The document discusses the design and branding choices for a new record label and artist. It describes creating the name "Majestic Records" to stand out from major labels and using the color purple to symbolize wealth. It also summarizes the album poster created to promote the artist, which was inspired by Rihanna's "Loud" poster and features the artist in different shots wearing styles to position her as coming of age. The poster follows conventions of pop/R&B album artwork through fonts, layout, and promoting singles.

1. Post production features in work
By Aminatta Sylva 13H

2. Record labels This is the new record label that
I have produced for the
distribution of my star’s music. I
think that the name suits the
genre and type of music that
will be produced; traditional
R&B music is about bling
(subtle) and luxury. I believe
that my design clearly shows
that purpose of the record
label.
I named it majestic because it
thought that it stood out from
other record labels that have
been formed from
conglomerates like Sony or
Universal.
I used the colour purple because it
symbolizes prosperity and wealth; the
positioning of the curved rectangle and
the crown piece put on top acts as a
crown. And this works well to make it look
like a crown. I used serif font to add
elements of antiquity to the label.

3. Which record label is likely to
distribute my production?
I believe that RCA (Division of Sony) is likely
to have my artist on their label because
this record label is known to have many
R&B/Pop artists on their record label that
have produced music that have sold
millions of copies. Artists include Justin
Timberlake, Chris Brown, Brittany Spears,
Alicia Keys, Miguel, Miley Cyrus, Pharrell
Williams and many more R&B/Pop artist.

4. Album advert During the creation of my magazine
poster, I was inspired by Rihanna’s
‘Loud’ album poster, which featured a
picture of Rihanna in a long shot, then
the front cover of her album at in the
middle of the poster. I found it very
effective because it gave you the
chance to see two aspects of the star.
It was different to typical Pop R&B
album adverts; they usually had the
image on the cover of the album to
advertise the album. Personally I did
not find that way of promotion very
creative or effective, as we the
audience would like to see more than
one image of the star. The audience
theory of voyeurism is embrace
through the layout of my album
poster, I have also used the rule of
thirds to appeal to the human eye.
To promote my artist on different social media channels, I have listed the different platforms that she can
be found on e.g. Facebook, twitter, Instagram and YouTube. To encourage the audience to purchase the
album, I have included a logo that states that the album is available on iTunes on 21st of July. I have also
included the record label at the bottom. I have followed all the codes and conventions of Pop R&B album
posters. Following these conventions has also allowed to tap into the target audience; young people.

5. Title of the artist’s name in handwritten like font. This is a convention
of Pop R&B artists, as they want to create their own signature look.
This can be seen in the print work of Ciara, Jessie J and Nicki Minaj. I
have used the same font in the digipak and in the music video- this
helps create synergy between the three texts; it makes audiences
immediately recognise the work of the artist.
The title of the album
has been displayed
right under the name.
This suggests to the
audience that the
artist’s image is
stronger than her
music. She is not a song
writer, she is a
performer. This can be
seen in the work of
Rihanna and Beyonce;
their names are always
bigger than the title of
the album. Draws more
attention to artist’s
image than work. This
is part of the star
construction for Alexis
Banks.
Baby blue background acts as clouds/skies, seeing as the
album is titled Daydream. It also makes the artist appear as
a baby faced teen- usually older Pop R&B artists use darker
colours such as red, black to convey their sexualisation to
their audiences. The use of light pastel like colours appeals
to the younger audiences, because it conveys innocence
and youth.
I have also changed the font
of the album text, this is a
convention of Pop R&B
artists/albums, it helps shape
their star construction. It is in
white which compliments the
light blue background, the
font is skinnier and works well
to have on the poster; its not
too dominate a=or striking. I
did this because I want my
audience to be directly drawn
to the artist, instead of the
album.
I have included reviews and
ratings; this usually makes
audiences buy the album if it
has received good reviews
from well respected
organizations.
Another thing that I have
included in my poster is other
promotions like; “Includes the
#1 single”- if the audience
enjoyed the single, than are
more likely to purchase the
album.
The artist is seen in a mid-long shot wearing a shot black
dress with sunglasses on and red lips. Audiences may be
confused by her accessory; and perceive her as an indie
artist. But she is a Pop R&B artists, I dressed her with
sunglasses on to add emphasis on the season that the
album will be released- the summer.
On the album cover she is wearing a black leather jacket,
which is a convention of Pop R&B artists; it suggests that they
are trying to change from being a teen to becoming young
adult- two juxtaposing roles. This can also be identified in the
album poster; the colours of the background look innocent
but, but she is dressed in a way that positions her through the
male gaze, suggesting to us that this artist is coming of age.