Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
“
08  October  
2014
Different  Types  of  Entrepreneurship
Developing  talent  •  Growing  ventures    •  Opening  markets
Visit	
  us	
  at	
  marsdd.com	
  
Different  Types  of  Entrepreneurship
Entrepreneurship  101
P R E S E N T E D    B Y    
A L L Y S O N    H E W I T T,    
S E N I O R    F E L L O W,    S O C I A L    I N N O V A T I O N   
&    D I R E C T O R ,    S I G @ M A R S 
A N D    
K E R R I    G O L D E N , 
P A R T N E R ,    J O L T    F U N D    A N D    D I R E C T O R , 
U R B A N    F L A T S    T O R O N T O 
O C T O B E R    2 0 1 4
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
“
What  we  will  cover  today:

§  Self  Assessment
§  Corporate  Structure  Opons
-  Connuum  from  Charity  to  For  Profit
§  Types  of  Businesses:  both  tradional  and  social  ventures
-  Consulng
-  Services
-  Products
-  The  Sharing  Economy
-  Scale  and  Profiles  for    Business  Types
§  Forms  of  Financing
§  Sources  of  Financing
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SELF  ASSESSMENT
pg  4
What  is  my  business  structure?
-  For  profit?
-  Not-­‐for-­‐profit?
-  Co-­‐operave?
-  Hybrid

Why  do  I  want  to  start  this  business?
-  What  is  my  movaon?


Do  I  have  the  skills/  aptude  to  be  an  entrepreneur?
-  Am  I  comfortable  taking  risks?
-  Is  this  something  I  feel  I  have  to  do?


What  resources  do  I  need?
-  Basement  or  corporate  office?
-  Shared  spaces/incubators?


How  do  I  fit  into  the  rest  of  the  world?
-  Is  my  product  and/or  service  unique?
-  Have  others  tried  this  before?
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
Return	
  Con0nuum	
  
Grant	
  Funded	
  
Non-­‐Profit	
  
(Charity)	
  
RETURN
Social	
  (Charitable)	
   Financial	
  (Commercial)	
  
Tradi=onal	
  
Business	
  
Revenue	
  	
  	
  	
  	
  	
  
Genera=ng	
  NFP	
  
(Social	
  Enterprise)	
  
Social	
  
Purpose	
  
Business	
  
Blended	
  Value	
  Space	
  
Social	
  Ventures	
  
	
  
	
  
Coopera=ves	
  
	
  
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
   pg  6
BLURRING  OF  THE  SECTORS
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
September  
2014
SOCIAL  ENTERPRISE
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
September  
2014
SOCIAL  PURPOSE  BUSINESS
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
CONSULTING
•  Key  Characteriscs
–  Mulple  parcipants,  diverse  focus,  
variable  size,  leverage  core  assets  to  
provide  access  to  market  and  advice
•  Examples
–  Consulng:  McKinsey,  Bain,  Deloi9e,  
IBM,  Hatch
–  Aperio,  Purpose  Capital
•  Benefits  &  Risks  of  Model
–  Low  capital  costs  and  minimal  set-­‐up
–  Leverages  specialized  knowledge/
experience  
–  Liability  insurance,  can  be  difficult  to  
build/scale
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SERVICES
•  Key  Characteriscs
–  Speciality  business  serving  consumers  or  other  businesses
•  Examples




•  Benefits  &  Risks  of  Model
–  Online  sofware  as  a  service
–  Infrastructure  costs  may  be  high:  inial  development,  servers,  support,  staffing
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SERVICES  
Tradional  Courier  Services
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SERVICES  
Social  Enterprise  Courier  Services
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
PRODUCTS
pg  13
•  Key  Characteriscs
–  Tangible  offering  (consumer  products,  pharmaceucals,  equipment  or  devices)
•  Examples



•  Benefits  &  Risks  of  Model
–  Higher  development  costs;  markeng
–  Sales  and  distribuon  model
–  Producon  costs  high,  outsource?
–  Potenal  for  scale  –  huge
–  Trends:  collaborave  consumpon,  wearable  technology
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SOCIAL  ENTERPRISE  PRODUCTS
pg  14
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SHARING  ECONOMY
pg  15
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
EMPLOYER  BUSINESSES  –  1.1M  strong
pg  16
Source:	
  Sta=s=cs	
  Canada	
  
