This information about the search engine optimization how to rank your website on google .when someone search on google then your website is not on google first page show that person dont click your website link . after reading this tricks or basics of search engine optimization you can found your website link on google first page after doing this . advertising of your website is more important because every one make website easily but from last page of google to first page journey is some difficult so people your easy access on search engine i give you a presentation on search engine optimization SEO.....thanks you.
Online Discoverability: A Webinar for Coggno by DeltinaUDeltinaU
Why do some products show up in search results with starred reviews?
How do I get my profile image to appear in Google search results for every article I write?
Why aren't my products listed in search engine shopping results?
How do I control how my content looks when shared on Facebook?
How do I format my web content to show more details on Twitter and Pinterest?
Author and new media expert Deltina Hay answers these questions and more by demonstrating how to improve your content's online discoverability by optimizing for search, sharing, and conversion.
Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...Dawn Anderson MSc DigM
There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
This information about the search engine optimization how to rank your website on google .when someone search on google then your website is not on google first page show that person dont click your website link . after reading this tricks or basics of search engine optimization you can found your website link on google first page after doing this . advertising of your website is more important because every one make website easily but from last page of google to first page journey is some difficult so people your easy access on search engine i give you a presentation on search engine optimization SEO.....thanks you.
Online Discoverability: A Webinar for Coggno by DeltinaUDeltinaU
Why do some products show up in search results with starred reviews?
How do I get my profile image to appear in Google search results for every article I write?
Why aren't my products listed in search engine shopping results?
How do I control how my content looks when shared on Facebook?
How do I format my web content to show more details on Twitter and Pinterest?
Author and new media expert Deltina Hay answers these questions and more by demonstrating how to improve your content's online discoverability by optimizing for search, sharing, and conversion.
Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...Dawn Anderson MSc DigM
There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
SEO Blog Growth: My Top To Bottom Process - ContentJam 2018Evolving SEO
I was going to talk entirely about keyword intent, but realized I wanted to actually give attendees my entire process for growing blog traffic with SEO. It starts with the keyword research and walks through the overall process all the way to updating and maintaining content.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
Google Hummingbird Update & Content StrategyKevin Gamache
Structurally the Google Hummingbird update was one of the largest, but what does it really mean for search engine optimization, developing content and the role of content strategy.
Using Competitive Gap Analyses to Discover Low-Hanging FruitKeith Goode
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
Adding to the post published here - http://bit.ly/1g6dOO8, Premchand Chandran has researched more and created a presentation on ‘How to Rank Well on Bing’ taking into consideration various factors that may affect the rankings. Check out the awesome presentation here!
On Page SEO services in Houston from the leading web design and digital marketing company which has expert web designers and web analysts who are highly experienced.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
SEO Blog Growth: My Top To Bottom Process - ContentJam 2018Evolving SEO
I was going to talk entirely about keyword intent, but realized I wanted to actually give attendees my entire process for growing blog traffic with SEO. It starts with the keyword research and walks through the overall process all the way to updating and maintaining content.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
Evaluation of User Experience: Inner-view to Google by Published Patents Rela...SEOzeo
Everybody talks about importance of user-experience but only few of us know what metrics Google cares. In this session, I will show inner-view to Google’s predicted perspective to measure happiness of users by ad-hocs and Google’s published patents.
Google Hummingbird Update & Content StrategyKevin Gamache
Structurally the Google Hummingbird update was one of the largest, but what does it really mean for search engine optimization, developing content and the role of content strategy.
Using Competitive Gap Analyses to Discover Low-Hanging FruitKeith Goode
Presented at Pubcon - Las Vegas on Tuesday, November 7th, 2017, for the panel Actionable SEO: Low-Hanging Fruit, this deck discusses the importance of competitive intelligence for keywords and links for finding opportunities that you may have missed.
SEO for the CEO - What C-level Executives Need to Know About SearchTheo Lynn
This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) presentation from session 1 of her DCU LINK Techspectations Seminar at Dublin City University with support from DCU Business School. It introduces SEO and explores what management in businesses need to know about SEO.
