1. This advert for Jessie J’s album is very dark and is made up of
mainly blacks; the image used is based upon her single ‘Do it
like a dude’ which was very dark and her styling represented
that of a rock video. The black theme shown through her hair,
eyes, lips, nails and outfit all fit well together and has been
done very effectively so that it stands out among the white
background which will draw in people attention straight away
and they would notice it as most artist advertisements are
placed in places such as tube stations so they may not get
100% attention if someone is simply passing by- therefore, it
must be as eye catching as possible. This poster is very basic
and consists of just a large image taking up ¾ of the page and
the rest taken up by a brief section of text about the album.
The colour scheme of white and gold suggests it will be a very
successful album due to the conventions of the colour gold as
being the best and quite prestige. The text has been created in
clever way so that the two most popular and well known songs
appear- as people would recognise these songs it would then
persuade them to buy the album. In both the bottom corners,
there are two labels. This ‘bigs up’ the artist as much as
possible as it shows her producers which are very successful
companies e.g. Universal Republic. Therefore, for those that
are unaware of Jessie J’s music, they would see this labelling
and instantly know that she is/will be highly successful.
Similarly, Jessie J’s website has been illustrated slightly
underneath the song titles with the most important section:
‘jessiejofficial’ made in gold, again, so it stands out and will
catch any passers by attention.
Jessie J

2. You Me At Six
This album cover is very different to the Jessie J style one.
You Me At Six are an indie/rock band which obviously is
very different to Jessie J’s pop genre, however, both of the
advertisements seem to resemble the opposite one as this
one doesn’t appear the stereotypical rock genre advert. The
colours are very bright and at the top in the centre there is a
large piece of art working including roses, leaves, other
flowers etc which appear to be emerging out of clouds/a
wave. Either side of the flowers are two patterns which look
like they could be wings- all of which is very bright in colour.
Right in the centre of the advert there is a strip which the
effect makes it look like masking tape which says ‘YOU ME
AT SIX – Hold Me Down’ This instantly tells the reader the
band name and the name of the album so it is easily
recognisable. The black text that this is written contrasts
with the white strip and as it is the only thing in black on the
page, it makes it stand out even more as this is what the
producer wants the reader to focus on and is the most
important element on the advert. Similarly, just underneath
there is text written in white and yellow highlighting when
the album is released. It also states that it is available on
both CD and download which highlights the proliferation of
technology as 15 years ago, this would never be an option.
As Jessie J’s genre of music is pop, it is essential that her
face is on the poster as pop music is not only just about the
music but also the image the artist portrays. However, with
an indie/rock genre, the image isn’t always as important
and therefore You Me At Six can create an advertisements
without their faces covering it and yet it still be very
successful.