The combination of the artist's digipak and magazine advert effectively promotes the artist and album. The digipak uses professional photos of the artist with effects and includes information about the album and tracks. The magazine advert also features the album cover photo to promote the new release. Together, the visuals in the digipak and advert catch attention and provide key details about the artist and music in a consistent style.

1. Evaluation 2
How effective is the combination of your main
product and ancillary texts?
In this evaluation I will be combining my Digipak and my final Magazine
advert and examine how these two different products have a good
combination together.

2. Front Album Cover
Magazine Advert
Back Album Cover

3. The artist name and the album name is put one Same font was used at the front and back of the
after the other. The artist name is the biggest in album cover to make it look more professional.
size and is written in black, which suits the editing
image colour of the artist. Under the artist name This contains the track list of all the
the album name is put in red colouring, which songs that is provided in the album –
makes it easier for the people to identify the name Eclipse. The track is listed in order of the
of the album. music in the CD.
The parental advisory label is added at the front of The artist website and Barcode of the
the album cover. This is added to the album to production is included at album is added at
warn customer about the excessive use of profane the bottom of the album the bottom of the
language and/or sexual references cover – allows fans to album cover –
have more information important for
found online selling the product.

4. This is a professional photo shoot taken
of our artist and then we have edited the This is where the CD will be placed. This
image, making the background have is why I have reduced the image
green effect and make the artist face capacity.
lighter.
Throughout my digipak I have used a wide range of
different images of the artist which will promote the
artist through the digipak.

5. The artist name and the
name of the album is
Here is some of the different font and colour,
information of the most which makes it easier for
popular songs in the album. the audience to spot which
This promotes the album is what. We have also put
even more as it includes a this at the top in the middle
famous track. to make it stand out more
and attractive.
The production name and the
artist name is put at the
bottom of the poster. This In the advert cover me and
allows the audiences to have my partner has decided to
digital access to the artists add an image of the album
website, which increases the cover to promote it. We
amount of audiences. have also added this so the
audience will be aware of
the new album.
Social website – Facebook
and Twitter logo is also
presented on the poster, The rating is added to the
which allows audiences to poster as this provides
gain more information extra information for the
regarding the album by these audience about the album,
social websites. and what is expected.
‘Out Now’ is put towards the
bottom, in a red colour which
makes it stand out. This is an
important piece of
information, regarding when
the album is released.

6. Creating a magazine advert and a digipak is one of the greatest ways of promoting my artist to catch
the attention of my target audiences. Visually, by creating a digipak to promote the artists album
release will support to increase the target audiences. To make a successful Magazine advert and
Digipak it must be –
•Eye catching
•Fascinating images of artist
•Use of different effects
My ancillary tasks and my final music video have contributed in an effective way to promote and
market my artist. I believe overall they all have a similar relationship as they all fit into the rap genre,
and the use of continuity through my final products will enable to promote my artist successfully. In
my opinion I believe that me and my partner have made important researches to have essential
relationship between my final product and ancillary tasks.