This document discusses strategies for influencing the reputation of Lviv through events and conferences. It emphasizes using owned, earned, and bought media to get Lviv talked about positively and encourage people to share their experiences. Storytelling is highlighted as a powerful way to let the city and people speak for themselves. Building a strong reputation is important to attract more tourists, business, and sell local products. The document provides examples of top cities by reputation and attributes that enhance a city's brand. It also discusses principles of "challenger branding" like breaking conventions and building an identity through ideas.
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Planning a successful concerts in Dubai needs hard work and diligent planning. There are some tactics which you can use to attract the people to your event.
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
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Expert presentation illustrates the most problematic issues of the field and their practical solutions.
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Planning a successful concerts in Dubai needs hard work and diligent planning. There are some tactics which you can use to attract the people to your event.
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Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
Fund Rising,Looking Beyond the Locals (think different)
Event: Towards 2020 – Adriatic Sea, Ionian Sea and the “Aichi" targets - @ Torre del Cerrano Protected Area (Pineto/Italy)
Obtaining quality items for your fundraising gala auction is a critical element in achieving your financial objectives. Quality items bring in greater revenues... it's as simple as that! In this seminar, we'll discuss strategies for obtaining great auction items. We'll address several common questions including; How do I form an effective auction donation committee? Which items are best for a live auction? Which are best for the silent auction? Are consignment items appropriate for my event? Is it ok to combine items into auction packages? What types of items do not do well in fundraising auctions? The first part of the webinar will focus on different strategies for obtaining quality items. There will be a generous time allotment for Q&A.
At Norfolk Chamber's business leaders forum 'The 1896 Club' on Tuesday 12 Sept, Rebecca Harris, Communications Manager at Wyndham Vacation Rentals UK delivered an insightful presentation on 'Recognising your employees for who they are'.
The presentation from the annual conference Marketing in Real Estate Dynamic Marketing 2015: “From development to management” organized by PROESTATE, “The Russian Guild of Property Managers and Developers”. The conference was aimed at top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).The event took place on 27-28 November at the Art-Centre Exposed.
Jennifer nash pr_comms. credentials_contactSpotlightNetTv
Hi, I'm Jennifer Nash, also known as The Bespoke PR Maven on LinkedIn. I've been known to challenge the PR industry status quo with my own innovative and mostly disruptive PR tactics to get my clients heard, seen, known, and recognised as thought leaders with expert authority in their industry. I'm also the co-founder of the Global Ignite Vision Awards movement, Spotlight Magazine, which is the only thought leadership magazine hosted on PageSuite is a leading privately owned and self-funded digital, mobile and tablet publishing company. Providing strategic solutions for future focused publishers, aiding them to deliver engaging content through multiple channels, enhancing the end-user experience. Servicing broad global content and publishing markets.
In my Ark & Brook PR Agency, I help SME’s and entrepreneurs’ step by step guiding you and helping you to build your thought leadership in an authentic voice, growing your audience with brand ambassadors, and tinkering to find the best strategy that works for you.
I also know exactly how I've attracted press coverage for companies such as BMW, Imex Elite Standard, PaymentSense, DentFix, Harrow Town Centre Council and The Portman Estate in London - all through building my Publicist Consultancy service.
The Science Behind Economic Development BrandingAtlas Integrated
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Small Business Boot Camp with Jim Joseph at VocusCision
In 25 years as a marketing and branding expert, Jim has created brand experiences for Kellogg’s, Kraft, Ikea, Cadillac, Clean & Clear, American Express, Walmart and more. He teaches intensive marketing classes at New York University and his second book, The Experience Effect for Small Businesses, is in stores now.
Take a look at the Small Business Bootcamp he did with Vocus - you'll learn a ton, including:
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CONVENE is a new business to business two day event for the meetings industry for the countries of the Baltic. It is intended to create an annual international show case for the regional meetings industry and accelerate the interest in, and demand for, holding meetings, incentives and conferences in the region.
Mokymų metu buvo nagrinėjamos parodų - kontaktų mugių subtilybės, kaip geriausiai prisistatyti tokio pobūdžio renginiuose, kokios dažniausiai pastebimos dalyvių klaidos, kaip dirbti su gautomis užklausomis po parodų - kontaktų mugių.
