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OVERALL EVALUATION
          Robyn Lanphier AS Media
1) IN WHAT WAYS DOES YOUR MEDIA PRODUCT
  USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS
  OF REAL MEDIA PRODUCTS?

  In my media product I have made use of many
  conventions within the three pieces. These include:
Front Cover           Contents Page      DPS
Larger (main) image   Columns            Main Image
Masthead              Images             Varied Fonts
Cover lines           Captions           Page Numbers
Plug                  Colour Scheme      Columns
Date                  Editors Letter     Website
Price                 Text Boxes
Barcode
Features
Promotions
Colour Scheme
Left-side Third
LARGER MAIN IMAGE
   I chose to use this picture as my main
    image on the front cover because of the
    effective background and I thought I could
    work around this picture efficiently.
    Additional reasons included that it would
    stereotypically appeal to my target
    audience.

MASTHEAD
   My masthead was one of the
    trickiest parts when creating my
    product, due to varied reasons
    (e.g. deciding on a name which
    sounded modern and appealing.)
    After choosing the name
    Audience.; I began to make my
    magazine front cover.
   However, I came to a point where I struggled when
    trying to find other colours to use. I would‟ve been
    stuck with only limited colours, such as burgundy, grey
    or black.
   Because of the struggle and because it was so early
    on in the course, I decided to carry out some audience
    research in order to see if it was worth changing the
    masthead altogether. The audience agreed and I
    found that the name and the colour of the masthead
    wasn‟t intriguing enough for a magazine; whereas they
    did like the style of the masthead.
   I agreed, and so after trying to find a name for a long
    while, came to the conclusion of GLOBE. This name
    represents the multi-culture within music and how
    music varies all around the world. I also settled on a
    main colour of blue because it is a wide colour and
    there are many, many different blues that I could use.
    Also, blue can mix with a lot of other colours which
    made it easier.
   I also found it very difficult to make use of the
    convention which many magazines do: putting the
    masthead behind the main character on the front.
    Doing this was difficult as my photo was taken with the
    background already behind him. After working with
    many ways to try and make this work; I had to cut out
    around his head and create a new picture with that and
    then edit it on the top in the same size, so it looked as
    though the masthead was behind him, but still
    readable.
COVER LINES
       I use many different cover lines on
        my magazine cover which gave my
        magazine an edge and made the
        magazine look busy which could
        appeal to the audience because                 This is the main coverline I used which was
                                                        an attachment to my cover story. I used
        there was many interesting features             different fonts and colours and also added
        in my magazine.                                 effects such as drop-shadows and
                                                        embossments to attract the audience and
                                                        make it stand out much more.



PLUG                                            DATE/PRICE/BARCODE
                                                                                       Date
   Originally the                                                                     Price
    plug I used
    featured was:                                                                    Barcode

                  I then changed it to this
                   because I thought the           After making my own barcode, I
                   artist suited my audience        researched       different   magazine
                   better and after looking         barcodes and discovered that many
                   at other magazines,              had different prices on within different
                   thought the use of the “*”       places, so I worked out the price
                   and the note from it was         equivalents and so used that. I also
                   effective and looked             decided to take the chance to
                                                    promote my magazine and advertise
                   more professional.               the website.
EDITORS LETTER




 My editors letter was something I found particularly hard to
 write, because I wasn‟t really sure how to connect with my target
 audience without repeating myself from the contents page.


                     IMAGES/CAPTIONS
                    Here are two examples of where I used both
                    images and captions. I tried to use a pun on
                    words within the “Welcome to Marina‟s Electra
                    Heart” because in the background of the picture,
                    there are signs in lights that say “electra heart”. I
                    also used a heart icon instead of an „A‟ to add an
                    edge to the statement.
ADDITIONAL FEATURES
   I also created a barcode on my contents page,
    where if scanned by smartphones that can read
    barcodes, the phone should be sent to the
    webpage of my blog
    (www.robynlanphier.wordpress.com) .

