This document provides an overview of the key differences between marketing and selling. It discusses how marketing focuses on understanding customer needs and developing products to meet those needs, with the goal of achieving long-term customer satisfaction and profitability. Selling, on the other hand, focuses more on moving existing products and generating sales, with an emphasis on short-term profits. The document outlines the marketing concept versus the selling concept and provides examples of companies that take either a marketing-oriented or selling-oriented approach.

1. Presentation Topic1
Difference Between Marketing & Selling

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3. Group Name
INFORMATION OF GROUP MEMBERS
3
NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
MEHEDI HASAN TUSHAR 15102255
RIFAT AHMED 15102183
AZIZUR ROHMAN SHAWON 15102164
MD. TARIKUL ISLAM 15102220

4. PRESENTATIONCORE ISSUES :
 MARKEETING
 MARKETING CONCEPT
 HOW MARKETING DONE?
 OBJECTIVES
 FUNCTIONS
 TYPES OF MARKETS
 SELLING
 SELLING CONCEPT
 TYPES OF SELLING
 SELLING CONCEPT VS MARKETING
CONCEPT
 HOW THE COMPANIES THINK?
 HOW THE COMPANIES ACT
 HOW THE COMPANIES PERFORM?
 EXAMPLES
4

5. MARKEETING5

6. MARKETING CONCEPT6
Target
Market
Customer
Need
Integrated
Marketing
Profit
through
Satisfaction

7. HOW MARKETING DONE?7

8. OBJECTIVES8
1. Satisfaction to the customers
2. Increase in demand
3. Provide better quality products to the customers
4. Create good will for the organization
5. Generate profitable sales volume

9. FUNCTIONS9

10. TYPES OF MARKETS10

11. SELLING11

12. SELLING CONCEPT12
Factory Product
Selling and
Promotion
Profit
through
Sales

13. TYPES OF SELLING
13
Online Tele
Direct
Door to Door
Outside
Inside

14. SELLING CONCEPT VS MARKETING CONCEPT14
SELLING CONCEPT
 Inward focus on business.
 Define business by goods
and services
 For everybody or the
average consumer.
 Profitability through sales
volume
 Less favorable in a
competitive environment.
MARKETING CONCEPT
Outward focus on
customer.
Define business by
benefits for customer
To a specific group of
customer
Profitability through
customer satisfaction.
More favorable in a
competitive environment.

15. HOW THE COMPANIES THINK?15
 Converting product into cash.
 Emphasis of sale of the product
already used.
 Fragmented approach to selling.
 Buyer beware principle followed.
 Cost determine price.
 Converting customers need into
product.
 Emphasis on product planning
and development.
 Integrated approach to marketing.
 Seller beware principal followed.
 Customer determine price , price
determine cost.
SELLING CONCEPT MARKETING CONCEPT

16. HOW THE COMPANIES ACT16
 Focus on seller’s needs
 Holds customer and business.
 Manufactures the product first.
 Sales volume oriented
 Focus on customer needs
 Holds customer and business.
 Identifies the customer first.
 Customer satisfaction with
profit oriented.
SELLING CONCEPT MARKETING CONCEPT

17. HOW THE COMPANIES PERFORM?17
 Product supreme.
 Profit through sales volume
 Planning is short term
oriented
 Aims at customer
satisfaction with companies
profit.
 Customer supreme.
 Profits through customer
satisfaction.
 Planning is long term
oriented.
 Aims at customers as profit
targets.
SELLING CONCEPT MARKETING
CONCEPT

18. EXAMPLES18
 Insurance, encyclopedia.
 Online shopping.
 Door-to- Door selling.
 Dell computers- provides
platforms on which each
persons customizes the
features he desires.
 Automobiles industries.
 Designer clothes.
SELLING ORIENTED COMPANIES MARKETING ORIENTED COMPANIES

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