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SCALE  AND  PROFILE  OF  BUSINESS  TYPES
•  Lifestyle  business  
–  Part-­‐me  Yoga  Instructor
–  Ofen  a  hobby  of  the  owner
•  SMEs  –  “engine  of  the  economy”
–  Founded  2009,  employs  5+
–  Profitable,  Growth  10-­‐15%  per  year
•  Growth  Companies  -­‐  Hootsuite
–  Founded  2008,  500  employees  and  growing
–  10M+  users,  including  744  of  Fortune  1000
•  VC/PE  study  esmated  13,000  high  
growth  companies  in  Canada  
pg  17
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
FORMS  OF  FINANCING
•    Forms  of  Financing
–  Bootstrap  -­‐  self-­‐fund  and  reinvest  all  profits  for  growth  
–  Crowdfunding  –  for  product  pre-­‐orders,  films,  games,  projects



-­‐  Crowdfunding  –  tailored  for  causes  and  charies

–  Fundraising  -­‐  grants/  foundaons/  government  funding/  corporate  sponsorship/  
members  (co-­‐ops)
pg  18
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
September  
2014
DEMONSTRATE  IMPACT
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
DEBT  AND  EQUITY
pg  20
•  A  quick  primer  on  debt  versus  equity:
q  Debt:
•  gets  paid  back  first,  before  any  dividends  get  paid  
•  secured  by  assets  (company,  your  personal)
•  once  debt  is  repaid  (with  interest  of  course),  lender  gets  nothing  else
q  Equity:
•  never  has  to  be  “repaid”
•  keeps  on  “paying”  forever
•  you  now  have  an  investor  partner  who  is  in  this,  like  you,  for  the  long  
haul
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
MOBILE  APP  EXAMPLE
You  need  $40K  to  build/market  a  new  iOS  app  

You  have  a  grant  for  $10K  so  funding  needed  is  $30K

   

          Profit                                            Debt                                       
50:50  Equity
Low  on  chart            $10K                    lender  loses  $20K*                  partner  loses  $25K
                                                                      you  get  $0K  &  owe  $20K                you  get  $5K
  
Featured  appis  $30K                              lender  is  even+                      partner  loses  $15K
                                                                                                  you  make  $0K                                  you  make  $15K
Top  of  Chart        $200K                              lender  is  even+                  partner  makes  $70K

 
     
 
                                    you  make  $170K                          you  make  $100K

                                                                                            Granng  agency  reports  your  success!
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SOURCES  OF  FINANCING
pg  22
The	
  
turkey	
  
principle	
  
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SOURCES  OF  FINANCING



•  Angels  (aka  high  net  worth  individuals)
– Generally  like  to  invest  in  areas  that  they  have  worked  in  or  are  comfortable  with
– Can  add  valuable  hands-­‐on  experience
– h9p://www.angelinvestor.ca/

•  Accelerator  Programs
– Supported  by  angels  and  VC  funds
– Impact8  for  social  ventures
•  Venture  Capital  Funds
– Different  funds  invest  at  different  stages  in  the  growth  of  a  company
– Most  funds  also  specialize  in  type  of  investment
– h9p://www.cvca.ca/
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
   pg  24
SOCIAL  FINANCE
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SVX  –  SOCIAL  VENTURE  CONNEXION
pg  25
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
SOURCES  OF  FINANCING
•  Proof  of  Principle  /  Idea  to  Innovaon
–  www.ResearchNet.ca
–  www.nserc-­‐crsng.gc.ca/index_eng.asp    
–  www.cmf-­‐fmc.ca/funding-­‐programs
–  www.oce-­‐ontario.org/programs
–  h9p://coralcea.ca/

•  NRC  -­‐  IRAP
–  h9p://irap-­‐pari.nrc-­‐cnrc.gc.ca/main_e.html

•  Foundaons:
–  Ontario  Trillium  Foundaon  -­‐  www.trilliumfoundaon.org  
–  JW  McConnell  Family  Foundaon  -­‐  h9p://www.mcconnellfoundaon.ca/en
–  Gates  Foundaon  –  www.gatesfoundaon.org  
–  Imagine  Canada  -­‐  h9p://www.imaginecanada.ca/node/22

pg  26
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
September  
2014
Developing  talent  •  Growing  ventures    •  Opening  markets
	
  
Our  Future  Ma9ers	
  
HOW  TO  CONTACT  US:

