The document discusses logo experimentation for a music magazine. It examines different design elements for the logo including font, opacity, size, additional shapes and colors. The document provides examples of existing magazine logos. It also shares the results of a mini survey where readers selected their preferred logo designs. Finally, it proposes a 'current' logo using a Droid Serif font with flipped lettering to make it more recognizable as a brand. Minor adjustments may be made to the logo as the magazine is designed.

1. LOGO EXPERIMENTATION
Media Studies

2. LOGO COMPOSITION
All of the logos contain the name
of the music magazine, in a font
that is appropriate to the target
audience. In some of the logos
that I have seen some of the
letters were backwards, which
makes it more interesting and
making more of a corporate
identity, instead of a name.

4. OPACIT Y
By adding multi opacity layers it
can give the effect that it is fading
away, however, this may make it
harder to read and the cover
image may make the logo get
lost, this would be one of the
biggest dilemmas because know
one would be able to establish
the brand of my music magazine.
However by adding one opacity layer,
close to the ‘main’ layer it can add extra
depth to the logo and make it more
interesting. I have taken this technique
into account when making my logo.

5. SIZE
The most important thing about the logo is the size, you have to get
the right balance, too big and it can be too in your face, but too small
and it is hardly readable and the brand won’t be established. A good
effect is making the lettering different sizes, it makes the logo more
interesting, makes it more of a brand, although it probably won’t suit
my magazine because it might look too childish, but once I have
made the rest of the magazine I could play around with this to see
what it looks like, keeping in mind my audience, and what they like,
the whole time.

6. LOGO DESIGN
All of the logos that I looked at
have something different on it
that make it more of a
recognizable corporate brand.
They use colour, organize the
letters in shapes, ‘like a guitar’,
adding shapes and adding opacity
to make the letters blur together.

9. COLOUR
Colour can come in very handy when designing my magazine, each colour can
represent a different mood/emotion and each colour can be used to let the
reader establish the genre of the magazine. As I have said each colour
represents a different mood/emotion, for example, red can be associated with
anger and pain, or love and passion, but the colour blue can represent coldness.
Another handy technique is establishing the genre, black could mean that is a
rock magazine, because black is very dark/mysterious, but white can be an
indie magazine, it can represent innocence.

10. ‘MINI SURVEY’
Which Design Do You Like The Most ?
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11. From all of the different fonts for my logo that I looked at here are the ones
that were chosen the most. I will try to use all of these fonts in my music
magazine, however for my logo I will use the font displayed on the next
slide.

12. THE DESIGN
This font is slick and classy
however has an urban, modern
edge. The ‘mini’ flicks on the edge
of the letters make it look like a
‘mini’ serif, which are traditionally
Droid - Regular found on older fonts, like Times
New Roman, they can add a hint
of nostalgia and class. The
smooth curves add a hint of
luxury and modernisation, this
font is perfect for the logo for my
magazine because my music
Serif magazine is aimed at the middle
class, technology savvy
people, and this font has the
‘Mini’ Serif
urban, modern edge with the
curves and the traditional, upper
class look with the ‘mini’ serifs.

13. ‘CURRENT’ MUSIC MAGAZINE LOGO
This is the whole design/font I am looking to use as the
logo for my music magazine, current. I have flipped the
lettering round to make it more of a recognisable brand
and something I can use as a theme throughout the
magazine. This logo may be subject to small
changes, because as I start to make my magazine it
may be clear that adding an opacity layer etc. may
make the magazine look better, or the typography
clearer to read because of the photos that I used.