- To Pimp a Butterfly has a minimalistic off-white color scheme with a picture of a dead butterfly on the CD holder, representing the "pimping" of black artists. The front cover features a group of black men around a dead politician in front of the White House, representing the album's political focus. - G I R L features Pharrell surrounded by women in bathrobes on the front cover, representing his lavish lifestyle. The bright yellow font and colors represent the album's light pop tone. - Channel Orange has a minimal front cover with just the title in the static of a television screen, subverting rap album conventions. References to televisions throughout represent the "channel

1.
- To Pimp a Butterfly:
The inside cover is blank continuing with the off-white colour scheme, while
behind the CD holder is a picture of a dead butterfly with psychedelic colours,
this is a direct reference to the title, To Pimp a Butterfly which is referencing the
“pimping” of black artists in the music industry to the point where they become
bankrupt and ultimately nothing.
On the front cover of To Pimp a
butterfly a black and white photo of
a group of shirtless african
american men of all ages crowded
around a dead politician in front of
the white house is displayed. This
represents the large political focus
that is present throughout the
album. Kendrick is featured in the
photo but his star image is second
to the message of the cover as he
is further back in the crowd and
harder to spot out than what would
usually be expected of a hip hop
album cover. The black and white
and dark tones used on the cover
also sets quite a serious tone for
the album and also can be seen as
a visual metaphor for the themes of
the divide between black and white
people that is also present
throughout the album.
The CD also continues with the off-white colour
scheme giving the CD a blank minimalistic look,
this seems to be a creative choice to let the
music speak for itself, much like not having
kendrick as the main focus of the front cover.
The back cover has an off-white background and
features the track list of the album written in
kendrick’s handwriting. This gives the cover a
unique design and makes a connection to the
artist for the listener by having his handwriting on
the back cover.

2. - G I R L: The inside cover features a variation of the photo on the
cover, this time the girls featured are in more voyeuristic
poses, this is a good use of the male gaze to attract more
male consumers.
On the front cover of G I R L a mid shot of
Pharrell with three other women all
wearing bathrobes and sunglasses, this
represents the lavish lifestyle that Pharrell
has being surrounded by beautiful women.
This cover conforms to the conventions of
pop covers as Pharrell is the largest in the
frame emphasising his star image. The
cover also features the word ‘G I R L’ in a
bright yellow font, the use of the yellow
colour in the font represents the light pop
tone of the album, this is also emphasised
by the high key lighting used in the photo
along the one of the girls in the cover
wearing bright red lipstick.
The back cover features another variation of the
front cover photo this time Pharrell and the
women have their feet in a pool, this places more
emphasis on Pharrell’s lavish lifestyle. The colour
scheme of the pale pink background and the
bright yellow text representing the light pop tone
of the album is used again.
The CD continues with the bright yellow colour scheme
and features the track list bellow, this also carries on the
minimalistic theme seen through all the art of the digipak.

3.
Frank Ocean - :
The inside of the digipak features a shot of four televisions stacked
on top of each other in low key lighting, the televisions are
displaying static with is a reference to the static in the title on the
front cover. On the other side of the inner digipak a collage of
television screens with different colours on them come together to
create a giant picture of the SMPTE colour bars. These themes of
idle televisions refer to the ‘channel’ of the title.
The back cover also sticks with the
minimalistic theme of the front cover as it
just features an orange background and
the track list on top of a purple/blue strip of
colour.
On the front cover for Channel
Orange the cover is kept very
minimalistic with an orange
background and text saying
‘channel orange’. The orange
background represents the
Orange of the title and inside the
‘channel’ of the title the word is
filled in with the static from a
television screen, this is referring
to the channels of a television.
This cover really subverts from
the conventions of urban
contemporary albums as the
cover doesn't feature the artist in
anyway.
Inside the sleeve features a message from Frank in the same dark colour
scheme of the inside of the digipak, this creates a connection to the artist
for the consumer. The CD features the track list and an upside down eject
button, this is used to imply that Frank wants the audience insert the CD
and not eject it.

4. - The Heist:
On the front cover of The Heist the
cover is minimalistic with a textured
black alligator skin background and the
artists and title in gold font. Using the
alligator skin pattern paired with the
gold lettering to give a luxurious feel to
the album as alligator skin and gold
are things people generally associate
with luxury. The back cover also
features the same background and
lettering, continuing with the luxurious
theme. This cover subverts from the
common conventions of a Hip Hop/
Rap album as the artists aren't
featured anywhere on the covers of the
digipak.
The CD features the album title in black font with a background of
crumpled gold lightweight offset paper, which is a reference to the
same sheet of paper found on top of the CD. This represents how the
consumer needs to crumple the paper to get to the CD.
Inside the front cover is a welcome card from
Macklemore & Ryan Lewis, followed by a sheet
of gold lightweight offset paper, this stays with the
luxurious theme of the digipak. Underneath the
paper is a tack of photos and art corresponding
to each song on the album, some of the
photographs are of Macklemore & Ryan lewis,
the images and art set the theme for the album
and the use of the artists star image in some of
the photos authenticates the product for the
consumer.