2. The front cover for Jack Johnson’s “in
between dreams” uses black and yellow as
it’s primary colour scheme. This reflects the
“sunny” nature of the upbeat music and
the acoustic pop genre. This also may be a
reference to the singers place of origin in
North Shore Hawaii. Another typical feature
of the acoustic pop music genre that Jack
Johnson has used is nature. The front cover
depicts a tree that covers almost the entire
frame, along side a smaller reference to a
silhouette of the artist himself-complete with
guitar to further induce the music genre.
The artist has also included a special edition
label to show that this CD is a particular
feature digipak that will ideally entice the
viewer to pick up or buy the CD.
Another selling point this cover has is the
sticker in the top left corner that states this
CD includes some of Jack Johnson’s most
famous tracks.
3. The inside of the digipak offers a
continuation of the yellow theme but
injects the calming and nature linked
colour of green. The inside also introduces a
leaf branch graphic that proves to be very
bold and eye catching against the lighter
colours.
The left panel of the digipak features a
photo of the artist themselves, which
provides a direct reference for the viewer
and helps publicise their image. However
this image is cut across to show the insert
featured behind the image. I quite like the
cut across of the photograph and the
rounded edges that make the design seem
clean and professional.
4. As you can see the artist keeps this simple
graphic very consistent throughout the
artwork. This helps link all of the pieces of
the digipak together and also create a
sense of a finished product. The gaphic is
very simple and abstracted yet maintains
the link to the natural word the artist and
the genre have.
In my own digipak I will strive to keep this
level of consistency as I feel it provides a
much more professional look to the
product.
5. This photograph shows an inside page of
the insert. This double spread shows a
collage of photographs from the recording
of the album including images of the artist
as well as the production team. This
provides a more personal feel to the
digipak and helps the viewer to find out
more about the artist.
The non professional collage method of
collating these images also creates a home
made look, full of colours and again the
“happy” theme. The credits are sectioned
to one side and in the continued black
rounded font, with a light warm coloured
background.
6. The back of the digipak continues the
nature theme but this time introduces a
third graphic, with a close up abstracted
photograph of sweet pea pods. This image
is very soft, slightly off focus an again very
warm in tint (especially the graduated
warm orange at the base of the frame).
These colours are very fitting with the theme
of the digipak, and the rounded pea pods
mimic the rounded fonts and rounded
edges of the digipak framing.
7. This photograph shows the first page of the
insert. The artist has used the double spread
to show a rough, sketchy looking shot of
lyric scribblings and half of the artists guitar
also looking very worn. This gives
connotations of age and also documents
the process of recording this particular
song.
The colours used are again very warm, and
reflect the genre with using earthy colours.
The use of yellow and blue also reflect
possibly the sand and the sea, as the music
was recorded in North Shore Hawaii- an
area famed for it’s sunny beaches and blue
water
8. This is another shot of the insert, as the artist
provided a page for each song that
features the lyrics. This enables the
audience to become involved in the music,
as they can study and possibly sing the
lyrics to aid the understanding of the song.
This page is for the song “Breakdown” and
offers a large photograph of what looks like
a scene of the artist amongst friends
possibly creating music. This again gives a
reference to how the music was made,
and provides a joyful atmosphere to the
music.
9. The spine of a digipak is equally important
to the rest of the cover as it can make the
CD stand out when many are stacked
together. The bright yellow is a good
continuation of this theme to make sure this
CD gets noticed. The black font against the
yellow signifies the importance of the artists
name, again promoting and publicising.
The rounded font gives connotations of a
slightly softer sound and also follows the
warm, rounded theme that runs through
this digipak. The album name is featured in
the less obvious colour of white against
yellow, it still stands out but has less of an
impact so that it does not draw your
attention away from the artist’s name.
The record label is also evident upon the
spine, but again does not draw the
attention away from the artist.
10. The back cover provides a list of the songs
in the simple rounded non serif font that is
carried throughout the didgipak and the
cover. The artwork silhouette style is also
continued with the subtle use of a palm
tree trunk running along the side of the
frame.
A link to the website for
onepercentfortheplanet.org is also visible
alongside the artists website
jackhonsonmusic.com and the record
company’s bushfirerecords.com as the
artist has a strong environmental views that
he promotes alongside his music. This further
enhances the artists link to nature in his
artwork.
