The document discusses major changes to Google's search algorithms and policies from 2011 to 2012. It notes Google encrypting search queries in October 2011, algorithm changes rewarding freshness and time-sensitive content in November 2011, and the release of the Penguin and Panda algorithm updates in April and June 2012 targeting over-optimization and low-quality content. The document also discusses changes to AdWords policies and the increasing importance of paid search ads and analytics during this period.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
Objective Creative - South Yorkshire Digital Marketing ConferenceObjectiveAgency
Hosted by Sheffield Chamber of Commerce, this event featured ways to improve performance of search engine optimisation, pay per click advertising and social media campaigns.
Specialists from award winning Sheffield based marketing agency Objective Creative discussed the very latest website development methods, including ways to ensure your website is accessible on all mobile devices.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
Your Site’s Code is Hindering Your Success. Let’s Fix it!Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Website architecture issues lurking behind the scenes can make your website virtually invisible to search engines. Learn what the biggest roadblocks are and how to eradicate them for big online wins.
iPullRank Webinar - Planning SEO for 2021 Michael King
Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021.
Important topics we will be covering include:
-- Why should we start planning SEO for 2021
-- The current SEO climate
-- SEO trends we expect to continue into 2021
-- How to effectively plan SEO for 2021
SEO Monitoring - What, Why, and How - DeepCrawl WebinarJohn Doherty
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
Objective Creative - South Yorkshire Digital Marketing ConferenceObjectiveAgency
Hosted by Sheffield Chamber of Commerce, this event featured ways to improve performance of search engine optimisation, pay per click advertising and social media campaigns.
Specialists from award winning Sheffield based marketing agency Objective Creative discussed the very latest website development methods, including ways to ensure your website is accessible on all mobile devices.
Every year, reports are published stating that Google is shifting more to on-SERP SEO, or publishing content for searchers right on the search engine results page (SERP).
In this session, Diane Kulseth from Siteimprove will help you focus on three core tenets of your SEO strategy to fight against any drops in traffic coming from SEO, such as:
Keyword intent, what it is and why it matters
Looking to the SERPs for content direction
Strengthening your content with structured data markup and other technical optimizations
This intermediate-level session will provide a high-level SEO overview for marketers new to SEO and help attendees walk away with clear takeaways for their organization to reinforce their efforts for the future.
I was going through bluenile.com and found the site has hit by google algorithms multiple times in 2019-2020 and was not showing any signs of recovering. so I created this deck to solve SEO issues that bluenile is facing. there are some basic issues and some are very serious, site actually hit by site diversity update due to keyword cannibalization issues. I think this slide of mine will definitely help bluenile.com and people who want to do an SEO audit for the same segment.
SEO is becoming more crucial each day, which means it is essential to implement different strategies for SEO and rank your website in the Search Engine Optimization. SEO algorithms get upgraded every day, and SEO strategies are also evolving rapidly. Here are the top SEO strategies you can apply in 2022 to get your website in SERP.
Searchmetrics analysed 10.000 keywords and measured the correlations of different factors to the ranking position to determin the ranking factors 2012.
Matthias Bachor, Director Marketing at Searchmetrics, showed some details at the Diggit Conference in June 2012 in Slowenia.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
More than 90% of modern B2B buyers start their product research on a search engine. Is your organization or clientele positioned to capture that traffic? During this BMA-KC YP event, we’ll discuss how Google works, how you as a marketer can impact search results, and tips on building a career in digital marketing.
You’ll learn:
- The evolution of search engines, and how to get ahead of the next phase
- The classic challenges of search marketing for B2B, and how to overcome them
- Recent trends in search marketing you must be aware of
- Essential digital marketing skills you can start building right now
Google Algorithm Updates,Google Places ,Google Panda,Google Knowledge Graph ,Speed up your sites load time. Optimize all the images and scripts.
www.meritas.in
www.meritasdigitalmarketing.com
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
Google helpful content and shift away from traditional SEO - Daniel Foley Car...SearchNorwich
In this talk, Daniel Foley discusses Google's definition of helpful content and how much SEO has changed in his 25+ years of experience.
Daniel states that traditional SEO still works in some cases but in the next few years, the SERPs will go through a big shift, the likes of which the industry hasn't seen before.