   The use of the twitter and facebook logos are used
    for promotion purposes and so I made use of them
    so that they would look professional.
MAIN IMAGE
   The main image I used is quite a
    personal picture which could relate
    to preteen girls. It is like this
    because he is in a comfortable
    stance and is staring into the camera
    which could create the idea that he
    is looking into his fan‟s eyes which
    fits perfectly into the audience.



PAGE NUMBERS
                 I had to make sure that the page numbers on
                  my DPS looked real and were the same pages
                  matched up to the one on my contents page.
                  Also, I used other features such as wrote the
                  website and the name of the cover story on the
                  bar where the page numbers were.
FRONT COVER
                    My magazine cover was originally inspired by Billboard magazine but when I
                    changed my masthead from AUDIENCE to GLOBE and then the colour
                    scheme of my magazine from just burgundy and black to different blues, it
                    was further influenced by this particular edition of Vibe magazine. I liked the
                    colours and the use of conventions on the piece. I made use of conventions
                    such as the colour scheme, the cover likes and the barcode in similar ways
                    to this magazine because it seemed effective and made the magazine
                    appear to look professional.

CONTENTS PAGE
When trying to find inspiration for a magazine contents page, I came across
an NME magazine contents page. I particularly liked the top banner saying
“THIS WEEK” and I also liked the layout; which is what inspired me to have
my own contents page in a similar layout. I didn‟t like the colour scheme as
it is different to as how I imagined my own to be, although I liked the way the
page titles and page numbers were divided into separate sections.

                                  DOUBLE PAGE SPREAD
                                  Although my own product is somewhat different to this
                                  double page spread, the layout of my own double page
                                  spread was inspired by this. I particularly liked the
                                  division between the pages: one being a full picture and
                                  the other being the story or interview itself. I liked how
                                  there was only two columns and I also liked the simple
                                  colour scheme, which then influenced me to make use
                                  of this within my own magazine‟s final product.
2. HOW DOES YOUR MEDIA PRODUCT
  REPRESENT PARTICULAR SOCIAL GROUPS?
   Personally I would assume my magazine would
    represent females from pre-teen to late teen, of any
    class.
I have presented this by my use of image.
He is fully clothed standing in an innocent
position, wearing typical teenage boy
clothing. The colours are more feminine as
opposed to not, as I have use light blues
and some pink. The majority of artists I
have made use of are particularly targeted
for younger girls and my article asks and
answers questions a girl interested in my
model would want to read about (e.g. if he is
single, when he will be touring. I have also
mentioned that he has been branded “The
British Justin Bieber” – who is a typical teen
icon for teenage girls).
 Additionally, my product can relate to the audience
  because the price is reasonable at £2.10 – not too
  expensive.
 The fact I have included the use of social
  networking links and also a website – this can
  relate to the audience because pre-teen females
  would be in contact with modern-day technology
  and so could make use of these.
 The audience could relate to the artists I have
  featured; the competition(s); and the poster.
 These are all effective because a teenage girl
  would relate to these and would stereotypically
  appeal to these features.
3. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

 The media institution which would typically
  distribute my product would probably be not only on
  newsstand, but also online. The use of a webzine
  for my magazine would be effective because the
  majority of teenagers have access to the internet
  and so they will be allowed to access the magazine
  digitally and also, for free.
 My target audience could buy the magazine from a
  newsstand because it will allow them to have the
  free posters which my magazine features.
   The magazine is released weekly and so with the
    price at £2.10, wouldn‟t necessarily be difficult to
    afford the magazine if you wanted to purchase each
    issue of the magazine weekly.
4. WHO WOULD BE THE AUDIENCE FOR
YOUR MEDIA PRODUCT?

