The document discusses the design process for a band's album packaging. Initially, pastel colors were chosen but deemed too feminine. Playdough characters were then photographed in positions related to the packaging. Handwriting the tracklist was difficult to read at small scale. The logo evolved from a silhouette guitarist to incorporating all instruments to represent the band members and fit indie conventions over focused image. Further refinement is needed on typography, adding/removing instruments, and including more band member photos and props from the music video.

4. My first idea consisted of a range of colours - I wanted this to
represent the creativity of the band. However, I felt the pastels
colours chosen were to feminine and wouldn’t appeal to my
target audience. I also feel the front cover background conflicts
with the multi coloured curves on the other panels.

5. As you can see I created this on Photoshop free hand,
this meant the edges appear messy and
unsophisticated.
To improve this I decided to physically
make the curves, this enabled me to get an
accurate form as I desired.
I then went onto scanning the shape into
Photoshop to edit the colour, I also
slighted blurred the wave to give it a subtle
appearance and to blend in with the
digipak.

6. I have kept the theme of bright, bold colour as I feel this
is an important aspect of the band; this is also evident in
our audience research. I also took some photos of the
play dough characters in positions which made them fit in
with aspects of the digipak E.g. top right panel appears as
if the play dough character has written the tracklist.

7. I began with the idea of writing the track
listing as I felt this would represent a
more personal feel to Tonics fans – as if
the band are writing to them. It also
presents how they are laid back and do
not have the desire for perfection.
However, it was quite difficult to see the
handwriting on the digipak because of the
scale in which I had created it.
I progressed onto making the handwriting
on a larger scale with a bolder
appearance but feel I may need to
develop on this idea. The typography
used for the ‘Win your own band
member’ was from da font but I do not
feel satisfied with it as I feel it targets a
younger audience.

8. My first logo design consisted of a guitarist within the ‘O’, I really liked
the effect the silhouette gave but when conducting a survey about the
logo to my target audience the majority of feedback wanted more
colour as there felt it was slightly dull.
I went onto to experiment with a
range of colours but didn’t feel this
improved the design. I also added
coloured lines in the background
which added movement and could
represent the energy of the band.
However when looking at it I felt
having one man in the logo made
Tonic appear as a solo artist and not
a band.
Then I decided to go back to the simple
black and white deign but this time use all
the instruments which feature in the music
video. Each instrument represents a band
member. I feel this is successful because
each letter has something within it, making
it seem less dull. It also shows how Tonic are
more focuses on their appearance and not
their image which fits in with the Indie
genre conventions.

9. At the moment I am satisfied
with the front panel because I
feel the logo and background
work well together, I also like
the one containing the
instruments but need to add a
keyboard and remove a guitar, I
also want to develop the
typography and need to
photograph two more band
members. I may also consider
adding images of the tiny props
used throughout the music
video.