2. ADVERTISING
What is advertising?
Advertising is a form of communication for marketing
which is used to persuade and encourage an audience
such as listeners, viewers, and readers to take action i.e.
to purchase something.
To advertise something you are drawing attention to a
product in a public medium in order to promote its
sales.
3. WHAT IS THE PURPOSE OF A MAGAZINE
ADVERT?
The purpose of a music magazine advert is to…
Promote the artists
To sell their music
And to also attract the audience
A magazine advert will also need to be eye catching for
the purpose of appealing and attracting their target
audience.
5. THE CODES AND CONVENTIONS OF MAGAZINE
ADVERTS
A music magazine advert will include:
The name of the artist
The title of their album or song
The release date of the
album/song
Artwork related to the album or
an image of the artist
The font; colour and style will
have relevance to the theme of
the album or the artist
appearance
The logo or name of the record
label
A review of the album or a song
Information about where to
purchase the album or song
A Brief information on the
album such as tour dates etc.
Links to the website of the artist
or there social media
6. CODES AND CONVENTIONS –
NAME OF THE ARTIST
This is very important and all magazine adverts will
have the name of the artist as the audience will
need to know who that album is from in order to
purchase it. The point of this magazine advert is to
also promote the digipak by that artist
7. CODES AND CONVENTIONS –
ALBUM/ SONG NAME
Similarly to the name of the artist, this is also
essential as the audience will need to know
what they are purchasing and also the magazine
advert is promoting the album to the audience
8. CODES AND CONVENTIONS –
RELEASE DATE
The release date will allow the audience to know
when they are able to purchase the product
which is why it always be needed in a magazine
advert. This is main purpose of magazine advert
– to inform the audience when they can buy the
album
9. CODES AND CONVENTIONS –
IMAGERY
Usually the image of the front cover of the album is the
same with the magazine advert in order to ensure brand
identity and to promote the digipak. However it doesn’t
necessarily have to be the same but should ensure the
same theme. New artist will usually have an image of
themselves to create recognition whereas well known
artist can use abstract imagery or artworks.
10. CODES AND CONVENTIONS –
FONT
The font will be relevant to the artist or the album’s
theme. The font used on the album title will usually
be different from the rest in order for it to stand
out. The font used for the name of the artist will
usually be the same throughout all there digipaks
and posters.
11. CODES AND CONVENTIONS –
LOGO
Having the record label will help the company get
acknowledgment and credit for there part of the
work and by the audience knowing which record
label they are signed, we get the idea of what kind
of music to expect .
12. CODES AND CONVENTIONS –
REVIEW
The reviews will tell the audience how good the
album is so they can purchase the album. There
will be different ratings and reviews from
different companies to show how others will
rate it
13. CODES AND CONVENTIONS –
LINKS
Having a link to the artists website on your
magazine advert will enable the audience to
gain more information regarding your album
and singles. The magazine advert may also have
a link to record label.
14. CODES AND CONVENTIONS –
EXTRA INFORMATION
Extra information will give the audience a
better idea of what will be in the album and
the meaning of some of the song and the
album itself. The artist may also present an
upcoming tour date so the audience can
book the tickets.
