This chapter discusses personal effectiveness and self-awareness, which are foundational for great management. It covers learning theories, the importance of self-reflection, understanding personality and skills, and managing stress. The key points are: social learning theory emphasizes attention, retention, reproduction, and motivation in learning; self-awareness involves assessing personality, values, skills, and preferences through self-reflection and feedback; and stress arises from both major life events and daily hassles, so it is important for managers to understand and manage stress levels.