This is my second piece of Target Audience research due to altering my Music Video idea.

1. MY TARGET AUDIENCE

2. ● Electronic Dance Music (EDM; Dance Music;
Club Music, or simply Dance) is a type of
percussive Electronic Music produced largely
for nightclub, raves or festivals. In this
powerpoint, I will investigate exactly WHO ARE
my target audience are.
● In attempt to be more specific regarding the
age of Electronic Dance Music's target
audience. I researched 'Mixmag'; a British
electronic dance and clubbing magazine.

3. Mixmag
● When researching the magazine, I used the
internationally internet-based market research firm,
YouGov that site gives you extremely distinct
information regarding your audience...

5. EDM listeners/Fans also...
...are hyperactive in their
Social media usage...
...in comparison with other
Music fans, exhibit less fandom
For specific artists and more
Around EDM as a whole...
...talk significantly more
about concerts
compared to other
music fans...
...exhibit extremely high
Levels of social TV/
Entertainment
Engagement...
...are social media
exhibitionists......peak with their visual
posts during live
Events...
...have a tremendous
amount of conversation
During EDM concerts,
Which brands can use
For great effect
...discussing live
streams of EDM events
Is still a nascent (just
Coming into existence
And beginning to
Display signs of future
potential) trend, but there is
A great deal of evidence to
Support that there is a huge
Potential audience for them...

6. ● Electronic Dance Music consumers are the perfect social
consumer. Therefore, this would be a perfect opportunity
for me to market my product. Not only will I be able to gain
valuable audience feedback from the survey I will be
posting ONLINE, I will also be able to post my final three
products (Music Video; Digipak; and Website Homepage)
on such sites as Facebook and Twitter, gaining extremely
beneficial feedback.
● EDM consumers are greatly hyperactive in their social
media usage, this will consequently allow me to “spread”
my products, will my audience sharing/retweeting my
posts. They may also write/upload their own posts
regarding my products.
●

7. Relating Audience Theory
● Reception Analysis Theory
There are various ways in which we could link this
theory to Electronic Dance Music. For example:
If you were a DOMINANT READER towards EDM,
you would listen and enjoy the music you heard.
If you were an OPPOSITIONAL READER towards the
music, you could appreciate the music and that some
may like it, however it isn't really for you.
And finally, if you were a NEGOTIATED READER, you
could even love, reject or alter the music due to
previously held views/education.