   Who was your target audience and how did you
    reach that decision?
My target audience was originally those of any age in
working class who listened to chart music. After changing
my magazine it then was teenage girls who were
interested in chart music. I changed my magazine
because I changed the name of the magazine and also I
changed the main pictures. Because the main pictures
were changed, I found that the magazine would more than
likely relate easier to my new audience as opposed to the
older one. I reached this decision after having multiple
pictures which could relate to this and I thought because I
can relate to it myself I would have many more ideas.
AUDIENCE PROFILE

                   Stereotypically, this
                   would be the sort of
                   character I would
                   imagine to buy my
                   magazine:

                   - Pre-teen

                   - Female

                   - Interested in
                   stereotypical teenage
                   boy music
5. HOW DID YOU ATTRACT/ADDRESS YOUR
AUDIENCE?

 To attract my target audience, I specifically
 made use of colours which could typically
 relate to those who are interested in the
 product. Alternatively, the main image I
 used is one that would typically attract a sort
 of „preppy‟ female teenager. Additionally the
 promotions, plugs and the article I used also
 relates to my target audience.
FRONT COVER
 I used a blue and pink colour scheme which would
  stereotypically relate to the target audience.
 I used a plug which would relate to the audience:



 I also used promoting features such as the
use of the words “EXCLUSIVE”.
CONTENTS PAGE
 Again, I used the same colour scheme so that the
  pieces linked together.
 I used twitter and facebook logos and also wrote
  the name of websites so that people within the
  target audience who have access to technology
  could take advantage of these.
 I also made the magazine more personal by
  directing it to the audience, such as:
DOUBLE PAGE SPREAD
   I used multiple quotes sort of dotted around and
    within the columns that I thought the audience
    would take particular interest to, such as:
6. WHAT HAVE YOU LEARNT ABOUT
TECHNOLOGIES FROM THE PROCESS OF
CONSTRUCTING THIS PRODUCT?

   The software(s) I used were Adobe Photoshop,
    InDesign and Illustrator. Using these forms of
    collaborative software was useful to allow me to put all
    of my layers and designs together to make one final
    successful product.
   I also manipulated my images to improve the
    appearance of them. I additionally manipulated my
    masthead and cover lines throughout the product to
    make them look more professional.
   Online websites I made use of were those such as
    www.wordpress.com; www.prezi.com;
    www.youtube.com; www.slideshare.com. Using these
    websites allowed me to be more creative within my
    construction, and research and planning.
7. LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO
YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM
IT TO THE FULL PRODUCT?

   I feel as though I have made dramatic
    improvements and progression from the product I
    made for the preliminary task to the final product of
    my coursework task. This is because of the many
    conventions I have made use of and the effort and
    detail I have put into this task as opposed to the
    preliminary. I have also improved my skills when
    using the software(s) and so this enabled me to
    explore a wider variety of detailed changes I can
    and have made to my final products (e.g. drop
    shadows, colour picking)

