This presentation summarizes the advertising process of PRAN-RFL Group. It discusses three parts: about advertising, about PRAN-RFL, and their advertising strategy. PRAN-RFL Group is a family-owned conglomerate founded in 1981 with over 30 sister companies operating in areas from food processing to engineering. They employ over 67,000 people and export to over 98 countries. Their advertising strategy includes positioning products through differentiation, marketing new products, using pricing based on costs, distributing through existing channels and mobile shops, and promoting through television, billboards, and sports sponsorships. Their main target market is young people, but all ages.

1. Welcome To Our
Presentation
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2. 2
Group Name
INFORMATION OF GROUP MEMBERS
NAME OF MEMBER ID
MD. AMZAD HOSSAIN 15102225
MEHEDI HASAN TUSHAR 15102255
RIFAT AHMED 15102183
AZIZUR ROHMAN SHAWON 15102164
MD. TARIKUL ISLAM 15102220

3. Presentation Topic
“ADVERTISEMENT PROCESS OF PRAN-RFL GROUP”
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4. Context
 PART – 1 : About Advertising
 PART - 2 : About PRAN-RFL
 PART - 3 : Promoting and Advertising
Strategy Of PRAN RFL.
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5. 5
Flow of contents :-
INTRODUCTION
ORGANIZATIONAL OVERVIEW OF PRAN-RFL GROUP
STRUCTURE AND DESIGN OF PRAN-RFL GROUP
CORPORATE SOCIAL RESPONSIBILITY
LIMITATIONS
RECOMMENDATION
CONCLUSION
REFERENCES

6. Part- 1
About Advertising
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7. Introduction
The activity or profession of producing advertisements
for commercial products or services.
Focuses attention to a product and grabs the attention of
the consumer.
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8. Types Of Advertising
There are several types of Advertising:
Brand Advertising
Retail or Local Advertising
Direct Response Advertising
Business –to-Business Advertising
Institutional Advertising
Nonprofit Advertising
Public Service Advertising 8

9. Part – 02
About PRAN-RFL
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10. Introduction
• PRAN-RFL Group is a family owned company founded in 1981
by Amjad Khan Chowdhury, a retired Major General of
Bangladesh Army.
• Primary focus was on agro based food processing to help the
rural farmers.
• At present They have more than 30 sister concern operating
in different areas from Agro-processing to light engineering.
• The group is pioneer & market leader in the most of its areas
of operation locally.
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11. Current Situation
• A team of 67,338 talented HR are the main strength behind
the group’s success.
• Exporting more than 98 countries all over the globe.
• Established overseas offices in INDIA, UAE, MALAYSIA,
AFRICA & EUROPE.
• Current Group Turn Over USD $1,2 Billion with an average
growth of 30%.
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12. Mission, Vision & Goal
• Mission: Poverty & Hunger are curses
• Vision: Improving Livelihood
• Company AIM: To generate employment and earn dignity & self
respect for their compatriots through profitable enterprises.
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13. Their Medium of Advertising
• Newspaper
• Magazine
• Radio
• Television
• Directories
• Outdoor and transit
• Direct mail, catalogues and leaflets
• Online
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14. PRINCIPAL COMPANIES OF
GROUP
LIFT & ELEVATORE
BUILDING MATERIALS
GARMENTS ACCESSORIES
FOOD PROCESSING PLASTICS HTheirSE
HOLD & HARDGOODS
HANGER PRINTING &
PACKAGING
SHOPPING BAG
LAND
DEVELOPMENT
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15. AREAS OF OPERATION OF
PRAN
CULINARY
SNACKS
JUICE
CONFECTIONERY
CARBONATED SOFT
DRINKS
BISCUIT & BAKERY
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16. AREAS OF OPERATION OF RFL
BUILDING MATERIALS
BIKE
PLASTICS HOUSEHOLD &
FURNITURE
WOODEN & LEMINATED
FURNITURE
MELAMINE & HOTPOT
LIFT & ELEVATORS
ELECTRICS & ELECTRONICS
STATIONERY
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17. ABOUT RFL PLASTICS LTD
• RFL commenced its business in plastics operation in 2003.
• Today They are the largest plastics converter in
Bangladesh.
• More than 27.000 skilled professional are directly engaged
with plastics operation.
• RFL has a own training centre for the development of Their
employees.
• A team of 320 skilled & energetic engineers are working
for product development
•
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18. What RFL Can Offer You
BOTTLES
TABLE SET
HANGERS
FOOD
CONTAINERS
KITCHEN
ACCESSORIES
CLEANING
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19. What RFL Can Offer You
CHAIRS
STORAGE
TABLES
TOILET
ACCESSORIES
RACKS
KIDS
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20. REGAL
MELAMINE
HOME
APPLIENCE
HOTPOT STATIONERY
BIKES
What RFL Can Offer You
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21. ABOUT EXPORT BUSINESS…
Presently They are serving in 108 countries of EUROPE,GULF, ASIA &
AMERICA
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22. PART- 3
Advertising Strategy
Of
PRAN-RFL
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23. Positioning
Pran always try to position their product through image
differentiation, because related marketing, and product
differentiation.
Pran will use logo and short advertisement so that
people can consistently see the advertisement so the
product will occupy a clear, distinctive, and desirable
place in the mind of the consumer relative to
competitors’ product.
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24. Product Marketing:
• For launching a product in the market, there is some
procedure that should be followed by every marketer to
move in the long run.
• Product will enable customers to have a different
experience to try our juice.
• They will be able to differentiate our product in quality
which is unique in the soft drinks market.
• They will not be able to feel the same way for the other
soft drinks in the market.
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25. Pricing Strategies:
• They charge based on “Overhead Expenses” and “Cost
Plus”. Overhead Expenses include rent, gas and electricity,
business telephone calls, packing and shipping supplies,
delivery and freight charges, cleaning, insurance, office
supplies, postage, payroll taxes, repairs, and maintenance.
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26. Place or Distribution:
• PRAN-RFL Group is using existed distributors for
distributing their new product Pran Juice then; we are
making some new channels and assign some distributors
to promote our product to all over the country.
• They are using mobile shop in the shopping malls, offices
and crowded areas so that people can purchase the
product easily when they like to consume.They will make
their consumer byValue Delivery Network.
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27. Advertising and Promotion:
The most successful advertising will be through BTV, NTV,
Channel I, ATN Bangla and RTV which are the most popular
television channels in the country.
 We will also use some bill-boards and leaflets and we will
hold a sport event to promote the product.
We will also use our experience so that we can create
attention to the customers.
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28. Target market
Their main target market people are the young ages
people who like to drink juice very much.
Mostly the school going students and the children. Beside
that we also focus the young generation people.
Although Their main target market is young people but
we also prefer the people of adult and old ages people.
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29. Conclusion
THE BEST PRODUCTS WITH BEST QUALITY AT THE
BEST PRICE IN THE BEST DELIVERY TIME.
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31. DO YOU HAVE ANY QUESTION?
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