The document analyzes the digipak design for Gabrielle Aplin's album "English Rain". Key elements summarized: 1) The album cover features Aplin standing in front of a black and white background with a multi-colored umbrella, suggesting she finds happiness in a sad world and aims to do the same for others with her music. 2) Her name is in a simple yet classic serif font that stands out boldly, clearly identifying the artist. 3) The album title is in a sans serif font giving it a personalized, handwritten feel to better connect with audiences. 4) Aplin is centered as the main visual focus to promote her as an

1. Digipak Analysis
Gabrielle Aplin – English Rain

2. The multi-coloured umbrella juxtaposes
with the black and white background
which may suggest that she is able to
find happiness in a sad world and she is
trying to do that for everyone else with
her music.
The serif font in which her name is written is
simplistic yet classic which goes with the singer-
songwriter genre. However, despite it’s simplicity
it the most bold writing on the cover which
makes it stand out. By doing this the consumer is
able to see exactly whose album it is.
The name of the album is
written in a sans serif font which
acts as synthetic personalisation
because it looks as if it was hand
written and gives it a more
personalised feel, therefore her
audience are more likely to
connect to the album as they
would feel like it was made just
for them.
The artist is in the centre of the
album which makes her the main
focus. I could use this idea for my
own Digipak because I believe that
this would be a great way to
promote and up-and-coming
artist. Furthermore, having little in
the background makes the artist
stand out and further makes her
the focal point.

3. The back cover follows the same theme of
simplicity and the rule of third by placing
the song titles in the middle. This, again,
makes the titles the focal point of the cover
which makes them stand out and the
consumer clearly know where to look.
Furthermore, the rule of
thirds within the landscape
allows the track list to be
clearly visible.
This is something that I could like to use
within my own cover because the clear
and set structure allows the track list to
stand out which makes it easy for the
consumer to find and read.
Arguably the serif font would be easier to read which would allow
the consumer to make a quicker decision about whether or not
they would want to buy the album. However, the handwritten font
makes the titles seem more personal and as if each song has been
written with meaning and purpose which better goes with the
singer-songwriter genre.