Justin Bieber's target audience is primarily younger females aged 12-18 and young adults aged 19-30, as his songs often focus on love and relationships. However, his music is also aimed at a broader mass market from ages 12-50 since it is pop music intended to appeal widely. Younger females in his target audience are likely to be interested in fashion, social media, movies, and sports. Males ages 18 and up are also part of the target audience as they appreciate pop music, though older males over 30 may prefer other genres or artists.

1.  
Males 18-40 & Females 12-

2. The target audience for Justin Bieber’s music is mainly aimed at the younger
female sector of the target market. It is still targeted at a mass market, anybody
between the ages of 12-50 as it is ‘pop’ music so is made to appeal to a large
audience, but due to the artist’s style and types of songs produced, the main
focus is on the teenage girl section around 12-18, and then early adult years 19-
30. This is due to a lot of his songs being about love and relationships, and
stereotypically attracts the younger female audience. This is also supported by
the ‘girly’ promotion of the artist through the use of teen girl magazines, calendars
and t-shirts, none of which you would associate males with having.
I would expect girls of the younger end of the female audience to wear
fashionable, mainstream clothing, with up-to-date hairstyles. There interests
would be stereotypical for girls of that age, regular shopping, watching films at
the cinema, be in part-time employment and in full-time education, meeting with
friends on weekends, and be into a range of sports such as tennis, netball,
hockey, badminton, and athletics. In terms of media and technology, their use of
social media will be higher than that of an average member of the public, they
will listen to pop music and watch a wide film genre variety but mainly comedy’s,
romantic-comedy’s and horrors/thrillers. Due to the modern society we currently
live in, they are very likely to have the latest smart phones and access their
music online through downloads as opposed to buying CD’s.

3. For the older female section, 30-50, I would still expect them to wear current,
fashionable clothing but also include their own styles and trends around the
40’s-50’s as they are more independent and mature and don’t feel the need to
keep up to date with fashion trends. For example, older women tend to wear
more loose fitting clothes, plain, non-designer, patterned, longer and less
revealing clothes as well as flat shoes more often than high-heels and boots.
Their interests would be similar such as; regular shopping, meeting with friends,
dating, but more likely to be in full-time employment and may even have
children and husbands so sporting/fitness habits may be less-common due to
family-work life. In terms of technology, the 18-35 year olds would be regularly
using social media and watching mainstream films, but 35-50 year olds not
using social media so much, more into a specific film genre and may even buy
music in the form of a CD, or use younger friends/children to download music
for them. The reason why this target audience sector is so large is because of
the music genre that Justin releases, pop. Therefore his music is designed to
appeal and be liked and listened to by most of the public, even up to the age of
50 as women of this age will still like to listen to a young male’s voice and even
more so if they are in a collaboration with another artist who they also like.

4. The male half of the target audience is catered for from 18 an upwards. This is
because any younger than 18 and most guys will see Justin making music just for
girls to listen to and would most likely prefer an artist who releases songs that
aren’t focussed on girls, love and relationships. The reason why I believe it is
targeted at 18 year olds and above as this is transition from teenage years to
adulthood, where men appreciate good music, especially being subjected to it
often as it is pop music frequently broadcasted on a variety of television and radio
channels. However, due to the artist being of a young age, 21, the older end of
the male audience are not as likely to be the targets for his music and may prefer
styles of music from when they were young or of an artist who appeals to
everybody. This is because Justin’s songs will always generally appeal to younger
females so some men feel as if it isn’t for them.
The clothing for an 18-30 year old man will be similar to females of this age. It consist of a mainstream fashion style,
skinny jeans, smart/casual and designer wear and accessories, ‘casual trainers’ and pumps or plimsolls and will also
wear an in-date, popular, men’s haircut. The young males between the ages of 18-30 will have interests such as video
gaming, playing and following sports such as football, rugby and tennis for example, watching action, horror, thriller
and comedy films with friends or girlfriends and socialising on a weekly basis. They are also more likely to drive
smaller, cheaper cars due their lower disposable income which also leads to cheaper dieting such as more regular fast
food but will usually try and follow technological trends by having the latest smartphones. They will either be in part-
time or full-time employment depending on their educational choices such as university or apprenticeships. They will
use social media more regularly and listen to music via downloaded content.

5. The older males 30-40 will still wear fashionable clothing, but are less
likely to wear designer clothing and skinny jeans for example, and may
also have preferences over boots or smart shoes as opposed to
trainers/pumps as they will have adopted their own style and tastes as
opposed to following the trend. They also tend to have a more natural,
standard hair style whether this by choice or simply the ageing fact of
having less hair.
The 30+ male section may not be so involved with social media and may
still prefer to purchase music on a CD. This 30+ section of the male
audience is expected to be dating or in a relationship, with some having
wives and children. Most of them will have a full time job and therefore
have less spare time for video gaming, playing sports and socialising but
will still partake in these activities if and when they have the time but will
have more family commitments. Older males will usually drive bigger, more
expensive and even family-sized cars due their work-life needs and their
higher disposable income.