Uploaded byPhil Buckley
Developer Grade SEO
The document discusses SEO basics and best practices, emphasizing the importance of proper coding standards and semantic markup to improve search rankings. It highlights common mistakes to avoid and the significance of metadata in helping search engines better understand content. The presentation is aimed at developers, providing them insights to enhance their websites for better SEO performance.
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Developer Grade SEO
- 1. Developer Grade SEOJuly2011Phil BuckleySEO – What You Need To Know Raleigh SEO Meetup GroupTwitter: @1918
- 3.
- 4. Mind map ofthe SEO process
- 5. Oh no youdidn’t!<meta name=“robots" content=“noindex">User-agent: * Disallow: /Make sure you didn’t do something really simple, yet tragic
- 6. Canonicalizationwwwvs.non-www<link rel="canonical" href="http://www.1918.com/free-seo-classes-in-raleigh/" />
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- 9. What is thecurrent standard?XHTML 1.1 became a W3C Recommendation on May 31, 2001.CSS 2 became a W3C Recommendation on June 7, 2011.<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.1//EN" "http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd"> <html version="-//W3C//DTD XHTML 1.1//EN" xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.w3.org/1999/xhtml http://www.w3.org/MarkUp/SCHEMA/xhtml11.xsd" > <head> <title>Virtual Library</title> </head> <body> <p>Content is <a href="http://example.org/">good</a>.</p> </body> </html>
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- 11. Keep your codeclean<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "DTD/xhtml1-strict.dtd">Do you see why this is WRONG?
- 12. Elementary Don’ts<a href=“foo.html”>clickhere</a><imgsrc=“bar.jpg” alt=“” /><title>home</title>Site Developed by <a href=“developer.com”>me</a>Missed opportunityMissed opportunity +UnforgivableDon’t do this
- 13. The Semantic Webis a "web of data" that facilitates machines to understand the semantics, or meaning, of information on the World Wide Web. It extends the network of hyperlinked human-readable web pages by inserting machine-readable metadata about pages and how they are related to each other, enabling automated agents to access the Web more intelligently and perform tasks on behalf of users.
- 14. What is SemanticMarkup, or Meta-Data?Meta-data can be a difficult concept to grasp. So for example, here is some regular data:(+1)919 829 3518Of course, most of us will guess correctly that this as a telephone number, but computer systems have no way of knowing that. They see it as a string of numbers – it could be anything! So that’s where meta-data comes in.<span class=”telephone”>(+1)919 829 3518</span>
- 15. Meta, Micro, RFDa,Rich-snippets & schema.orgWe’ll get back to that in a little bit
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- 18. Do you styleyour markup this beautifully?What is a search signal?
- 19. Do you lovethe unix command prompt?
- 20. How to thinklike a robot
- 21. Meta, Micro, RFDa,Rich-snippets & schema.orgOk, we’re back to the good stuff now
- 25. Wait, didn’t Googlesay something else a few years ago?
- 26. Wait, didn’t Googlesay something else a few years ago?
- 27. Wait, didn’t Googlesay something else a few years ago?
- 28. Opportunity to buildit right into the template
- 29. Opportunity to buildit right into the template
- 30. Elementary Do’sAuthor metaPublisheddate metaTaken from Danny Sullivan’s Daggle.com blog site
- 31. Meta data canmake a big impact in search resultsTaken from a Google search for Danny Sullivan
- 32. F.A.Q.Do I reallyhave to do this stuff to rank?No.Would my time be better spent doing other SEO tasks?Possibly.If I ask my development team to do this stuff they’ll punch me in the face!Possibly. When you get off the floor, hire one of the developers here tonight to replace them.
- 33. Thank YouSpecial thanksto our sponsors:Coalmarch Productions for keeping this meetup FREE!Thee Design Studio for providing the food & drinks For the delicious custom made SEO cupcakesfor letting us use their cool space
Editor's Notes
- #22 Still the most powerful signals… links, powerful and plentiful links