The document discusses different types of entrepreneurship and business models. It covers topics such as self-assessment for entrepreneurs, corporate structures ranging from non-profits to for-profits, examples of consulting, service, product and sharing economy business types, scales of businesses from lifestyle to high-growth companies, forms of financing including bootstrapping and crowdfunding, and sources of financing like angels and accelerators. The goal is to provide an overview of considerations for entrepreneurs in selecting and developing different types of ventures.

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DIFFERENT TYPES OF
ENTREPRENEURSHIP
Entrepreneurship 101
Allyson HewiG
JW McConnell Family FoundaNon
Senior Fellow, Social InnovaNon @MaRS
O C T O B E R 2 0 1 5

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• Self assessment
• Corporate structure opNons
o From Charity to For Profit
• Types of businesses – both tradiNonal and social
ventures
o ConsulNng
o Services
o Products
o The Sharing Economy
• Scale and Profiles for Business Types
• Forms and sources of financing
"
Different Types of Entrepreneurship
What we will cover tonight:
October
2015

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“Innova.on
is
the
key
to
solving
the
toughest
problems
in
our
world”
NYC Former Mayor, Michael Bloomberg
October
2015

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SELF ASSESSMENT
September
2014
Why do I want to start this business?
Do I have the skills/ apNtude to be an entrepreneur?
What resources do I need?
How do I fit into the rest of the world?
What is my business structure?

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Return
Con.nuum
Grant
Funded
Non-­‐
Profit
(Charity)
RETURN
Social
(Charitable)
Financial
(Commercial)
TradiEonal
Business
Revenue
GeneraEng
NFP
(Social
Enterprise)
Social
Purpose
Business
Blended
Value
Space
Social
Ventures
CooperaEves

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Return
Con.nuum
Grant
Funded
Non-­‐
Profit
(Charity)
RETURN
Social
(Charitable)
Financial
(Commercial)
TradiEonal
Business
Revenue
GeneraEng
NFP
(Social
Enterprise)
Social
Purpose
Business
Blended
Value
Space
Social
Ventures
CooperaEves

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pg 7
Lucky
Iron
Fish
hGps://vimeo.com/132116150

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2014
SOCIAL ENTERPRISE

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2014
SOCIAL PURPOSE BUSINESS

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CONSULTING
• Key CharacterisNcs
– MulNple parNcipants, diverse focus, variable
size, leverage core assets to provide access to
market and advice
• Examples
– ConsulNng: McKinsey, Bain, DeloiGe, IBM,
Hatch
– Aperio, Purpose Capital
• Benefits & Risks of Model
– Low capital costs and minimal set-­‐up
– Leverages specialized knowledge/experience
– Liability insurance, can be difficult to build/
scale

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SERVICES
Key CharacterisNcs
– Speciality business serving consumers or other businesses
Benefits & Risks of Model
– Online sohware as a service
– Infrastructure costs may be high: iniNal development, servers, support, staffing

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SERVICES
TradiNonal Courier Services

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SERVICES
Social Enterprise Courier Services

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PRODUCTS
pg 14
Key CharacterisNcs
• Tangible offering
• Consumer products
• PharmaceuNcals
• Equipment or devices)
Benefits & Risks of Model
• Higher development costs; markeNng
• Sales and distribuNon model
• ProducNon costs high, outsource or not?
• PotenNal for scale – huge
Trends:
• CollaboraNve consumpNon
• Wearable technologies

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SOCIAL ENTERPRISE PRODUCTS
pg 15

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SHARING ECONOMY
pg 16

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DEBT AND EQUITY
pg 17
Debt:
• gets paid back first, before any dividends get
paid
• secured by assets (company, your personal)
• once debt is repaid (with interest of course),
lender gets nothing else
Equity:
• never has to be “repaid”
• keeps on “paying” forever
• you now have an investor
partner who is in this, like
you, for the long haul

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MOBILE APP EXAMPLE
You need $40K to build/market a new iOS app
You have a grant for $10K so funding needed is $30K
2015-­‐10-­‐30

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SCALE AND PROFILE OF BUSINESS TYPES
• Lifestyle business
– Ohen a hobby of the owner
• SMEs – “engine of the economy”
– These make up 98% of owner operated businesses
• Growth Companies -­‐ Hootsuite
– Founded 2008, 500 to 1000 employees and growing
– 10M+ users, including 744 of Fortune 1000
– VC/PE study esNmated 13,000 high growth companies in Canada
pg 19

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FORMS OF FINANCING
• Bootstrap -­‐ self-­‐fund and reinvest all profits for growth
• Crowdfunding – for product pre-­‐orders, films, games, projects
• Fundraising -­‐ grants/ foundaNons/ government funding/ corporate sponsorship/ members
(co-­‐ops)
pg 20

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SOURCES OF FINANCING
pg 21

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2015-­‐10-­‐30
THE
TURKEY
PRINCIPLE

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SOURCES OF FINANCING
• Angels (aka high net worth individuals)
– Generally like to invest in areas that they have worked in or are comfortable with
– Can add valuable hands-­‐on experience
– hGp://www.angelinvestor.ca/
• Accelerator Programs
– Supported by angels and VC funds
– Impact8 for social ventures
• Venture Capital Funds
– Different funds invest at different stages in the growth of a company
– Most funds also specialize in type of investment
– hGp://www.cvca.ca/

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SOURCES OF FINANCING
• Proof of Principle / Idea to InnovaNon
– www.ResearchNet.ca
– www.nserc-­‐crsng.gc.ca/index_eng.asp
– www.cmf-­‐fmc.ca/funding-­‐programs
– www.oce-­‐ontario.org/programs
– hGp://coralcea.ca/
• NRC -­‐ IRAP
– hGp://irap-­‐pari.nrc-­‐cnrc.gc.ca/main_e.html
• FoundaNons:
– Ontario Trillium FoundaNon -­‐ www.trilliumfoundaNon.org
– JW McConnell Family FoundaNon -­‐ hGp://www.mcconnellfoundaNon.ca/en
– Gates FoundaNon – www.gatesfoundaNon.org
– Imagine Canada -­‐ hGp://www.imaginecanada.ca/node/22
pg 24

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pg 25
SOCIAL FINANCE

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pg 26
hSps://vimeo.com/39557971

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September
2014
DEMONSTRATE IMPACT

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September
2014

29. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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Contact: Allyson HewiG
ahewiG@marsdd.com
TwiGer: @AllysonHewiG
B E C A U S E T H E F U T U R E M A T T E R S
INNOVATION
THANK
YOU!