The document discusses several music album posters and their design elements. It analyzes aspects like the use of the artist's name, image, and album title to increase recognition. Urgency to pre-order is implied through wording. Font choice, color schemes, and layouts are examined for how well they engage viewers and showcase the artist. Both conventional and unusual design techniques across the posters are considered.

1. Research in to adverts for
digipaks.

2. The poster advertises the
release date for the album, and
by ordering the viewer to ‘pre-order
your copy now’, a sense of
urgency is show.
The artist’s name is written in large font, so is
very eye-catching. This is important because
it is his debut album, so the producer of the
poster would want his name to stick in the
viewers’ mind.
This urgency provides an implication that
the CD is of a fine quality, so viewers will
need to hastily buy the album. It also
implies that the CD is of a limited supply,
so must be pre-ordered, otherwise it
may sell out.
A long shot is present on
the poster. This is the
same image that is on
the album cover, which
will mean that you can
recognise what to look
out for when searching
for his CD.
The font is written in
capital letters, which
are clear and easy to
read. This means that
they are very engaging.
The colours are
interesting. The white
font works really well
with the picture of the
sea, as it’s as if it’s the
foam. This presents a
natural feel.
This works with the
layout, which is
engaging to look at
and read.

3. The colours used are ironic, as
Sheeran regularly uses orange
in reference to his ginger hair.
The use of white and black for
the font makes it easy to read,
and thus engaging.
The name of the artist and
album titles are eye-catching,
as again it is his
debut album, so it needs to
stick in viewer’s minds. The
font used is also really clear
and easy to read.
I find it really interesting
that the album is being
offered for free. This is a
promotional campaign
that I find to be unusual
for new artists to use.
A close up shot is used to show
the artist, which draws the
viewer in. He also looks quite
mysterious, which would create
intrigue in audiences.
There are possible ways to download the album
listed along the bottom of the poster. This is a good
way of ensuring that the viewer knows how to get
the CD.
The artist is shown to be
most important on this
advert. This attempts to
make him more
recognisable, as he was a
new artist at this time. It is
also the same image used
on his album cover, again
presenting a way of
familiarising yourself with
him.
The layout is really easy to
interpret, and I like the
focus on the artist as being
primary.

4. This poster uses very dark colours.
This is unique and presents quite a
moody tone, which is interesting.
The poster advertises the album title
and release date again, which are shown
to be conventional and important
features that I should use myself..
I find it attention-grabbing
that this
poster lists Sabre’s
tracks from the
album. This is not a
feature that I really
like myself however.
Sabre’s website is written on the
bottom of the poster, which is
interesting as it provides
audiences with ways to find out
more about him.
His name presented at the top
of the poster looks like some
sort of logo. This presents him
as being a ‘personality’ as an
artist.
A close up image
is used to show
Sabre, which
draws audiences
in to his seemingly
‘pensive’
personality, which
is a feature I like.
The layout is
unusual, and it does
not really look like a
poster, due primarily
to the track list.
I like the font that
is used, as it is
clear and easy to
read, with the
white against the
black background
working
alongside this.

5. Ezra’s name is the primary
focus point of this advert. It
is again his debut album, so
he needs to be recognised
as an artist.
A high angle shot is used on
the poster. Although there
are other people on it, Ezra
is shown to be the most
important, and is therefore
the first you notice.
The image of Ezra
and the title of his
name are tied
together nicely,
which presents him
as an artist well.
Again this artist has a link to
his website on this poster. This
allows him to promote himself
as an artist. The use of the
phrase ‘out now’ is common,
and lets the viewer know when
the album is out.
I really like the font that is used on
this poster. It is capitalised so it
easy to read. Also, the white font
against the dark background
makes it stand out more.
The colours of the
background are quite
dark, which I find to
look effective.
The layout of
this poster is
interesting, as
it looks ‘clean’
and is pleasant
to look at. I
really like this
quirky way of
laying it out.