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Market Research
Abigail Kernaghan
Promotional
Package
Layout
20/09
Back CoverFront Cover
Left Inside Cover Right Inside Cover
Inside Cover
Examples - Bastille
20/09
The use of locations and roads are effective, and I
would like to include this style in my design. Also it
incorporates a colour scheme without seeming fake
or exaggerated. These album/single covers are also
famous for the conjunction between the band’s
name and the name of the song – most effectively
used in the ‘Icarus’ cover. Although this is very
inspiring, I will find it difficult to incorporate this
theme, whilst still making it individual to my design,
so I will instead try to use this method to encourage
a more interesting layout of fonts to what I would
initially have used.
This is an incredibly abstract and unusual
album cover, the vocalist is included, as
well as a 60s vinyl vibe. The colour scheme
is easily memorable and iconic. There is a
blank expression on the lead singer’s head,
to cement the idea that he is disembodied
and no longer living. The use of the font
for the words ‘good grief’ is out of
character for the usual design of Bastille’s
album, but in this retro context, I think it
works very effectively.
The front and back cover of this album
are clearly related, and I am very fond
of this design. Although not taken by
the same perspective, angle or zoom,
there is something unifying and
warming about the whole band being
included as opposed to their previous
albums, in which there were either no
people, or simply the lead vocalist. It
also gives opposite effects, with the
front cover being a dangerous scene
packed with adrenaline, whereas the
back cover is centred in a more internal
space, with more comfort but also
apprehension.
Examples – The Script
These album/single covers are my
favourite of all I have researched.
There is a clear colour scheme and
filters used for atmospheric effect.
With my album being renamed to
‘rituals’ I think that the authentic
and rustic feel to these covers
would be highly effective for my
Digipak. They are very simplistic,
and the only image included are of
one or two people’s hands. The
clever use of space and close-ups
means these images are far from
boring.
This is also a unique design for an album
cover, with the 3 members of the band
combined into one headshot. The colour
scheme is fairly monochromatic, in a grayscale
style, luckily this matches the artists’
expressions well, and when combined with the
font and images, creates a highly atmospheric
effect. The use of a faded version of the image
imposed onto the back cover behind the track
list is something I am very interested in, but
had not previously considered.
This was The Script’s first album, and therefore their first
designed Digipak. There is a obvious use of vibrant colour, which
is not reflected in the back cover of the album. However, I like
the use of lines to create structure on the back cover, which
works well with the use of solely capital letters to make a
uniformed track list.
22/09
Examples - Kodaline
This album design is definitely striking,
and contains colours I would consider
interesting and mysterious. I am very fond
of the style, however it is not something I
wish to reflect into my images or design –
this is because the album has quite a
supernatural feel, whilst my Digipak is
based around nature, freedom and unity.
This album cover is significantly
different, despite having elements
of the same blues and greens. The
atmosphere is definitely more
calming and idyllic, when compared
to the mysterious and unsettling
feel to the other Digipak. This
album is more relatable to my idea
for a design, as it includes elements
of nature and unaltered space,
which basically summarises my
ideal location for the shooting of
the images.
The reverse of this Digipak is
easily recognisable as matching
the cover, due to the
continuation of the colour
scheme, and also the relation of
the fonts. The positioning of
the track list being central is
also something I wish to imitate
when structuring my album, as
it gives an easy chronological
view for the reader.
The back cover of ‘In a Perfect
World’ is essentially the same image
as included in the front cover, but
zoomed in to show more detail. It
also completely changes the
proportion of the sky and sea
included, which is effective, though
I’m not sure if it was intentional.
This is simplistic, but not something
I would like to use for my Digipak,
because although I am fond of
continuity, I think this is just far too
easy and basic looking.
26/09

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Digipak market research

  • 2. Layout 20/09 Back CoverFront Cover Left Inside Cover Right Inside Cover Inside Cover
  • 3. Examples - Bastille 20/09 The use of locations and roads are effective, and I would like to include this style in my design. Also it incorporates a colour scheme without seeming fake or exaggerated. These album/single covers are also famous for the conjunction between the band’s name and the name of the song – most effectively used in the ‘Icarus’ cover. Although this is very inspiring, I will find it difficult to incorporate this theme, whilst still making it individual to my design, so I will instead try to use this method to encourage a more interesting layout of fonts to what I would initially have used. This is an incredibly abstract and unusual album cover, the vocalist is included, as well as a 60s vinyl vibe. The colour scheme is easily memorable and iconic. There is a blank expression on the lead singer’s head, to cement the idea that he is disembodied and no longer living. The use of the font for the words ‘good grief’ is out of character for the usual design of Bastille’s album, but in this retro context, I think it works very effectively. The front and back cover of this album are clearly related, and I am very fond of this design. Although not taken by the same perspective, angle or zoom, there is something unifying and warming about the whole band being included as opposed to their previous albums, in which there were either no people, or simply the lead vocalist. It also gives opposite effects, with the front cover being a dangerous scene packed with adrenaline, whereas the back cover is centred in a more internal space, with more comfort but also apprehension.
  • 4. Examples – The Script These album/single covers are my favourite of all I have researched. There is a clear colour scheme and filters used for atmospheric effect. With my album being renamed to ‘rituals’ I think that the authentic and rustic feel to these covers would be highly effective for my Digipak. They are very simplistic, and the only image included are of one or two people’s hands. The clever use of space and close-ups means these images are far from boring. This is also a unique design for an album cover, with the 3 members of the band combined into one headshot. The colour scheme is fairly monochromatic, in a grayscale style, luckily this matches the artists’ expressions well, and when combined with the font and images, creates a highly atmospheric effect. The use of a faded version of the image imposed onto the back cover behind the track list is something I am very interested in, but had not previously considered. This was The Script’s first album, and therefore their first designed Digipak. There is a obvious use of vibrant colour, which is not reflected in the back cover of the album. However, I like the use of lines to create structure on the back cover, which works well with the use of solely capital letters to make a uniformed track list. 22/09
  • 5. Examples - Kodaline This album design is definitely striking, and contains colours I would consider interesting and mysterious. I am very fond of the style, however it is not something I wish to reflect into my images or design – this is because the album has quite a supernatural feel, whilst my Digipak is based around nature, freedom and unity. This album cover is significantly different, despite having elements of the same blues and greens. The atmosphere is definitely more calming and idyllic, when compared to the mysterious and unsettling feel to the other Digipak. This album is more relatable to my idea for a design, as it includes elements of nature and unaltered space, which basically summarises my ideal location for the shooting of the images. The reverse of this Digipak is easily recognisable as matching the cover, due to the continuation of the colour scheme, and also the relation of the fonts. The positioning of the track list being central is also something I wish to imitate when structuring my album, as it gives an easy chronological view for the reader. The back cover of ‘In a Perfect World’ is essentially the same image as included in the front cover, but zoomed in to show more detail. It also completely changes the proportion of the sky and sea included, which is effective, though I’m not sure if it was intentional. This is simplistic, but not something I would like to use for my Digipak, because although I am fond of continuity, I think this is just far too easy and basic looking. 26/09