Adding to the post published here - http://bit.ly/1g6dOO8, Premchand Chandran has researched more and created a presentation on ‘How to Rank Well on Bing’ taking into consideration various factors that may affect the rankings. Check out the awesome presentation here!
On Page SEO services in Houston from the leading web design and digital marketing company which has expert web designers and web analysts who are highly experienced.
SEO para periodistas presentado en el curso de UIMP y FAPE: Los chic@s de la prensa se pasan al 2.0: ¿profesiones cool o salidas laborales para un sector en crisis?
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Recognition Strategies: SEO + Content Marketing + Video: A Roadmap for Rapid ...Inman News
Recognition Strategies: SEO + Content Marketing + Video: A Roadmap for Rapid Brand Building - Seth Price - session from Connect on the Road Miami - November 30, 2016
The fundamentals of ON PAGE SEO or Search Engine Optimization is the landing page optimization. It needs to go through few ON PAGE parameters to analyse the website first and then to implement ON PAGE SEO codes.
7 Ways To Boost Your Traffic With SEO And Content MarketingHappy Marketer
Whether you’re an individual establishing your personal brand online or an e-commerce company, the key to your online success is attracting web traffic to your site. Learn how to attract quality leads with these killer SEO and Content Marketing tips!
EMMS 2015: Content Marketing en negocios onlineFromDoppler
¿Cómo llegar a tu público objetivo de una manera diferente? En tan solo 30 minutos, Leandro Sabater devela el secreto del éxito de Tienda Nube y te enseña las mejores estrategias para crear contenidos que transformen lectores en clientes.
As possibilidades semânticas das estratégias de SEO dentro do ambiente do HTML5.
Palestra do Road Show TI Experience 2012. realizada no Senac de São José dos Campos em maio de 2012.
Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka
Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code.
During this interactive talk we'll cover:
* Natural Keyword Rich Content
* Open Graph Tags
* Title Text
* SEO Friendly URLs
* Why the Meta Description still matters
* Meta Keywords are useless but can be useful
* Semantic Markup & heading tags
* Microdata, Microformats, RDFa & Rich Snippets
* Googlent + Authorship
* Canonical URL
* Anchor text & Title Text for Links
* Alt Text, Title Text & file naming
* How to use nofollow and noindex
* XML Sitemaps
* Why comments are gold
* Social Authority
13 Things Developers Forget When Launching Public WebsitesAJi
This presentation will describe 13 tools developers typically forget when launching a public facing websites based on best practices in SEO and audience building. These are the tools both marketing and IT teams can use, or the savvy business owner can embrace, to help set yourself up for success.
The presentation was originally presented at the Kansas City Developers Conference in June of 2015
Search Engine Optimisation - Have you been crawled over?Marshal Yung
Valentine's Day on 2011 was a little different. I was invited to present a talk on the topic Search Engine Optimisation (SEO) to a group of students from Tunku Abdul Rahman College (Kuala Lumpur). Here are my slides on the love and hate between a search engine and a website.
SEO Basics, Plugins, Resources, and Tools (Feb 2020)Pam Ann Marketing
In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful SEO strategy, and what to expect from SEO. I’ll also share my favorite SEO plugins, sites, and tools.
Give your SEO efforts a boost with this presentation. It has the following contents: SEO strategic goals, on page and off page optimization,website analysis, branding, keyword research tools, cross linking, spiderable links, breadcrumb navigation, website design, link building, anchor text, white hat SEO, black hat/ spamdexing
Ensuring web sites are easy to find using search engines is important to ensure visitors will be able to find your content. This training gives some technical tips and suggestions how to optimize your sites for search engine visibility, for example:
* How to make sure search engines can find and process your content easily
* How to prevent duplicate content showing up in the search results
* How to make sure search results are rich and relevant
In this training you won't find the one weird trick to get to the top of the Google results but instead some practical tips how to ensure smooth experience for both human visitors and search robots.
Exove training by Johannes Siipola
SEO 101: How to Get Started Winning Google Search TrafficBernard Huang
Last updated 3/27/17 - Learn how to start winning in SEO. Here's a talk I gave at the 500 Startups Marketing Hell Week for Batch #18, #19, #20:
Topics covered include:
* State of SEO in 2017
* Should you do SEO?
