The document describes the process of creating a digipack for a music single. The creator first designed a colorful digipack to match their creative music video. However, feedback indicated it seemed too "pop" and targeted at teenage girls. The creator then redesigned the digipack in a simpler, more professional style fitting for an indie band. They changed the background color and layout, and included a live DVD and layered colored text for visual interest while conveying the band's genre. The final digipack combined with the music video effectively portrayed the band as a laidback British indie group.

2. • Our music video was incredibly creative
and it used plenty of colour I wanted to
make my digipack vivid and imaginative.
My idea was to devise a bright
background full of colour and have the
panels with lyrics and possibly the
Plasticine men. I was determined not to
have the bands image on the digipack as
I wanted it to seem as if they were about
selling their music not their image. I
wished to combine the arty feel with the
Music Video so they linked together
however I feel that idea was unsuccessful
due to the digipack selling just the one
song rather than the band and their music
as a whole.

3. • I then altered the rest of the digipack so it
connoted more of the band rather than one
song in particular. To fill the panels I made
an extra live DVD for the buyer. I feel this is
a good unique selling point and offers more
than a CD. If the audience had not heard of
‘Tonic’ before and are trying their music out
for the first time, it offers them a chance to
get to know the band. I changed the
background colour to blue as I felt the greys
and the purples seemed a little too feminine
for an Indie band.
• This is the digipack the class reviewed.
When the feedback was given it was
acknowledged that my digipack came
across as a bit pop with a teenage girl
target audience. It opened my eyes and
straight away I rethought the whole
digipack and changed it. I also hadn't
thought about the panels and had them all
mixed up. When I came to physically make
the digipack I realised the panels were not
in the correct order.

4. This is my final product. I have
completely altered it in
comparison to the previous two
copies, this has improved it for a
better result. I have revised my
idea of a colourful background
and went with a simple black
one. I wanted to keep the
creativity and colour up, so by
using opaque letters I have
layered the individual colours. It
is more simplistic and looks
professional compared to my
original drafts. It connotes the
Indie genre with its basic but fun
feel. I prefer the digipack to my
poster, even though the colours
work well against the
background. The vibrant

5. • When creating my digipack I took
other Indie bands as inspiration. I
found that their digipack just like
mine didn’t use the band image. It
indicates that they don’t really
care for image only quality of the
music. This is something I wanted
to convey when creating my own
digipack.
• The photographs used on the
digipack do not relate to any of
their songs, it was literally random
and so this links in with mine. My
digipack does not represent the
music video just Tonic.

6. • The music video and the digipack make an effective
combination together. As a whole it connotes them to be a
simple laid back British band. The simplicity of the
digipack illustrates them as carefree and the music video
demonstrates that they are young guys ready for fun. This
is highlighted in a few of the scenes in the music video. A
couple of examples are when the blonde plasticine man
grabs a miniature champagne bottle. This also backs up
my point of Tonic not being too serious. It also represents
a typical Indie band of not really caring what others
perspective of them is. Along with this we added an inter
textual reference of the Italian job. It displays the
‘coolness’ of being British which represents the bands
image.
• Even though the Music Video and the ancillary texts are
not completely identical in some aspects they both
represent Indie genres and Indie bands, this means that
even though they don’t look exactly the same you still
have an idea that it’s the same band ‘tonic’ as they link
together to produce a standard visual.
• In summary I am happy our Music Video and my ancillary
texts combine well together as a cross media campaign
and portray Tonic with a standard visual image.