The document provides strategies for optimizing listings on Google Maps. It encourages a shift in mindset from traditional real estate thinking to viewing all content as social media. The insights are shared by Phil Buckley, who specializes in search marketing, social media, and web development.

1. How to become more findable

5. Did you know that you can optimize your listings for Google Maps?

11. Have a strategy Stop thinking like a realtor Everything is content All content is social

12. Phil Buckley Search Marketing, Social Media & Web Development