Allyson  Hewi9,  ahewi9@marsdd.com
Twi9er:    @AllysonHewi9

Kerri  Golden,  kgolden@marsdd.com
Twi9er:    @KerriGolden

THANK  YOU!
B E C A U S E    T H E    F U T U R E    M A T T E R S 
September	
  
2014	
  
INNOVATION

Different Types of Entrepreneurship

  • 1.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   “ 08  October   2014 Different  Types  of  Entrepreneurship
  • 2.
    Developing  talent  • Growing  ventures    •  Opening  markets Visit  us  at  marsdd.com   Different  Types  of  Entrepreneurship Entrepreneurship  101 P R E S E N T E D   B Y   A L L Y S O N   H E W I T T,   S E N I O R   F E L L O W,   S O C I A L   I N N O V A T I O N   &   D I R E C T O R ,   S I G @ M A R S A N D   K E R R I   G O L D E N , P A R T N E R ,   J O L T   F U N D   A N D   D I R E C T O R , U R B A N   F L A T S   T O R O N T O O C T O B E R   2 0 1 4
  • 3.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   “ What  we  will  cover  today: §  Self  Assessment §  Corporate  Structure  Opons -  Connuum  from  Charity  to  For  Profit §  Types  of  Businesses:  both  tradional  and  social  ventures -  Consulng -  Services -  Products -  The  Sharing  Economy -  Scale  and  Profiles  for    Business  Types §  Forms  of  Financing §  Sources  of  Financing
  • 4.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SELF  ASSESSMENT pg  4 What  is  my  business  structure? -  For  profit? -  Not-­‐for-­‐profit? -  Co-­‐operave? -  Hybrid Why  do  I  want  to  start  this  business? -  What  is  my  movaon? Do  I  have  the  skills/  aptude  to  be  an  entrepreneur? -  Am  I  comfortable  taking  risks? -  Is  this  something  I  feel  I  have  to  do? What  resources  do  I  need? -  Basement  or  corporate  office? -  Shared  spaces/incubators? How  do  I  fit  into  the  rest  of  the  world? -  Is  my  product  and/or  service  unique? -  Have  others  tried  this  before?
  • 5.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   Return  Con0nuum   Grant  Funded   Non-­‐Profit   (Charity)   RETURN Social  (Charitable)   Financial  (Commercial)   Tradi=onal   Business   Revenue             Genera=ng  NFP   (Social  Enterprise)   Social   Purpose   Business   Blended  Value  Space   Social  Ventures       Coopera=ves    
  • 6.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   pg  6 BLURRING  OF  THE  SECTORS
  • 7.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   September   2014 SOCIAL  ENTERPRISE
  • 8.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   September   2014 SOCIAL  PURPOSE  BUSINESS
  • 9.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   CONSULTING •  Key  Characteriscs –  Mulple  parcipants,  diverse  focus,   variable  size,  leverage  core  assets  to   provide  access  to  market  and  advice •  Examples –  Consulng:  McKinsey,  Bain,  Deloi9e,   IBM,  Hatch –  Aperio,  Purpose  Capital •  Benefits  &  Risks  of  Model –  Low  capital  costs  and  minimal  set-­‐up –  Leverages  specialized  knowledge/ experience   –  Liability  insurance,  can  be  difficult  to   build/scale
  • 10.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SERVICES •  Key  Characteriscs –  Speciality  business  serving  consumers  or  other  businesses •  Examples •  Benefits  &  Risks  of  Model –  Online  sofware  as  a  service –  Infrastructure  costs  may  be  high:  inial  development,  servers,  support,  staffing
  • 11.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SERVICES   Tradional  Courier  Services
  • 12.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SERVICES   Social  Enterprise  Courier  Services
  • 13.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   PRODUCTS pg  13 •  Key  Characteriscs –  Tangible  offering  (consumer  products,  pharmaceucals,  equipment  or  devices) •  Examples •  Benefits  &  Risks  of  Model –  Higher  development  costs;  markeng –  Sales  and  distribuon  model –  Producon  costs  high,  outsource? –  Potenal  for  scale  –  huge –  Trends:  collaborave  consumpon,  wearable  technology
  • 14.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SOCIAL  ENTERPRISE  PRODUCTS pg  14
  • 15.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SHARING  ECONOMY pg  15
  • 16.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   EMPLOYER  BUSINESSES  –  1.1M  strong pg  16 Source:  Sta=s=cs  Canada  
