.
Artist is again on the
front cover – this
shows his style . He’s
dressed in casual
clothing which shows
his ‘cool’ side as he is
not dressed formally.
Artist is shown to be
sawing a heart in half –
this represents his
music for this particular
song. Also, it’s a fun
image to show his
humorous side. The
artist has a joking
worried expression
which may show that
it’s all light hearted .
Single title, in the
same font as the
artist’s name.
Represents genre
of music and iconic
to the audience.
The colours are again bright like the previous two
front covers. This makes the CD stand out from others
on a shelf and also makes links between the covers
and in turn the artist’s music.
The image represents both a male and a female
audience as both sexes are able to be in love. There’s
‘girly’ side to the image with the pink heart but also a
‘male’ representation with the chain saw.
Explosion – possibly
showing that the
artist’s music is
‘explosive’.

8. Continuous use of title
font to represent the
artist. Lower case ‘e’
again to represent the
informality of the
artist and music.
Images on the front
cover represent a
party style lifestyle –
this is a symbol for the
genre of the song.
Polaroid style photographs
that appear in the cover as
a collage: This makes links
to the target audience as it
is similar to the type of
thing that a teenager/
young adult would have on
their walls at home. Overall
image fits with what would
appeal to the consumer .
Image of a girl sitting on
the toilet, gives an
insight into the teenage
party life that the target
audience would easily
recognise.
Single title, in the
same font as the
artist’s name.
Represents genre
of music and iconic
to the audience.
The artist ‘Example’ is in most of the images on the
cover which represents how he likes to have a good
time which links to the style and theme for the song.
All one tone of colour – makes the photos appear to
be in a slight vintage style. A fashionable statement
that would again appeal to his audience.

9. The colours are
extremely bright and
connote a summery
feel to the cover. The
colours provide a fun
representation.
The artist’s image on the cover in a ‘pop art’ style – fits with
the mise en scene that the cover creates. Its a difference
from previous covers where the artist’s photograph was
present – could display a change in style of music?
Image of the
Sunglasses links to
the song title and
makes it the title fit
with the cover.
Single title, in the same
font as the artist’s name.
Represents genre of
music and iconic to the
audience. Also on every
cover the positioning of
the title is always the
same.
Continuous use of title
font to represent the
artist. Lower case ‘e’
again to represent the
informality of the
artist and music.
Makes the album
recognisable to fans.
The artist’s image doesn’t stand out as much on this cover
which could show how he has become more popular so his
image is no longer needed for the audience to make the link
between the artist’s name and his face.
Cover stands out from
others on a shelf.
Aesthetically pleasing.

10. The colours are
extremely bright and
connote a summery
feel to the cover. The
colours provide a fun
representation.
The artist’s image on the cover in a ‘pop art’ style – fits with
the mise en scene that the cover creates. Its a difference
from previous covers where the artist’s photograph was
present – could display a change in style of music?
Image of the
Sunglasses links to
the song title and
makes it the title fit
with the cover.
Single title, in the same
font as the artist’s name.
Represents genre of
music and iconic to the
audience. Also on every
cover the positioning of
the title is always the
same.
Continuous use of title
font to represent the
artist. Lower case ‘e’
again to represent the
informality of the
artist and music.
Makes the album
recognisable to fans.
The artist’s image doesn’t stand out as much on this cover
which could show how he has become more popular so his
image is no longer needed for the audience to make the link
between the artist’s name and his face.
Cover stands out from
others on a shelf.
Aesthetically pleasing.