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Overall evaluation

  • 1. OVERALL EVALUATION Robyn Lanphier AS Media
  • 2. 1) IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? In my media product I have made use of many conventions within the three pieces. These include: Front Cover Contents Page DPS Larger (main) image Columns Main Image Masthead Images Varied Fonts Cover lines Captions Page Numbers Plug Colour Scheme Columns Date Editors Letter Website Price Text Boxes Barcode Features Promotions Colour Scheme Left-side Third
  • 3. LARGER MAIN IMAGE  I chose to use this picture as my main image on the front cover because of the effective background and I thought I could work around this picture efficiently. Additional reasons included that it would stereotypically appeal to my target audience. MASTHEAD  My masthead was one of the trickiest parts when creating my product, due to varied reasons (e.g. deciding on a name which sounded modern and appealing.) After choosing the name Audience.; I began to make my magazine front cover.
  • 4. However, I came to a point where I struggled when trying to find other colours to use. I would‟ve been stuck with only limited colours, such as burgundy, grey or black.  Because of the struggle and because it was so early on in the course, I decided to carry out some audience research in order to see if it was worth changing the masthead altogether. The audience agreed and I found that the name and the colour of the masthead wasn‟t intriguing enough for a magazine; whereas they did like the style of the masthead.  I agreed, and so after trying to find a name for a long while, came to the conclusion of GLOBE. This name represents the multi-culture within music and how music varies all around the world. I also settled on a main colour of blue because it is a wide colour and there are many, many different blues that I could use. Also, blue can mix with a lot of other colours which made it easier.  I also found it very difficult to make use of the convention which many magazines do: putting the masthead behind the main character on the front. Doing this was difficult as my photo was taken with the background already behind him. After working with many ways to try and make this work; I had to cut out around his head and create a new picture with that and then edit it on the top in the same size, so it looked as though the masthead was behind him, but still readable.
  • 5. COVER LINES  I use many different cover lines on my magazine cover which gave my magazine an edge and made the magazine look busy which could appeal to the audience because  This is the main coverline I used which was an attachment to my cover story. I used there was many interesting features different fonts and colours and also added in my magazine. effects such as drop-shadows and embossments to attract the audience and make it stand out much more. PLUG DATE/PRICE/BARCODE Date  Originally the Price plug I used featured was: Barcode  I then changed it to this because I thought the  After making my own barcode, I artist suited my audience researched different magazine better and after looking barcodes and discovered that many at other magazines, had different prices on within different thought the use of the “*” places, so I worked out the price and the note from it was equivalents and so used that. I also effective and looked decided to take the chance to promote my magazine and advertise more professional. the website.
  • 6. EDITORS LETTER My editors letter was something I found particularly hard to write, because I wasn‟t really sure how to connect with my target audience without repeating myself from the contents page. IMAGES/CAPTIONS Here are two examples of where I used both images and captions. I tried to use a pun on words within the “Welcome to Marina‟s Electra Heart” because in the background of the picture, there are signs in lights that say “electra heart”. I also used a heart icon instead of an „A‟ to add an edge to the statement.
  • 7. ADDITIONAL FEATURES  I also created a barcode on my contents page, where if scanned by smartphones that can read barcodes, the phone should be sent to the webpage of my blog (www.robynlanphier.wordpress.com) .  The use of the twitter and facebook logos are used for promotion purposes and so I made use of them so that they would look professional.
  • 8. MAIN IMAGE  The main image I used is quite a personal picture which could relate to preteen girls. It is like this because he is in a comfortable stance and is staring into the camera which could create the idea that he is looking into his fan‟s eyes which fits perfectly into the audience. PAGE NUMBERS  I had to make sure that the page numbers on my DPS looked real and were the same pages matched up to the one on my contents page. Also, I used other features such as wrote the website and the name of the cover story on the bar where the page numbers were.
  • 9. FRONT COVER My magazine cover was originally inspired by Billboard magazine but when I changed my masthead from AUDIENCE to GLOBE and then the colour scheme of my magazine from just burgundy and black to different blues, it was further influenced by this particular edition of Vibe magazine. I liked the colours and the use of conventions on the piece. I made use of conventions such as the colour scheme, the cover likes and the barcode in similar ways to this magazine because it seemed effective and made the magazine appear to look professional. CONTENTS PAGE When trying to find inspiration for a magazine contents page, I came across an NME magazine contents page. I particularly liked the top banner saying “THIS WEEK” and I also liked the layout; which is what inspired me to have my own contents page in a similar layout. I didn‟t like the colour scheme as it is different to as how I imagined my own to be, although I liked the way the page titles and page numbers were divided into separate sections. DOUBLE PAGE SPREAD Although my own product is somewhat different to this double page spread, the layout of my own double page spread was inspired by this. I particularly liked the division between the pages: one being a full picture and the other being the story or interview itself. I liked how there was only two columns and I also liked the simple colour scheme, which then influenced me to make use of this within my own magazine‟s final product.
