This document provides an overview of key marketing concepts including:
1) It defines marketing as the process of planning, pricing, promoting and distributing goods and services to create value for individuals and organizations.
2) It explains the evolution of marketing concepts from production to marketing orientation and highlights the importance of understanding customer needs.
3) It distinguishes between selling and marketing, noting marketing involves understanding customer requirements while selling focuses on persuading customers.
Neuro Marketing: Neuroscience and consumer behaviourLogesh Kumar
This slide is prepared on the basis of classes attended by Logesh Kumar an alumni of IIM Ahmedabad. With a great deal to let others also know the recent trends in neuroscience. The viewers and downloaders may use the video links to watch it. Hope you will enjoy the meaningful slides all together.
The ppt covers the basics marketing principles given by Philip Kotler:
The importance of marketing
Core Marketing Concepts
Company Orientations
Segmentation-Targeting-Positioning
7p’s Framework
Neuro Marketing: Neuroscience and consumer behaviourLogesh Kumar
This slide is prepared on the basis of classes attended by Logesh Kumar an alumni of IIM Ahmedabad. With a great deal to let others also know the recent trends in neuroscience. The viewers and downloaders may use the video links to watch it. Hope you will enjoy the meaningful slides all together.
The ppt covers the basics marketing principles given by Philip Kotler:
The importance of marketing
Core Marketing Concepts
Company Orientations
Segmentation-Targeting-Positioning
7p’s Framework
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
For more information, visit richardsaad.me
Marketing Social Definition, Marketing AMA Definition & Kotler Definition of Marketing Management. Plus Marketing demand states, Marketing Concepts, Company Orientation & Marketing Task.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1. UNIT-1
INTRODUCTION
NATURE & SCOPE OF MARKETING;
IMPORTANCE OF MARKETING AS A BUSINESS FUNCTION;
MARKETING CONCEPT- TRADITIONAL & MODERN;
SELLING VS MARKETING;
MARKETING MIX;
MARKETING ENVIRONMENT.
Presentation By:-
Aijaz Ahmed Rather
I.K.G P.T University
2. What is a market?
“A market consists of all the potential
customers sharing a particular need or want
who might be willing and able to engage in
exchange to satisfy that need or want”
(Philip Kotler).
3. What is Marketing…??
• Selling?
• Advertising?
• Promotions?
• Making products available in stores?
• Maintaining inventories?
• All of the above, plus much more!
4. Marketing = ?
•Marketing is the process of planning and executing the
conception, pricing, promotion, and distribution of ideas,
goods, services to create exchanges that satisfy
individual and organizational goals
• American Marketing Association
5. Marketing = ?
•Marketing management is the art and science of
choosing target markets and getting, keeping, and
growing customers through creating, delivering, and
communicating superior customer value.
7. NATURE OF MARKETING
• Cost of Marketing
• Role of Marketing
• Market Determination
– Whom to serve
– Where to serve
– Identifying target markets
8. Scope – What do we
market
Goods
Services
Events
Experiences
Personalities
Place
Organizations
Properties
Information
Ideas and concepts
9. •Marketing stimulates demand
•Consumers get better informed, more selective and
more efficient
•Establishment of effective channels of
communication
•Complaints can be resolved more easily and favorably
•Strong impact on people’s beliefs and lifestyles
•Improves quality of life
9
11. MARKETING CONCEPTS
Production Concept
Product Concept
Selling Concept
Marketing Concept
Societal Marketing Concept
• Consumers favor products that are
available and highly affordable
•Improve production and distribution
•Consumers favor products that offer
the most quality, performance, and
innovative features
•Consumers will buy products only if
the company promotes/ sells these
product
•Focuses on needs/ wants of target
markets & delivering satisfaction
better than competitors
•Focuses on needs/ wants of target
markets & delivering superior value
•Society’s well-being
12. SELLING VS MARKETING
SELLING MARKETING
When a product is not designed and
made according to a customer’s
exact requirements.
Involves gauging a customer’s
requirements & designing & making
a product or service to serve that
requirement.
A customer has to be persuaded to
believe that the product or service
meets his requirements.
A product designed & made
according to the customer’s
requirement only needs to be made
available to the customer.
13. 13
Production
Orientation
Sales
Orientation
Marketing
Orientation
Late 19th century: efficient production of goods
allowed firms to meet strong customer demand.
Mid-1920s–early 1950s: weakened demand required
that products would have to be “sold” (personal
selling, advertising, and distribution became the
focus).
Early 1950s–2000s: adopting a customer focus
means a commitment to researching and
responding to customer needs.
15. 15
What Motivates a Consumer
to Take Action?
Needs - state of felt deprivation for basic items such as food and
clothing and complex needs such as for belonging. i.e. I am
thirsty
Wants - form that a human need takes as shaped by culture and
individual personality. i.e. I want a Coca-Cola.
Demands - human wants backed by buying power. i.e. I have
money to buy a Coca-Cola.
16. 16
How Do Consumers Choose
Choose Among Products and
Services?
Customer Value - benefit that the customer
gains from owning and using a product
compared to the cost of obtaining the
product.
Customer Satisfaction - depends on the
product’s perceived performance in
delivering value relative to a buyer’s
expectations.
17. 17
How do Consumers Obtain
Products and Services?
Exchanges - act of obtaining a desired
object from someone by offering
something in return.
Transactions - trade of values between
parties. Usually involves money and a
response.
Relationships - building long-term
relationships with consumers,
distributors, dealers, and suppliers.
18. 18
Who Purchases Products
and Services?
Market - buyers
who share a
particular need
or want that can
be satisfied by a
company’s products
or services.
Actual
Buyers
Potential
Buyers