The document discusses entrepreneurship and motivation. It defines an entrepreneur as someone who starts an enterprise and takes on risks to resell products or resources. Entrepreneurship is important for economic development by creating jobs, utilizing resources, and promoting innovations. There are various types of entrepreneurs based on ownership, attitude, organization, size, and functions. Motivation comes from different sources like power, affiliation, and achievement and drives entrepreneurs to start businesses through their desire to succeed, innovate, earn wealth, and help society.

1. ENTREPRENEURSHIP
DEVELOPMENT
Tripti Tiwari
Microsoft Student Partner (MSP)

2. WHO IS AN
ENTREPRENEUR?
• An entrepreneur is a person who starts
an enterprise. He searches for change
and responds to it.

3. DEFINITIONS BY FAMOUS
ECONOMIST AND AUTHORS
• Richard Cantillon defines entrepreneur as, “An
entrepreneur is a person who pays a certain price for a
product to resell it at an uncertain price, thereby
making decisions about obtaining and using the
resources while consequently admitting the risk of
enterprise.
• Shapiro defined entrepreneur as, “Entrepreneurs take
initiative, accept risk of failure and have an internal
locus of control.”

4. CHARACTERISTICS OF
ENTREPRENEUR
• Risk bearer.
• Innovative.
• Forecasts uncertainties.
• Creative activity.
• Business oriented.
• Result oriented.

5. IMPORTANCE OF
ENTREPRENEURSHIP
• Establishment of viable units.
• Develop entrepreneurial tendencies.
• To promote innovations.
• Optimum utilization of resources.
• Increase employment opportunities.
• Balance economic development.
• Rapid economic development.
• Social satisfaction.
• Promote capital formation.
• Contribute towards Govt. policy execution.

6. CONTD…..
• Means of social change.
• Minimize Socio-economic problem.
• Establish self sufficient economy.

7. TYPES OF
ENTREPRENEURS.
• On the basis of ownership.
• On the basis of attitude.
• On the basis of centralization.
• On the basis of size.
• On the basis of entrepreneurial function.
• On the basis of leadership.
• Urban and Rural entrepreneurship.

8. ON THE BASIS OF
LEADERSHIP.
• Individualistic entrepreneurship.
• Group entrepreneurship.

9. ON THE BASIS OF
OWNERSHIP.
• Private entrepreneurship.
• Public entrepreneurship.
• Joint entrepreneurship.
• Co-operative entrepreneurship.

10. ON THE BASIS OF ATTITUDE.
• Traditional entrepreneurship.
• Modern/revolutionary entrepreneurship.

11. ON THE BASIS OF
CENTRALIZATION.
• Centralized entrepreneurship.
• Decentralized entrepreneurship.

12. ON THE BASIS OF SIZE
• Large entrepreneurship.
• Small entrepreneurship.

13. ON THE BASIS OF
ENTREPRENEURIAL
FUNCTION• Routine entrepreneurship.
• New type entrepreneurship.

14. OTHER TYPE OF
ENTREPRENEURSHIP
• Urban entrepreneurship.
• Rural entrepreneurship.
• Systematic entrepreneurship.

15. MOTIVATION
• Derived from word motive.
• An impulse that drives person into action.
• Process of encouragement to derive desired results.

16. CHARACTERISTICS FOR
MOTIVATION.
• It is an complex phenomena.
• Gives birth to common behavior.
• Differs from people to people.
• Common motivation produces common results.
• It is a managerial characteristics.
• It is a psychological process.
• It comes from different sources.
• It is a continuous process.

17. SOURCES OF
MOTIVATION
• Power driven motivation.
• Affiliation based motivation.
• Achievement based motivation.

18. POWER DRIVEN
MOTIVATION.
• Work for enhancing social prestige.
• Work under external pressure.

19. AFFILIATION BASED
MOTIVATION.
• To establish and maintain friendly relations.
• Basically done to get things done from relations.

20. ACHIEVEMENT BASED
MOTIVATION.
• Hard work for getting result.
• Believes on own efforts.
• Done to achieve something unique.

21. MOTIVATIONAL
FACTORS FOR
ENTREPRENEURSHIP
• Desire to achieve.
• Desire for innovation.
• Ambition to earn wealth.
• To start independent profession.
• To get social recognition.
• Social service.
• Self satisfaction and development.
• Satisfaction from creativity and production activity.

22. THANKS!!