* How to set up your relevant SEO accounts
* How to do keyword research
* On-site content considerations
* Top on-site technical considerations
* Anddddd, off-site hacking (backlinks)
* Recommended SEO tools
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Similar to WordCamp Milwaukee: Control What You Can Control in WordPress. On Page SEO FTW! (20)
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf
WordCamp Milwaukee: Control What You Can Control in WordPress. On Page SEO FTW!
1. CONTROL WHAT YOU CAN CONTROL IN WORDPRESS.
ON PAGE SEO FTW!
(FOR THE WIN)
A Talk By:
Mike Zielonka of
Tuna Traffic
@mikezielonka
Sunday, June 9, 13
2. WHO AM I?
Mike Zielonka
Director of Web Strategy
at
Tuna Traffic
@mikezielonka
linkedin.com/in/mikezielonka
Sunday, June 9, 13
3. WHAT WILL WE COVER?
• Natural Keyword Rich Content
• Open Graph Tags
• Title Text
• SEO Friendly URLs
• Why the Meta Description still
matters
• Meta Keywords are useless but
can be useful
• Semantic Markup & Heading Tags
• Microdata, Microformats, RDFa &
Rich Snippets
• Google+ Authorship
• Canonical URL
• Anchor text & Title Text for Links
• Alt Text, Title Text & File Naming
• How to use Nofollow and Noindex
• XML Sitemaps
• Why comments are gold
• Social Authority
Sunday, June 9, 13
4. Content was the PAST. Context is the PRESENT.
Sunday, June 9, 13
9. NATURAL KEYWORD RICH CONTENT
• There is no equation for how often your keyword
and its variations should be used.
• There is a point in Google’s Bell Curve where your
SEO will be hurt by over optimization.
• Follow the guideline of using a variant of your
keyword 1-3 times a paragraph.
Sunday, June 9, 13
10. SEO FRIENDLY URLS
• Set your permalinks to: /%category%/%postname%
• Other variants will work depending on how much
content you have or will have.
• Strip the category base from category URLS using
WordPress SEO.
Sunday, June 9, 13
11. How to set your Premalinks to be SEO Friendly.
Sunday, June 9, 13
12. SEMANTIC MARKUP & HEADING TAGS
• Use your target keyword phrase in your <title> and <h1> but
use variations.
• WordPress SEO makes it easy to customize both separately.
• <H1> is your page title and <title> is set under SEO Title in
the WordPress SEO settings.
• Use <hgroup> tag to create Semantic Headings when using
multiple heading tags.
• Use your Heading Tags to make your content easy to read
for Search Engines and visitors.
Sunday, June 9, 13
13. WHY THE META DESCRIPTION STILL
MATTERS
• The Meta Description does NOT impact your SERP
(Search Engine Ranking Position).
• The Meta Description DOES impact a users decision on
what link a user decides to click on and used for other
things like Open Graph Tags.
• Use %%excerpt%% to auto generate a meta description
in the Titles & Metas settings in WordPress SEO.
• Use this as a safe guard for when you forget to write
one.
Sunday, June 9, 13
14. How to have WordPress SEO auto generated Meta Descriptions.
Sunday, June 9, 13
15. OPEN GRAPH PROTOCOL
• Customizes what platforms such as: Facebook,
Google Plus, LinkedIn, etc use to determine
what to share with users on their network.
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
</head>
Sunday, June 9, 13
16. How To Enable Open Graph in WordPress SEO
Sunday, June 9, 13
17. META KEYWORDS ARE USELESS BUT
CAN BE USEFUL
• Google & Bing do NOT use them so neither should
you...BUT...
• If you know your competitors are watching your
every move, you can use Meta Keywords to throw
them off...
• OR BETTER YET...Look at what keywords your
competitors “think” they are optimizing for.
Sunday, June 9, 13
18. MICRODATA, MICROFORMATS, RDFA &
RICH SNIPPETS
• This topic goes very deep because of competing
technologies.