For the full slides and information about the event, go to https://www.searchnorwich.org/events/searchnorwich-12
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
I was going through bluenile.com and found the site has hit by google algorithms multiple times in 2019-2020 and was not showing any signs of recovering. so I created this deck to solve SEO issues that bluenile is facing. there are some basic issues and some are very serious, site actually hit by site diversity update due to keyword cannibalization issues. I think this slide of mine will definitely help bluenile.com and people who want to do an SEO audit for the same segment.
SEO is becoming more crucial each day, which means it is essential to implement different strategies for SEO and rank your website in the Search Engine Optimization. SEO algorithms get upgraded every day, and SEO strategies are also evolving rapidly. Here are the top SEO strategies you can apply in 2022 to get your website in SERP.
Searchmetrics analysed 10.000 keywords and measured the correlations of different factors to the ranking position to determin the ranking factors 2012.
Matthias Bachor, Director Marketing at Searchmetrics, showed some details at the Diggit Conference in June 2012 in Slowenia.
This presentation is from Performance Marketing Summit 2017 (March 14, 2017 in Austin, TX). Session description: For many, Google seems mysterious and complicated, and even corrupt. Join us as shed some light by sharing some surprising facts about Google and how to optimize for it in 2017.
More than 90% of modern B2B buyers start their product research on a search engine. Is your organization or clientele positioned to capture that traffic? During this BMA-KC YP event, we’ll discuss how Google works, how you as a marketer can impact search results, and tips on building a career in digital marketing.
You’ll learn:
- The evolution of search engines, and how to get ahead of the next phase
- The classic challenges of search marketing for B2B, and how to overcome them
- Recent trends in search marketing you must be aware of
- Essential digital marketing skills you can start building right now
Google Algorithm Updates,Google Places ,Google Panda,Google Knowledge Graph ,Speed up your sites load time. Optimize all the images and scripts.
www.meritas.in
www.meritasdigitalmarketing.com
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
Google helpful content and shift away from traditional SEO - Daniel Foley Car...SearchNorwich
In this talk, Daniel Foley discusses Google's definition of helpful content and how much SEO has changed in his 25+ years of experience.
Daniel states that traditional SEO still works in some cases but in the next few years, the SERPs will go through a big shift, the likes of which the industry hasn't seen before.
For the full slides and information about the event, go to https://www.searchnorwich.org/events/searchnorwich-12
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
Seo adwords and analytics ConvergeSouth2012
1. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
2. SEO, AdWords and Analytics
Everything you think you know is probably wrong
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
3. SEO, AdWords and Analytics
Since last year’s ConvergeSouth conference…
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
4. SEO, AdWords and Analytics
October 18, 2011
Google announces they will be encrypting search
queries, for privacy reasons. Unfortunately, this
disrupts organic keyword referral data, returning
"(not provided)" for some organic traffic.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
5. SEO, AdWords and Analytics
November 3, 2011
Google announces an algorithm change rewarding
freshness will impact up to 35% of queries (almost
3X the publicly stated impact of Panda 1.0). This
update primarly affects time-sensitive results, but
signalls a much stronger focus on recent content.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
6. SEO, AdWords and Analytics
November 14, 2011
In a bid to appear transparent, Matt Cutts releases a
post with 10 recent algorithm updates.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
7. SEO, AdWords and Analytics
December 1, 2011
Matt Cutts does it again.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
8. SEO, AdWords and Analytics
January 10, 2012
Search + Your World.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
9. SEO, AdWords and Analytics
January 19, 2012
Top Heavy.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
10. SEO, AdWords and Analytics
February, 2012
Google releases another set of “Search Quality
Highlights. No actual details, but everyone is talking
about the “new transparency”.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
11. SEO, AdWords and Analytics
April 24, 2012
After weeks of speculation about an "Over-
optimization penalty", Google finally rolled out the
"Webspam Update", which was soon after dubbed
"Penguin."