With a constant lack of time the knowledge and arguments which are made to the point are of greatest value. CONVENE Education Programme offers its participants a brief, yet substantially deep multi-faceted view on the meetings industry with lectures by Paul Kennedy, MBE, Linda Pereira, Roger Pride and an engaging panel discussion.
Paul Kennedy MBE, What’s happening in the industry. Why buyers choose destina...
Roger Pride, Branding of Destinations
1. Influencing the Reputation of Lviv
– Events and Conferences
Roger Pride
Managing Director
Cardiff & Co
Cardiff & Co
Investors:
2. A Bit About Me
• Currently Managing Director of
Cardiff & Co – The Place
Marketing Agency For Cardiff
• Formerly Marketing Director for
Welsh Government.
• Board of Ryder Cup Wales
• Board of Chartered Institute of
Marketing Wales
• Joint editor 3 Editions of
“Destination Branding”
• Developed Marketing and
Branding Strategies for Cities ,
Regions and Countries.
4. Today we will Cover
• How Competition between Cities is Forcing Change
• The Quest for Differentiation
• Beyond Traditional Branding
• Influencing Reputation
• The Role of Social Media.
• The new currency “talkbility” and “shareability”
• “Let the People Speak”
• The Power of the Story
5. “If you build a place people want to visit, you build a place
where people want to live.
If you build a place where people want to live, you'll build
a place where people want to work.
If you build a place where people want to work, you'll
build a place where business has to be.
And if you build a place where business has to be, you'll
build a place where people have to visit.”
Maura Gast, Destination Marketing Association International
7. Global Competition
• 500 regions + 105,000 towns /
cities competing.
• investment, talent, tourists,
scholars
• Intensive competition
• Search for city differentiation key
8. Positioning and Branding
“Positioning and branding
now the essential tool and
vehicle for the successful
city”
Jim Dachin
Vice President. Grand Lyon
23. What Characterizes a Place?
• Its History
• Its Geography
• The Language [s]
• Its Icons
• Its Culture and Traditions
• The People
• The things that no other Place has.
24. Place Branding must have solid
Foundations
Profitability
Reputation
Pride / Belief
25.
26. “Destinations that identify and devote proper resources to building
a strong reputation
attract more tourists, more business investment and when the
price is right, sell more
products. .......... Destinations, like businesses, need to pay
attention to their reputation,”
Kasper Nielsen, Executive Partner of Reputation Institute.
27. Key Reputation Factors
• beautiful city
• safe environment
• wide range of appealing experiences,
including food, sport, architecture, and
entertainment
• well-respected leaders
• progressive social, economic, and
environmental policies.
Source: Reputation
Institute
28. Top 5 Cities by reputation.
1. Vancouver
2. Vienna
3. Sydney
4. Copenhagen
5. Oslo.
29. City Attributes Enhance The Product Brand
Country Brand Product Brand
Product Attributes Enhance The City Brand
30. Marketing Cardiff to the World
Marketing A Place to the World
Owned Media
Bought Media
Earned Media
Its about TALKABILITY – getting LVIV talked about positively
And SHAREABILITY – encouraging people to share their
experiences of LVIV
34. Let The City and the People Speak
• Involve the creative
industries;
• Allow ‘new’ voices to
influence;
• Find creative means to
deliver the message;
• Allow creativity and
innovation to flourish across
the city.
35. Key elements of a City Marketing Plan
• Trial – We need to focus on attracting visitors and decision makers to the City for
the first time. We need to harness all of the opportunities to encourage trial. This
includes conferences, events, offers and familiarisation programmes
• Recommendation - If the initial experience of a City is positive, those visiting and
those with an affinity to the City are more likely to recommend it to other people.
City role is to encourage and facilitate this recommendation and endorsement
through digital and social media , press relations, and ambassador networks.
• Collaboration – Many organisations in the private and public sectors have an
important role to play in the marketing of any City .It is vital to build collaboration
through partnerships with our stakeholders, the public and private sector and the
people who live in the City.
36.
37. Challenger Brands…
• Break with Convention.
• Are based on ideas.
• Have a point of view ……
strong belief system.
• Take reasonable risks
• Get more out of their
paid for work
This quote explains it better than I can. To me this means a number of things – I guess the conventional wisdom of economic development is that if you create jobs people will come. This suggests that if you create a place where people will want to visit and want to live jobs will follow.