• Microdata - HTML5 http://schema.org &
Preferred Method
• Microformat - Old format http://microformats.org
• RDFa - (Resource Description Framework – in –
attributes) W3C Recommendation
Sunday, June 9, 13
20. HOW TO ADD MICRODATA IN
WORDPRESS
• Use the Schema Creator by Raven Plugin.
• Add detailed data about events, places,
movies, music, & more.
Sunday, June 9, 13
21. Add Custom Microdata to your content using the Schema Creator by
Raven Plugin.
Sunday, June 9, 13
23. THE GOOGLE+ AUTHORSHIP SETUP
• On Google+ add your site as a site you contribute
too.
• In WP, go to your WordPress profile and paste in
your Google+ url.
• In WordPress SEO settings Under Titles & Metas set
the Google+ Author highlighting for your home
page.
Sunday, June 9, 13
24. CANONICAL URL
• Tells Search Engines which URL is the absolute correct URL
to use.
• Prevents you from having duplicate content.
• example: www.google.com, google.com or,
google.com/?foo...Canonical lets you define which one
is Google should consider the absolute url.
• Canonical URLs are set by WP core for post/pages and
WordPress SEO handles tags, categories, etc. WordPress
SEO allows you to set a different Canonical URL for a
specific post/page
Sunday, June 9, 13
25. ANCHOR TEXT & TITLE TEXT FOR LINKS
• Title text tells the search engine what the linked url
is about.
• Anchor text tells the search engine what the link is
about.
• Link Example:
• <a href=”http://google.com” title=”World’s Best
Search Engine”>the world’s best search
engine</a>
Sunday, June 9, 13
26. ALT TEXT, TITLE TEXT & FILE NAMING
• Name your files with spaces (or %20) or dashes.
• Underscores appear as onelongword to Search
Engines.
• Alt text describes an image.
• You can use title text on an image.
• IMG Example
• <img src=”http://google.com/logo.jpg” title=”Google
Logo” alt=”Google’s Red, & White, Blue Logo”>
Sunday, June 9, 13
27. HOW TO USE NOFOLLOW AND NOINDEX
• Nofollow prevents links from passing “link juice” to
the page they are linking to.
• Noindex prevents the Search Engine from indexing
content.
• Tips
• Nofollow & Noindex your goal tracking pages.
• Seriously consider no indexing your tag and/or
category pages to prevent duplicate content.
Sunday, June 9, 13
28. XML SITEMAPS
• Gives Search Engines a road map across your site.
This includes your content, how frequently it
changes, when it was last updated, and relative
priority for your site.
• You can create Sitemaps specifically for: video,
images, mobile, & news.
• Make sure you submit to Google via Google
Webmaster Tools
Sunday, June 9, 13
29. How to Create a Sitemap With WordPress SEO
Sunday, June 9, 13
30. WHY COMMENTS ARE STILL GOLD
• Commentators create content for you
• Some Third Party Comment Systems like Facebook
or Livefyre allow visitors to post their comments on
their social network
• Asking commentators to opt in to your email list still
works well for building your email lists
Sunday, June 9, 13
31. SOCIAL AUTHORITY
• Search Engines use Social Indicators to influence
users clicks and SERP
• Bing: Facebook Integration
• Google: G+ Integration
• Social Share Counts add credibility to your content
to Search Engines & visitors.
Sunday, June 9, 13
32. HOW TO ADD SOCIAL SHARING
• Use a Plugin that you can trust and loads your
social sharing buttons FAST. My top 3 are:
• Jetpack
• Digg Digg 2.0
• Share This
• Must Use Networks: Google Plus, FB, Twitter
Sunday, June 9, 13
33. THE WORDPRESS PLUGIN SETUP
• WordPress SEO by Yoast
• Jetpack, Digg Digg 2.0, or Share This
• Schema Creator by Raven
• SEO Friendly Images
• SEO Smart Links
• Redirection
• Google Analytics for WordPress
Sunday, June 9, 13
34. PREMIUM WORDPRESS PLUGINS
• SEO Smart Links – Premium Edition
• Video SEO for WordPress
• Local SEO for WordPress
Sunday, June 9, 13