Research of Digipaks- Katy Perry's "Prism"

1. Katy Perry is categorized as pop. This album cover showing no
difference. The design is on shiny paper, which gives the effect of a
rainbow, which a Prism is known for. The name of the album. It
also plays with optical illusions (light reflective colour) and this
fanatical world Katy wants to create.
The font used in and on the album is ‘triangular-like’,
very pointy and straight. This ties in well with the album
theme of “Prism”, which are known to be geometric.
The track listings on the back of the album are set out
like a Prism, folding around Katy. With the font in the
triangular style previously mentioned.
Unlike my first example, the artist, on this album cover doesn’t
take up the whole on the front cover. The reason for this is perhaps
because, the theme of “Prism” wants to be upheld, meaning the
image is square and geometric. However, this can’t be said for the
remaining images used throughout the album. Here, these images
are very dainty and ‘cute’; something Katy wants to appear like in
order to reflect her “Prism” persona, it is said she wanted to “let
the light in” with this album.. A Prism reflects various colours and
light. It all varies, like humans do. She therefore wants to show that
she accepts no-matter who you are.
Like my first
example,
Katy’s mode of
address is the
audience. On
the album
cover, she
looks directly
towards them
in a close-up
shot. This is
because she
wants to
capture them.
Like a “Prism”
does to a
person due to
its brightness
and colour.
Also in this album, a little card prism was
included in the pack. The reason behind this
would be that the consumer would plant
the Prism and “Spread the light” but also, in
relation to the flower theme on the album,
almost like the consumer will plant the card
and it will open up something beautiful, like
nature.
The use of
light in the
images
suggest they
were taken
early
evening/dus
k- this
further
emphasises
the idea of
magical and
mystical
happenings-
something
Katy wants
to signify
with and
throughout
the album.