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
12. SEO, AdWords and Analytics
May 16, 2012
In a major step toward semantic search, Google
started rolling out "Knowledge Graph", a SERP-
integrated display providing supplemental object
about certain people, places, and things.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
13. SEO, AdWords and Analytics
June 9, 2012
Panda 3.7 is released and causes major SERP
fluctuation. This causes even more SERP change
than the Penguin update.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
14. SEO, AdWords and Analytics
July 19, 2012
Google sent out a large number of unnatural link
warnings via Google Webmaster Tools. In a
complete turn-around, they then announced that
these new warnings may not actually represent a
serious problem.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
15. SEO, AdWords and Analytics
August 10, 2012
Google announces that they will start penalizing
sites with repeat copyright violations, probably
via DMCA takedown requests.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
16. SEO, AdWords and Analytics
August 10, 2012
After a summer hiatus, the June and July Search
Quality Highlights were rolled out in one mega-post.
Major updates included Panda data and algorithm
refreshes, an improved rank-ordering function (?), a
ranking boost for "trusted sources", and changes
to site clustering.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
17. SEO, AdWords and Analytics
August 14, 2012
Google makes a significant change to the first page,
limiting it to 7 results for many queries. SEOmoz
research shows that this change impacts about 18%
of the keywords they tracked.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
18. SEO, AdWords and Analytics
September 27, 2012
Panda algorithm update – this would be the 20th
This was a fairly major Panda update that impacts
2.4% of English search queries and will rolled out
over multiple days.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
19. SEO, AdWords and Analytics
September 28, 2012
Google launched a major algorithm update coined
as being "minor" that targeted low quality exact
match domains - the EMD update.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
20. SEO, AdWords and Analytics
October 5, 2012
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
21. SEO, AdWords and Analytics
October 9, 2012
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
22. SEO, AdWords and Analytics
What is “noticeably affected”
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
23. SEO, AdWords and Analytics
So what?
What do all those slides mean to me?
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
24. SEO, AdWords and Analytics
Shit just got real
Image from noaa.gov
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
25. SEO, AdWords and Analytics
photo by Philip Roeland
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
26. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
27. SEO, AdWords and Analytics
Mesothelioma
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
28. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
29. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
30. SEO, AdWords and Analytics
2012 Google Quality Rater Guidelines
http://pdfcast.org/pdf/google-guidelines
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
31. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
32. SEO, AdWords and Analytics
How to bridge the gap for the 6 months you’re
digging yourself out of the hole…
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
33. SEO, AdWords and Analytics
Google wants your money
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
34. SEO, AdWords and Analytics
Insurance (example keywords in this category include "buy car
insurance online" and "auto insurance price quotes")
Loans (example keywords include "consolidate graduate student
loans" and "cheapest homeowner loans")
Mortgage (example keywords include “refinanced second
mortgages” and “remortgage with bad credit”)
Attorney (example keywords include “personal injury attorney”
and “dui defense attorney”)
Credit (example keywords include “home equity line of credit” and
“bad credit home buyer”)
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
35. SEO, AdWords and Analytics
AdWords as an Organic Test
Use AdWords as a highly prices test to see what
phrases convert and what drives unqualified traffic.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
36. SEO, AdWords and Analytics
RIP Exact Match & Phrase Match
• keyword misspellings
• singular/plural forms
• stemmings (word endings such as "ing", "ed", etc.)
• accents
• abbreviations
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
37. SEO, AdWords and Analytics
More Details on Quality Score Calculation
By hovering over keyword status, you can now see
Google’s rankings (below average, average, above
average) for three key attributes: Expected
clickthrough rate, ad relevance, and landing page
experience.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
38. SEO, AdWords and Analytics
Ad Rotation Changes
You no longer can rotate ads evenly long-
term. After 30 90 days of even rotation of ads,
Google will start displaying ads that are most likely
to get more clicks.
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
39. SEO, AdWords and Analytics
Google Analytics
Not changing every day
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
40. SEO, AdWords and Analytics
A world without keywords
Remember my first slide about Google updates?
Encrypted search = Not provided
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
41. SEO, AdWords and Analytics
Not provided
45% WTF?
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
42. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
43. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
44. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
45. SEO, AdWords and Analytics
Drop off
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
46. SEO, AdWords and Analytics
This slide is not blank
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
47. SEO, AdWords and Analytics
The Future
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
48. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
Photo courtesy of sookie via Flickr: http://www.flickr.com/photos/sookie/31219031/
49. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
50. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
51. SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley
52. Thank you
SEO, AdWords and Analytics
Phil Buckley @1918 Director of SEO at Virante linkedin.com/in/pbuckley