2. Typically, this genre of music usually has a lot of artists featuring on their songs, and this is clearly shown by
the picture in the middle. Also the usual convention of the artist not being shown is used again.
Their colour scheme matches
their retro style
In Rudimental’s new
album cover ‘Home’ they
have decided to include an
image of their hometown
showing that despite their
fame and success, they
still remember where they
came from, and
remembering their past.
;
While making our music video, Rudimental was our main
influence, hence us choosing their song. Because of this, we
will be mainly researching their album digipak and
website, as well as others.
The group’s name is written in a
big font text, and is the first
thing the audience will see –
showing us how important
positioning is on an album
cover – as we can notice the
album name is in the bottom
right corner, and despite people
thinking this is the most
important
information, however, in fact it
is actually be the band’s
name, as people will buy
album’s depending on the
artists and bands, rather then
buy looking at names.
3. The bold typography
is consistently kept
the same
In the bottom right side of the picture, there is a small sign of graffiti – this
shows the convention of showing the target audience their style of music
that will feature in the album – in Rudimental’s case – it is drum and bass.
This is the song list on the album cover for Rudimental. As
we can see, all the songs are presented in black writing and
in a bold style – this is done to catch the their audience’s
attention.
4. This is the official website
for Rudimental. From first
sight, we are able to see
the synergy the group is
trying to create between
the website and the
album design.
The same colour scheme
and text font and style is
used throughout the
website and album cover –
shows there is no major
changes needed which
supports their modern and
retro music and life style.
5. Colourful single
artwork, which in turn is
the variant of the album
artwork.
David Guetta is in the centre of the
album, but his own name
dominates him – and this may
suggest the same about his genre
and style of music.
Sharp, bold font used throughout
The colour scheme
represents the genre of
the album –
bright, cheerful and
eccentric.
He looks laid back and relaxed –
which is not a common convention
for a dance/drum and bass album to
feature the artist as the main image.
This shows the target audience the album is trying to
get to and shows the type of music that is on show.
This album comes in three
forms – normal, deluxe
and a 3 disk edition –
which is something new in
the music industry.
6. What has FlowMotion Films learnt
from this research??
Positioning text and images is very important in making
your album digipak effective and excellent.
Synergy is key between websites and album covers as this
will create a sense of familiarisation for the target
audience and will help to make the album more popular.
It is important for your album design to match your style
and genre of music
It is not important for the main artist to appear on the
album cover.
