Mr. LunchBox is a catering service that delivers healthy and delicious food items to corporate offices in the Uttara region of Dhaka, Bangladesh. The business is owned and operated by five partners. Mr. LunchBox aims to deliver food at reasonable prices that tastes like homemade meals while also maintaining hygiene standards. The business currently serves the Uttara residential areas of Sectors 6, 7 and 8 but plans to expand its delivery chain to other parts of Dhaka. Mr. LunchBox analyzes its industry competition and targets corporate clients with marketing strategies that include social media, digital, and email marketing.

1. Business Plan On “Mr. LunchBox”
Presentation Topic
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3. Group Name
INFORMATION OF GROUP MEMBERS
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NAME ID
MD. AMZAD HOSSAIN 15102225
JESMIN AKTER 15102190
JAHURA AKTER MITU 15102191
FAHIMA AKTER 15102192
FAKID ISRAK SHAD 15102202

4. Executive Summary
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Our company name is “Mr. LunchBox”. It is one of the largest catering
services of Dhaka city. We deliver healthy and delicious food items to the
corporate office. Currently we are serving only in Uttara region (Sector #
6,7,8), very soon we will start serving another region of Dhaka city. Customer
is our first priority so we deliver 7 days a week. In near future we have plan to
expand the delivery chain. Our goal is simple “Ensuring fresh & Quality Food
products to the Customer.”

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Business Overview
Description of our Company
Name: “Mr. LunchBox”
Product: Catering service (Lunch)
Slogan: Faster than your thought, Healthier than your home.
Location: House # 20, Road # 14, Sector # 6, Uttara Model Town,
Dhaka.
Logo of the Company:

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Mission
To deliver food with reasonable price in such way that the customers will
feel that the food they are having is homemade and also hygiene.
Vision
To be one of the leading and best corporate catering service in
Bangladesh.

7. Products
 We deliver two types of Lunch Boxes. One is Executive Lunch Box which we deliver 6
days in a week & Another one is Especial Lunch Box which we deliver only Friday.
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9. Special Features
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 Customers can order by using website or apps
 We will ensure timely delivery
 Monthly payment system
 Low price rather than the competitors
 Packaging system
 No delivery Charge

10. Legal Status of Mr. LunchBox
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 Trade License
 It is a partnership business organization the consisting of five partners,
who are investing for capital and responsible for the profits and losses of
business equally.
 It is a separate legal entity because our business is registered under The
partnership Act 1932.
 We will follow Food & Safety Act, 2013.

11. Industry Analysis
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Porters Five Forcers Model
 Threat of new entrants High
 Threat of substitute Moderate
 Rivalry among existing firms High
 Bargaining power of buyer High
 Bargaining power of supplier Low

12. Market Analysis
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Target Market & Market Segmentation
The Target market of our Mr. LunchBox is given below:
 Uttara residential areas (Sector # 6,7,8)
 Corporate persons

13. Competitors Analysis
Our Competitors are –
 Meals Bangladesh
 FoodPeon.
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14. Marketing Plan
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 Target Market Segment Strategy
 Strategy Pyramid
 Marketing Strategy
 We use three types of marketing strategies:
 Social Media Marketing
 Digital Marketing
 E-mail marketing

15. Marketing Mix
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 Product
 Price
 Promotions
 Distribution

16. Operations Plan
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 Equipment:
 Food Processing:
 Packaging:
 Supply lunchbox:
 Cleaning and hygiene:

17. Management Team
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 General Manager: Amzad
 Finance Department: Mitu
 Operation Department: Fahima & Jesmin
 Marketing Department: Shad

18. Financial Projections
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Pro Forma Income Statement and Balance Sheet:
Particulars Amount(TK)
Variable Costs
Cost of Goods Sold 10,20,300
Inventory 45,000
Raw Materials 5,00,000
Direct Labour 1,45,000
Total 17,10,300

19. 19Fixed Costs
Salaries 1,20,000
Supplies 80,000
Repairs & Maintenance 5,000
Advertising 5,000
Rent 2,40,000
Telephone 3,000
Utilities 60,000
Insurance 7,000
Taxes 3,000
Interest 2,000

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 The selling price of per packet is 80 TK
 Yearly we sell about 30,000 packets
 So, the variable cost per packet is = Total Variable/Total Sell
 = 17, 10,300/30,000
 = 57 TK (per unit variable cost)

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 Fixed Cost Per Unit= Total Fixed Cost/Total sell
= 4, 05, 000/30,000
= 13.50 TK
 Per Unit Profit = Selling Price per packet - (fixed cost per unit - variable
cost per unit)
= 80 – (57+13.50)
= 9.50 TK
 Yearly Profit = Per Unit profit*Total Yearly Sell
= 9.50*30,000
= 2,85,0000 TK

22. Conclusion
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Above all we can say that Mr. Lunchbox will be one of the leading and best corporate
catering service in Bangladesh. We supply lunchbox with best quality at reasonable price
to the corporate office on time. There are only few competitors in our operation area.
So, if we will provide better service rather than our competitors, than our customer will
increase. In this way, we will success

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