Generic Conventions of Pop Digipaks

1. GENERIC CONVENTIONS IN POP
DIGIPAKS

2. TITLES AND FONT
The titles and fonts used for CDs in the pop music genre
tend to be large and bold. As shown in all the albums I
chose to look at, the text overlaps the focus image, this
leaves the audience looking at the text of who the album is
by before actually looking at the photo. This works well for
the Pop music genre because the artists tend to be widely
known in the first place so the person buying the CD
already knows what they look like/
The font for female pop artists tends to be more fancy and
girly, whereas for guys like Justin Bieber or One Direction
the font is more blocked and white.

3. POSE AND EXPRESSION
The photography used for pop albums tends to have a
suitable composition that leaves the viewer looking at the
artist instead of the background being the main focus, this
could have been an issue with the album cover for Katy
Perry One of the Boys as she has a lot of distracting items
behind her, yet because of the way she's sat (across the
page) the focus of the page.
The expressions of the artists tend to very for who they
are, Katy Perry has more of an sexualised image so her
expression is more expectant. Whereas Ariana Grande is
seen as innocent which is shown in her Yours Truly album
cover.

4. COLOUR
The colours in Pop album Digipaks are what you would
expect, bright, primary colours. Jason Derulo’s album cover
is a prime example of this, the yellow background
harmonises nicely with his fake tattoos. The contrasting
colours of the Olly Murs album also work well to allow his
name and the album title to stand out against the track list
which uniquely features on the front of the album cover.
The colours of pop albums are made to stand out against
other genres like rock or soul which would be more likely to
use black or dark red themes.

5. MISE – EN - SCENE
Costume – The costumes used can range from what is in
trend in modern day, much like the Enrique Iglesias album. To
Nicki Minaj, who’s known for her unique and strange outfit
choices. This has made her popular though, whereas Enrique
Iglesias is known for his good looks so wears plainer clothing.
Make up – Make up is much like costumes, and can range
from nothing to everything. This tends to depend on what sort
of music they produce, and what they’re target audience it.
Lighting – The lighting tends to be high key, this illuminates
the artist or bands face, which as they tend to be seen as
good looking this is a good thing to attract people.
Setting – A plain background or set is what normally occurs,
as this; much like all the other factors, help the artist to be the
focus point.

6. COMPOSITION / CAMERA SHOT
In a lot of pop music CD covers the composition works
in a way that leaves the audience looking at the photo
and of the singer or singers and then the text included.
As shown in these album covers the artists are all
positioned in the middle of the image, and they have
visual lines that direct the attention back to the point of
interest. For example on Cher Lloyds cover, her arms
work in a way that means if you look to the edges of
the cover your eye line is brought back to her face.

7. PROPS
Props aren't that widely used for Pop digipaks,
Photoshop is more common, as then the focus is on
the artist instead of it being on an object.
There's more props focused around the body, like
sunglasses or in the range jewellery, but not heavy
bling like in Rap CDs.

8. CONNOTATIONS AND THE
OVERALL MESSAGE
The overall message for Pop digipaks are that the artists
are good looking, appeal to the general public and in
particular their target audience. This is done through the
use of colours, font, the photography used.
The artist of band tend to connect directly with the
viewer through looking straight into the camera. When in
a band at least one of the members does this, the One
Direction album is a good example of this.