  • 17.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SCALE  AND  PROFILE  OF  BUSINESS  TYPES •  Lifestyle  business   –  Part-­‐me  Yoga  Instructor –  Ofen  a  hobby  of  the  owner •  SMEs  –  “engine  of  the  economy” –  Founded  2009,  employs  5+ –  Profitable,  Growth  10-­‐15%  per  year •  Growth  Companies  -­‐  Hootsuite –  Founded  2008,  500  employees  and  growing –  10M+  users,  including  744  of  Fortune  1000 •  VC/PE  study  esmated  13,000  high   growth  companies  in  Canada   pg  17
  • 18.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   FORMS  OF  FINANCING •   Forms  of  Financing –  Bootstrap  -­‐  self-­‐fund  and  reinvest  all  profits  for  growth   –  Crowdfunding  –  for  product  pre-­‐orders,  films,  games,  projects -­‐  Crowdfunding  –  tailored  for  causes  and  charies –  Fundraising  -­‐  grants/  foundaons/  government  funding/  corporate  sponsorship/   members  (co-­‐ops) pg  18
  • 19.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   September   2014 DEMONSTRATE  IMPACT
  • 20.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   DEBT  AND  EQUITY pg  20 •  A  quick  primer  on  debt  versus  equity: q  Debt: •  gets  paid  back  first,  before  any  dividends  get  paid   •  secured  by  assets  (company,  your  personal) •  once  debt  is  repaid  (with  interest  of  course),  lender  gets  nothing  else q  Equity: •  never  has  to  be  “repaid” •  keeps  on  “paying”  forever •  you  now  have  an  investor  partner  who  is  in  this,  like  you,  for  the  long   haul
  • 21.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   MOBILE  APP  EXAMPLE You  need  $40K  to  build/market  a  new  iOS  app   You  have  a  grant  for  $10K  so  funding  needed  is  $30K            Profit                                            Debt                                       50:50  Equity Low  on  chart            $10K                    lender  loses  $20K*                  partner  loses  $25K                                                                      you  get  $0K  &  owe  $20K                you  get  $5K   Featured  appis  $30K                              lender  is  even+                      partner  loses  $15K                                                                                                  you  make  $0K                                  you  make  $15K Top  of  Chart        $200K                              lender  is  even+                  partner  makes  $70K                                        you  make  $170K                          you  make  $100K                                                                                            Granng  agency  reports  your  success!
  • 22.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SOURCES  OF  FINANCING pg  22 The   turkey   principle  
  • 23.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SOURCES  OF  FINANCING •  Angels  (aka  high  net  worth  individuals) – Generally  like  to  invest  in  areas  that  they  have  worked  in  or  are  comfortable  with – Can  add  valuable  hands-­‐on  experience – h9p://www.angelinvestor.ca/ •  Accelerator  Programs – Supported  by  angels  and  VC  funds – Impact8  for  social  ventures •  Venture  Capital  Funds – Different  funds  invest  at  different  stages  in  the  growth  of  a  company – Most  funds  also  specialize  in  type  of  investment – h9p://www.cvca.ca/
  • 24.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   pg  24 SOCIAL  FINANCE
  • 25.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SVX  –  SOCIAL  VENTURE  CONNEXION pg  25
  • 26.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   SOURCES  OF  FINANCING •  Proof  of  Principle  /  Idea  to  Innovaon –  www.ResearchNet.ca –  www.nserc-­‐crsng.gc.ca/index_eng.asp     –  www.cmf-­‐fmc.ca/funding-­‐programs –  www.oce-­‐ontario.org/programs –  h9p://coralcea.ca/ •  NRC  -­‐  IRAP –  h9p://irap-­‐pari.nrc-­‐cnrc.gc.ca/main_e.html •  Foundaons: –  Ontario  Trillium  Foundaon  -­‐  www.trilliumfoundaon.org   –  JW  McConnell  Family  Foundaon  -­‐  h9p://www.mcconnellfoundaon.ca/en –  Gates  Foundaon  –  www.gatesfoundaon.org   –  Imagine  Canada  -­‐  h9p://www.imaginecanada.ca/node/22 pg  26
  • 27.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   September   2014
  • 28.
    Developing  talent  • Growing  ventures    •  Opening  markets   Our  Future  Ma9ers   HOW  TO  CONTACT  US: Allyson  Hewi9,  ahewi9@marsdd.com Twi9er:    @AllysonHewi9 Kerri  Golden,  kgolden@marsdd.com Twi9er:    @KerriGolden THANK  YOU! B E C A U S E   T H E   F U T U R E   M A T T E R S September   2014   INNOVATION