Every business in this room is competing For customers , clients , contracts Its no different for Cities AND PLACES THEY compete for visitors they compete for investment, they compete for talent and skills – e.g doctors certain parts of Wales, they compete for events , they compete for trade, they compete fr air routes, they compete for students In Europe alone 500 regions and 105,000 towns and cities. How do they compete? How do they differentiate themselves in such a competitive environment?
Well may cities are turning to positioning and branding quote him BUT I beleive that branding places is different to branding products or companies or services. Place branding is emotive - People live in places they are born and brought up they identify with them. Branding term is used for lots of things Cradiff City rebrand? Message Board story
Branding – logos Brand guidelines Impoartnat but you need to go deeper Need to look at the narrative – what is the story of the place – story telling . Pwhat does the City stad for – what are its vallues
Now throughout this morning you will here the B Word. But its more that branding – conventional branding. Discuss ideas like place making , competitive identity , reputation. You need to go deeper set of expereinces Visit live work
London Dubai Amsterdam – Global Hubs – Tactical – maybe strategic? Edge of Europe Graduates in India , China Bric Markets. Price – Grants, LABOUR
Snowdrops different Get up close to see the differences Problem is those things are often not used. Marketing because the same – one city campaign becomes very similar to the next
the country’s reputation powerfully affects the way people inside and outside the place think about it, the way they behave towards it, and the way they respond to everything that is made or done there if you had a choice between two DVD players from unknown makers with identical features, would you expect to pay more for the Japanese brand or the Chinese brand? if you had two equally qualified candidates for a senior teaching post in economics, would you be more likely to pick the Turk or the Swede? if the Mongolian State Circus and the Nigerian State Circus were in town, which one would you expect to be the better show? would you rather have your capital city twinned with Sydney or Sarajevo? does a holiday on the Albanian Riviera sound more or less luxurious than one on the French Riviera? would you build a technology factory just outside Zurich or just outside Kampala?
the country’s reputation powerfully affects the way people inside and outside the place think about it, the way they behave towards it, and the way they respond to everything that is made or done there if you had a choice between two DVD players from unknown makers with identical features, would you expect to pay more for the Japanese brand or the Chinese brand? if you had two equally qualified candidates for a senior teaching post in economics, would you be more likely to pick the Turk or the Swede? if the Mongolian State Circus and the Nigerian State Circus were in town, which one would you expect to be the better show? would you rather have your capital city twinned with Sydney or Sarajevo? does a holiday on the Albanian Riviera sound more or less luxurious than one on the French Riviera? would you build a technology factory just outside Zurich or just outside Kampala?
For this comes down to reputation – what do people think about Cardiff – when you are not in the room Balance Sheet. Assets and Liabilities Refer to Ireland Reputation managers
At the bottom of the list: Bogota, Moscow, Tehran and Baghdad. 2 Major Sporting Events Perhaps because safety is one of the criteria, along with progressive environmental policies, the survey favors small to medium-sized cities like Vancouver. Oslo, Barcelona, Florence, Venice, Stockholm and Melbourne are also in the top ten
Two Way street
Your own media – websites, brochures Bought media – Budget Earned Media – Social Much more emphahsis on this going forward – we have great assets , the is a vitality in the city, there is a pride in the city. There are very active social networking communitoes, we have 10 of thousand very brigt students, a thrinving arts and cultural scene , strong sporting tradition, host major events We need to use these get get cardiff talked about in our markets and we have do to do it in such a way that the way we market cardiff gets talked about. 5 times the Budget Major Events – Ryder Cup / Speedway / Extereme Sailing
The success of a brand, at least from a marketing perspective, isn't defined by a collection of isolated events, executions, or campaigns. Instead, it is determined by how well the brand exists over the long haul—how effectively a story can be woven around the brand and told in a way that makes the audience care, propelling them forward and enticing them to "read on" (so to speak). "If things go static, stories die, because life is never static," Stanton says.Ensure that your brand is consistently creating content, whether it be Facebook posts, tweets, anemail newsletter, or videos. You've heard the saying, "Keep your audience engaged," time and time again, but it's imperative for your brand's ongoing narrative. When your content ends, so too does the act of telling your brand's story.