  • 10. 2. HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?  Personally I would assume my magazine would represent females from pre-teen to late teen, of any class. I have presented this by my use of image. He is fully clothed standing in an innocent position, wearing typical teenage boy clothing. The colours are more feminine as opposed to not, as I have use light blues and some pink. The majority of artists I have made use of are particularly targeted for younger girls and my article asks and answers questions a girl interested in my model would want to read about (e.g. if he is single, when he will be touring. I have also mentioned that he has been branded “The British Justin Bieber” – who is a typical teen icon for teenage girls).
  • 11.  Additionally, my product can relate to the audience because the price is reasonable at £2.10 – not too expensive.  The fact I have included the use of social networking links and also a website – this can relate to the audience because pre-teen females would be in contact with modern-day technology and so could make use of these.  The audience could relate to the artists I have featured; the competition(s); and the poster.  These are all effective because a teenage girl would relate to these and would stereotypically appeal to these features.
  • 12. 3. WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?  The media institution which would typically distribute my product would probably be not only on newsstand, but also online. The use of a webzine for my magazine would be effective because the majority of teenagers have access to the internet and so they will be allowed to access the magazine digitally and also, for free.  My target audience could buy the magazine from a newsstand because it will allow them to have the free posters which my magazine features.
  • 13. The magazine is released weekly and so with the price at £2.10, wouldn‟t necessarily be difficult to afford the magazine if you wanted to purchase each issue of the magazine weekly.
  • 14. 4. WHO WOULD BE THE AUDIENCE FOR YOUR MEDIA PRODUCT?  Who was your target audience and how did you reach that decision? My target audience was originally those of any age in working class who listened to chart music. After changing my magazine it then was teenage girls who were interested in chart music. I changed my magazine because I changed the name of the magazine and also I changed the main pictures. Because the main pictures were changed, I found that the magazine would more than likely relate easier to my new audience as opposed to the older one. I reached this decision after having multiple pictures which could relate to this and I thought because I can relate to it myself I would have many more ideas.
  • 15. AUDIENCE PROFILE Stereotypically, this would be the sort of character I would imagine to buy my magazine: - Pre-teen - Female - Interested in stereotypical teenage boy music
  • 16. 5. HOW DID YOU ATTRACT/ADDRESS YOUR AUDIENCE?  To attract my target audience, I specifically made use of colours which could typically relate to those who are interested in the product. Alternatively, the main image I used is one that would typically attract a sort of „preppy‟ female teenager. Additionally the promotions, plugs and the article I used also relates to my target audience.
  • 17. FRONT COVER  I used a blue and pink colour scheme which would stereotypically relate to the target audience.  I used a plug which would relate to the audience:  I also used promoting features such as the use of the words “EXCLUSIVE”.
  • 18. CONTENTS PAGE  Again, I used the same colour scheme so that the pieces linked together.  I used twitter and facebook logos and also wrote the name of websites so that people within the target audience who have access to technology could take advantage of these.  I also made the magazine more personal by directing it to the audience, such as:
  • 19. DOUBLE PAGE SPREAD  I used multiple quotes sort of dotted around and within the columns that I thought the audience would take particular interest to, such as:
  • 20. 6. WHAT HAVE YOU LEARNT ABOUT TECHNOLOGIES FROM THE PROCESS OF CONSTRUCTING THIS PRODUCT?  The software(s) I used were Adobe Photoshop, InDesign and Illustrator. Using these forms of collaborative software was useful to allow me to put all of my layers and designs together to make one final successful product.  I also manipulated my images to improve the appearance of them. I additionally manipulated my masthead and cover lines throughout the product to make them look more professional.  Online websites I made use of were those such as www.wordpress.com; www.prezi.com; www.youtube.com; www.slideshare.com. Using these websites allowed me to be more creative within my construction, and research and planning.
  • 21. 7. LOOKING BACK AT YOUR PRELIMINARY TASK, WHAT DO YOU FEEL YOU HAVE LEARNT IN THE PROGRESSION FROM IT TO THE FULL PRODUCT?  I feel as though I have made dramatic improvements and progression from the product I made for the preliminary task to the final product of my coursework task. This is because of the many conventions I have made use of and the effort and detail I have put into this task as opposed to the preliminary. I have also improved my skills when using the software(s) and so this enabled me to explore a wider variety of detailed changes I can and have made to my final products (e.g. drop shadows, colour picking)