This document contains ideas for filming Justin Bieber's music video for "What Do You Mean". It suggests capturing time-lapsing clocks or watches to personify the song's "ticking" introduction. Outdoor scenes under streetlights or moonlight are recommended to make the video more interesting than being shot in one location. Keywords or lyrics should be written on screen instead of lip syncing for some parts of the video. A girl should be featured to relate to the song's themes of love and relationships. Scenes of lip syncing from different angles and with eyes closed or looking around are suggested to seem more natural than direct eye contact. A rainy day could enhance the emotion of frustration expressed in the lyrics.

1. JUSTIN BIEBER – ‘WHAT DO YOU MEAN’ –
IDEAS DRAFTING
AaronCork:
 Capture the passingof time to personifythe ‘ticking’forthe introduction.Thiscouldbe done
by capturinga time-lapseorclose upsof clocks/watches
 Use a lighterasa source of a light inan emotional/slow scenetoaddimpact
 Include some outdoorscenes,understreetlights/moonlighttomake the videomore
interestingratherthanbeingshotinone room/setting.
HollyMorris:
 ‘Freestyle’ –don’tplanout everyaction,make itlooknatural andas if the actionsmatch
howyou/somebodywouldsingit.
 Write keywords/lyricsandshowthemonscreeninsteadof physicallylipsyncingthem.(For
example –writingtheminthe sandon a beach).
Tom Fearon:
 Whenlipsyncing,don’talwayslookdirectlyintothe cameraasthiscan become boringto
watch anddifficulttochange.Include some scenesof lipsyncingwitheyesshut,side angle,
lookingup/downasif youare singingtoyourself asthiswill lookmore natural.
 Feature a girl.The musicvideo needstofeature agirl as the song isrelatedto
love/relationshipsandisaniconicfeature forthe artist’smusicvideosandkeepsthe
audience entertainedbywatchingtwodifferentcharacterseitherseparatelyand/or
together.
 Use a rainyday and be stoodunderan umbrella,tree,shelterorevendrivingwiththe
windowwipersontoenhance the emotionandfrustrationthe lyricsare suggesting.