Presentation

1. Presentation Topic
“Overall Marketing Strategies of PRAN-RFL GROUP”
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2. Welcome To Our
Presentation
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Group Name
INFORMATION OF GROUP MEMBERS
NAME ID
Md. Amzad Hossain 15102225
Rifat Ahmed 15102183
Azizur Rohman Shawon 15102164
Md. Tarikul Islam 15102220
Inamul Haque Jahid 12302069
Rashedul Islam 13302072

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Flow of contents :
Introduction
Organizational Overview of PRAN-RFL GROUP
Marketing Strategies of PRAN-RFL GROUP
SWOT Analysis
Corporate social responsibility
Limitations
Recommendation
Conclusion

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Company Name PRAN-RFL Group
Started its operation 1981
Business Type Manufacturer, Trading Company, Buying
Office, Distributor/Wholesaler
PRAN’s MISSION “Poverty and hunger are curses”
PRAN’S AIM Is to generate employment and earn
dignity and self respect for competitors
through profitable enterprises.
Vision Improving livelihood
Product/Service Juice, Drinks, Confectionary, Dairy, Ethnic
Snacks & Different Types of Plastic iteams.
Number of Employees 70,000
Export Inception 1991
First Export Country France
Total Export Countries 108
Total Customer Reach 500 million (approx)
Introduction

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Subsidiaries of PRAN-RFL Group
PRAN food LDT.
RFL Plastic
BANGA PLASTIC INTERNATIONAL LTD.
RFL Group
Agricultural Marketing Company Limited.
ChorkaTextile Ltd.
Property Lift

7. Principal companies of group
LIFT & ELEVATORE
BUILDING MATERIALS
GARMENTS ACCESSORIES
FOOD PROCESSING PLASTICS HTheirSE
HOLD & HARDGOODS
HANGER PRINTING &
PACKAGING
SHOPPING BAG
LAND
DEVELOPMENT
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8. Areas of operation of PRAN
CULINARY
SNACKS
JUICE
CONFECTIONERY
CARBONATED SOFT
DRINKS
BISCUIT & BAKERY
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9. Areas of operation of RFL
BUILDING MATERIALS
BIKE
PLASTICS HOUSEHOLD &
FURNITURE
WOODEN & LEMINATED
FURNITURE
MELAMINE & HOTPOT
LIFT & ELEVATORS
ELECTRICS & ELECTRONICS
STATIONERY
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10. About export business…
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India
Singapore
Malaysia
Korea
Japan
Switzerland
Germany
France
Australia
Italy
Qatar
UAE
Pakistan
Sri Lanka
Nepal
Canada
Oman
They export there product more than 106 countries

11. Positioning
Pran always try to position their product through image
differentiation, because related marketing, and product
differentiation.
Pran will use logo and short advertisement so that
people can consistently see the advertisement so the
product will occupy a clear, distinctive, and desirable
place in the mind of the consumer relative to
competitors’ product.
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12. Place or Distribution
• PRAN-RFL Group is using existed distributors for
distributing their new product Pran Juice then; we are
making some new channels and assign some distributors
to promote our product to all over the country.
• They are using mobile shop in the shopping malls, offices
and crowded areas so that people can purchase the
product easily when they like to consume.They will make
their consumer byValue Delivery Network.
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13. Pricing Strategies
• They charge based on “Overhead Expenses” and “Cost
Plus”. Overhead Expenses include rent, gas and electricity,
business telephone calls, packing and shipping supplies,
delivery and freight charges, cleaning, insurance, office
supplies, postage, payroll taxes, repairs, and maintenance.
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14. Product Marketing
• For launching a product in the market, there is some
procedure that should be followed by every marketer to
move in the long run.
• Product will enable customers to have a different
experience to try our juice.
• They will be able to differentiate our product in quality
which is unique in the soft drinks market.
• They will not be able to feel the same way for the other
soft drinks in the market.
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15. Advertising and Promotion
The most successful advertising will be through BTV, NTV,
Channel I, ATN Bangla and RTV which are the most popular
television channels in the country.
 We will also use some bill-boards and leaflets and we will
hold a sport event to promote the product.
We will also use our experience so that we can create
attention to the customers.
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16. Target market
Their main target market people are the young ages
people who like to drink juice very much.
Mostly the school going students and the children. Beside
that we also focus the young generation people.
Although Their main target market is young people but
we also prefer the people of adult and old ages people.
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SWOT Analysis
Strength:
1.Brand Image
2.Superior quality control measures.
3.Market Share.
4.Distribution channel.
5.Highly skilled human resource.
6.Unmatched product and brand portfolio.
Weakness:
1.Short life cycle of product.
2.A lot of distance and huge amount of
transport cost.
3.Lowest per capita consumption:
4.Price disadvantages:
Opportunities:
1.Company can develop the effective
distribution system.
2.Competitiors weak distribution channel.
3.Export tie up with multinationals.
4.Franchise business all over the world.
Threats:
1.Changing consumer behavior.
2.Aggressive competitors.
3.Availability of foreign product.
4.Limited target segmentation.
PRAN-RFL

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Corporate social responsibility
Promises to
environment
Promises to
preservation
Promises to
customer
Promises to
society
Promises to
employee

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Limitations
Less salary of employee.
Not interested to provide internship.
Violation of law.
Inefficiency & insufficient in management, training &
development program .
Uncertified license & document.

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Recommendation
In the first the firm should ensure quality of PRAN-RFL product
according to the consumer’s need and expectations.
New segments will be added with the existing market.
The same price should be fixed all through the country.
Deters, agents, wholesalers should be given high commission.

21. Conclusion
THE BEST PRODUCTS WITH BEST QUALITY AT THE
BEST PRICE IN THE BEST DELIVERY TIME.
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22. DO YOU HAVE ANY QUESTION ?
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